George White to Lead NJ Press Association

A Powerful Combination — page 2

Fresh Perspectives — page 4

O’B’s Retirement Party — page 6

Budget 101 Workshop — page 9 Vol.IN 21 • Issue 9 PRINTNew Jersey Press Association • www.njpa.org October 2010 NJPA Executive Commttee Meeting George White to lead October 18 10:30 am –1 pm North Jersey Media Group 1 Garret Mountain Plaza NJ Press Association Wookland Park George White is no stranger to the a new and productive era with George as NJPA Board of New Jersey Press Association, having the new leader of NJPA. He understands Directors Meeting served as its foundation director and the issues we face.” October 28 government affairs manager “George will be a terrific 10 am since 2006, and earlier as executive director and leader Forsgate Country Club head of its advertising net- to guide NJPA through these 375 Forsgate Drive, Jamesburg work for 12 years. uncharted waters as news- But on Oct. 1 he became its papers change and continue NJPA Annual executive director, the 11th to reinvent themselves,” said Meeting person to hold the job since John J. O’Brien, NJPA’s re- & Luncheon 1935, when Kenneth Olsen, cently retired executive di- October 28 David Karas, The Times, Trenton the head of Rutgers’ Journal- rector. “His broad-based 12 – 2:15 pm ism Department, was hired knowledge of the industry Forsgate Country Club Looking Forward:to retirement, looking back at to be the association’s part- will serve NJPA’s newspaper 375 Forsgate Drive, Jamesburg his long career, John O’Brien keeps everyone laugh- ing at a Sept. 23 party in his honor. time executive secretary. members well.” Speaker: White Frank M. Newport, NJPA President Ray Wor- White has 30 years of ex- editor in chief, The Gallup Poll, rall said, “The board is pleased to wel- perience in the newspaper industry and will discuss the emerging Paying tribute to a legend: come George as our new executive di- he is in his second stint at NJPA. He first trends affecting November’s rector. The news industry in New Jersey joined the staff in 1991 to start its for- elections, the political is fortunate to have a valuable and sea- profit advertising service, the New Jer- landscape and public opinion NJPA salutes O’B soned veteran of not only newspapers, sey Newspaper Network. That venture polling. By David Karas but also of the news association busi- serves more than 200 New Jersey news- Colleagues, staffers, family, and friends — ness, sitting in our office, ready and papers, and is one of the leading state Also coming in October: everyone loves John O’Brien, who is retiring after willing to advance to this position. The press ad networks in the U.S. Board of Directors is looking forward to Press Credential two decades with NJPA and 45 years in the newspa- — Continues on Page 4 applications per business. will be sent to newspapers The Sept. 23 party in his honor drew more than 120 people to offer tributes and discuss the highlights of Gallup editor Frank Newport NJPA contest rules his career. will be sent to newspapers. “Those of us who have been in New Jersey jour- This year, entries will be nalism can really divide it into two parts: the era will speak at annual meeting submitted as PDFs online. before John arrived and the era after John arrived,” NJPA’s annual meeting and luncheon association going forward.” said Richard Vezza, publisher of The Star-Ledger and will be held on Oct. 28 at 12 noon at For more information and to register, newly-elected NJPA treasurer. “The newspaper in- Forsgate Country Club, Jamesburg. contact NJPA Member Services Man- The next issue of InPrint is a combined November/ dustry owes [O’B] a great debt of gratitude.” Just days before November’s elections, ager Peggy Stephan at (609) 406-0600, December edition. The Vezza and others told how O’B rebuilt the associa- this is a unique opportunity to hear ext. 14, or [email protected]. Or go to advertising and editorial tion, improved its finances, and made it into a thriv- Frank Newport, The Gallup Poll’s editor to njpa.org and click on “Events.” deadline is November 2. ing and reputable support system for the state’s news- in chief, discuss the latest research about You will receive your copy papers, their publishers, and their staffs. the political climate in the U.S. $190.85 in coupon savings inside RUTGERS in mid-November. “Not only did he save it, he grew it. He brought He will talk about the emerging trends 236 Jobs inside and more on app.com FALLS TO The color pink spins TULANE back our respectability,” said Mac Borg of The Record affecting the elections, the political land- apop culture all its own SPORTS/C1 and Herald News. scape and public opinon polling. What SUNDAY BEST/E1 “The perception of this NJPA has changed dramat- changes does Gallup predict? And what OCTOBER 3, 2010 • o AS BUR YPARK PR ESS $2.00 ically,” added Thomas Cafferty, general counsel. impact may they have on our country AP P. CO M The event at the Hamilton Manor included pub- and news media? Pain, struggles on road to survival . . R e p o r t e r r e c a l l s b r e a s tca n c e rba t t l e . . lishers, editors, and figures who have helped to shape “Get the scoop from Gallup—the most EDITOR’S NOTE: In 2010, 6,820 people in New Jersey will lost all of the hair on my had amammogram. My ex- . For more information about be diagnosed with breast cancer. More than 1,400 will die head and elsewhere on my cuse: Life got in the way. I . New Jersey Press Media — of the disease this year, according to the American Cancer body from the chemother- was busy with my job as a . the Asbury Park Press, Society. Ten years ago reporter Bonnie Delaney was apy treatments. reporter for the Asbury . Courier News, Courier-Post, Daily Journal, Daily Record diagnosed with breast cancer. Here is her story. Park Press and had two . During the sweltering and Home News Tribune — summer heat on the preteen children at home . By BONNIE DELANEY . is partnering with the these events: www.njpa.org today’s journalistic landscape. respected monitor of American public back memories not of tur- Fourth of July, Iwore a who were busy with Susan G. Komen for the STAFF WRITER key, but of the turkey din- hat in an effort to hide the school, Scouts, sports and . Cure foundation in the fight ner my husband cooked most unattractive fuzz just dance. . against breast cancer. —Each . TOMS RIVER that Icould not eat because starting to grow back on Today we’ll turn many of Labor Day weekend brings Iwoke up on the Satur- . our news pages pink to Ihad returned home that my head. STAFFPHOTO: TOM SPADER day of Labor Day weekend . elevate awareness of this me back to the day Iwoke That is the way Iremem- — Continues on Page 7 opinion,” said NJPA Executive Director Reporter Bonnie Dela- up with alump the size of morning following surgery in 2000 with what felt and . important cause. ber the holidays that ney, abreast cancer agolf ball on my left to remove aStage 2tumor looked like agiant lump on . Throughout today’s marked my bout with sections, SUNDAY BEST, survivor, works in the breast. from my breast. the side of my left breast. . Asbury Park Press’ breast cancer 10 years ago. @ISSUE, LOCAL and . SPORTS, you will find Toms River office last Thanksgiving brings By Valentine’s Day Ihad Iwas 45 and hadn’t yet See Survivor, Page A4 . George White in the invitation, which is week. stories related to this topic. TEA PA RTY SU PPO RT ERS RA LLY IN DEPTH in the mail to NJPA members. Fertilizer NJPA President Ray Worrall said, Printing In Pink,: the Asburydebate Park “The annual meeting is a great opportu- Press joins Gannett’s otherheats NJ Pressup IN TRENTON: Plan to nity for you to network with your peers Media dailies — Courier Newsli mi trun,off pitsCoula wn - ca re industryagainst rier Post, Daily Journal, Dailyenviron me Recordntalgroups. from other newspapers and to catch up By KIRK MOORE STAFF WRITER

