2016 OFFICIAL RACE GUIDE

IT'S TIME TO IOK! #FindYourPlace April 9, 2016

FEATURING THE

Read about the Kids Run on page 16! 2016

The sign of a hometown athlete.

The sign of a hometown brand. Welcome! It’s party time with the 2016 Ukrop’s Monument cheering spectators who are all out there supporting Avenue 10k presented by MARTIN’S! This Richmond you on race day. tradition is a time for you to show off your community pride on a national stage. You, the runners and Good luck on Saturday! Whether you are racing, walkers, should be proud of your commitment to lead running, or walking, I hope that your 10k is everything a healthy lifestyle and to support our event charities, you want it to be. #FindYourPlace Kids Run RVA and VCU Massey Cancer Center through the Massey Movement.

We have created this Race Guide to help prepare you for a great event on April 9th and to share some of your inspirational stories and experiences. I would like to extend a special thank you to the Committee, Megan Keogh thousands of volunteers, spirit groups, bands and Race Director

Table of Contents

4 Schedule & Expo 19-23 Maps

5 Home Run Weekend 24 Race Etiquette

6 Event Charities 25 Band Info

8-11 Race Day Info 26 Profile: AT&T Dash for the Cash

12 Past Winners 28-29 Sports Backers Upcoming Events

14-15 Profile: YMCA 10k Training Team 33 Profile: Elephant Auto Insurance

16 Virginia529 Kids Run 34 Race Committee

18 Race Day Traffic Info / FREE Bike Valet

sportsbackers.org 3 Schedule / Pre-Race

PACKET PICK-UP/RACE EXPO Schedule Packet pick-up will be available at the Anthem Health & Fitness Expo held at the Arthur Ashe Jr. Athletic Center (3001A N. Boulevard) on THURSDAY, APRIL 7 Thursday, April 7, from 3 to 9 p.m. and on Friday, April 8, from 11 3 p.m. – 9 p.m. a.m. to 9 p.m. THERE IS NO RACE DAY PACKET PICK-UP! A photo Anthem Health & Fitness Expo/Packet ID is required to pick up your race packet. You may pick up a race Pick-Up at Arthur Ashe Athletic Center packet for another pre-registered runner, provided you have a copy of their photo ID. FRIDAY, APRIL 8 EXPO PARKING 11 a.m. – 9 p.m. Anthem Health & Fitness Expo/Packet The Arthur Ashe Jr. Center has 2,000 FREE parking spaces located in Pick-Up at Arthur Ashe Athletic Center the surface lots outside the building.

7:35 p.m. For directions, visit our website. Home Run Weekend: Richmond Flying Squirrels vs. Hartford Yard Goats – FREE General Admission ticket for all 10k & Kids OFFICIAL EVENT MERCHANDISE Run participants (details on page 5) Leave time at the Expo to check out the latest event merchandise inside Sports Backers Store. With a great selection of running apparel SATURDAY, APRIL 9 and commemorative items, there’s sure to be something for everyone 6:45 – 9:30 a.m. on your shopping list. Bonus! Every dollar you spend helps Sports Richmond Times-Dispatch Dress Up & Backers’ mission come true. Celebrate your accomplishment and help Run contest check-in at Monroe Park Sports Backers build a more active community! 7 a.m. – 1:30 p.m. Learn more about Sports Backers on page 28-29. Bike Valet service available in Monroe Park across from Cathedral of the Sacred Heart 7:30 a.m. Blessing of the Runners at Cathedral of the Sacred Heart 7:30 a.m. – 1 p.m. Elephant Auto Insurance Bag Check available in Monroe Park 8 a.m. DOWNLOAD THE 10K APP! Virginia529 Kids Run starts on Cathedral Place near Laurel Street Now you can have all the event info for 8:30 a.m. event weekend at your fingertips! Runner Ukrop’s Monument Avenue 10k starts at tracking, course maps, schedules, expo Broad and Harrison Streets (Wave A) directions, spectator info, and event 9 a.m. – 1 p.m. details are all included. Enjoy everything SUBWAY Post Race Festival in Monroe Park that the Ukrop’s Monument Avenue 10k and Virginia529 Kids Run have to 2:05 p.m. offer, and share it with your friends on Richmond Flying Squirrels vs. Hartford Facebook and Twitter! Yard Goats (Doubleheader) – FREE General Admission ticket for all 10k & Kids Run participants (details on page 5)

4 sportsbackers.org The Richmond Fling Suirrels and Sports Backers are ecited to bring ou Richmond’s R weekend9

ee ll e ull r ad d Ru arca a he ard a la her r ae eer

Fri. | April 8 at 7:35pm Sat. | April 9 at 2:05pm (doubleheader) Flying Squirrels vs. Hartford Yard Goats Flying Squirrels vs. Hartford Yard Goats Gates open at 6:00pm Gates open at 1:00pm - FREE General Admission Ticket for all 10k and Kids - FREE General Admission Ticket when you show Run participants (ticket link will be sent prior to game) your 10k or Kids Run Finisher Medal - Additional tickets for family and friends only $5 - Additional tickets for family and friends only $5 - FREE shirt for the first 1,000 Fans (15 and older) - Pregame Parade at 1:35pm for all wearing their through the gates Finisher Medal - Happy Hour Drink Specials - Richmond Times-Dispatch Dress Up & Run Finalists introduced between games and the voting begins - Snag a deal as part of Style Weekly’s 10k Cheers Week

ear re r urchae addal ce a urrelaeallcsportsbackers.org 5 Event Charities Event Charities: VCU Massey Cancer Center & Kids Run RVA VCU MASSEY CANCER CENTER: JOIN THE MASSEY CHALLENGE! VCU Massey Cancer Center promotes a healthy lifestyle including being physically active as a means to help prevent some forms of cancer. By participating in the Massey Challenge, you can both reduce the risk of cancer by staying active and also support the fight against cancer. 100% of the money raised stays right here at Massey and our research helps to extend and save lives throughout Virginia. Every donation counts. Race registration fees do not benefit Massey. Massey can’t run without you!

