Showcasing Indigenous Expressions

reeting the visitors at Hall wealth was sustained in the vast No. 7 is a huge reclining repositories of ‘oral memories’ Gfigure of a lady engrossed by various communities. in reading. This replica of a These indigenous voices figure, a Bengal folk art form, have found their expressions in in a way represents the Theme medium as varied as handicrafts Presentation of the New Delhi to performances and literature. World Book Fair 2013. In bringing a renewed focus on Indigenous Voice: Mapping this tradition and culture, the ’s Folk and Tribal Literature NBT has conceived and put up is an attempt by National Book an impressive pavilion at Hall Trust, India to map some of 7E. The Pavilion transports the writings on tribal and folk the visitors to a time and place literature as well as works by that still co-exists along with and on tribals. our urbane existence, with its

Kalamkari, an ancient style of textile art tradition by nomadic painting from Andhra Pradesh; Waghari community of Gujarat; Kavad, story telling in pictorial Pabuji ka Phad, storytelling tradition; Pattachitra painting through painting; Rajwar murals from Odisha; Warli painting style of painting practised by from Maharashtra; Gond art women of Rajwar community of from central India; Patwa style Bihar, Chhattisgarh and Madhya of painting from Bihar and West Pradesh; Ravan Chaya traditional Bengal; Pinguli Chitrakatha story shadow-puppet theatre form telling tradition; Mata-ni-Pachedi of Odisha; Thanka, painting

Wisdom Tree: Nurturing young minds!

The identity of a nation colossal replicas of the dwelling and her people lie in its many abodes of our community. These traditions and cultures that have include typical traditional houses withstood the test of times. Until from the South, the West, the the time the traditional knowlege North, the East as well as the of our communities, be it their Northeast. faith, culture, belief systems, Complimenting them are New Delhi World Book Fair 2013 made a dedicated effort to invite school craft, performances, literature panels on various traditional students everyday to enhance the reading habits. were captured for posterity, this story telling art forms like creating an alternative and scholars from across the literary landscape. These country will participate in the voices from within are much deliberations. They include more than simple narratives Narayan, Ivy Hansdak, Ram but also include novels, Rahman, Mini Krishnan, G.N. essays and dramas. In the Devy, Jivya Soma Mashe, process, they augur a new Muthukumarasamy, Badri idiom and change that will Narayan, K. Satchidanandan, continue to strengthen the Temsula Ao, Tabu Taid and national fabric of India. Arjun Deo Sharan. Many such writings in The Theme Pavilion also English and tribal languages showcases every day at the are displayed at the Theme Lal Chowk Theatre various Pavilion. An annotated folk music, dance and drama catalogue of the books presentations from all over the displayed is available for country. These include , the general public at the Choliya Dance & Lok Geet, Kabui Pavilion. Naga Dance, Bhand Pather, on silk with embroidery, used Bhili-Gujarati, Himachali, Santali Over the days during the Purulia Chhau, Naqqal, Pulikali, as tools to depict the life of and Kokborok. A display of Fair the Theme Pavilion will Bajashal, Kolkali, Bagrumba & Buddha; Tholpavakoothu, a mixed genres they include fiction, host discussions where writers Bood Dance etc. shadow-puppetry of ; non-fiction, folklore and some Pithora paintings of Rathwas, incisive scholarly studies on the Bhilals and Naykas of Gujarat communities, their way of life, and Madhya Pradesh; Jadu as well as their struggles for Pat painting and story telling survival under the onslaught tradition of the Santal tribes; of change. and Madhuban or Mithila style Besides, the exhibit showcases of painting traditionally done new refreshing voices that are by the Women folk. Together emerging today from among they showcase the rich and the communities themselves, diverse artistic traditional ways of communication. Making a transition from orality to written, that documents and preserves this knowledge for posterity is the display of over 500 books in English, and other Indian languages including tribal languages like Lepcha, Gondi, Chhattisgarhi, ‘India 2013’ released A Forum of Santali Writers he Publications Division, Ministry of Information & antali is a sweet language”, said Shri A. Sethumadhavan, Broadcasting, Government of India released their latest title Chairman, NBT at the Santali Writer’s Panel Discussion held T‘India 2013’ at the New Delhi World Book Fair. Manish at the Theme Pavilion on 5 February 2013 by All India Tribal Tiwari, Minister of State for Information & Broadcasting officially S Booksellers’ and Publishers’ Forum, Jamshedpur, Jharkhand. released the book. He also launched the new logo for ‘Employment Speaking as the Chief Guest at the Panel Discussion titled News’ and e-version of Urdu Employment News. ‘Indigenous People’s Philosophy on Global Environment, Peace, Prospect and Propagation of Tribal Language in India and Abroad’, Shri Sethumadhavan said, “All languages are born of one mother, hence all languages are valuable. Any language is passed through the generations from their ancestors; hence the language is a part of our heritage.” H e i n f o r m e d t h e audience that NBT publishes books in about 35 languages which include Santali, Himachali, Sindhi as well as north-eastern languages like Ao Naga, Bhutia, Khasi, Garo, Limboo, Lepcha, Mising among others. Coordinating the programme, Shri Mangal Majhi, President of the All India Tribal Booksellers’ and Publishers’ Forum, and Founder, Aadim Book Centre, said that he was hopeful that organizations like NBT would publish more books in Santali. Motivational session on Speaking on the occasion, Dr P. C. Roy, well known Santali writer, said that we have already lost two tribal languages in 2 years, and books and youth today another two languages are on the verge of extinction. He was of the opinion that we should concentrate more on preserving our t 4:00 pm, today, there will be a motivational indigenous languages and developing their script. He gave examples talk by Prof Dinesh Singh, vice chancellor, of the first Adivasi languages ‘Prakriti’ and the ancient language AUniversity of Delhi on ‘Books and youth ‘Pali’, which have now been lost to our civilization. today’ in Conference Room, 1st Floor, Hall 7. Others who spoke at the discussion included Shri U.N. Majhi, The session will be chaired by Shri Sandeep Dr K. Anil Kumar, Shri K.C. Kispotta, Shri S C Soren and Shri Dixit, Member of Parliament. Mangal Madan. Tax policies need to be tweaked to boost publishing sector; Dr. Shashi Tharoor calls for competition to drive growth at CEOSpeak – forum for publishing

