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AAID Spring 2012_AAID 5/1/12 6:04 PM Page 1 INSIDE: Multiply Your Sales — p6 Conversation with Jack Hahn, DDS — p10 Navigating the Dental Malpractice Maze — p14 SPRING 2012 PUBLISHED BY THE AMERICAN ACADEMY OF IMPLANT DENTISTRY Editor’s Notebook David G. Hochberg, DDS Editor, AAIDNews DESTINATION, AUSTIN: AAID and Two Member-Dentists File First Amendment Lawsuit Against Texas Board of Dental Examiners he Texas Board of Our credentialing program TDental Examiners is what sets AAID apart recently became the third from all other implant den- state dental board to be tar- tistry organizations. As you geted by the AAID in a see from the front page lawsuit filed on April 11, story in this issue, we con- 2012. The legal action was tinue to aggressively commenced in the United pursue the right of our States District Court for the dentists to advertise their Western District of Texas, hard-earned credentials. Austin Division. Texas cre- We are excited that a dentialed members Dr. Jay record number of dentists Elliott and Dr. Monty Dr. Jay Elliott Dr. Monty Buck are pursuing AAID creden- Buck joined the AAID as tials this year. The plaintiffs in the suit. Both pursuant to that prohibi- Although taking over 10 Admissions and Drs. Elliott and Buck are tion, Texas dentists who years to finalize the litiga- Credentials Board will con- Fellows of the AAID and earned those credentials tion in those states, both sider 121 applications – 14 Diplomates of the ABOI/ID. are at risk of a loss of licen- states’ advertising restric- more than in 2011. The The Federal Court in Austin sure should they choose to tions were ultimately breakdown is: has jurisdiction over an advertise their credentials declared to be unconstitu- • Academic Associate agency of the State of Texas, in violation of the rule. tional. And, pursuant to Fellow: 3 including the Board of Thus, the announcement of federal law relating to such • Associate Fellow: 100 Dentistry. their credentials on busi- First Amendment constitu- • Fellow: 18 The suit alleges that an ness cards, letterhead, print tional challenges, the AAID Join your colleagues and advertising regulation of media, or the Internet, is was entitled to recover legal pursue your credential in the Texas Dental Board currently unlawful. fees and costs incurred as the Academy. w prohibits AAID and/or Previously, the AAID determined by the courts. ABOI/ID credentialed den- challenged similar state Collectively, California and tists from advertising their law restrictions in both Florida reimbursed the credentials in Texas. And, California and Florida. AAID over $2 million in see Lawsuit p. 11 AAID Spring 2012_AAID 5/1/12 6:04 PM Page 2 AAID Spring 2012_AAID 5/1/12 6:04 PM Page 3 President’s Message Larry Bush, DDS President, American Academy of Implant Dentistry oughly enjoyed the educa- with the companies that rience that both PCI and tion programs, the were selected by the Board American Eagle bring to the camaraderie with my col- of Trustees to develop our AAID. I am confident that leagues, and of course the new consumer website. I these two providers will warm weather. met with representatives create something that all A couple of weeks later, I from PCI and American members will be proud of. traveled to Orlando for the Eagle as well as Sharon I also wanted to make ave you visited the meeting of the AAID Board Bennett, Afshin Alavi, and certain that we provided HAAID Headquarters of Trustees. Although we Max Moses from AAID’s PCI and American Eagle Office recently? If you could see the sunshine staff. My goal was to make with the resources they haven’t, you will be pleas- through the windows out- certain that everyone will need to be successful. To antly surprised at the side our meeting room, this be reading from the same that end, I have appointed changes that have been was definitely a working page as we move forward to an Ad Hoc Committee to made over the last couple of meeting. The Board wel- create the look and craft act as advisors, subject months. A major facelift comed five new members the content for a site that matter experts, and has resulted in a more including Dr. Richard will draw patients to AAID reviewers of the content for functional, cleaner and pro- Mercurio, Secretary; Dr. Credentialed members. the site. I will chair the fessional look. The entrance Jaime Lozada, Past I was very impressed Committee and Drs. Nick is bright and inviting. Presidents’ Representative; with the expertise and expe- see President’s Message p. 4 Anyone passing by the Dr. Christopher Hughes, office sees the AAID logo Central District Trustee; AAID NEWS that is highlighted with Dr. Steven