The warmest summer in 44 years was just a prelude to the heated battle brewing between the lawn care industry and environmental on what’s happening around the state as and Home News Tribune — ingroups in Trenton.showing STAFF PHOTO:BRADLEY J. PENNER Both sides are fighting over legislation that Radio and TV personality GlennBeck talks during his “Restoring America” event Saturday night at the would limit fertilizer runoff pollution to Northern StarArena at SixFlags GreatAdventure in Jackson. Barnegat Bay, the state’s largest and most en- dangered estuary. support for the Susan B. KomenThe bill, if it passes this fall, would prohibit for well as at NJPA. New Jersey lawn-care businesses from applying lawn fertilizer from Nov. 15 to March 1. Beck cheeredatGreat Adventure Industry repre- sentatives say By KEITH RUSCITTI . fall is acritical and COLLEEN CURRY . ME AN WH IL EINWAS HI NG TON ... —and profita- the CureSTAFF WRITERS foundation. See BA theRNEGA articleT “And we want your input on impor- . ble —season as . contractors JACKSON —Acrowd of about 700 people, made . BA Y nurse back turf up of mostly of Tea Party supporters, gathered at . Six Flags Great Adventure on Saturday to help . UNDER damaged by kick off conservative talk-show host Glenn . summer heat onBeck’s “Restoring PageAmerica” tour. 4. tant topics that will affect you and the . ST RE SS . Spectators paid $50 for aticket or $125 for spe- and feed it to cial VIP privileges to listen to speeches by vari- . First in Print prepare new ous conservative and libertarian activists, radio . online later growth. talk-show hosts and musicians in asix-hour . “Eight of my guys would be on unemploy- event. . . ment amonth earlier,” said Dave Mlotkiewicz The controversial and flamboyant radio and of Lawn Doctor as he wheeled aseeding ma- television personality Beck was the main attrac- . . chine across aToms River lawn. “We’re up tion. He went on stage shortly after 7p.m. to a against the leaves now in the fall, just trying hero’s welcome. . AP PHOTO . Crowds gather at the Lincoln Memorial in Wash- to get the winter services done. Customers It was the first stage performance by Beck . ington Saturday to participate in theOne Nation say, ‘I’ll call when Iget the leaves off the since his Aug. 28 rally in Washington, an event . Working Together rally to promote jobcreation, lawn.’ But sometimes you don’t get that call that attracted nearly 100,000 people. . diversity and tolerance. until after Thanksgiving.” . But that event was free and was heavily mar- In recent days industry advocates were keted for months. That is in contrast to Satur- . back in Trenton, trying to persuade lawmak- day’s appearance at the Northern Star Arena in . D.C. march backs Dems ers to push the fall cutoff date back into late Great Adventure, said Janet Longo, aTea Party . activist and one of the rally organizers. . THE ASSOCIATED PRESS Hill. December. . “We only put this together in acouple of “We are together. This Afour-month cutoff on feeding lawns is a weeks,” said Longo, aJackson resident. “But I’m . WASHINGTON —Tapping move that Barnegat Bay conservation groups march is about the power glad the people came out.” . into the same anger that say is the surest way to stop excess fertilizer . to the people,” said fuels the Tea Party move- from washing into Barnegat Bay and other Although the crowd was well short of the 8,000 . MSNBC host Ed Schultz. capacity for the arena, there was alarge contin- ment, acoalition of pro- waterways across the state. But lawn indus- . “It is about the people gent of conservative media in attendance. . gressive and civil rights try advocates say that would eliminate 10 per- groups marched Saturday standing up to the corpor- cent of their business, to get at what they con- The rally was broadcast by satellite radio on . on the Lincoln Memorial ations. Are you ready to tend is only 2percent of the bay’s runoff XM Patriot Radio and online by Pajamas Media, . and pledged to support fight back?” pollution. aconservative multimedia website. . . Democrats struggling to See Rally, Page A2 keep power on Capitol See March, Page A2 See Bay, Page A6

@Issue ...... B1 Home &Fashion ...... E17 BREAKING NEWS WE AT HE R Business ...... A26 Movies...... E2,3 ON YOUR CELL PHONE: Mostly cloudy Classifieds ...... D1 Obituaries ...... A28 Text APPNEWS to High: 66; Low: 53 446364 (4INFO) to get "6<;<3 FORECAST, PAGE A2 Dining...... E5 Puzzles ...... E19 breaking news SMS "TCVSZ 1B SL 1SFTT 4VOEBZ AGAN NET TNEWS PA PER Editorials...... B4 Television...... E20 alerts from APP.com. LLLLLLLL Page 2 • October 2010 • InPrint INPRINT Publisher Editor NJPA matters — George H. White Catherine Langley

A publication of New Jersey Press Association A powerful combination 840 Bear Tavern Road, Suite 305 West Trenton, NJ 08628-1019 For more than 19 years I’ve read ing together to do the right things Phone ��609-406-0600 every one of John O’Brien’s col- for the right reasons. And we have Fax ��609-406-0300 Email ��[email protected] umns in InPrint. That’s just one of a skilled staff that is determined to NJNN fax...... 609-406-0399 many reasons it is so humbling to make our members proud. That’s a NJNN email �� [email protected] pick up his pen and get down to powerful combination — and one Executive Director George H. White business. that I am honored to lead. NJPF Director John J. O’Brien The grand outpouring of well- As your new executive director, NJNN Director Amy C. Lear Business Manager Denise Sawicki wishers at O’B’s recent retire- I will work with NJPA’s members Member Services Mgr Peggy Stephan ment tribute spoke volumes about and staff to make sure that what Communications Mgr Catherine Langley IT Manager John Viemeister what he has meant to our associa- needs doing gets done — and gets Acctg Coordinator Jane Hartsough tion. Seeing so many NJPA officers, done well. MAjor Acct Specialist Jennine Remington directors, members and friends George H. White We will steward its revenues with Print Media Specialist Erin Rozansky SCAN/2x2 Networks Mgr Diane Trent together in one place, for one pur- Executive Director care. pose, was a powerful experience. It New Jersey Press Association And, together, we will make sure Board of Directors was a good reminder of what this that this association remains an in- Chairman association has been, is now, and both to our own professional suc- dispensable resource for its mem- Bruce Tomlinson New Jersey Herald, Newton will be — and that it matters deeply, cesses and to the public good. bers. President for all the right reasons. It is well documented that today’s * * * Ray Worrall Worrall Community Newspapers, Union NJPA was created to make a differ- newspaper executives are chal- In the spirit of association, please