he need for r e s e a r c h Tbooks and p a p e r s , a c c e n t on e-publishing and tax policies which incentivize quality publishing was underlined by eminent speakers at the ‘CEOSpeak over Chairman’s Breakfast’ Forum. T h e F o r u m o r g a n i z e d b y FICCI and National Book Trust Chairman Xpro India Limited, during the World Book Fair 2013, stated, “With an output of is the first-of-its-kind where the over 35-40,000 titles in English CEOs and Senior Executives annually, India exceeds the of the publishing sector came individual output of Australia, under one roof to discuss the South Africa, New Zealand and opportunities and challenges Canada. faced by the sector. The aim was to discuss and share issues and concerns to evolve a composite agenda of Indian publishing. Besides a congregation of leading CEOs from Indian publishing sector, the Forum witnessed the participation of foreign publishing houses. Addressing the Forum, Dr. He pointed out, “This vital Shashi Tharoor, Minister of sector which contributes to the State for HRD, said, “Many economy but is still not fully publishers are coming to India corporatized. It is saddening first to publish their books. that such a literary sector With the rising level of literacy, that contributes to the social the publishing sector is set cause of education, generates to grow significantly from its employment, creates cultural current level of US$2 billion. stance has not been given the The industry needs healthy industry status. The much competition to flourish. We needed industry status, if need intellectual discussions and granted, will make the sector policies which can help the sector eligible for funding from financial to develop comprehensively,” said institutions. Dr. Tharoor.

Mr. Kailash Balani, Managing Director, Balani Infotech Pvt. Ltd, remarked, “There is scope Mr. A Sethumadhavan, of joint ventures in the sector. Chairman, National Book Trust, There is also need for developing Ministry of Human Resource infrastructure and publishing Development, said publishing institutions.” The Forum was is not a one-stop activity. All also addressed by Dr. Judith the stakeholders in the business Oriol, Book Attachée, French should share their ideas and Embassy in India; Mr. Eric must formulate policies that are Yang, Executive Director, Korean beneficial to the sector. Publishers’ Association and Dr. A Mr. Sidharth Birla, Senior Didar Singh, Secretary General, Vice President, FICCI and FICCI. At Lal Chowk Theatre...

