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Slow Down, Wise up Contents “ Yep, I Said It Before P14–15 P24–25 Mission 2020 Roundtable on Halving Emissions by Declaring a Digital Détente and I’Ll Say It Again

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Slow Down, Wise up Contents “ Yep, I Said It Before P14–15 P24–25 Mission 2020 Roundtable on Halving Emissions by Declaring a Digital Détente and I’Ll Say It Again Slow down, wise up Contents “ Yep, I said it before p14–15 p24–25 Mission 2020 roundtable on halving emissions by Declaring a Digital Détente and I’ll say it again. 2030. Almost one-quarter of all cyberattacks in 2019 were Life moves pretty fast. Step Up at Davos is a call to action for CEOs to launched by nation states, doubling 2018 levels. create internal climate action units to put their Amid increasing demonstrations of cyber power, You don’t stop and look companies on the fast-track for delivering the how can nation states work towards a digital détente? transformational change needed to halve emissions around once in a while, by 2030, on track for limiting global average temperature rise to the Paris Agreement’s goal of p26–27 you could miss it.” 1.5ºC. Can we innovate our way out of the climate crisis? Ferris Bueller’s Day Off (1986) Innovation is changing the energy industry faster p16–18 than at almost any time in history. Technologies such Make My Money Matter & Tortoise: A ThinkIn at as carbon capture and advanced batteries could Davos speed the transition to a net-zero carbon economy. But are they bridge solutions to a new energy Political parties may be shedding members, but economy or ways to sustain our dependence on people are getting more political. It’s the age of carbon-based energy? As governments struggle to activism. And money is one of the most widely held adapt to the Paris agreement, public pressure to - and largely ignored - levers in the hands of people. transform the energy economy is rising along with 28,000+ members But this is about to change: people are waking up to the escalating climate crisis. What will it take for us the power of their pensions and personal all – the energy industry, governments and 50 countries investments. They can demand more of the consumers – to fundamentally change course? companies they invest in, the asset managers they READ TIME: 30″ entrust, the pension trustees and advisors that determine where they put their retirement savings. p28–29 Financial activism for the public good is not a James Harding prediction for the 2020s; it’s a movement planned by How to turn protest into progress the people who brought you Make Poverty History [email protected] From Hong Kong to Santiago, anti-government and the Sustainable Development Goals. Join us at protests fuelled by anger about inequality, corruption the MMMM ThinkIn to understand what financial and political repression are paralysing cities and Katie Vanneck-Smith activism for everyone will mean in 2020 - and, better nations, yet often rallies fail to achieve significant [email protected] still, to be a part of it. social change. How can movements transition from protest to political change more effectively? p19–21 Tortoise’s Responsibility100 Index p22–23 Henkel X and Tortoise 4 introduction 5 tortoise at wef Tortoise is a response to two problems 1. The daily noise 2. The power gap A move towards action. A desire and We’re different, deliberately – Shouting into space: for every 700 article Low confidence in the power system an opportunity for change. links posted on Twitter, there is one reply Per cent who agree the system is… (last three months, average of nine major Slow News global news brands) – 22% surge in news We don’t do breaking news, but what’s driving it. We don’t cover every story, but – Nearly three-quarters of us worry about engagement¹ reveal a few. We take the time to see the false information or fake news being used 20% 34% 46% fuller picture, to make sense of the forces as a weapon – 76% believe CEOs should shaping our future, to investigate what’s Levels of trust in 2019, % take the lead on change unseen. 56% 56% rather than waiting for working for me not sure failing me Open journalism government to impose it We’ve worked on plenty of projects with 47% 47% (+11% vs 2018)¹ codenames. We’ve been in enough meetings behind closed doors. We think we’ll do – Consumers want brands better work by opening up. So, through our 20% 34% 46% to take a stand. 64% of ThinkIns, we’re committed to organised listening and will go out of our way to hear consumers worldwide are from other people. “belief-driven buyers”, working for me not sure failing me Responsible communications NGOs Business Government Media +13% vs the previous year.