How do creative genres emerge? The case of the Australian wine industry Grégoire Croidieu, Charles-Clemens Rüling, Amélie Boutinot To cite this version: Grégoire Croidieu, Charles-Clemens Rüling, Amélie Boutinot. How do creative genres emerge? The case of the Australian wine industry. Journal of Business Research, Elsevier, 2016, 69 (7), pp.2334 - 2342. 10.1016/j.jbusres.2015.10.002. halshs-01498722 HAL Id: halshs-01498722 https://halshs.archives-ouvertes.fr/halshs-01498722 Submitted on 30 Mar 2017 HAL is a multi-disciplinary open access L’archive ouverte pluridisciplinaire HAL, est archive for the deposit and dissemination of sci- destinée au dépôt et à la diffusion de documents entific research documents, whether they are pub- scientifiques de niveau recherche, publiés ou non, lished or not. The documents may come from émanant des établissements d’enseignement et de teaching and research institutions in France or recherche français ou étrangers, des laboratoires abroad, or from public or private research centers. publics ou privés. 1 How do creative genres emerge? The case of the Australian wine industry Grégoire Croidieu, Grenoble Ecole de Management Charles-Clemens Rüling, Grenoble Ecole de Management and IREGE, Université Savoie Mont Blanc Amélie Boutinot, ISG Paris and Grenoble Ecole de Management Cite as: Croidieu, G., Rüling, C., & Boutinot, A. 2016. How do creative genres emerge? The case of the Australian wine industry. Journal of Business Research, 69: 2334-2342. Send correspondence to Grégoire Croidieu, Grenoble Ecole de Management, 12 rue Pierre Sémard, 38000 Grenoble (
[email protected]); Charles-Clemens Rüling, Grenoble Ecole de Management, 12 rue Pierre Sémard, 38000 Grenoble (charles-
[email protected]); Amélie Boutinot, Institut Supérieur de Gestion, 147 avenue Victor Hugo, 75116 Paris (
[email protected]).