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A Comparative Study of Tourist Resources of Gujarat State EXCEL International Journal of Multidisciplinary Management Studies Vol.2 Issue 2, February 2012, ISSN 2249 8834 Online available at http://zenithresearch.org.in/ A COMPARATIVE STUDY OF TOURIST RESOURCES OF GUJARAT STATE DR. HITESH S. VIRAMGAMI*; DR. J. K. PATEL** *Assistant Professor, Department of Commerce. **Principal, V. R. Patel College of Commerce, Mehsana – 384002, Gujarat. ABSTRACT In the present research study, all tourist places of Gujarat state and tourists visiting these tourist places comprise the universe of the study. Tourist paces, from tourist resources point of view, have been stratified into twelve categories. Samples from 12 categories have been selected using “Stratified Random Sampling” method. Sample size is restricted to 1000. 1000 sample units have been stratified into Domestic respondents numbering 797 and foreign respondents numbering 203. An attempt has been done to select 1000 respondents from all 12 strata of tourist resources. Details of sampling plan have been presented in the respective table. A multiple-choice questionnaire has been prepared to get comprehensive information about comparative study of tourism resources in Gujarat from tourists- both domestic and foreign tourists. The researcher has done bi – variate data analysis and tabulated the data in cross tabulation to study the respondent’s opinion about selected variables. The relationship between selected variables have been tested using statistical test named “Chi – Square Test” and provided its corresponding p – values. The level of significance is fixed at 5% cut off point. The information analyzed in the present research paper provides an insight into the tourist traffic trends in Gujarat state. Gujarat state has emerged as an attracting tourist place and TCGL is progressively looking towards marketing of tourism in Gujarat. This research paper furnishes important information regarding comparative study of tourist resources of Gujarat state according to nationality, gender and age group of selected respondents and respondents’ opinion about facilities of tourist complexes, quality of food, price being charged for services and tourism promotion facilities. The distribution of respondents according to type of tourist place and its cross tabulation are all the important as it indicates the effectiveness of the tourist supplier experienced by the users. Respondents’ opinions about major tourist resources and various tourist facilities indicate that majority of respondents satisfy with the existing tourist resources and tourist facilities. Respondents have also suggested new certain activities to be introduced for tourism promotion. _________________________________________________________________________ INTRODUCTION Tourism has come to be recognized as a significant factor in the economy of many nations. In all countries, marketing of tourism plays significant role for their economic development. Marketing of tourism is beneficial to the economy by the tax benefit, image building, educational significance, cultural significance, earning of foreign exchange, www.zenithresearch.org.in generating employment opportunities and there by creating global peaceful environment. Hence, Govt. of India has established department of tourism at national level and state 213 EXCEL International Journal of Multidisciplinary Management Studies Vol.2 Issue 2, February 2012, ISSN 2249 8834 Online available at http://zenithresearch.org.in/ governments have established state level tourism corporation for encouraging, monitoring and relating tourism management –Problem and prospects. Marketing of tourism plays a vital role for economic and industrial development of our country. Tourist visits various places for a variety of motives and tourist utilizes many forms of tourism. In the present scenario, tourism marketing has imaged as a recent phoneme in order to satisfy modern need of tourist and to attract more and more tourists by marketing mix. An attractive and innovative package of tour can be offered because of such great importance of tourism marketing. 