ATHLETIC CLUB DE BILBAO Fundado En 1898

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ATHLETIC CLUB DE BILBAO Fundado En 1898 Athletic Club de Bilbao Sporting Policy Feet-drain London May 1st 2008 1 ATHLETIC CLUB DE BILBAO Founded in 1898 2 INDEX 1.Introduction to EUSKADI (unique environment) 2.Athletic: 110-year history 3.Our goals 4.The Athletic today 5.Management 6.In the future 3 1. Introduction to Euskadi (Unique Environment) Álava Gipuzkoa Bizkaia Navarra Iparralde 2,9 Milion of inhabitants 4 1. Introduction to Euskadi (Unique Environment) Population: 2.9 million. Evolution towards a modern society Bilbao as a city has changed significantly. Basque people's cultural depth. Respect for tradition. Full integration in Europe 5 Soccer in Euskadi 2 Basque teams in La Liga. 3 Basque teams in second division. 5 (25%) Basque coaches in the premier league. Reference required in the training of players 500 Spanish league players in 20 clubs 180 non-selectable 320 selectable 49 Basques (15.3%) of those eligible 6 2. Athletic Club: 110-year history PHILOSOPHY •Only Basque players or trained in Euskadi. •Unique case in the world football elite. •Great historic contribution: Players: Pitxitxi, Belauste, Zarra, Gainza, Iribar, Dani, Zubizarreta, Etxeberría... •Coach: Agirre, Irureta, Clement, Red ... OUR AUTOLIMITATION IS OUR MAJOR STRENGTH 7 2. Athletic Club: 110-year history IDENTITY •It surpasses the field of sport •Athletic as an social integrator. •Identification with people. •33,000 partners-subscribers. (9,000 on the waiting list). •More than 400 fan-clubs around the world •130 clubs agreed to be in partnership 8 9 2. Athletic Club: 110-year history IDENTITY San Mamés = The Cathedral. Athletic icon 10 2. Athletic Club: 110-year history SPORTING ACHIEVEMENTS •2nd Team oldest in Spain •Always in Division 1 Alongside: Real Madrid, F.C. Barcelona •League: 8 Championships and 7 Subcampeonatos •Copa: 24 championships and 11 Subcampeonatos •Supercopa: 1 Championship and 1 Subcampeonato •Uefa Cup: 1 Subcampeonato 11 2. Athletic Club: 110-year history SPORTING ACHIEVEMENTS Sociedad DEPORTIVA : Athletic belongs to its shareholders. Marca Athletic (Singularity) Annual budget of 53 millions of Euro: 18 Club memberships and ticket sales 18 Tv Rights 17 Others Main asset (Palacio de Ibaigane, San Mamés, Lezama). Official jersey without sponsorship. 12 3. Athletic Club Goals Statutory objectives • Article 3 of title 1 establishes that Althletic Club pursues a social goal: “The promotion and realization of all sports and football in particular” 13 3. Athletic Club Goal GENERAL GOALS • Competing at the highest level of Spanish football. Men and Women. • Firstly remaining faithful to the traditional methods of attracting players, Athletic Club, that is exclusive to the incorporation of Basques trained soccer players in the Basque Country, or thirdly by the Athletic Club. 14 3. Athletic Club Goal SPECIFIC GOALS Educating our players and our youth players in term of football, social involvement and participation in the community. Expanding “Nuestra Cantera” from all the Athletic teams of Lezama to all the teams and players of football development projects organised by our partner clubs also called “Unidades de Tecnificación. Intensifying the consideration of Atheltic Club as "Basque club" rather than exclusively Vizcaino. 15 3. Athletic Club Goal • Respect and loyalty to tradition. • Adaptation and Long-term vision. Where are we going? • Growing and making a bigger Athletic. • Commitment to Work. We represent many people. • Commitment to evolution. • Bringing Athletic around the world. Interaction . • Learn, teach, share. • Beaming illusion to our fans. 16 4. The Athletic today Foreigner players by club In the Spanish league • Real Madrid 16 •Huelva 8 • Sevilla 16 •Valencia 8 • Barcelona 15 •Racing 7 • Villarreal 13 • Zaragoza 7 • Atlético Madrid 13 •Murcia 6 • Levante 11 • Deportivo 6 •Betis 10 •Almería 6 •Mallorca 9 • Valladolid 5 • Osasuna 9 • Espanyol 5 • Getafe 8 • Athletic-Club 0 17 4. The Athletic today Academy 1st Team • Vizcaínos 148 8 • Navarros 18 7 • Guipuzkoanos 12 7 •Alaveses 5 1 • Iparralde 3 0 • Born Out of Euskadi 13 3 • TOTAL 199 26 18 4. The Athletic Today 1st Team Álava 8 7 0 Gipuzkoa Bizkaia Navarra 1 Iparralde 7 Nac.otros Lugares 3 Total 26 19 4. The Athletic today Lezama Academy Álava 148 12 3 Gipuzkoa Bizkaia 5 Navarra 18 Iparralde Nac.otros 13 Lugares Total 199 20 4. The Athletic today Transfer possibilities • La Liga (12) • 4 J. Navarros: Lacruz, Raul García, Otxoa, López Vallejo. • 4 J. Guipuzkoanos: López-Rekarte, Alberto, Llorente, Iñaki Descarga • 3 J. Alaveses: Iñigo, Tornavaca, Iñaki Bea • 1 J. Rioj. / Navarro: Ezkerro 21 4. The Athletic today Transfer possibilities • Premier League (8) • 5 j. Guipuzkoa X.Alonso, M.Alonso Arteta, I.Campo, Berchiche • 2 j. Navarra Almunia, San José • 1 j. Bizkaia Mendieta • Holanda (1) • 1 j. Navarra Urzaiz • Grecia (1) • 1 j. Guipuzkoa Sarriegi 22 4. The Athletic today Conclusions: • 1st We remain faithful to our local catchment areas • 2nd We have virtually no market • 3rd We are fighting against the logic qualifying for the Spanish first division • 4th We have no choice but to improve the processes of recruitment and training • 5th The composition of the Academy and the 1st team are not parallel • 6th We must minimize errors in the catchment fry (10-11 year-old) • 7th We must exploit the possibilities of attracting players from the age of 12-15 out of Bizkaia 23 4. The Athletic today • Therefore: – Design very rigorous plan methodological – Creating a league fry (10-11 years) in Bizkaia – Create three schools (academies) in Navarra and Iparralde. The most distant places from Lezama. 24 5. Managing Athletic Club Board Representation of society Election every 4 years Not paid SOCIEDAD DEPORTIVA Management Team General Director. Sporting General Director. Directors for areas (Commercial, financial,...) Professionals 25 5. Managing Athletic Club Knowledge = Training = Lezama Lezama, our academy: •5 natural grass fields, •2 artificial grass fields, •1 covered pavilion, •2 gyms and fitness rooms, •1 recovery injured area, •1 residence ... 26 5. Managing Athletic Club Lezama, our academy: • 17 Managers • 7 Physical trainers • 4 Physicians • 4 Ats • 4 Physiotherapists • 1 Psychologist • 2 Pedagogists • 14 Teams, more than 236 players. IN SHORT, A CENTRE OF HIGH PERFORMANCE 27 5. Managing Athletic Club Integral Formation Sporting Formation. Organisation Metodology Pedagogical and human Formation (psychology, education, habits) Physical-Medical Care 28 5. Managing Athletic Club • Sporting Formation – Organization • Key Processes – Base our goal • Auxiliary Processes – The importance of nuance in the high performance 29 5. Managing Athletic Club • Lezama key processes – Attracting players – Incorporation of technicians – Scheduling pedagogical processes – Loyalty of players – Preparation of templates and final personal project of players 30 5. Managing Athletic Club • Lezama “auxiliares” processes – Discipline and Lifestyle – Image Athletic Club – Human and school education – Residency – Transports – Sports facilities 31 5. Managing Athletic Club – Attracting players: • Determinant Aspects: – Origin – Ages of catchment – Players’ Profiles – Club’s Needs 32 5. Managing Athletic Club • Methodological Processes: – Internal Plan • Within our facilities at Lezama Academy – External Plan • in Bizkaia – Working with the strengthening of the base • Out of Bizkaia – Ad Hoc Working in catchment areas: » Iparralde »Alava » Navarra » Gipuzkoa 33 5. Managing Athletic Club – Internal Plan • Within our facilities at Lezama Academy • 2 Children Teams – 20 players of 12 year-old – 20 players of 13 year-old • 2 Cadets Teams – 20 players of 14 year-old – 20 players of 15 year-old •2 YouthTeams – 20 players of 16 year-old – 20 players of 17 year-old • 2 Senior Teams – 25 players of 18-19 year-old – 25 players of 20-21-22 year-old 34 5. Managing Athletic Club – External Plan • In Bizkaia – Working with strengthening the base. • A League of 16 teams of 10 year-old (Fútbol 7) – 160 children approximately • A League of 16 teams of 11 year-old (Fútbol 7) – 160 children approximately 35 5. Managing Athletic Club – External Plan • Out of Bizkaia – Mutual cooperation with: • Club Aviron de Bayona. (Francia) • Club Pamplona de Navarra centro • Club Txantrea de Navarra centro • Club Aluvión de Navarra sur • Club Aurrera de Vitoria en Alava 36 5. Managing Athletic Club – Attracting players: • External Plan Bayona Bizkaia: 1 Club: Aviron A league of 10 year- old A league of 11 year- Pamplona: old 2 Clubs: Pamplona Txantrea Alava 1 Club: Aurrera de Ribera Navarra Vitoria 1 Club: Aluvión 37 5. Managing Athletic Club CAR / I+D One step ahead (Vanguardia). Adaptación de vida y estudios al progreso deportivo Experience - Innovation. Continuous Improvement. 38 5. Managing Athletic Club Collaborations Conventions with Universities (Deusto, UPV) Conventions with con with schools and colleges Basque Governments Sport entities,.... 39 6. Short term vision New San Mamés (more 65.000 seats) Desarrollo del marketing (Nuevo departamento Comercial). Athletic Foundation. Aula Lezama. Permanent education Athletic Museum Residency Comprehensive Management Plan Athletic TV Constant I + D 40 Thank You Very Much41.
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