Vice President • Dailies ence, to be an important resource. lenged like never before. It’s been set aside a few hours to connect Jennifer Borg Among O’B’s favorite quotes is the a wacky period marked by politi- with fellow NJPA publishers, edi- The Record (Bergen County), Hackensack reason one member gave for why he cal clashes at home, wars abroad, tors and executives. Plan to attend Vice President • Weeklies Jennifer Cone Chciuk keeps volunteering, year after year, high-profile financial shenanigans, the Annual Meeting & Luncheon, The West Essex Tribune, Livingston to serve on a vital NJPA committee. and the worst recession since the on Thursday, October 28, at noon Treasurer He keeps doing it “because not one Great Depression — all while we at Forsgate Country Club. Richard Vezza The Star-Ledger / New Jersey Advance of us is as strong as all of us.” try to run businesses whose indus- Frank Newport, editor in chief of Newark When it’s all boiled down, that try model was turned upside down The Gallup Poll, will be our speak- Secretary George H. White core principle is what drives NJPA even before a new one could be en- er, sharing his timely perspectives NJPA, West Trenton leaders, volunteers and staff alike visioned. That’s a difficult landscape and insights just days before the Directors to advance our industry with com- to negotiate. election. Ben Cannizzaro mon vision and common sense. It’s But NJPA is blessed with many All the details are on the events Greater Media Newspapers, Freehold bright and dedicated volunteers Joseph L. Cavone profoundly energizing to be part tab at www.njpa.org, or call me di- Daily Record, Parsippany of something that’s indispensable, who understand the value of work- rectly at 609-406-0600, ext. 30. Keith Dawn The Press of Atlantic City, Pleasantville Stanley Ellis Burlington County Times, Willingboro IN Kerry McKean Kelly Kathleen M. Hivish Print Vice President, Communications Community Newspapers of North Jersey (ISSN 1067-5132) and Member Services Media Group, West Paterson Published 10 Charles W. Nutt times annually for New Jersey Education Association The Daily Journal, Vineland $15 per year by 180 West State Street Tel.: (609) 599-4561 new JerSey HoSPital aSSoCiation Stephen W. Parker New Jersey Press P.O. Box 1211 Fax: (609) 392-6321 Recorder Community Newspapers, Stirling Association, 840 Trenton, NJ 08607-1211 Bear Tavern Road, Associate Directors [email protected] Suite 305, West (609) 275-4069 ■ Fax: (609) 275-4273 Media Relations: ■ ■ Ronald Morano Trenton, NJ 08628- 760 alexander road Cn–1 Princeton, nJ 08543-0001 www.njha.com FirstEnergy Corp./JCP&L, Morristown 1019. Periodicals Steve Wollmer Kathy Coulibaly Steve Baker Christy Kanaby John V. Pavlik postage paid at Rutgers University, New Brunswick Trenton, NJ, and additional mailing General Counsel offices. Thomas J. Cafferty POSTMASTER: Nomi Lowy Please send Lauren James address changes WithumSmith+Brown Gibbons P.C., Newark to: InPrint, John K. Tiene A Professional Corporation New Jersey Press Vice President, Strategic Business Certified Public Accountants and Consultants Association, Initiatives & Corporate Relations Join NJPA on Facebook 840 Bear Tavern One Spring Street William R. Hagaman, Jr., CPA tel: 908.696.5715 131 Morristown Road Find newspaper news and resources Road, Suite 305, New Brunswick, NJ 08901 James J. Decker, CPA quickly on NJPA’s Facebook page. Just cell: 609.923.5280 PO Box 622 Tel: 732.828.1614 Partners West Trenton, NJ go to www.facebook.com and search fax: 888.652.8684 Basking Ridge, NJ 07920 www.withum.com for New Jersey Press Association. 08628-1019. [email protected] www.njsi.com InPrint • October 2010 • Page 3 New owners People Papers oust editor & Evidently, even being a two- time Pulitzer winner isn’t enough Star-Ledger offers buyouts to ensure a top editorial position New Jersey’s largest daily is said. He indicated that the num- in Philadelphia. again looking for a few good men ber of buyouts “will depend on Bill Marimow, editor of The — and women — to re-evaluate who applies and from what de- Philadelphia Inquirer, will be their future at the newspaper. partments. After reviewing all replaced as executive editor but The Star-Ledger is offering the applications, we will make a will stay on staff as a reporter. “generous voluntary buyouts” to decision on which buyouts make The new owners, who closed non-represented, full-time em- business sense for us.” the purchase deal of the Inquirer ployees” who joined the paper “Our past efforts to create ef- and the Daily News this month, prior to Jan. 1, 2006. ficiencies and cut costs have told Marimow that his lack of This is the company’s second helped in moving us toward con- Taking the Lead: Liz Parker of Recorder Community Newspa- background in digital media round of buyouts. tinued viability, but the uniquely pers is the new president of the National Newspaper Association. impaired his ability to take the Star-Ledger Publisher Richard challenging and competitive sit- She receives the gavel from outgoing President Cheryl Kaechele of newspaper forward. Vezza wrote in a letter to em- uation in our geographical area Michigan, at NNA’s annual meeting on Oct. 2 in Omaha. Marimow, 63, will continue at ployees on Sept. 7 that, based combined with the continuing the Inquirer as an investigative on its performance over the first decline in advertising revenues reporter. seven months of the year, the have prompted us to implement Parker is new NNA president While a search begins for a newspaper is projected to lose these additional initiatives.” Elizabeth “Liz” Parker, co- president in 2001, is part of a new editor, Stan Wischnowski, $10 million in 2010. This follows Since the first round of buy- publisher and executive editor newspaper family. She met her the Inquirer’s deputy manag- the Star-Ledger’s 2009 losses of outs, advertising revenues have for Recorder Community News- future husband, Mark Magyar, ing editor/operations and vice about $9 million. declined at least another 25%, papers in Stirling, became presi- “covering meetings and murders president for shared services, “Obviously, losses of this mag- Vezza told employees. dent of the National Newspaper against each other” while work- has been named acting editor. nitude are unsustainable,” Vezza He also says that the paper Association on Oct. 2, during ing for competing dailies at the Wischnowski, 48, has been with has evaluated its operations and the association’s annual conven- Jersey Shore. They have four the Inquirer since 2000. how it pays employees. It plans tion and trade show. children, all of whom have writ- “Being the editor of my home- JR’s Higginson to modify its wage structure “to “These are exciting and transi- ten for the newspaper group. town paper has been a pleasure ensure that employees are paid tional times for our nation and “Mine, like many in this room, and a privilege,” Marimow told named All-Star accurately and fairly for the jobs for our industry,” Parker told is an inherited passion for what the Inquirer. “By any objective William J. Higginson, presi- they perform and to adjust the NNA members. “But with all we do as community journalists, measures, the newspaper, in dent and chief operating officer functions of certain positions.” challenge comes opportunity. only grown stronger through the print and online, has real mo- of Journal Register Company, Vezza also called on the unions “It is an opportunity to create y e ar s .” mentum in terms of journalistic has been named by Editor & that represent many of the com- a fresh approach, perhaps to take Her parents, Cort and Nancy excellence.” Publisher as one of its 2010 Pro- pany’s employees to discuss ways a new tack, to aggressively mar- Parker, were long-time members Marimow started at the Eve- duction All-Stars — 15 men and they can help the newspaper. ket and promote our strengths as of NJPA and NNA. The two met ning Bulletin before joining the women from news organiza- “They are a critical part of help- an industry and our unique and in the early 1950s while working Inquirer in 1972, where he won tions across North America who ing us ensure our continuing vi- vital roles as community news- for the Newark Evening News, Pulitzers for his investigations of have demonstrated exceptional ability.” papers.” the largest and best daily in New abuses by Philadelphia police. leadership and results at a time — from Editor & Publisher Parker, who served as NJPA’s Jersey at the time. He later served as city edi- when resources and budgets are “Later they started their own tor and as assistant to publisher stretched as never before. Ready for NJPA’s digital contest? weekly in the basement of their Robert J. Hall, who is the chief Higginson received the award Morristown home but when the operating officer for the newly in the senior managers division. “This is not the year to put off familiar with the process early.” opportunity came to purchase minted Philadelphia Media Net- Citing his achievements, E&P preparing your entries for the For most of the contest catego- the nearby Bernardsville News in work. noted that he started as a press- newspaper contest!” said Peggy ries, papers will need to upload a 1957, they jumped at the chance,” Marimow joined The Balti- man in 1973; was instrumental in Stephan, NJPA’s member servic- full-page PDF tearsheet for each Parker said. more Sun as metropolitan editor launching JRC’s IPO and NYSE es manager. entry. “My brother Steve and I have in 1993, and was promoted to listing in 1994; headed up design, “Our contest has gone to an The few exceptions are cat- run the papers for the past 20 managing editor before he was equipment selection and con- online system. Once you get the egories where the entire paper is years or so and we have grown named editor. The Sun won three struction of JRC’s offset print- hang of the entry process, it can submitted. Those will still need to a 17-weekly newspaper group Pulitzers under his leadership ing plant in Exton, Pa.; was pro- go fairly quickly. But it is new to be mailed or delivered to NJ- in northern New Jersey cover- before Marimow left in 2004. moted to president and COO in and members will need to learn PA’s office by the deadline — Fri- ing about 60 towns and about Most recently, Marimow was March 2010, and is credited with it,” she said. day, Jan.14 at 4 p.m. 100,000 readers with 14 paid managing editor for news at executing financial restructur- “We strongly suggest publish- The online system also will not weekly newspapers and three NPR, and served as vice presi- ing and transforming JRC into a ers name one person for each accept entries after this time. free newspapers. dent/news. digital-first media company. newspaper to set up that paper Contest rules will be mailed at “We are one of the very — from Editor & Publisher — from Editor & Publisher on the entry website and become the end of October. — Continues on Page 4 CCNJ Mid-Atlantic For information about New Jersey’s largest manufacturing industry, call the: Fleet of 24-ft. Trucks & Cargo Vans 609/570-4131 700 Horizon Drive Cell 609/306-2523 Hamilton, NJ 08691 Chemistry Council Joseph Paci, Owner Fax 609/570-4075 of New Jersey Warehouse & Offices: [email protected] www.chemistrycouncilnj.org Tracy E. Noble 435 East Main Street, Suite 101, Denville, NJ 07834 Manager, Public & 150 West State Street (609) 392-4214 Phone: 973-625-4227 • Fax: 973-625-6931 Government Affairs Email: [email protected] Trenton, NJ 08608 fax (609) 392-4816 Member Website: www.ICAPDelivery.com NJPA Page 4 • October 2010 • InPrint George White to lead NJPA New Jersey Newspaper Network Continues from Page 1 student at the University of Mary White left NJPA in 2003 to be- Washington, Fredericksburg, Va. Amy Lear come executive director of the George has been an officer NJNN Director Maryland-Delaware-D.C. Press and director of the New Jersey Association. Society of Association Execu- Prior to 1991, he spent 10 years tives, past-president of his con- in advertising sales management do association, on the advisory Fresh perspectives and marketing at The Washing- boards for the non-profits Cel- ton Post, two years as market- ebrate, NJ! and Partnership for a ing director for Ernst & Young’s Drug-Free NJ, an officer for the Change is in the air. needs strong leadership more than ever. Philadelphia office, and a year as Hopewell Valley Youth Soccer Association, and holds several I took the plunge and moved to a new My house. My boss. The seasons. The regional ad sales director for the 14 community weeklies of Mont- leadership roles at his church. home recently. One big advantage is that Eagles’ quarterback. All this change could gomery Publishing, Fort Wash- A graduate of Gettysburg Col- the move cut my commute by more than an easily make one’s head spin! But then I re- ington, Pa. lege, White also studied business hour, to just 10 minutes each way! member my commute and my extra reading George and his wife Lee have administration at The George What a pleasure! I haven’t had such a time — change can bring big benefits, too! been married 26 years. They live Washington University and short drive since I was selling ads for the In fact, thanks to the NJNN Steering in Pennington, where she teach- earned a certificate in Non-Prof- Easton Express back in 1989. (Even then I Committee and NJPA Digital Advisory es 4th grade for the Hopewell it Executive Management from managed to get a speeding ticket or two!) Committee, we are embracing change by Valley Regional School District. The College of New Jersey. Another nifty perk of living closer to double-checking the priorities of our mem- Their son Brian is a third-year In his spare time he plays and work — I have more time to read the news- ber newspapers. At a recent meeting facili- mechanical engineering major at sings with old college friends in Cornell University, and daughter a rock ’n’ roll band called Pen- paper! Over the past few weeks I’ve paged tated by Ed Efchak of Customers by Design, Ellen is a first-year liberal arts nington Station. through the local weeklies, reading them the following strategies for growth were cover-to-cover and learning lots about my recommended: new home town. I have been reminded first- • More closely examine the role that digital NJ Gannett dailies print pink hand what a valuable tool the community plays in NJNN’s overall sales effort. newspaper is, especially to new residents. • Expand categories of business for NJNN to support Komen campaign I’m enlightened by the advertising, too! to pursue. From coupons to home improvement spe- Readers of Gannett’s six NJ the company’s “Press for the • Conscious of budget, expand NJNN staff Press Media daily newspapers Cure” campaign, an exclusive cialists to arts and cultural events — and the in two areas: best dining around — I’m getting to know may have been tickled pink the partnership with the Komen (a) to increase overall sales effort first weekend in October. As Foundation. the area faster because of its newspapers. (b) to add contemporary expertise for part of National Breast Cancer The six newspapers will donate I started thinking about the routine to Awareness Month, the papers 5 cents for every copy sold. NJ which I had grown accustomed before advertisers and for members with training needs printed a pink background on Press Media estimates that more making my move — a routine that extend- their front pages. than 325,000 copies were sold, a ed to my work day, as well. This outlook is • Raise awareness among members of op- The Asbury Park Press, Home donation of about $16,250. And helping me to see many things with a fresh portunities to earn revenue: News Tribune, Courier News, 10 percent of net advertising perspective. (a) by selling existing network programs Daily Record and Courier-Post sales in the pink papers will be It’s no secret that a big transition has been like SCAN and 2x2 went pink on Sunday, Oct. 3. The donated. happening here at NJPA recently, too. (One (b) by stimulating regional and statewide Daily Journal, which does not In addition, the newspapers I’m sure you read about in this newsletter.) buys, thus expanding business for all publish on Sunday, was printed will donate $10 for every home NJPA members in pink on Saturday, Oct. 2. subscription sold in October to Long-time NJPA Executive Director John Pink papers was just part of Komen. O’Brien has retired after nearly 20 years, With a fresh perspective and a little extra and George White is making a move of his sleep, I’m really looking forward to an up- own. He is about to move into the office tick in revenue for 2011! Parker is new NNA president adjacent to mine, taking over as NJPA’s ex- And that’s a change I’m sure we all would Continues from Page 3 aggressively moving forward ecutive director at a time when the industry enjoy. few family-owned newspaper with a new marketing plan and groups, weekly or daily, left in a marketing council that will drive state dominated by Gannett or that message home. Community Obituary Newhouse publications.” newspapers are real newspapers. ‘Real Newspapers’ We are not the small versions The convention’s theme as of anything. We are full-sized NNA kicked off “its second 125 businesses that are anchors in Walter Nelson, former ad manager years” in Omaha, Neb., was that our communities and help those Walter P. Nelson, a former ad- where he owned a management In addition to his wife, Mr. news of the death of newspapers communities survive. vertising executive for the New consulting business. Nelson is survived by sons Joel has been greatly exaggerated. “The newspapers that are clos- Brunswick Home News, died on He was active in many com- of Wolfeboro, N.H., and David “Community newspapers are ing their doors or reducing their Sept. 7. He was 87. munity organizations, including of Hamilton Square, N.J.; daugh- the heart and soul of America,” print schedules are not the com- Mr. Nelson worked at the Kiwanis, the Chamber of Com- ter, Elizabeth Davis of Lusby, Parker said. “We are in our community newspapers that NNA Home News from 1944 until he merce of New Brunswick and Md.; 5 grandchildren and 1 great munities and we have no plans represents. We are doing much retired in 1987. He served as the Boy Scouts of America, and was granddaughter. He was prede- to leave. We are not blogs, but better than our big city brethren paper’s advertising manager and a Hospice volunteer and a docent ceased by his sister, Ruth Flink, we have blogs. We are not web- and while we embrace the new later as marketing director and at Calvert Marine Museum. and his son, Craig. sites, but we have websites. We technology on our websites, mo- vice president. Mr. Nelson served in the U.S. A memorial service will be are whole, real newspapers in bile phones and Facebook pro- After retirement, Mr. Nelson Air Force during WWII and Ko- held on Oct. 22 at 2:30 p.m. at print and other media and we files, we are the new footprint and his wife Marion moved to rea. He remained on Indefinite Asbury-Solomons. Friends are continue to serve.” of print and we are not going Solomons Island, Maryland, Reserve Status until his death. invited to visit from 1 to 4 p.m. She said, “This year, NNA is away.” InPrint • October 2010 • Page 5 the Tired of Fighting for that quality and service serves? your publication de