AS YOU RUN OR WALK, PLEASE CONSIDER ONE OF THESE OPTIONS: Sign up for the Challenge online. Use our website, www.run4massey.org, to create a webpage to keep track of your donations. Anyone who raises or donates $100 is eligible to receive a Team Massey performance shirt that can be picked up at the 10k Expo at Massey's booth! Organize a fundraising team with family, friends or coworkers. Recruit your family, friends and co-workers to raise funds in honor or in support of someone battling cancer. Their donations can be tracked through your webpage. Make a personal donation. Go online to www.run4massey.org to make a donation, or add it to your registration fee when signing up online. VCU Massey Cancer Center is committed to improving the health of area residents through innovative research and compassionate care for those affected by cancer. The 2016 Massey Challenge continues through December 31, 2016. Join Team Massey today!

OFFICIAL RACE CHARITY!

Kids Run RVA is an initiative of Sports Backers, a nationally recognized non-profit, that motivates thousands of young people across our region to run and be active on a regular basis. Sports Backers is committed to improving the health of our children by encouraging routine physical activity, which is critical to their long-term growth and well-being.

Kids Run RVA provides free training opportunities for youth of all ages, abilities and backgrounds as well as funding to support school-based run clubs and events. For schools with fewer resources, Kids Run RVA grants can additionally cover transportation and entry fees to Sports Backers’ events—like the Call Federal Marathon, Jr.—which serve as celebrations of the students’ dedication and hard work.

We invite each of you to learn more about how you can get involved with Kids Run RVA. Each time a child laces up his or her shoes, you will be giving them the most important gift of all—a path to good health and fitness!

6 sportsbackers.org Just run.

Clear your head with Registration Protector.* It will reimburse your race registration fees if you can’t compete for any number of reasons—including covered injury, illness, traffic accidents and more.

Look for Registration Protector every time you register for an athletic event.

*Terms, conditions, and exclusions apply. 91419_020216

sportsbackers.org 7 Race Day

CATHEDRAL OF THE SACRED HEART OFFERS BLESSING OF THE RUNNERS ON Race Day Info RACE MORNING ELEPHANT AUTO INSURANCE BAG CHECK Want to start this year's Ukrop's Monument Avenue 10k with a little Divine Assistance? If so, you're invited to attend an Elephant Auto Insurance ecumenical worship service and "Blessing of the Runners" will provide bag check for that will take place at 7:30 a.m. on race day, April 9. This all registered participants. brief worship service will take place at Cathedral of the Bag check is available from 7:30 a.m. to 1 p.m. in Monroe Sacred Heart, which is on Laurel Street facing Monroe Park Park near Laurel Street, so you will need to go to Monroe - just steps away from the finish line for the 10K. All are Park to drop off your gear and then walk three blocks over invited to attend! For more information, contact the Office to the start area on Broad Street. You will attach the tear-off of Vocations, Catholic Diocese of Richmond, at 804-359- tag on your bib to your bag to identify it as yours. ALL BAGS 5661. This may be your one chance to wear your running ARE SUBJECT TO SEARCH. shoes and shorts to church! Come pray, receive a blessing, then run—it might just help you hit that PR you're after!

RICHMOND TIMES-DISPATCH DRESS UP & RUN CONTEST The competition is stiff, but if you get wild and creative enough with your costume, you might just take home some cash! Online voting on Richmond.com will determine the top three group and individual/duo entries.

HOW TO PARTICIPATE IN THE RTD DRESS UP & RUN CONTEST You must be a registered participant in the 2016 Ukrop’s Monument Avenue 10k, and you must wear your bib number. Check in at the Dress Up & Run Contest tent in Monroe Park between 6:45-9:30 a.m. prior to the race. You must wear your costume while you participate in the Ukrop’s Monument Avenue 10k. Winners will be determined through online voting on Richmond.com from Saturday afternoon, April 9, until noon on Tuesday, April 12. Visit the race website for a full list of official rules.

8 sportsbackers.org Race Day

WAVE START INFORMATION WAVE START SCHEDULE In order to provide the safest and most enjoyable event experience possible, the Ukrop’s Monument Avenue 10k utilizes wave starts. You will line up for the start based on the Wave A - Seeded Runners - Sub 41:00 8:30 a.m. letter on your bib number. This letter represents the wave that Wave AA - Seeded Runners - 41:00 to 43:59 8:31 you chose based on your predicted or qualifying time. Wave AB - Seeded Runners - 44:00 to 45:59 8:32 Wave AW - Wheelchair Participant 8:34 While lining up on Broad Street, please look for the volunteer holding the wave sign that corresponds to your Wave B - Seeded Runners - 46:00 to 46:59 8:35 bib. For example, if your bib number is SB22244, then Wave BA - Seeded Runners - 47:00 to 47:59 8:36 you will look for the “SB” sign. Your group will be walked Wave BB - Seeded Runners - 48:00 to 48:59 8:37 into the starting corral as the start time for your wave Wave C - Seeded Runners - 49:00 to 49:59 8:38 approaches. Wave Security will be on hand to make sure that you are lined up with the correct wave. Wave D - Seeded Runners - 50:00 to 50:59 8:39 Wave E - Seeded Runners - 51:00 to 51:59 8:40 PLEASE NOTE: Wave F - Seeded Runners - 52:00 to 52:59 8:41 • If you wish to start with someone who is in a different Wave G - Seeded Runners - 53:00 to 53:59 8:42 wave, you may do so by starting in the slower person’s Wave H - Seeded Runners - 54:00 to 54:59 8:43 wave. In other words, you may drop back to a slower wave, Wave J - Seeded Runners - 55:00 to 55:59 8:44 but no one may move up to a faster wave. THIS WILL BE Wave K - Seeded Runners - 56:00 to 56:59 8:45 STRICTLY ENFORCED! Wave L - Seeded Runners - 57:00 to 57:59 8:46 • Be sure to pin your bib number to the front of your shirt. Wave M - Seeded Runners - 58:00 to 58:59 8:47 You must wear your bib number to be admitted into the Wave N - Seeded Runners - 59:00 to 59:59 8:48 starting corral. Your race number also contains your timing Wave P - Seeded Runners - 60:00 to 60:59 8:49 device. Please do not bend or fold your bib as this may damage the timing device and prevent you from receiving Wave Q - Seeded Runners - 61:00 to 61:59 8:50 an accurate time. Wave R - Seeded Runners - 62:00 to 62:59 8:51 Wave SA - Runners - 63:00 to 65:59 8:53 • Remember, we have chip timing to record your exact start Wave SB - Runners - 63:00 to 65:59 8:56 time, so your results will accurately reflect the time it took Wave SC - Runners - 63:00 to 65:59 8:59 you to run the race no matter which corral you start in. Wave SD - Runners - 63:00 to 65:59 9:02 a.m. Wave SE - Runners - 63:00 to 65:59 9:05 Wave TA - Runners - 66:00 to 69:59 9:08 Wave TB - Runners - 66:00 to 69:59 9:11 Wave UA - Joggers - 70:00 to 74:59 9:14 Wave UB - Joggers - 70:00 to 74:59 9:17 Wave VA - Joggers - 75 to 90 min. 9:20 IMPORTANT NOTICE ABOUT WAVE Wave VB - Joggers - 75 to 90 min. 9:23 START TIMES Wave WA - Jog/Walkers - 90 to 100 min. 9:26 Each wave will begin promptly at its designated start Wave WB - Jog/Walkers - 90 to 100 min. 9:29 time. Participants are responsible for being on time Wave WC - Jog/Walkers - 90 to 100 min. 9:32 for the start of their wave. Starting mats will be turned Wave XA - Walk/Joggers - 100 to 110 min. 9:35 off immediately after the start of Wave YA in order to reopen Broad Street, so latecomers are in danger of not Wave XB - Walk/Joggers - 100 to 110 min. 9:38 receiving an accurate start time. Wave YA - Walkers - 110 or more 9:41

