Business Braced for Big Hit from Tokyo Switch
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20 | Wednesday, March 25, 2020 HONG KONG EDITION | CHINA DAILY SPORTS Hoops spring eternal SOCCER China wishing Wu speedy recovery By SHI FUTIAN “According to Espanyol insiders, [email protected] only ‘wellprotected’ doctors with full gear can now enter Wu’s home. The entire Chinese soccer com- And Wu has been required to not munity is hoping and praying Wu leave his home.” Lei can return at the peak of his Hu also reported that Wu is powers following the striker’s being taken care of by his wife, but COVID-19 diagnosis. it is not clear if she has also been Fans, players and pundits were infected. Wu’s two children have shocked last weekend when the been moved to his parents’ Barce- Chinese Football Association con- lona residence as a precaution. firmed the Espanyol ace had con- Last week it was revealed that tracted the coronavirus in Spain. six Espanyol players had tested Since then, Wu’s current and positive for COVID-19. Wu has former teammates and coaches repeatedly told fans “don’t worry” have been sending the much-loved since the news broke, however forward their best wishes. those close to him have admitted “Like I always said, Wu Lei is the that’s not an easy thing to do. hope for us,” Team China goalkeep- “I was really concerned about er Yan Junling was quoted by Chi- Wu’s health after I heard this,” said nese newspaper Youth Daily. renowned Chinese soccer guru Xu “He’s a role model for Chinese Genbao, who coached Wu when he players who want to play in foreign was a kid. leagues. He also plays a significant “Wu Lei told me don’t worry and A man plays basketball at a gymnasium in Shenyang, Liaoning province, on Monday as daily life begins to return to normal following the role for the national team. I believe he’s fine. I really hope he can beat successful nationwide effort to contain the novel coronavirus. XINHUA he will recover as soon as possible. this virus and return. Chinese soc- He will return and fight with us cer is depending on him now.” again on the pitch.” Another of the striker’s former Wu has long been China’s teammates, SIPG midfielder Cai OLYMPICS brightest homegrown star, with Huikang, says Wu is made of stern his goals helping Shanghai SIPG to stuff — mentally as well as physi- the 2018 Chinese Super League cally — and backed him to over- title and earning him a subsequent come this setback. move to Espanyol. “It’s a true relief to hear that Last year, he became the first Wu’s fine now,” said Cai. “Through- Business braced for big Chinese to score in La Liga and out all these years, Wu has sur- this year found the net against the vived many challenges. This is his mighty Barcelona to boost his biggest one so far, but we all global profile further. believe he can recover and return Wu’s eye for goal and all-round to the pitch as soon as possible.” intelligence on the pitch have However, some observers have hit from Tokyo switch made him an integral part of speculated if the infection could Team China’s squad, so national- harm Wu’s future career. Chinese team head coach Li Tie will be experts reckon the signs so far Games’ postponement presents major marketing program, especially the ble that the slowing economy amid hoping the 28-year-old can return bode well for the forward. broadcasting revenue,” added Wei, the pandemic will limit sponsors’ firing on all cylinders when World “Speaking of the sequela, if Wu challenges for Chinese sports scene who is also an honorary life presi- investment in Tokyo 2020, instead Cup qualifying eventually Lei only displays mild symptoms dent of the Olympic Council of Asia. saving some additional budget for resumes. until he’s fully recovered, the infec- By SUN XIAOCHEN stand as a beacon of hope to the “Broadcasting plans for the Games their Beijing 2022 marketing plans.” “Our biggest hope now is Wu tion will not do significant harm to [email protected] world during these troubled times have long been set while the sales of Staging the Tokyo Olympics in the and his family can stay safe and get his body and his professional and that the Olympic flame could TV commercials during the Games’ summer of 2021 will likely have a sig- through this big challenge togeth- career will not be affected,” said Sporting events and related busi- become the light at the end of the original window have been complet- nificant financial effect on China’s er,” said Lyu Wenjun, Wu’s former Jiang Weiping, an expert on respi- nesses in China are braced for a tunnel in which the world finds ed as well... Everything has to be