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Industry steward: John Great Challenges: Mac Sturm, President and CEO of Good Friends: Tom Cafferty, Borg, chairman of The Record, the Newspaper Association NJPA’s General Counsel, talks Herald News and North Jersey of America, applauds O’Brien about good times he and O’B Media Group, talks about the for his long and outstanding have had during their many difficulties O’Brien faced in his service to newspapers in New years of working and relaxing early days as head of NJPA. Jersey. together. NJPA salutes John O’Brien Continues from Page 1 John’s worth both as a professional “NJPA is an organization steeped and a friend,” he said. in great history,” said Ray Worrall, “We don’t have to tell you what O’B president of the NJPA Board of Di- has done for New Jersey newspapers,” rectors. “Much of that past is here in said Morley Piper of the Newspaper this room.” Association Managers organization. Several speakers mentioned their “O’B is highly respected and ad- happiness that O’B is staying with the mired.” organization, stepping into a part- Describing O’Brien as thought- time job as director of the New jersey ful and genuine, Piper added with a Press Foundation. smile that, “Throughout it all, he has “We’d hate to see you fade into the remained true to himself.” sunset, and therefore you cannot,” Tim Williams, of the Pennsylvania said John Sturm, president and CEO Newspaper Association, told several Enumerator: NJPA Board Members: Ben Cannizarro, publisher of Greater of the Newspaper Association of humorous tales about working — and Rich Vezza, Media Newspapers, and Jennifer Borg, general counsel of The American. To much applause, he gave playing — with O’B. “He’s always been publisher of Record, enjoy the festivities at John O’Brien’s retirement party. O’B a Notre Dame University cap and there when you needed him. O’B has The Star-Ledger, four tickets to the Notre Dame/Army been a superior association manager.” lists some of football game. Several comments took on the fla- the things John O’B’s son Tim congratulated his vor of a roast, with running jokes and O’Brien parents on their 42 years of marriage. anecdotes from O’B’s long and vivid has done for NJPA He shared stories about growing up in career. since becoming its a newspaper family, and about O’B’s The Board of Directors passed a executive director passion for his job. resolution in his honor. There was also 20 years ago. “We live the newspaper industry,” a proclamation from Governor Chris Tim said. “We grew up in the indus- Christie, who cited the “integral role” try. It’s been a great privilege for us to O’B played in the newspaper industry, O’B Party Issue,: watch Dad’s career.” and how “fortunate readers across the full of articles, He noted that “45 years in an in- state have been to benefit from of pictures & tributes, dustry is rare these days” and he cited his work.” is available on O’B’s positive attitude as a great factor NJPA’s website: in his personal success, as well as that www.njpa.org of NJPA during his tenure. Click on “Events.” Attending the party were many Not All WOrk: Darren Forchik and Alicia Harrison of former and current NJPA staff mem- A.F.L. Web Printing, enjoy the opportunity to relax with bers. friends and meet new people at the party. “The care they have for O’B shines through,” said George White, who will succeed O’Brien as executive director. “On behalf of the staff, O’B, I want to thank you for being such a great chief,” said White. “Everyone is happy that you are staying on part-time.” No Kidding Aside: NJPA Cafferty cited O’B’s work in advo- President Ray Worrall, of Wor- cating for the Open Public Records rall Community Newspapers, Act, which is a strong tool for jour- enjoys telling stories about nalists and private citizens across the O’B to the appreciative crowd Cocktails on the Patio: Friends and family mingle at O’B’s retirement party on Sept. 23 state. “I am thoroughly persuaded of of his friends and family. at The Hamilton Manor. Good food and an open bar made it a near perfect night for him. Page 8 • October 2010 • InPrint