sportsbackers.org 9 Race Day

EVENT FEATURES DISPOSABLE BIB COMMUNITY SPIRIT CONTEST TIMING TAG The most enthusiastic Spirit Groups along the 10k course will The Ukrop’s Monument Avenue 10k is timed using the receive special recognition! A Spirit Group’s goal is to show the ChronoTrack “B-Tag,” a light-weight disposable timing most enthusiasm through cheers, dances, and encouragement device that comes attached to your race bib and requires no given to the 10k runners and walkers. A $300 Grand Spirit additional application. Do not remove the timing tag from Award will be given to the winning group, with cash prizes the back of your bib and do not fold or crumple your bib. going to twelve other groups. All groups must be registered and approved in advance with Sports Backers to compete for the AT&T DASH FOR THE CASH awards. Check the race website for more details. Arvat McClaine has been chosen SUBWAY POST RACE FESTIVAL as the AT&T Dash for the Cash competitor and has a chance to win Catch your breath and celebrate a $2,500 bonus prize. Arvat’s race your finish at the post-race party starts at 8:30 a.m. at a pre-determined starting position. in Monroe Park! There will be live music, along with food, When the starting gun goes off, she will dash for the finish drinks and activities for the little ones. line, followed closely by the elite runners. If Arvat can out- run the fastest elite runner, the $2,500 AT&T Dash for the EVENT COVERAGE ON CBS 6 Cash prize is her's for the taking! If not, the prize is donated to the VCU Massey Cancer Center. Be sure to watch for stories and race coverage on CBS 6 the week leading up to the event. On race morning there will be live pre-race coverage of CARMAX DRIVE TO THE FINISH the event, and cut-ins throughout. Spectators can cheer on participants as they 'Drive to the Finish' from the 10K FAMILY MEETING AREA best spot on the course—the CarMax Fan Zone. Look for it at Stuart Circle, where there will be a Upon exiting the Finish Line Corral, there will be an area to DJ, refreshments, and cheering items, including cowbells, meet your family and friends. Just tell them to meet under pom poms, foam fingers, and sign-making materials for you the sign listing the letter of the alphabet that corresponds to to show your support and enthusiasm. Parking for the CarMax the 10k participant’s last name. Fan Zone is available on local side streets.

FINISHER MEDAL WILL RECOGNIZE YOUR ACCOMPLISHMENT CELEBRATE “10K CHEERS WEEK” AT Once again, the Ukrop’s YOUR FAVORITE RESTAURANT Monument Avenue 10k is Not only does RVA have the awarding finisher medals best race, we also have the best to everyone who completes restaurants. Plus, we now have the the race! Collect yours in best deals! Celebrate 10k Cheers the finish chute before Week—seven glorious days of $5 you exit into Monroe Park. food specials from some of the best They’re the perfect way to restaurants Richmond has to offer! commemorate your race Visit 10kCheersWeek.com for more whether you’re a first-timer information on each restaurant’s or a 10k veteran! You’ve special and how you can win $200. You trained, you earned it – now you’ll have ran, you rocked it! Now eat, drink, and revel in your the bling to prove it! accomplishment. Cheers, Richmond!

10 sportsbackers.org Race Day

EVENT DO'S AND DON'TS RACE PHOTOS For the enjoyment of all participants and spectators, please MarathonFoto professional adhere to the following event rules: photographers will be • No strollers, baby joggers, animals on leashes, taking participant photos skateboards, skates, handcycles or bicycles will be along the course of both the Ukrop’s Monument Avenue 10k allowed on the course. This will be strictly enforced. and Virginia529 Kids Run. Be sure your bib number is visible, and smile when you see the MarathonFoto team. Then, visit • No one other than registered race participants may cross their website the week after the race to see your photos. the finish line. Please do not have anyone join you for the final stretch. This is strictly enforced. iREWIND • The post race food area is for registered event participants only. Please do not bring family members in with you. Sports Backers is proud to partner with There will be additional food available for purchase in iRewind to offer personalized event videos Monroe Park. to all participants. Visit iRewind.com after the race to see and share your personal video! • Please do not leave any personal items at the start line. Anything left behind at the start line after the last wave has departed at 9:41 a.m. will be collected and either FINISHER CERTIFICATES disposed of or donated to local charities. Free finisher certificates will be available on your official results page after the race. Just click and print! RUNNER TRACKING SYSTEM Sign up to receive updates when your favorite runner PICK UP THE RICHMOND TIMES- reaches certain points on the course: start line, half way DISPATCH 10K EDITION (3.1 miles), and the finish line. On Sunday, April 10, the Times-Dispatch will feature a special section with stories, photos, top results, and more from the Register online, download our app, or sign up in person at event. Be sure to pick up your keepsake copy of this edition. the AT&T booth at the Expo. LOST & FOUND RACE RESULTS If you lose or find valuables on race day, please go to the Final, official results will be available at http://www. Volunteer Check-in tent in Monroe Park near the fountain. sportsbackers.org/events/monument-ave-10k/10k-results/ by Lost and found items will be taken to the Sports Backers the evening of Saturday, April 9. office on Monday, April 11. If you lose something, you can call 804-285-9495 or email [email protected].