1. RESEARCH METHODOLOGY 1. RATIONALE OF THE RESEARCH STUDY The topic as regards this, research work has been done to make a comparative study of various tourist resources of Gujarat state. Gujarat is the land of many respectable personalities like lord Krishna, social reformer Dayanand Saraswati, the father of the Nation -Mahatma Gandhi, the Iron Man of India-Sardar Patel and alike. Gujarat has rich heritage in various fields like handicrafts, customs, traditions, culture, architecture, fairs and festivals, wildlife and so on. Gujarat is blessed with everything a tourist looks forward to; Gujarat is a package by itself, which includes Archaeological/Historical Destinations, Beautiful Beaches, Cultural centers, Hill Stations, Wild life, Religious places, Fairs and Festivals. Gujarat is one of the leading states in the fields of tourism in India. Since last some years, there has been a great development in the tourism of the state. The dynamic and growth oriented Govt. of Gujarat is determined to develop Tourism as a key industry to make it an important contributor to the state's economic and social growth and to offer a right blend of Business and Pleasure & The Tourism Corporation of Gujarat Ltd has a wide network of tourist facilities. As each state in the country presents its own geo-socio-cultural identity, it demands specific tourism development plans and actions thoughts within the umbrella of an overall tourism prospective for the country. Being a resident of Gujarat, a research project related to the state naturally came as an obvious choice. Moreover familiarity with the state, language known and feeling of doing something for the state has crated upon to select - Title of the problem: “A Comparative Study of Tourist Resources of Gujarat State”. The study specifically is aimed towards finding respondents’ opinion about various tourist resources of Gujarat state. In Gujarat State, Tourism Corporation of Gujarat Ltd (TCGL) has been established for developing Gujarat state as a key state for tourism industry by evolving an entirely new concept of tourism management 2. OBJECTIVES OF THE STUDY The present research study will be undertaken with the following objectives in views: 2.1 To study various tourist resources of Gujarat state according nationality of respondents www.zenithresearch.org.in www.zenithresearch.org.in 2.2 To study various tourist resources of Gujarat state according gender of respondents. 214 EXCEL International Journal of Multidisciplinary Management Studies Vol.2 Issue 2, February 2012, ISSN 2249 8834 Online available at http://zenithresearch.org.in/ 2.3 To study various tourist resources of Gujarat state according age group of respondents. 2.4 To study respondents’ opinion about facilities of tourist complexes, quality of food, price being charged for the facilities and tourism promotion facilities at various types of tourist places. 2.5 To obtain respondents’ opinion about new activities to be introduced for tourism promotion in Gujarat. 3. HYPOTHESES OF THE RESEARCH STUDY THE PRESENT RESEARCH STUDY IS BASED ON THE FOLLOWING HYPOTHESES 1. Ho: There is no significant difference between respondents visiting various types of tourist place and their nationality, gender and age - group. H1: There is significant difference between respondents visiting various types of tourist place and their gender and age - group. 2. Ho: There is no significant difference between types of tourist place visited by respondents and their opinion about facilities of tourist complexes, quality of food, price charged for the facilities and tourism promotion facilities. H1: There is significant difference between types of tourist place visited by respondents and their opinion about facilities of tourist complexes, quality of food, price charged for the facilities and tourism promotion facilities. 4. REVIEW OF LITERATURE Tremendous development in tourism industry over the last four decades, its multifarious benefits and its future growth prospects have all together tourism a subject of extensive study and research. Though, in resent times, a considerable amount of literature on different aspects of tourism is available, still there is a great paucity of information. The literature available is of lop-sided nature in as much as there is no exhaustive information about any single aspect of tourism industry. Obviously, in the context of present study too, except for the conceptual aspect, the scarcity of literature was greatly felt. Realizing the necessity to undertake in depth analysis of studies relating to marketing of tourism, the researcher has investigated earlier studies. Following studies have been done on either this aspect or related aspects. 1. Pareek Deepa has studied on “Tourism industry in Rajasthan” and awarded Ph.D. degree from Department of economics, University of Rajasthan, Jaipur.1 2. Sharma Rakesh has studied on “Tourism in the Kangra Vally, Himachal Pradesh: A study in socio economic affects of tourism” in 1995 under the supervision of Dr. S. C. www.zenithresearch.org.in Bagri, Department of Tourism, Hemwati Nandan Bahuguna Garhwal University, Srinagar.2 215 EXCEL International Journal of Multidisciplinary Management Studies Vol.2 Issue 2, February 2012, ISSN 2249 8834 Online available at http://zenithresearch.org.in/ 3. Sonal Bhatt has studied on “Reaping the economic benefits of tourism: - Some initiatives and approaches”.3 4. Vijan J has studied on “Tourism development and involvement
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