Étude Ethnographique Multi-Site De La Consommation Musicale Chez Les Jeunes Vietnamiens Nhat Nguyen Nguyen

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Étude Ethnographique Multi-Site De La Consommation Musicale Chez Les Jeunes Vietnamiens Nhat Nguyen Nguyen Dynamique de l’interaction entre formes culturelles globales et locale : Étude ethnographique multi-site de la consommation musicale chez les jeunes Vietnamiens Nhat Nguyen Nguyen To cite this version: Nhat Nguyen Nguyen. Dynamique de l’interaction entre formes culturelles globales et locale : Étude ethnographique multi-site de la consommation musicale chez les jeunes Vietnamiens. Gestion et man- agement. Université du Droit et de la Santé - Lille II, 2016. Français. NNT : 2016LIL20024. tel-01665144 HAL Id: tel-01665144 https://tel.archives-ouvertes.fr/tel-01665144 Submitted on 15 Dec 2017 HAL is a multi-disciplinary open access L’archive ouverte pluridisciplinaire HAL, est archive for the deposit and dissemination of sci- destinée au dépôt et à la diffusion de documents entific research documents, whether they are pub- scientifiques de niveau recherche, publiés ou non, lished or not. The documents may come from émanant des établissements d’enseignement et de teaching and research institutions in France or recherche français ou étrangers, des laboratoires abroad, or from public or private research centers. publics ou privés. ComUE Lille Nord de France Thèse délivrée par L’Université Lille 2 – Droit et Santé N° attribué par la bibliothèque __|__|__|__|__|__|__|__|__|__| THÈSE Pour obtenir le grade de Docteur en Sciences de Gestion Présentée et soutenue publiquement par Nhat Nguyen NGUYEN Le 30 novembre 2016 Dynamique de l’interaction entre formes culturelles globales et locale : Étude ethnographique multi-site de la consommation musicale chez les jeunes Vietnamiens JURY Directeur de thèse : Madame Nil ÖZÇAGLAR-TOULOUSE Professeur à l’Université Lille 2 Membres du jury : Monsieur Joël BRÉE Professeur à l’Université Caen Basse-Normandie (Rapporteur) Monsieur Renaud GARCIA-BARDIDIA Professeur à l’Université de Rouen (Rapporteur) Monsieur Dannie KJELDGAARD Professeur à l’University of Southern Denmark Monsieur Richard LADWEIN Professeur à l’Université Lille 1 Monsieur Luca VISCONTI Professeur à l’ESCP-Europe « Le métissage est… certainement plus auditif que visuel, plus musical que pictural. » (Laplantine et Nouss, Le métissage 1997 : 83) « […] la musique placée à part, en face de tous les autres arts, art indépendant par elle-même, non pas comme les autres arts, simple reflet du monde des phénomènes, mais langage de la Volonté même ; parlant directement du fond de « l’abîme », comme sa révélation la plus personnelle, la plus fondamentale, la plus spontanée. » (Nietzche, Généalogie de la morale 1990 [1887], Troisième dissertation : 167) Remerciements Je suis au terme d’une aventure intellectuelle et philosophique dont son commencement lui-même a été aventureux. Car il a débuté par la collision de deux mondes : celui dans lequel j’ai grandi et celui où je me trouve à présent. Dans le premier, la conception du monde est univoque et imposée. Dans le second, elle est faite de discussions, de questionnements et d'interprétations. Dans le monde où j’ai grandi, on a cherché à me convaincre que le monde était homogène et que je devais accepter cette homogénéité, sans comprendre ni réfléchir. Le deuxième monde, quant à lui, m’a aussitôt conduit à en emprunter les chemins cachés et par ce cheminement, à construire par moi-même ma propre vision du monde ; en somme rien d’autre que le parcours d’un homme libre dans un monde libre. La collision de ces deux mondes a fait naître en moi un véritable bouleversement, en me confrontant à de nouvelles questions : « Que sais-je véritablement du monde ? », « Qui suis-je au monde ? », pour reprendre les termes de Merleau-Ponty. Ces interrogations ont constitué le point de départ d’une aventure dont mon travail de thèse est l’aboutissement. En dépit des difficultés, j’ai aimé chaque moment passé avec ma thèse. Grâce à elle, j’ai appris à mieux méditer mon existence et à méditer autrui. A l’instar de Jean-Paul Sartre, qui, dans l’Être et le néant (1943 :349), nous dit : « J’ai besoin de la méditation d’autrui pour être ce que je suis ». La « méditation » des autres est celle de mes informants, celle des chercheurs avec qui j’ai communiqué, celle de mes collègues, celle de mes amis du « cercle littéraire » de mon laboratoire, et surtout celle de ma directrice de thèse. Grâce à ces derniers, j’ai découvert des intellectuels et des philosophes dont les travaux, et parfois même le nom m’étaient alors inconnus : Bauman, Bourdieu, Camus, De Certeau, Foucault, Giddens, Merleau-Ponty, Ricoeur, Sartre, Weber... Tous m’ont donné un regard nouveau sur l’existence et apporté des réponses à mes questions, à commencer par une des plus importantes : être au monde c’est être avec autrui, interagir avec