sportsbackers.org 11 Race Day

PAST 10K WINNERS MALE FEMALE 2000 Jared Segera 29:27 2000 Alisa Harvey 35:25 2001 Elly Rono 29:59 2001 Anna Pichrtova 34:57 2002 Reuben Chesang 29:32 2002 Lynbov Demisova 33:22 2003 Gilbert Koech 28:34 2003 Edna Kiplagat 32:28 2004 Reuben Chebii 28:07 2004 Tatyana Petrova 32:46 2005 Ernest Meli-Kimeli 28:43 2005 Tatyana Petrova 32:46 2006 Nicodemus Malakwen 28:31 2006 Magdalene Makunzi 32:33 2007 Teferi Bacha 28:29 2007 Magdalene Makunzi 32:24 2008 Abdi Abdirahman 28:32# 2008 Leah Kiprono 34:19 2009 Tilahun Regassa 28:21 2009 Amane Gemeda 32:37 2010 Alene Reta 28:26 2010 Megan Wright 33:06 2011 Julius Kogo 29:02 2011 Megan Wright 33:12 2012 Mengistu Nebsi 28:33 2012 Melisa Mejdoub 33:07 2013 Julius Kogo 28:18 2013 Ogla Kimaiyo 32:25 2014 Paul Chelimo 29:24* 2014 Kellyn Johnson 33:18* 2015 Tyler McCandless 29:38* 2015 Kellyn Taylor 33:21*

Bold indicates race record / *Collegiate Running Association 10k Road Race National Championships / #USA Track & Field Men’s 10k Road Race National Championship

12 sportsbackers.org sportsbackers.org 13 IOK Training Team Training Team Inspires Individuals to Meet 10k Goals By Pete Woody

"This is like a big reunion!" in a fun, stress-free environment. They know the structure of the program is what makes it successful, but they also Those were the words of David Renn around 7:30am on realize the importance of fostering a welcoming atmosphere. January 30, at the kickoff of the 2016 YMCA 10k Training "I like it when the coaches can joke around and keep things Team. David is a long-time coach for the team at the Shady light and loose," said John Hurley, who is in his 12th year Grove YMCA, and he was describing the feeling of seeing as head coach at Shady Grove. "When the participants see so many friends and familiar faces, both coaches and the coaches having fun, they know it's okay to have fun, and participants, making their way through the parking lot for it spreads to the whole group." And if you spend any time around John Hurley you'll see very quickly that he practices what he preaches – and with great results.

This mindset is especially important for participants joining the training team for the first time. And the team at Bellemeade, which is only in its second year, has a large number of people taking part in their first 10k, and the welcoming, family atmosphere is what makes the Training Team so appealing.

“It can be nerve wracking to try something for the first time. Having a training team that is inviting and encouraging calms those fears and allows people to want to continue training,” said Bellemeade coach Kristen Callan. “We have a tradition that after every run, we touch the Bellemeade sign. The whole team stands by the sign and cheers on the team as we come in. It is so rewarding to see everyone the first group run. Despite the chilly temperature, there supporting you after a long run. We always find something was plenty of excitement to get training underway for the to celebrate such as birthdays or accomplishments and just Ukrop's Monument Avenue 10k on April 9. enjoy being together…our family atmosphere is the best thing about Bellemeade.” The scene described above took place at 16 YMCA branches across the region, as well as the Richmond Community The coaches for the team at Richmond Community Hospital Hospital and the Bellemeade Community Center, as the take a similar approach, particularly for inexperienced YMCA 10k Training Team began its 15th year. The 10-week participants who may have questions about their readiness. program helps walkers, joggers, and runners of all skill and “We welcome families. We make the effort to reach out experience levels get ready to achieve their fitness goals to the younger population that may not know about the during the Ukrop's Monument Avenue 10k. Participants program,” said coach Priscilla Wright. “We also take the receive individual training plans as well as advice, guidance, time to talk to each member of the team individually and and encouragement from the volunteer coaches. They also spread a lot of love while pushing everyone to new heights.” meet for weekly Saturday group runs, the highlight of the program for many people. “We take the fear of participating for the first time out of the equation,” Wright added. “Many people feel they are not The coaches strive to provide an effective training program prepared to train. We give the facts of why they are.”

14 sportsbackers.org IOK Training Team

YMCA IOK Training Team

Training groups like the one at Bellemeade and Richmond Community Hospital are having a positive impact in the The YMCA 10k Training Team program community, leading to increased interest in the training team was created by the Sports Backers and in active, healthy lifestyles. According to Callan, Team 13 years ago. Today, participants find Bellemeade tripled the number of participants in year two compared to year one, and members have made fitness a themselves in the company of over priority. “After the 2015 10k, many of our team members 2,000 people with the same goals and wanted to continue running as a group, so we continued to ambitions. Led by veteran trainer Carrie meet,” explained Callan, who says group work ethic also helps Parker, this year’s crew started their with encouragement and support. “Along with running, a lot of hard work in late-January. Ten weeks the members are working out during the week. They are going later, they are capable of conquering the to the YMCA or taking classes from some of the Fitness Warriors 10k. Congrats! If you or someone you who are on our team. We have a Facebook group that we use to post our weekly workouts and hold each other accountable.” know would benefit from this program, go to www.sportsbackers.org beginning Regardless of where they are training or what their experience in December, and sign up for next year. level is, each participant shares the fact that they all want to achieve their goals. “Our goals are different, but we all have them and are working hard each week to make sure that they are accomplished,” said Bellemeade’s Callan. “We have some team members who are participating in their first race ever. Their goal is to finish at Monroe Park and be awarded their medal. Other members are trying to improve on their time, while others are trying to run the whole race. Regardless of their goals, we work hard to make sure they can be achieved… we laugh, we sweat, we run, we fight, and we do it all together.”