Hewett, spotlights. Just like with Southern District Trustee; Editor David G. Hochberg, DDS dental implants, there is and Dr. Phil Kroll, Executive Director Sharon Bennett the esthetic aspect as well Western District Trustee. Director of Communications Max G. Moses as the functional aspect, so We worked all day and AAIDNEWS is a quarterly pubication of the American Academy of Implant is it with AAID’s office accomplished quite a lot for Dentistry. Send all correspondence regarding the newsletter to AAID, 211 East makeover. The the Academy. See page 8 for Chicago Avenue, Suite 750, Chicago, IL 60611. Headquarters was able to a summary of the actions add space for four more taken by the Board. I can Please notify AAID and your postmaster of address changes noting old and new staff members. We now tell you that the Peabody addresses and effective date. Allow 6-8 weeks for an address change. The acceptance of advertising in the AAID News does not constitute an endorse- have expansion capabilities Hotel is a marvelous ment by the American Academy of Implant Dentistry or the AAID News. without having added a facility and will be a terrific Advertising copy must conform to the official standards established by the single square foot of space site for AAID’s 63rd Annual American Dental Association. Materials and devices that are advertised must also or any additional rent cost. Meeting to be held in 2014. conform to the standards established by the United States Food & Drug As President of AAID, I The Board of Trustees will Administration’s Sub-committee on Oral Implants and the American Dental Association’s Council on Dental Materials and Equipment acceptance program. have done a bit of traveling next meet in conjunction this first three months of with the Western and It is the policy of the American Academy of Implant Dentistry that all potential the year. In January, I ven- Central Districts meeting advertisements submitted by any person or entity for publication in any AAID tured to Jamaica and in Vancouver, June 8 – 9, media must be deemed consistent with the goals and objectives of the AAID and/or attended the meeting of 2012. ABOI/ID, within the sole and unbridled discretion of the AAID and/or ABOI/ID. Any potential advertisement deemed to be inconsistent with the goals and/or objec- AAID’s Southern and A recent trip was to tives of the AAID shall be rejected. Northeast Districts. I thor- Chicago to meet face-to-face www.aaid.com Spr in g 2012 news 3 AAID Spring 2012_AAID 5/1/12 6:04 PM Page 4 President’s Message addition, the Committee will have detailed profiles Many of the Main Podium continued from page 3 will help PCI and American available to the public in a Programs will be debates Eagle create a survey to new and powerful “Find an between leading experts in Caplanis, John DaSilva, seek input from members of Implant Dentist” tool. the field on different treat- Adam Foleck, and Arthur the Academy at large. Watch for announcements ment options. You will also Molzan will join me. We This undertaking goes from the AAID have a chance to vote on will also rely on our patient hand-in-hand with the con- Headquarters telling you your preference after each coordinators and other version of the Headquarter’s when you can update your program. In addition, staff, who have front line membership database. The profile to include additional hands-on workshops and contact with prospective contract with Avectra information about your edu- research presentations will patients and can tell our NetForum was signed cational background, office be available to give you content providers about the shortly before I traveled to hours and financing options, many more learning oppor- questions patients ask. Chicago and the training of and more. tunities. Bring your family The Committee will pro- staff has already begun. The Finally, I would be so that they can enjoy all vide advice on topics to be complete conversion is remiss if I didn’t remind the sites in Washington. We covered and will review the expected to be finished by you to register for our 61st will be providing informa- drafts of any content prior July at about the same time Annual Meeting to be held tion about available tours - to make certain that it is that the new consumer web- in our nation’s capital, and more - over the next scientifically correct, all the site should be ready to go Washington, DC, October 3 couple of months. while being written in a live. The database and web- – 6, 2012. We are taking a I look forward to seeing style that will be informa- site complement each other new and exciting approach you in Washington, October tive to consumers. In as Credentialed members to the scientific programs. 3 – 6, 2012.