res- National Games and the World Uni- SIPG teammate. “SIPG and the ratory diseases at Huadong Hospi- major commercial fallout from the itself at present. cheduled, thus causing a great versity Games — which are due to be club’s entire fan community will tal in Shanghai. postponement of the Tokyo 2020 “Therefore, it was agreed that the economic loss that cannot be staged that year in Xi’an and Cheng- always support him.” “Whether Wu should return to Olympics due to the coronavirus Olympic flame will stay in Japan. It retrieved.” du respectively. Reporting only mild symptoms, China for treatment, it depends on pandemic. was also agreed that the Games will Tuesday’s postponement followed The upheaval will make sponsors Wu remains quarantined at home his condition. With mild symp- In a joint statement released on keep the name Olympic and Para- mounting pressure from national reconsider their investment, said with his family in Barcelona, toms, the best choice is to stay Tuesday evening, the International lympic Games Tokyo 2020.” Olympic federations to delay the Adam Zhang, founder of sports mar- Spain. On Saturday, he attempted where he is and have a good rest. Olympic Committee and Tokyo The postponement had been Games. keting consultancy Key-Solution. to reassure fans he is OK in a video “Considering Wu’s physical con- organizers confirmed the Games widely expected, with Chinese Canada and Australia had both “It will definitely have a subse- posted on Weibo. dition, the most positive prognosis would be delayed. sports event organizers and stake- said they wouldn’t send their ath- quent effect on all businesses “I’m in great condition now and is that he could recover in one or The statement read: “In the holders now facing up to major letes to the Tokyo Olympics unless involved in the Games and Chinese all the symptoms have basically two weeks.” present circumstances and based on financial challenges as a result. the event was postponed, while companies are of no exception,” gone,” said Wu. Wu has joined the likes of Juven- the information provided by the Speaking before Tuesday’s World Athletics had also called for Zhang told China Daily on Tuesday. “I have run a series of tests on tus star Paulo Dybala and Chel- WHO (World Health Organization) announcement, Wei Jizhong, a the Games to be rescheduled. “Some of the companies’ pre- my lungs, including a CT scan, and sea’s Callum Hudson-Odoi in today, the IOC President (Thomas former secretary-general of the Chi- Wei believes the postponement Games investments in promotional the result turned out to be good. I testing positive, and Jiang says he Bach) and the Prime Minister of nese Olympic Committee, had will have major repercussions for and marketing campaigns are likely really want to thank you all for is not surprised to see the list of Japan have concluded that the backed the idea of staging the events in China, including the 2022 to be wasted, while the uncertainty your support and blessings. infected players growing. Games of the XXXII Olympiad in Games in 2021. Beijing Winter Olympics. going forward... will make it difficult “We still haven’t completely beat “Soccer is a very intense sport Tokyo must be rescheduled to a date “Dragging it two more years is too “Sponsors and business partners to deploy future campaigns and the virus. Keep washing your that can lower players’ immunity beyond 2020 but not later than sum- long but staging it at a later date this of the Games will have to keep make further investments.” hands and stay indoors. I believe when they reach their physical mer 2021, to safeguard the health of year will not be safe enough, given investing extra money in their mar- The marketing strategies for the we can win the battle against the limits,” he added. the athletes, everybody involved in the worsening virus situation,” Wei keting programs for Tokyo.... poten- Tokyo Games of Chinese companies, coronavirus eventually. And I can’t “Also Wu would be interacting the Olympic Games and the interna- wrote in a column published on tially forcing them to cut their such as Alibaba, Anta and Caissa wait to return to the pitch.” with lots of people on and off the tional community. qq.com on Tuesday. budgets for the next Olympics,” he Tourism Group are all subject to Sports reporter Hu Minjuan pitch, which would significantly “The leaders agreed that the “The postponement will have a said. adjustments due to the postpone- revealed more details of Wu’s quar- increase the chance of being Olympic Games in Tokyo could huge effect on the Tokyo Games’ “On the other hand, it’s also possi- ment, added Zhang.