sportsbackers.org 15 VA529 Kids Run

WAVE TIME BIB COLOR AGES START

1 Purple 10-12 8 a.m. 2 Green 8-9 8:04 a.m.

3 Orange 5-7 8:08 a.m. VIRGINIA529 KIDS RUN INFORMATION GENERAL INFORMATION A half-hour before the 10k participants make their way • One adult may accompany any child age 8 or under while down Monument Avenue, about 1,000 youngsters will line they are on the course. up for the 14th annual Virginia529 Kids Run. Representing • Kids Run participants will not be timed. There will be a a generation of future runners, children ages 5-12 will clock at the finish for those interested in noting their own complete a one-mile course that starts on Cathedral Pl. finish time. and takes them up Park Ave. to Hanover Ave. to Lombardy • As the finishers enter the finish line chute, they will St. to Stuart Circle and back down Franklin St. to Monroe receive a medal and be reunited with their parents. Then Park, where it crosses the same finish line as the 10k. it’s on to the post-race food tent. The Virginia529 Kids Run is another example of how the • PLEASE no dogs, bikes, or strollers in the start chute, Ukrop’s Monument Avenue 10k is more than just a race— course, or finish area. it’s a fun festival event for the whole family that promotes a healthy lifestyle! KIDS RUN MEETING AREA ONE parent will be allowed to enter the finish line area at STARTING LINE/WAVE STARTS Monroe Park in order to meet their child(ren). This will help reunite kids and parents faster as well as keep the exits The starting line for the Virginia529 Kids Run is located on clear. Once reunited, they will continue to the specified Cathedral Place just west of Laurel Street. Participants will exits. All parents must meet their children in this area after line up in waves based on age (and corresponding to the the children finish the race.No child will be allowed to exit color of their bib number) and will start as follows: without being accompanied by an adult.

16 sportsbackers.org Every accomplishment starts with the decision to try. Anthem applauds your commitment to healthy living.

Anthem Health Plans of Virginia, Inc. trades as Anthem Blue Cross and Blue Shield in Virginia, and its service area is all of Virginia except for the City of Fairfax, the Town of Vienna, and the area east of State Route 123. Independent licensee of the Blue Cross and Blue Shield Association. ® ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association.

sportsbackers.org 17 Race Day

RACE DAY SHUTTLE SERVICE Traffic Info WINN Transportation will offer two separate shuttle pick-up locations: City Stadium and The Diamond. Anyone wishing MOTORISTS NOT TRAVELING TO THE RACE ARE to take advantage of the shuttle service on race day MUST STRONGLY ENCOURAGED TO USE I-95 AND I-195 purchase a ticket at the Expo during packet pick up hours. AROUND THE CITY. For a list of street closures and A limited number of tickets are available on a first-come, traffic pattern changes on race day, please visit www. first-served basis. The cost is $5 per person round trip. The sportsbackers.org/events/travel-parking-info. shuttle will drop off at Adams and Canal Street (5 blocks from Monroe Park, site of the Subway Post Race Festival). RACE DAY PARKING SHUTTLE BUS NOTES: We encourage participants to carpool to the race. Even better, jog or ride your bike to the starting line! Free parking • Parking spaces are limited at both locations so carpooling is available on streets throughout the area. We strongly is recommended. A ticket on the shuttle bus does not recommend going east of Belvidere to find on-street and guarantee you a parking spot in the parking lots at either surface-lot parking. To lessen the chance of getting stuck in The Diamond or City Stadium. On-street parking is also traffic, please avoid the Belvidere exits off I-95 and I-195, available at each location. and instead go farther east and exit on 3rd Street, Broad • Shuttles will run on a continuous loop between 6 a.m. Street or Franklin Street. and 2 p.m. from each location to the drop off point. To ensure you have enough time to walk from the drop Paid parking is available in several parking decks. To access off point to the start line, please plan to arrive at your the parking decks in the area, please use these directions: shuttle pick up location at least 90 minutes before your • 801 W. MAIN STREET DECK wave is scheduled to start. The drop off location is 11 (BETWEEN LAUREL AND CHERRY STREET) blocks from the 10k start. Take I-195 to the Idlewood exit. Make a left turn onto • Each shuttle passenger must have a wristband to board the Cherry Street to the entrance to the deck. shuttle at the pick-up locations. • 1101 W. CARY STREET DECK • To expedite the purchase of shuttle tickets at the Anthem (CORNER OF CARY AND HARRISON STREET) Health & Fitness Expo, cash is recommended. Traveling east on Cary Street, the deck will be located on your right at the intersection of Harrison Street. UBER • 609 BOWE STREET DECK Uber is a mobile application that connects rides to drivers (NEXT TO THE SIEGEL CENTER): with the push of a button. In minutes, a car will be curbside, Exit 95 at the Boulevard and head south (right). Make a ready to take you to the starting line. Enter promo code left turn onto Leigh Street. Travel east to Bowe Street and RVA10K2016 for a free ride up to $20 (new users only)! make a right turn (one block east of Lombardy). Go south, and the parking deck will be on your left. Get started now: 1. Download the free Uber app at uber.com/app • 100 S. JEFFERSON STREET DECK 2. Enter the promo code RVA10K2016 Traveling east on Cary Street, the deck is located on your 3. Request your ride right at the intersection of Jefferson Street (two blocks east of Belvidere Street). Check www.sportsbackers.org for race day parking and traffic updates.

FREE BIKE VALET SERVICE OFFERED! near Laurel Street across from Cathedral of the Sacred Heart. Bike Valet service will be available from 7 a.m. We are once again offering a FREE Bike Valet service. - 1:30 p.m. on Saturday, April 9th. Participants will be Instead of trying to find parking, ride your bike to the able to check their bike, and the bag check is adjacent event. Bike Valet will be located adjacent to Monroe Park to Bike Valet in Monroe Park.

