Max's Shiraz 2016

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OVERVIEW Penfolds Max’s Shiraz is a tribute to former Chief COLOUR Vibrant ruby red. Winemaker Max Schubert 1948-1975, a legend in NOSE Vanilla custard generosity and sweet spice Penfolds history. Max’s constant pursuit of excellence combine……nutmeg, cinnamon, ginger. paved the way for those who followed in his footsteps Pastille-like juiciness is suggested on the and also allowed the status and heritage of Penfolds to nose. A sign for what the palate offers? grow. A contemporary offering of South Australian Shiraz, this release provides a fruit-driven wine which PALATE Black cherry and blood plum create luscious is generous in flavour and persistent across the palate. texture and vibrant energy. Tiramisu GRAPE VARIETY Shiraz creaminess……the coffee, dark and milk chocolate and Italian sweet spice. Tannins VINEYARD REGION Padthaway, McLaren Vale, Barossa Valley, appear to assist a silky call-out and provide Mount Lofty Ranges, Mount Benson. mid-palate expansion. Gloss and sheen ensure approachability. WINE ANALYSES Alc/Vol: 14.5%, Acidity: 6.4 g/L, pH: 3.62 PEAK DRINKING Now to 2028 MATURATION 12 months in seasoned American oak. LAST TASTED December 2017 VINTAGE Autumn and winter were dry and cool across South CONIDITIONS Australia. Record-low rainfall prevailed through September to March, with some relief seen only in January and February. The climactic conditions meant the start of the growing season was slightly delayed in most regions. The relatively mild ‘Indian’ summer, characterised by an absence of extreme heat, ensured the fruit was able to ripen evenly and develop desirable flavours..

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Market Category Dynamics and Status Re-Positioning
Eingereicht von Daniel Semper Angefertigt am Institut für Organisation und globale Managementstudien Erstbeurteiler / -beurteilerin Prof. Giuseppe Delmestri Zweitbeurteiler/ -beurteilerin Prof. Werner Auer-Rizzi Mitbetreuung Prof. Royston Greenwood MARKET CATEGORY May 2017 DYNAMICS AND STATUS RE-POSITIONING Dissertation zur Erlangung des akademischen Grades Dr.rer.soc.oec. im Doktoratsstudium Sozial- und Wirtschaftswissenschaften JOHANNES KEPLER UNIVERSITÄT LINZ Altenberger Straße 69 4040 Linz, Österreich www.jku.at DVR 0093696 I hereby declare that the thesis submitted is my own unaided work, that I have not used other than the sources indicated, and that all direct and indirect sources are acknowledged as references. This printed thesis is identical with the electronic version submitted. Linz, 22. May 2017 Table of Contents 1. INTRODUCTION ............................................................................................................................ 1 1.1. THE THEORETICAL LENS ...................................................................................................... 3 1.2. METHODS .................................................................................................................................... 9 1.3. CONTRIBUTIONS .................................................................................................................... 10 1.4. STRUCTURE ............................................................................................................................. 11 2. THEORY ......................................................................................................................................
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