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Darrin Forchic / darrinf@afl webprinting.com Michele Nesbihal / mnesbihal@afl webprinting.com Bryan Locasale / blocasale@afl webprinting.com Art Salayda / asalayda@afl webprinting.com Regional Print Center Contacts Mike Mattiacci / mmattiacci@afl webprinting.com Bob Walters / bwalters@afl webprinting.com Grow your business with A.F.L. Web Printing • State-of-the-Art Presses / Computerized Ink and Registration Controls / All 4-Color all the time • 100% Process and Service Redundancy between 2 State-of-the-art Facilities • Customized Service Plan / Around-the-Clock Customer Service • Digital Prepress / Computer to Plate / Quality Control in all Phases of Production / CIP4 Compliant Workfl ow • Multiple High Speed Bindery, Labeling, Inserting and Poly Bag Lines / Fast Turn Around Time • Commitment to Circulation and Revenue Growth / R.O.P. Advertising & Digital Workfl ow Support • Circulation and Mailing Services Coupled with in-house U.S. Postal Service Verifi cation • Special Handling, UPS, Federal Express, USPS, Local and National Trucking / On-time Delivery InPrint • October 2010 • Page 9 Budget 101: Learn to cover budgets for a budget-friendly fee By Amanda Hernandez the Journalism Resources have the tools or training Do readers expect good Institute and the New Jer- when it comes to budgets,” coverage of local budgets sey Press Association have said Ron Miskoff, associate and taxes? teamed up for the 19th an- director of the Journalism Duh! nual one-day workshop Resources Institute. With local property tax- for reporters who need to “This training helps es an almost constant con- understand the ins and out them to understand the cern for New Jersey resi- of local budgets. intricacies of municipal dents, no journalist needs The seminar will be held and school budgets. We’ll reminding how crucial it from 9 a.m. to 4 p.m. on hear from both seasoned is to have good reporting Thursday, Nov. 11 in the reporters and people who skills when it comes to Multipurpose Room of the know how to use open- analyzing local budgets. Busch Campus Center at government laws.” Accurate, comprehensive Rutgers University. Conti- The day-long seminar budget reporting doesn’t nental breakfast is at 8:30 includes a thorough de- just happen. a.m. scription of how budgets To help both dailies and “Reporters are enthu- are prepared and how they weeklies that are strug- siastic about their beats, can be reported. Journal- gling with limited staffs, but they sometimes do not ists describe the many types of articles that can Attentive Reporters:at a Budget 101 workshop find the information and ideas Statement of Ownership, Management, and Circulation emanate from budgets and valuable and stimulating. This year’s session will be held on Nov. 11. (All Periodicals Publications Except Requester Publications) 1. Publication Title 2. Publication Number 3. Filing Date how they are analyzed. InPrint 1 0 6 7 5 1 3 2 October 1, 2010 _ They talk about the pro- velop news stories. New Jersey Libertarian nalist’s Guide to Cover- 4. Issue Frequency 5. Number of Issues Published Annually 6. Annual Subscription Price Ten times annually (Monthly) 10 $15.00 cess and how reporters The sessions include the Party’s Open Government ing Local Budgets in New 7. Complete Mailing Address of Known Office of Publication (Not printer) (Street, city, county, state, and ZIP+4®) Contact Person Catherine Langley New Jersey Press Association often miss key elements following presenters: Advocacy Project and an Jersey.” Additional copies Telephone (Include area code) 840 Bear Tavern Road, Suite 305, West Trenton, NJ 08628-1019 609-406-0600 x17 8. Complete Mailing Address of Headquarters or General Business Office of Publisher (Not printer) in budgets, due to lack of • Jan Barry, veteran re- open government expert. of this publication are $10 New Jersey Press Association 840 Bear Tavern Road, Suite 305, West Trenton, NJ 08628-1019 time or training. Attendees porter formerly at The Re- • Frank Bridges, SC&I and will be on sale in De-

9. Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor (Do not leave blank) Publisher (Name and complete mailing address) learn how to determine a cord of Hackensack. Ph. D. student at Rutgers cember. George H. White New Jersey Press Association, 840 Bear Tavern Road, Suite 305, West Trenton, NJ 08628-1019 tax rate and how to apply • Claude Deltieure, re- who specializes in new For more information,

Editor (Name and complete mailing address) Catherine T. Langley it to new expenditures. porter and editor at The media. please call JRI at 732-932- New Jersey Press Association, 840 Bear Tavern Road, Suite 305, West Trenton, NJ 08628-1019 The day also includes Record of Hackensack. The cost is $49 per par- 7500 x 8024 (or cell 732- Managing Editor (Name and complete mailing address) None sessions on how to use the • Ron Miskoff, associ- ticipant. Please return the 278-1868) or by email to

10. Owner (Do not leave blank. If the publication is owned by a corporation, give the name and address of the corporation immediately followed by the New Jersey Open Public ate director of JRI and in- registration form quickly [email protected]. names and addresses of all stockholders owning or holding 1 percent or more of the total amount of stock. If not owned by a corporation, give the names and addresses of the individual owners. If owned by a partnership or other unincorporated firm, give its name and address as well as those of each individual owner. If the publication is published by a nonprofit organization, give its name and address.) Records Act to pry secrets structor in journalism at because space is limited. Also, online at http:// Full Name Complete Mailing Address 840 Bear Tavern Road, Suite 305 New Jersey Press Association West Trenton, NJ 08628-1019 from the budget and how Rutgers. Participants will be given www.jrireports.com/ to use social media to de- • John Paff, chair of the a copy of the new “Jour- download3.html.

11. Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages, or Other Securities. If none, check box x None Affadavit required for legal advertising Full Name Complete Mailing Address NJPA Legal Counsel such paper for 12 months member newspapers to For more information, Tom Cafferty reminds period ending September use if they wish. It is print- contact NJPA Executive newspaper publishers and 30 next proceeding and ed at below and is available Director George White: general managers about a the rate to be charged for on our website: www.njpa. [email protected] or (609) 12. Tax Status (For completion by nonprofit organizations authorized to mail at nonprofit rates) (Check one) The purpose, function, and nonprofit status of this organization and the exempt status for federal income tax purposes: section in the New Jersey official advertising, which org/njpa/legal_hotline 406-0600, ext. 30. x Has Not Changed During Preceding 12 Months Has Changed During Preceding 12 Months (Publisher must submit explanation of change with this statement) 13.PS PublicationForm 3526, Title September 2007 (Page 1 of 3 (Instructions Page 3)) PSN 7530-01-000-993114. Issue PRIVACY Date for NOTICECirculation: See Data our Below privacy policy on www.usps.com Statute that governs Public in no case shall be in ex- InPrint September 2010 Notice Advertising (Title cess of, or below, the rates 15. Extent and Nature of Circulation [Complete the affidavit by entering the information requested. Text shown No. Copies of Single Issue Average No. Copies Each Issue Published Nearest to During Preceding 12 Months 35). provided in the foregoing within brackets does not need to appear on the form. Before January 1, Filing Date submit affidavits to every governmental body whose public notices the a. Total Number of Copies (Net press run) 1,300 1,300 The following procedure schedule.” newspaper is qualified to carry.] Mailed Outside-County Paid Subscriptions Stated on is one that is neglected “What this means, in PS Form 3541(Include paid distribution above nomi- (1) 1,051 1,034 nal rate, advertiser's proof copies, and exchange copies) by many NJPA member laymen’s terms, is that AFFIDAVIT b. Paid Mailed In-County Paid Subscriptions Stated on PS 0 0 Circulation (2) Form 3541 (Include paid distribution above nominal newspapers, Cafferty said. sometime after September (By Mail rate, advertiser's proof copies, and exchange copies) and Outside “Please make sure that 30 and before January 1, the Mail) Paid Distribution Outside the Mails Including Sales STATE OF NEW JERSEY (3) Through Dealers and Carriers, Street Vendors, Counter 0 0 Sales, and Other Paid Distribution Outside USPS® yours is not one of them.” you must send an affida- ss

Paid Distribution by Other Classes of Mail Through COUNTY OF ______} (4) 0 0 the USPS (e.g. First-Class Mail®) In section 35:2-1. RATES vit to each municipality

1,051 1,034 c. Total Paid Distribution (Sum of 15b (1), (2), (3), and (4)) FOR OFFICIAL ADVER- or governing body whose

Free or Nominal Rate Outside-County (1) I, ______, of full age, being duly sworn according Copies included on PS Form 3541 0 0 TISING, after the rate legal notices your news- to law, upon my oath depose and say: d. Free or Nominal Free or Nominal Rate In-County Copies Included (2) 0 0 schedule section, the fol- paper is qualified to carry,” Rate on PS Form 3541 Distribution (By Mail lowing language appears: Cafferty said. 1. I am the publisher [or business manager] of ______[newspaper]. and (3) Free or Nominal Rate Copies Mailed at Other 10 2 Outside Classes Through the USPS (e.g. First-Class Mail) the Mail) “Before any newspaper “This affidavit must state 2. For the period of October 1, 2009, to September 30, 2010, the average net paid (4) Free or Nominal Rate Distribution Outside the Mail 0 0 (Carriers or other means) can charge the forego- your newspaper’s average circulation for ______[newspaper] was ______per ____ [day / week]. e. Total Free or Nominal Rate Distribution (Sum of 15d (1), (2), (3) and (4)) 10 2 ing rates, the publisher or paid circulation for the f. Total Distribution (Sum of 15c and 15e) 1,061 1,036 3. Pursuant to N.J.S.A. 35:2-1, the rate for official advertising in ______business manager of such previous year, between [newspaper] is ______[rate]. g. Copies not Distributed (See Instructions to Publishers #4 (page #3)) 239 264 h. Total (Sum of 15f and g) 1,300 1,300 newspaper must file with October 1 and September ______i. Percent Paid 99.06% 99.81% (15c divided by 15f times 100) the proper authorized of- 30, and the rate this quali- [signature] 16. Publication of Statement of Ownership x ficer of every municipality, fies you to charge that gov- If the publication is a general publication, publication of this statement is required. Will be printed Publication not required. October 2010 in the ______issue of this publication. county or governing body erning body for their legal 17. Signature and Title of Editor, Publisher, Business Manager, or Owner Date Sworn to and subscribed before me this ______day of ______, 2010. Editor October 1, 2010 placing official advertising (public notice) advertis- in such paper, an affidavit i n g .” I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this ______form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties). setting forth the average Cafferty developed sam- [notary public] PS Form 3526, September 2007 (Page 2 of 3) net paid circulation of ple affidavit language for Page 10 • October 2010 • InPrint