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bonsecourssportsperformance.com Gilmer St. Belvidere St.

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sportsbackers.org 19 Stay a stride ahead with AT&T. Check your heart rate, steps, and texts with the latest devices from AT&T.

Learn more at att.com/wearables.

AT&T is a Proud Sponsor of the Ukrop’s Monument Avenue 10K.

Screen images simulated. ©2016 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and Mobilizing Your World, and other marks are trademarks of AT&T Intellectual Property. All other marks are the property of their respective owners.

ATM_MAT_M6_2578_R1.indd Saved at 2-23-2016 11:29 AM Printed At None Client AT&T Media Type Magazine DEPARTMENT: Art Director Copywriter Acct. Manager Studio Artist Proofreader Traffic Production Live 8.25” x 10.75” Trim 8.5” x 11” Bleed None APPROVAL: Job Title UKROP Monument Ave 10k Pubs None Addl. Notes: None Ad Code None YOU CAME. YOU RAN. YOU CONQUERED. Refuel after your 10K with SUBWAY® Catering.

CATERING INFO CALL: (877)360-CATER OR GO TO WWW.SUBWAY.COM

CATERING ORDERS MUST BE PLACED 24 HOURS IN ADVANCE. SUBWAY® IS A REGISTERED TRADEMARK OF SUBWAY IP INC. ©2016 SUBWAY IP INC.

21636 Ukrop's Sportsbackers Ad_8x10.5_PRESS.indd 1 1/5/16 10:55 AM Race Day

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sportsbackers.org 23 Race Day

• If nature calls, pull off the course and look for a port‑a‑potty. Do not expect the friendly neighbors to let Race Etiquette you into their homes. Whether it’s your first race or your 1,000th, it’s important to • Feel free to shout words of encouragement to other remember you are not alone when taking part in the Ukrop's participants. They will appreciate your cheers. Monument Avenue 10k. Make this a great experience for • Pay attention to what is going on around you during the everyone by obeying these rules of the road. race. Just as in real life, expect the unexpected. Think loose dogs, lost kids, low branches and looming potholes. PREPARING FOR THE START • Pay attention to the pre‑race announcements. What you APPROACHING THE FINISH hear will not only help guide you through the course but • Remember to tell your non-registered friends and family will also keep you safe. NOT to cross the finish line with you. • Pin your race number on the front of your shirt. This is FINISH LINE where it is most visible for race officials and allows you access to your Start Wave. Your race number also contains • Don’t stop suddenly upon crossing the Finish Line—you’ll your timing device for the event. If you put it in the pocket cause a collision with those behind you. Quickly move to of your shorts, the timing mats won’t be able to read it. the end of the finish line corral and exit the finish line Same thing if it is in your car – you won’t get a time. In area immediately. From there, you may follow the signs to order to receive an accurate time, please make sure that the Post-Race Food tent and Family Meeting Area. your race number is: - unaltered and unmodified (do not fold or wrinkle it) • Upon exiting the Finish Line Corral, there will be an area - pinned in all four corners to meet your family and friends. Just tell them to meet - not covered (jackets, runner belts, water bottles, etc.) under the sign listing the letter of the alphabet that - clearly displaying your race number enables the official corresponds to the 10k participant’s last name. race photographers to identify you after the event • Enjoy post‑race refreshments, but don’t be a pig! Others want to enjoy the goodies too. Moderation is the key so DURING THE EVENT there’s food for the last people finishing the event. Post- • Have fun and enjoy yourself. Run or walk no more than race food is to help you recover from the run not to stock two abreast to allow for others to pass. If you are walking your kitchen cupboards. in a group, stay in the back of the pack. • Please don’t allow your non‑registered friends and relatives to run or walk with you in the race. They can cheer you on from the side of the road. • If you are getting water or POWERADE at an aid station, move to the side of the road to grab a cup from a volunteer and keep moving. If you want to stop and drink, move to the side of the road, out of the way of other runners after the aid station. Don’t go too far with your cup. The race volunteers will be collecting the cups and will appreciate not having to go on an extended “litter patrol.” • Remember, there are 29,999 people around you! Please move to the side of the road to spit, throw up, tie your shoe, etc.

24 sportsbackers.org Race Day Band Info COURSE LOCATION BAND GENRE 1219 W. Broad St. Karla and the Brotherhood Indie/Rock/Blues Broad St. & Lombardy St. Richmond Rock Exchange Classic Rock Lombardy & Grace St. Fire Childe Rock/Progressive Metal Stuart Circle – CarMax Fan Zone DJ Rodney S DJ Robert E. Lee Monument 3rd Wave Instrumental Surf Rock Monument Ave. & N. Meadow St. Bruiser Classic Rock Monument Ave. & N. Allison St. What’s On Tap Rock/Pop Monument Ave. & Strawberry St. Funk Brothers DJ Jefferson Davis Monument The Stray Dog Band Rock & Roll Monument Ave. & Mulberry St. Mike Lucci Band Chicago Style Blues Monument Ave. & Colonial Ave. Christian Sound Stage Praise/Worship Matthew Fontaine Maury Monument The Camping Party DJ Monument Ave. & Tilden St. Cap’n Shrimpy Rock Arthur Ashe Monument Fennario Rock Monument Ave. & N. Thompson St. Chris Lucas Acoustic Rock/Classic Rock Monument Ave. & Lafayette St. Class 5 90s Grunge Covers Monument Ave. & Malvern Ave. DJ Lew Wright DJ Monument Ave. & Antrim Ave. The Greenlist Rock Monument Ave. & Sauer Ave. Salted Dawg Blues Blues/R&B Monument Ave. & Shenandoah St. AndiBand Pop/Rock Monument Ave. & Commonwealth Ave. Betsy Lynne & The Boys Folk/Pop Monument Ave. & Westmoreland St. Run the Ride Blues/Rock Monument Ave. & Chantilly St. Monument Ave. & Boulevard John Ivins Worship Band Christian Rock JEB Stuart Old Time Front Porch Old time music with 1222 W. Franklin St. Band bluegrass W. Franklin St. & Birch St. Offering Acoustic Rock W. Franklin & Harrison Funk Brothers DJ W. Franklin & Shafer DJ Lloyd T DJ W. Franklin St. & Birch St. 3rd Wave Instrumental Surf Rock W. Franklin & Harrison Funk Brothers DJ W. Franklin & Shafer DJ Lloyd T DJ Virginia529 Kids Run Silly Bus Kids Music