eux et se définir à travers ces interactions. Je dédie cette partie à l’expression de ma gratitude et de ma reconnaissance envers celles et ceux qui m’ont soutenu sans jamais faillir dans mon travail de thèse, et au-delà dans ma quête de compréhension de mon « deuxième monde ». Avant tout, je veux remercier le Professeur Nil Ozçaglar-Toulouse à qui je dois tant. Car ce sont ses travaux et ses cours en CCT (consumer culture theory) qui ont inspiré le choix du sujet de ma thèse. A travers les séances de lecture des travaux sociologiques et philosophiques (notamment ceux de Bourdieu, De Certeau, de Foucault et ceux liés à la French Theory) qu’elle a mises en place, elle a largement contribué à me communiquer la passion de la philosophie. Ce territoire intellectuel « ancien » dont je ne soupçonnais pas la richesse et qui m’aide aujourd’hui à répondre à bien des questions. Elle m’a aussi prodigué beaucoup de temps pour encadrer ma thèse, la lire, la corriger avec sérieux, méticulosité, courage. C’est aussi grâce à son aide que j’ai bénéficié des bourses de l’Ambassade de France au Vietnam et de l’Université Lille 2 sans lesquelles, il m’eut été impossible d’étudier ici. Enfin, j’ai de la gratitude pour sa compréhension, ses encouragements et la confiance qu’elle m’a accordés. Mes remerciements vont également au Professeur Joël Brée de l’IAE de Caen et de l’Essca – École de Management pour son travail de rapporteur de mon travail de thèse. Ses travaux sur les comportements des jeunes m’ont été d’une vraie richesse dans l’élaboration de mon cheminement de pensée. J’exprime aussi ma reconnaissance au Professeur Renaud Garcia-Bardidia de l’IUT d’Evreux - Université de Rouen – pour avoir accepté d’être rapporteur de mon travail, mais aussi parce que nos échanges et ses commentaires m’ont beaucoup aidé tout au long de la construction de mes arguments. Je souhaite également remercier le Professeur Dannie Kjeldgaard de l’Université Southern Denmark (Danemark) dont les travaux ont été de véritables sources d’inspirations pour mon travail de thèse. Grâce à ses commentaires, ses questions et ses suggestions, le Professeur Kjeldgaard m’a aidé à faire progresser mon travail de thèse. Je suis très honoré de l’accueillir en tant que juré de la soutenance de mon travail de thèse. I would like to thank Professor Dannie Kjeldgaard at University Southern Denmark for helping me to complete my doctoral dissertation. Your works and your suggestions are valuable for me and for my work. I have learned a lot from our conversations. I am truly honored and feel very grateful to have you in my thesis committee. Ma gratitude va aussi au Professeur Richard Ladwein de l’IAE Lille – Université Lille 1 et Luca Visconti de l’ESCP Europe qui m’ont fait l’honneur d’être membres du jury. Je tiens à remercier le Professeur Michelle Weinberger de l’Université de Northwestern (USA) pour sa gentillesse, et les pistes de réflexion qu’elle m’a indiquées, et qui m’ont été infiniment précieuses pour la suite de mon travail. I express my acknowledgment to Professor Michelle Weinberger at Northwestern University. Your comments and reflexions on my work are truly supportive to me. I really enjoyed our conversation and I was privileged to have the opportunity to speak with you about my research. Je n’oublie pas mes consoeurs et confrères du « cercle littéraire » du laboratoire MERCUR de Lille, Stéphanie Toussaint, Ahmed Benmechedal et Anthony Beudaert qui tout au long de ces dernières années m’ont prodigué aide et conseils avec gentillesse et désintéressement ; ainsi qu’Hélène Gorge dont les encouragements, l’implication et l’appui ont été des éléments déterminants pour mener à bien mon travail. Je pense aussi aux autres membres du labo, Souad Djelassi, Delphine Godefroit, Maud Herbert, Cristina Longo, Fatima Regany, avec qui j’ai toujours pris plaisir à échanger. Je tiens à exprimer ma gratitude au gouvernement de la République Française et à l’Université Lille 2. Tout comme au Professeur Serge Dauchy, Mesdames Françoise Vanhulle et Sophie Ranchy, pour leur professionnalisme et leur aide. Je remercie du fond du cœur Jean-Michel, ma famille et mon ami Hai Tran dont la présence, le soutien et les encouragements m’ont procuré force et courage pour que je puisse aller jusqu’au bout de mon aventure. Lambersart Automne, 2016 SOMMAIRE INTRODUCTION ......................................................................................................................... 1 PARTIE I ...................................................................................................................................... 15 REVUE DE LITTÉRATURE ..................................................................................................... 15 INTRODUCTION DE LA PREMIÈRE PARTIE ................................................................ 17 Chapitre 1. Mécanismes et conséquences
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