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Insurance Council Fax (201) 935-4431 Lawrenceville, NJ 08648 www.montclair.edu PolitickerNJ.com The Catholic Advocate, NJ Catolico of New Jersey www.sciimage.com 171 Clifton Avenue, PO Box 9500 (609) 396-1511 820 Bear Tavern Road, Suite 303 Paula Maliandi Poligravity Media, LLC Keith Puzio Newark, NJ 07104 Fax (609) 396-1132 Ewing, NJ 08628-1021 [email protected] 915 Broadway, 9th Floor [email protected] (973) 497-4201 www.communitynewsnj.com (609) 882-4400 New York, NY 10010 Fax (973) 497-4192 James Griswold Fax (609) 538-1849 New Jersey Association of (212) 755-2400 Wal-Mart www.rcan.org/advocate [email protected] www.icnj.org School Administrators Fax (212) 753-2521 8 Chicago Street Marge Pearson-McCue Tom Valeri Magdalena Padilla 920 West State Street www.politickernj.com Asbury Park, NJ 07712 [email protected] [email protected] [email protected] Trenton, NJ 08618 Christopher Barnes (732) 695-0354 (609) 599-2900 [email protected] Fax (732) 695-0213 Amandla The County Seat Insurance Specialties Fax (609) 599-9359 Steven Restivo PO Box 7030 WOB 77 Hudson Street, 2nd Floor Services, Inc. www.njasa.net The Positive Community [email protected] West Orange, NJ 07052 Hackensack, NJ 07601 2370 York Road, Suite D-4 Anne Gallagher 133 Glenridge Avenue (866) 262-6352 (201) 488-5795 Jamison, PA 18929 [email protected] Montclair, NJ 07042 W.B. 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Wright Colleges Tom Dressler whitebirchpaper.com, and [email protected] Princeton, NJ 08543-0300 [email protected] 330 West State Street [email protected] 80 Field Point Road, PO Box 3443 (609) 452-2820 Trenton, NJ 08618 Greenwich, CT 06830 The Beacon Fax (609) 520-5804 Kean University (609) 392-3434 Publishing Group of America (203) 661-3344, 597 Valley Road www.newspaperfund.org 1000 Morris Avenue Fax (609) 392-8158 American Profile, Relish, Spry Fax (203) 661-3349 Clifton, NJ 07013 Richard Holden Hutchinson Hall, 2nd Floor www.njccc.org 341 Cool Springs Boulevard Leighton Jordan (973) 279-8845 [email protected] Union, NJ 07083-0411 Jacob C. Farbman Suite 400 leightonjordan@whitebirchpaper. Fax (973) 279-2265 (908) 737-3410 [email protected] Franklin, TN 37067 com www.patersondiocese.org Evergreen Printing Company Fax (908) 737-4636 (615) 468-6000 Richard Sokerka 101 Haag Avenue, PO Box 786 www.kean.edu New Jersey Dental Association Fax (615) 468-6100 Withum, Smith & Brown, CPA catholicbeacon@patersondiocese. Bellmawr, NJ 08031 Audrey Kelly 1 Dental Plaza www.americanprofile.com One Spring Street org (856) 933-0222 [email protected] North Brunswick, NJ 08902 www.relishmag.com New Brunswick, NJ 08901 Fax (856) 933-2972 (732) 821-9400 www.spryliving.com (732) 828-1614 Brown & Connery LLP www.egpp.com Kreischer Miller www.njda.org Steve Smith Fax (732) 828-5156 360 Haddon Avenue John Dreisbach 100 Witmer Road Eric R. Elmore [email protected] www.withum.com PO Box 539 [email protected] Horsham, PA 19044 [email protected] Bill Hagaman Westmont, NJ 08108 (215) 441-4600 Red Hot Community Publishing [email protected] (856) 854-8900 The Gazette Newspaper Fax (215) 672-8224 New Jersey Education Company Wrubel Communications Fax (856) 858-4967 343 Boulevard www.kmco.com Association 20 Broad Street, Suite R 12-32 River Road, PO Box 1311 www.brownconnery.com Hasbrouck Heights, NJ 07604 Edward Hege 180 West State Street, PO Box 1211 Red Bank, NJ 07701 Fair Lawn, NJ 07410 Stephen DeFeo (201) 288-8656 [email protected] Trenton, NJ 08607-1211 (732) 933-4959 (201) 796-3331 [email protected] Fax (201) 288-7215 (609) 599-4561 Fax (732) 936-0415 Fritz Rethage Kruger Pulp & Paper Sales, Inc. Fax (609) 392-6321 www.redhotcompany.com Fax (201) 796-5083 [email protected] 107 Country Club Drive www.njea.org Claudia Ansorge Charlie Wrubel Rochester, NY 14618 Steve Wollmer [email protected] [email protected] (585) 385-0027 [email protected] InPrint • October 2010 • Page 11

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How are they now — the chil- “The planning is going well,” dren of Sept. 11? said White. “We are coordinat- And what are their perspectives, ing the Rutgers efforts with those 10 years on? Project 9-11 by the Garden State Scholastic Such questions are at the heart Press Association (GSSPA), and of a program being launched by by NJPA-member publishers, edi- NJPA and Rutgers University in tors, and photographers who will which student journalists will ask Student Journalism provide hands-on coaching as the children of those who perished in students generate their work.” the 9-11 attacks how they’re doing, Next spring, about 20 collegiate where they are, and what they’re journalists will take an upper-class doing now. What trials and tri- 3-credit course taught by Mis- umphs have the decade brought? koff. They will be teamed with ex- The program will involve both ceptional high school journalists college and high school journal- selected by the GSSPA, the state- ists, working under the supervi- wide organization of high-school sion of Rutgers professors and newspaper advisers, and these some of New Jersey’s top newspa- teams will be encouraged to write per editors. articles about the project for their The results will be available in high school and college newspa- NJPA member newspapers and on pers. The high school students the web next September, when me- will have access to all the material dia across the nation and around taught in the college course, to we- the world are observing the 10- binar-style sessions, and to online year anniversary of the Sept. 11, chats with the college students. 2001 terror attacks. Experienced newspaper and “The 9-11 Student-Journalism web editors will be matched with Project” will start officially next student teams, preparing them spring, although the necessary to conduct sensitive interviews groundwork has been underway of victims’ children who are now for months. The aim of the project their peers. These interviews will is to be informative for the public, chronicle their personal stories of as well as being educational for the loss and its aftermath; of how they student journalists and meaning- have been coping and moving for- ful for their sources. ward; of how their experience has Because of New Jersey’s location, influenced or shaped their current the emphasis will be on interview- views; and of ways they are now ing those who lost parents and remembering their parent. other family at the World Trade The project is being adminis- Center. tered at Rutgers by its Journal- “It’s a multi-phased enterprise,” ism Resources Institute and the said Ron Miskoff, a lecturer in Department of Journalism and journalism at Rutgers and the person who will be running the Media Studies, all headed by Prof. project at the university. “High John Pavlik — who also serves on school and college journalists will the NJPA board of directors. be interviewing, essentially, their Rutgers and the GSSPA will peers — other young people who work with NJPA member news- were affected deeply and person- papers to assist the student jour- ally by one of the most powerful nalists with concepts, storytell- and formative events of our time.” ing, editing, photography and In addition to articles for NJPA art, production and publishing. member newspapers, the project All participants will use a Rutgers will result in a new multi-media computer system called Sakai to website, which will display the stay in touch with each other and articles and photographs that the the professional news staffers, but students produce, along with an- they will also meet in person three cillary materials, public comments times during the semester. and reactions. “Technically, this is just a course The program is being funded by a in narrative journalism,” said New Jersey Press Foundation grant ©2001 The Record (Bergen Co, N.J.) Photo by Thomas E. Franklin Pavlik, “but it will involve an un- and by generous support from the precedented level of cooperation Funded by New Jersey Press Foundation and generous sponsors and donors like you. North Jersey Media Group Foun- with NJPA members and staff, the dation. George White, NJPA’s ex- For details on how you can support this exciting initiative, GSSPA teachers, Rutgers profes- ecutive director, worked with Mis- contact NJ Press Foundation Director: sors support people. In the end, koff to create a program to inspire we hope to have a product that will 609-406-0600, ext. 13 • [email protected] young journalists about a serious teach the students good journal- issue and, at the same time, show ism, tell the stories of the victims’ them the future viability of jour- children in a compelling, respect- nalism in New Jersey — whether in ful way, and serve the readers of print or online. This space donated by North Jersey Media Group Foundation New Jersey newspapers.” Page 6 • October 2010 • InPrint InPrint • October 2010 • Page 7