SUBWAY Post-Race Festival in Monroe Park Virginia 529 Kids Run Start Line Silly Bus Kids Music Finish Chute Stage DJ EZ Hutch Urban/Old School Main Stage – 9:00-10:00 a.m. Andrew Alli & the Mainline Indie/Rock Instruments from the Past – Main Stage – 10:30 a.m. - 11:30 p.m. Primate Fiasco Music from the Future

sportsbackers.org 25 Profile Support is Key for AT&T Dash for the

Cash Contestant By Pete Woody In her own words, McClaine went best during the AT&T Dash for the Cash through a “crash course” in faster because I want to shine for my team.” running and ideas on the best way to train. In her case, advice has come She is also planning to have plenty of from familiar places: Google, and her encouragement on the course, both friends and family. “ALL of my friends from spectators and participants. “The and family have been telling me what outpouring of support from my husband, techniques I should employ,” McClaine friends, family, and fitness team has said. “It’s so funny that people are been touching,” McClaine said. “Just telling me about the training they did about everyone I know, runners and “Run like someone is chasing you!” when they played football or ran track non-runners, have asked what they Sound advice for anyone hoping to run in high school, when that was over 30 can do to help me train…Many of the as fast as they can, regardless of the years ago!” people I know will be participating in distance. So it’s no surprise that Arvat the 10k, but they are telling me that McClaine, the participant in the AT&T McClaine reserves special praise for they are going to find a way to help Dash for the Cash at the 2016 Ukrop’s her husband, Harry Watkins, as well as cheer me to the finish line.” Monument Avenue 10k, says it’s the her fellow teammates at SEAL Team advice she hears most often as she Physical Training, for the support McClaine has taken inspiration from prepares for the Dash on April 9. they’ve given her leading up to the all the support she has received Dash. Speaking about her husband, from friends and family, and will use McClaine is an experienced runner McClaine says, “He is always my that positive energy on race day. She who has completed more than 15 biggest supporter and cheerleader…I also realized that the feeling is going marathons but says she has never can’t wait to see the look on his face both ways. focused on speed work. So she as I come across the finish line!” was initially hesitant to take on the “Everyone congratulates me for being challenge of the AT&T Dash for the McClaine’s teammates at SEAL Team chosen, and quite a few people told Cash, where she’ll be given a head have stepped up with the fitness me they were proud of me,” she said. start on the rest of the field with the training to help her prepare for the “I kept saying, ‘Don’t be proud until I chance to win $2,500 if she finishes race, and the daily workouts will help actually cross the finish line first!’ But first. But after considering it, she have her ready once she steps foot on they tell me they are proud that I was decided it was a great opportunity to the course. “I have about 100 personal even in the 10k to be selected, and step outside of her comfort zone. trainers every day who are encouraging they are proud that I am someone who me to run faster during our workouts,” runs. That inspires them. And knowing “Overall, I’m proud of myself for saying McClaine said. “And I want to do my that, I am inspired!” ‘yes’ to this challenge. Saying yes to opportunities and new experiences opens the door for many more to follow,” explained McClaine. “I do not know all of the ways that my life will change as a result of me being willing to push myself out of my comfort zone (and in a very public way), but I do know that each small pebble dropped in a pond produces ripples that spread far beyond its center.”

26 sportsbackers.org

SPORTS BACKERS - YOUR UKROP’S MONUMENT AVENUE 10K EVENT ORGANIZER SINCE 2000 THANK YOU FOR HELPING US ACHIEVE OUR MISSION!

TOGETHER, WE ARE BUILDING A MORE ACTIVE COMMUNITY. Sports Backers a 501c3 non-proit is committed to making people rom all corners o our communit more active. We achieve our mission b supporting outh running advocating or sae places to bike and alk celebrating triumphs at our events and encouraging olks to live activel. Your participation in the Ukrop’s Monument Avenue 10k is inspiring to others and to us. Thank ou. SPORTSBACKERS.ORG Upcoming Sports Backers Events Sports Backers 2016 Event Schedule Be a part of Richmond’s active community, commit to an active lifestyle, or celebrate your hard work by taking part in our sporting events.

Apr 29-30 Ragnar Trail Richmond May 20-22 Dominion Riverrock June 4/5 Marathon Training Team Begins June 9 Connects Federal Credit Union Corporate 4 Miler Dominion Riverrock | May 20-22 June 11 NEW! Gran Fondo Training Team Begins July 23-24 NEW! RVA2DC Ride Aug 6 Anthem Moonlight Ride Aug 6 Walgreens Richmond International Dragon Boat Festival

Aug 6/7 Half Marathon Training Team Begins Connects Federal Credit June 9Union Corporate 4 Miler | Aug 27 Patrick Henry Half Marathon Sept 24 Trails & Ales Oct 1 MARTIN’S Tour of Richmond Oct 29 Call Federal Marathon Jr. Nov 12 Anthem Richmond Marathon Anthem Moonlight Ride | August 6 American Family Fitness Half Marathon VCU Health 8k Dec 10 CarMax Tacky Light Run

For more information about any of these Trails & Ales | September 24 events, visit sportsbackers.org

sportsbackers.org 29 Helping RVA hit its stride. See you at the turn!

The official legal partner of the Ukrop’s Monument Avenue 10k

804.649.7545 t-mlaw.com 100 SHOCKOE SLIP, THIRD FLOOR RICHMOND, VA 23219

Proud to be the

Offi cialsponsor Auto Insuranceof the

Ukrop’s Monument Avenue 10k!

ELEPHANT.COM

It’s the most Richmond thing you can do. Profile Elephant's Herd is Ready to Run...