² Source: Edelman We’re a membership business, built for Neutral (50–59%) Distrust (<50%) and with our members. We’re not owned Corporations are racing to keep pace by a proprietor with an axe to grind. We’re The divide between the powerful and with their customers’ and employees’ independent of political party or commercial We are overwhelmed by information. the powerless is widening. shifting moral compass and rising agenda. We are blissfully pop-up free. The problem isn’t just fake news or junk We feel locked out. Alarmed by the lack of expectations. news, because there’s a lot that’s good – vision, hungry for leadership in business, Mistrust and the conspicuous absence That means we are a new communications it’s just that there’s so much of it, and so technology and society. We believe in of nuance in the mainstream social platform for smart, responsible brands. much of it is the same. In a hurry, partial responsibility; we care about dignity. and traditional media discourse pose Brands that want to inform the discussion, and confusing. Too many newsrooms a challenge for responsible brands and not attempt to influence it. That are chasing the news, but missing the story. business leaders looking to communicate prepared to engage with issues, not gloss authentically, intelligently and openly. over them. And leaders who are brave And that’s where Tortoise comes in. enough to do things differently and ambitious about the impact they can have. Sources: 1 https://www.edelman.com/trust-barometer#top 2 https://www.edelman.co.uk/magazine/posts/earned- brand-2018-brands-take-a-stand/ 6 introduction 7 tortoise at wef Our founders James Harding Katie Vanneck-Smith Matthew Barzun Ceci Kurzman Co-founder & Editor Co-founder & Publisher Co-founder & Chairman Independent Director James was Director Katie was President of The Matthew was US Ceci founded Nexus of BBC News and before Wall Street Journal & Dow Ambassador to Sweden Management and that was Editor of Jones and then to the UK previously worked at Epic The Times (Sony Music) Our partners Keith Blackmore Chris Cook Polly Curtis Fliss Demir Liz Moseley Alexandra Mousavizadeh Ravin Sampat Emma Sullivan (Senior Editor, The Times (Policy Editor, (Editor-in-chief, (BBC) (CMO, Cannes Lions) (The Prosperity Index; (Exec Producer, (Head of Events, and the BBC) BBC Newsnight) HuffPost UK) Moody’s) BBC) Chatham House) Matthew d’Ancona Michelle Henderson Jon Hill Merope Mills David Taylor Ceri Thomas Giles Whittell (Editor, The Spectator; (Marketing Director, (Creative Director, (Associate Editor, (Deputy Editor, (Oxford University; (Chief Leader Writer, political columnist) Carphone Warehouse) The Telegraph) The Guardian) Guardian US) Editor, BBC Today The Times) Programme & Panorama) 8 introduction 9 tortoise at wef Our journalism 10 introduction 11 tortoise at wef Tortoise membership Let’s do this together In person, in print and online. Created for Tortoise provides quality journalism & and with our members. When you join outside perspectives for your leadership, Tortoise, you become a contributor to colleagues and clients our new, open journalism. A short book of Sensemaker Daily Open news The Tortoise app Tortoise for Tortoise for big reads: the conferences: Our internal memos, your team boards The news not as it Tortoise Quarterly the ThinkIn homing in on the news 10+ members, Up to 50 members happens, but when it’s stories we think are ready. One big story a Modern fables, true £50 pp Private ThinkIn on a topic of your Forget panel discus- tales, old stories worth following. week, reported in-depth. An investment in looking smart choice. Great for new boards, sions. This is different. re-examined, new ones Direct to your inbox, without having to try hard. Or just a challenger boards and mature The ThinkIn is the revealed. every day. really lovely perk. businesses in transition mode. engine of open journalism. It’s a forum for civilised disagreement. It’s a live, unscripted conversation where the experience and expertise of our members shapes the way we see the world. Tortoise for client and colleagues Founding 50 to 200 members partners Takeover a ThinkIn, or host one in Three-year bespoke partnerships your HQ. Guaranteed to generate new across all Tortoise events and conversations with customers, platforms. prospects and investors. Find full details of our memberships and pricing at tortoisemedia.com 12 introduction 13 tortoise at wef Our partners Tortoise Network The news is what we all make it. “We believe in a country where Tortoise does things differently. everyone can have an equal say. Being The problem The divide between the We don’t run ads and we never, ever sell our part of the Tortoise Network means powerful and the powerless is widening. members’ data. (It goes without saying that being part of a conversation, where we Information inequality is rife. For democracy our editorial integrity is paramount.) There’s can challenge ideas and seek to find to work, the news media needs to be more no rate card, no media pack, no menu of common ground on often divisive democratic. what we can and can’t do with our partners. issues.” Talk to us and let’s figure out how we can The solution: Giving everyone a seat at the Tabitha Morton work together.
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