Parting words Several people asked that we publish the remarks that John O’Brien made at his retirement party. Here are a few excerpts. The full text is available at www.njpa.org. Click on “Events.” * * * This is kinda’ like being at my own wake…but I am able to drink! There is no way I can condense 45 years of stories about my highs and lows in the newspaper industry into a 15-minute Industry steward: John talk and I won’t even attempt it. I’ll simply say I’ve had the Great Challenges: Mac Sturm, President and CEO of Good Friends: Tom Cafferty, Borg, chairman of The Record, the Newspaper Association NJPA’s General Counsel, talks best career that one could imagine. I’ve worked in every de- Herald News and North Jersey of America, applauds O’Brien about good times he and O’B Press Pals: Morley Piper, clerk of the Newspa- partment of a newspaper, I’ve been a publisher for the likes Media Group, talks about the for his long and outstanding have had during their many per Association Managers group, and Tim WIl- of Malcolm Forbes which meant I rode motorcycles and took difficulties O’Brien faced in his service to newspapers in New years of working and relaxing Wives’ Tales: Chris O’Brien, John’s wife, and liams, executive director of Pennsylvania News- hot air balloon rides with statesman and Hollywood celebri- early days as head of NJPA. Jersey. together. ties. More importantly, my career allowed me to help shape Mary Ann Cafferty, Tom’s wife, enjoy a few min- paper Association, compare notes on how they will roast O’Brien later in the evening. the careers of countless young journalists, photographers utes of conversation. and ad sales people so they could ultimately share my excite- ment and enthusiasm about this wonderful industry. NJPA salutes John O’Brien Then I spent nearly 20 years as the executive director of Continues from Page 1 John’s worth both as a professional NJPA and loved every minute of it. To paraphrase Will Rog- “NJPA is an organization steeped and a friend,” he said. ers, I never met a publisher I didn’t like…although one or two in great history,” said Ray Worrall, “We don’t have to tell you what O’B came close! Thanks to the flexibility of the board of NJPA I’ve president of the NJPA Board of Di- has done for New Jersey newspapers,” done newspaper training in far off places like Taiwan, Hong rectors. “Much of that past is here in said Morley Piper of the Newspaper Kong, Poland and Russia. I have been truly blessed. I’ve seen this room.” Association Managers organization. this industry transform right in front of me. And like you, Several speakers mentioned their “O’B is highly respected and ad- happiness that O’B is staying with the mired.” I’m not sure where all this will end up. … I hope I live long organization, stepping into a part- Describing O’Brien as thought- enough to see where it all ends up! time job as director of the New jersey ful and genuine, Piper added with a * * * Press Foundation. smile that, “Throughout it all, he has As I said earlier, I’ve had the best job in the world for the “We’d hate to see you fade into the remained true to himself.” last 20 years. No other press association manager has got- sunset, and therefore you cannot,” Tim Williams, of the Pennsylvania ten more support from his members than I have. I thank the said John Sturm, president and CEO Newspaper Association, told several Enumerator: newspaper people in the room for all the kindness and en- NJPA Board Members: Ben Cannizarro, publisher of Greater of the Newspaper Association of humorous tales about working — and Rich Vezza, couragement through the years. Media Newspapers, and Jennifer Borg, general counsel of The American. To much applause, he gave playing — with O’B. “He’s always been publisher of Toasting O’Brien: Ed Efchak of Cus- * * * Record, enjoy the festivities at John O’Brien’s retirement party. O’B a Notre Dame University cap and there when you needed him. O’B has The Star-Ledger, I want to close tonight with the words of a favorite Coun- tomers By Design, and Barbara Chodos four tickets to the Notre Dame/Army been a superior association manager.” lists some of of NJ.com, congratulate O’B on a job try & Western song of mine by Lee Ann Womack. Don’t football game. Several comments took on the fla- the things John well done, for many years, at NJPA. worry…I won’t sing! O’B’s son Tim congratulated his vor of a roast, with running jokes and O’Brien Her beautiful lyrics really express a lot about my philosophy parents on their 42 years of marriage. anecdotes from O’B’s long and vivid has done for NJPA of living life…and they are my parting message to you… He shared stories about growing up in career. since becoming its a newspaper family, and about O’B’s The Board of Directors passed a executive director I hope you never lose your sense of wonder, passion for his job. resolution in his honor. There was also 20 years ago. You get your fill to eat but always keep that hunger. “We live the newspaper industry,” a proclamation from Governor Chris May you never take one single breath for granted. Tim said. “We grew up in the indus- Christie, who cited the “integral role” God forbid love ever leaves you empty-handed. try. It’s been a great privilege for us to O’B played in the newspaper industry, O’B Party Issue,: I hope you still feel small when you stand beside the ocean. watch Dad’s career.” and how “fortunate readers across the full of articles, Whenever one door closes I hope one more opens. He noted that “45 years in an in- state have been to benefit from of pictures & tributes, I hope you never fear those mountains in the distance, dustry is rare these days” and he cited his work.” is available on Never settle for the path of least resistance. O’B’s positive attitude as a great factor NJPA’s website: Living might mean taking chances but they’re worth taking, in his personal success, as well as that www.njpa.org Loving might be a mistake but it’s worth making. of NJPA during his tenure. Click on “Events.” Attending the party were many Don’t let some helping heart leave you bitter. Not All WOrk: Darren Forchik and Alicia Harrison of former and current NJPA staff mem- If you come close to selling out reconsider. A.F.L. Web Printing, enjoy the opportunity to relax with bers. Promise me that you’ll give faith a fighting chance, friends and meet new people at the party. “The care they have for O’B shines And when you get the choice to sit it out or dance through,” said George White, who …I hope you dance! Like Father, like daughter: Kit Cone, at will succeed O’Brien as executive di- I did. right, for many years helped register people at Ready to Party Hearty: rector. NJPA events. Now he is teaching Jenny Chiuck, NJPA’s Obie Award is just “On behalf of the staff, O’B, I want his daughter and successor as publisher of The like his namesake when to thank you for being such a great West Essex Tribune, the finer points of the job. it comes to holidays and chief,” said White. “Everyone is happy special occasions. The tra- that you are staying on part-time.” No Kidding Aside: NJPA NJPA thanks dition of dressing up Obie Cafferty cited O’B’s work in advo- President Ray Worrall, of Wor- David Karas, who wrote this article and took began a few years ago cating for the Open Public Records rall Community Newspapers, A.F.L. Web Printing the photos, is a student at The College of New which donated these pages for expanded coverage when the staff of The West Act, which is a strong tool for jour- enjoys telling stories about Jersey. He was an NJPF intern this summer Essex Tribune received the O’B to the appreciative crowd Cocktails on the Patio: Friends and family mingle at O’B’s retirement party on Sept. 23 of John O’Brien’s retirement party nalists and private citizens across the at The Times, Trenton. award for their creativity. state. “I am thoroughly persuaded of of his friends and family. at The Hamilton Manor. Good food and an open bar made it a near perfect night for him.