And Volunteer By Pete Woody “I have both cheered on and walked and rewarding experience for the 10k with a group, but I am excited participants and volunteers, the 10k to be running this year,” said Jennifer partnership is part of Elephant’s bigger Miller, a Marketing Channel Manager community and wellness programs. for Elephant who is taking part in her first Ukrop’s Monument Avenue “One of our key employee and 10k. “I always look forward to the community initiatives is creating a fans. Richmond has a great running Happy and Healthy Richmond,” said community, and they always come Minkler. “We look for opportunities for out strong for any Richmond event our employees to give back each month but especially the 10k. This race has by volunteering at schools, the food There is a large herd of Elephants a special meaning and place in the bank, and various charities.” ready to take part in the Ukrop’s hearts of those who grew up here.” Monument Avenue 10k, and it’s got Elephant also offers a ‘Run Elephant nothing to do with the zoo, or the “I have run the Ukrop's Monument Run’ program that provides each circus, or even the 10k costume Avenue 10k about ten times, and it employee up to $40 four times a year contest. No, this is all about the never gets old,” said Doug Ash, an to participate in fitness events. This participants and volunteers from Auto Claims Adjuster. “Some years I helps build excitement for the 10k as Elephant Auto Insurance who are aim for personal records, other years well as empowers employees to stay preparing to run in the race and staff I go out there for fun.” And there is active throughout the year, which is the Elephant Auto Insurance Bag certainly plenty of fun to be had on part of their overall wellness plan. Check in Monroe Park on race day. race day, as Doug has experienced. “Each year I max out the amount “One year, my best friend dressed up of races that Elephant pays for, and “As Elephant has grown over the past in a full-body fleece costume as the they are always encouraging me to six years, it’s become increasingly character Underdog,” he recalled. “So continue,” said Ash. “We strive for a important to us to get more and more I ran the support for him, giving him happy and healthy personal life and involved in the local community,” said water along the way and cheering him truly believe that those who enjoy what Greg Minkler, Marketing and Sales on. We had a great time!” they do, do it better,” added Miller. Director for Elephant. “Richmond is She says participating and volunteering home for us, and we want to continue to The course support and overall as a team helps build a special help the area grow, both economically experience are aspects of the 10k bond and culture among colleagues. and culturally. Races like the Ukrop's that were appealing to Elephant and “Everyone loves coming to work every Monument Avenue 10K are a great its team members. “I really enjoy day, and you can tell it’s a great example of the community coming the energy of the event, as well as company to work for!” together for a phenomenal event.” the bands and cheering groups on the course,” said Laura Rodgers, a Supporting the 10k in a variety They certainly follow through with Management Information Systems of ways, whether it’s as an official that support, with 100 people Developer. “The 10k separates itself sponsor, supplying volunteers, or planning to participate in the by having an amazing race-day encouraging staff members to walk, 10k and another 20 planning to atmosphere,” added Ash. “The bands jog, or run, makes sense for Elephant’s volunteer at the bag check and along Monument Avenue, the great community initiatives. provide help to other participants crowds, the mostly flat course, and a during the 10k. The race fun post-race festival make this my “The 10k is a perfect fit,” Minkler participants are made up of runners favorite race each year.” said, “for what our employees get of all skill and experience levels. While the day guarantees an exciting excited about.”

sportsbackers.org 33 Sponsors Special thanks to all of the sponsors, volunteers, and participants who make the Ukrop's Monument Avenue 10k possible.

AN EVENT OF

Kaitlin Baker Keep It Moving Intern Mike Levins Registration Coordinator and Start Line Alison Burleson Sports Backers Store Jon Lugbill Executive Director of the Sports Backers Alison Burnette Sports Backers Store Jeff McIntyre Expo Support Brenna Creech Training Team Coordinator Susan Morgan Start Ceremony Coordinator Wendy Coggsdale Start Area/Wave Coordinator Ruthie Morrison Expo Support Cindy DiCello Sports Backers Expo Booth Carrie Parker YMCA 10k Training Team Head Coach Will Dixon Sponsorship Director Sarah Parsons Course Marshal Coordinator Meghan Gaffney PR Intern Ray Patterson City Support and Logistics Manager Ro Gammon Start Festival Jamie Pham Sports Backers Store Support Betsy Garber Registration Coordinator (T-shirt Area) Jacki Quinlan Kids Run RVA Coordinator Marcy George Finish Line Coordinator John Raigins Set-up and Breakdown Manager Michael George Start/Finish Line Coordinator Kate Reedy Kids Run Mary Marshall Graeber Volunteer Coordinator Lin Rehak Awards Coordinator Matt Gray Barricade Set-up Liaison Dr. Jeff Roberts Medical Director Roy Grier Kids Run Start Coordinator Greg Roth Elite Athletes Coordinator Amy Hartley Street Team Coordinator Robbie Rusbuldt Band Support & Spirit Group Coordinator Faith Hecht Kids Run Director Rick Salamida Water Stop Support Morgan Hamlin Sponsorship Manager Scott Schricker Marketing Director Max Hepp-Buchanan Bike Valet Coordinator Megan Schultz Medical Liaison Molly Johnson Expo Director Ashlee Snider Expo Support/Graphic Design Andrew Kennedy Sponsorship Manager Thom Suddeth Elite Athlete Coordinator Meghan Keogh Event Director Nan Turner Registration and Social Media Coordinator Lee Keyt Bike Valet Coordinator Brantley Tyndall Dash for the Cash and SAG Support Lauren Kiger Massey Cancer Center Liaison Amy Waters Finish Festival Coordinator Stephanie Kirksey Kids Run Entertainment Coordinator Shihan Wijeyeratne Bike Walk RVA Dona Lawson Accounting Manager Pete Woody Media and Communications Manager Jay Lenzi Water Stop Coordinator Molly Wright Digital Marketing & Social Media Coordinator

34 sportsbackers.org The Virginia529 Kids Run is a one mile fun run, but the race to save for college can feel like a marathon.

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Call 1-888-567-0540 or visit Virginia529.com to obtain all program materials. Read them carefully before investing. An investor should consider the investment objectives, risks, charges, and expenses of the programs before investing. For non-Virginia residents: other states may sponsor a 529 plan that offers tax or other benefits not available through Virginia529. © 2016 Virginia College Savings Plan. All Rights Reserved. The race may be over, but healthy habits should last a lifetime

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