hang-ta is the martial musical instruments of the shrines with singing, chanting dance originated in the Kumaon art of Manipur practised Bastar region of Chhattisgarh. and dancing. It incorporates the region of Uttarakhand. Also Twith sword and spear. In These instruments include Muria, popular love epic of Khamba- known as the sword dance, Manipuri, ‘thang’ means sword, Dandami, Madia, Dhurva, Dorla, Thoibi. While dancing to invoke this martial art form is more and ‘ta’ means spear. It includes Munda, Mahra, Gadba, Bhatra, the deity, one of the priestesses than a thousand years old, sword-fight, fight with spears Lohra, Parja, Mirgin, Malba, etc. falls into a trance and become The performers use Turi, and wrestling (mukna). Thang- The musicians are tribesmen possessed. The end comes with Ransing and Mashakbeen, the ta provided basic training in of Bastar who regard Lingo the offering to the deity made typical Kumaoni instruments. warfare, and the kings of Manipur Deva as the creator of these by the participants for peace Nowadays Choliya dancers are maintained Thang-ta experts in instruments. and prosperity to the people of invited to perform in marriage their courts. At a later stage, This performance on 4 the land. ceremonies. this martial art changed into a February was directed by This performance was This dance was presented graceful performing art. Anup Ranjan Pandey, who is presented by The Huyen Lallong at the Fair on 5 February by This performance was associated with the folk theatre Manipur Thang-ta Cultural a troupe led by Gopal Mathpal presented on 4 Feburary by of Chhattisgarh. Association, Iribung, Manipur who is a wellknown in this art The Huyen Lallong Manipur N a a d a S a m a n w a y a n , on 5 February. form. Thang-ta Cultural Association, Kerala: Naada Samanwayan Jhumar and Nagpuri , Kabui Naga Dance, Manipur: Iribung, Manipur. is an ensemble of instruments Jharkhand: Jhumar is a post- The Kabuis are one of the Naga Traditional , Gujarat: created by the Delhi harvest dance performed by the tribes living on the western Gujarati folk music consists of Panchavadya Trust. The men of tribes from Jharkhand. mountains of Manipur. The dance a wide variety of forms such performance starts with the The movements and the of Kabuis is accompanied by as Garba, Ras, wedding songs, blowing of the Shanku, followed accompanying music are martial rhythmic drum beats. It is also devotional, etc. Bhajans by saints by vocal music accompanied in character, and the dancers regarded as the dance of the gods such as Mirabai, Kabir and by folk instruments. Temple carry swords. Occasionally, two and thus has to be performed with Narsing Mehta are common in instruments come last with their or more female dancers join perfect submission and devotion the region. They are sung to the stipulated rhythem. the dance. It is accompanied to the deity. It has many forms accompaniment of the Ektara. The Delhi Panchavadya Trust, by musical instruments like such as Gaanpi kadimei Laam, A Akademi which presented this performance Shehnai, Dhol, Karah, etc. Khangbon Kadimei Laam etc Awardee, Shri Hemand Rajabhai on 4 February, works to revive This performance was which are based according to Chauhan, an accomplished interest in the traditional art presented on 5th February by the seasons. performer of traditional songs and . Mukund Nayak, a poet, , This performance was of Gujarat, rendered the bhajans Lai Haraoba, Manipur: The musician, singer, dancer and presented by The Huyen Lallong on 4 February. Lai Haraoba is a ritual enactment scholar. Manipur Thang-ta Cultural Bastar Band, Chhattisgarh: of the legend of the creation of the Choliya Dance and Lok Association, Iribung, Manipur The Bastar Band comprises world, performed before village Geet, Uttarakhand: Choliya on 5th February. Revolutionizing Education: A workshop on traditional was held at the theme pavilion today. The ensemble which consists of IntelliTab from S. Chand Thavil, , Thimila, Edakka, Cymbals, Puluvakudam and are generally played as part of temple rituals . Chand Group, the oldest Indian publishing house, has always and festivities. pioneered in multiple initiatives in its field. It is the first Organised by the Delhi Panchavadya Trust, the troupe Spublishing house to have ventured into e-learning with its interacted with the audience on the various aspects of the joint venture company, S. Chand Harcourt and instruments, the rhythm, and its importance in temples as well is now once again taking the lead in using its as the fact that today it is almost important to revive interest strengths to adapt to concurrent technology. On in it among the people. Later, the troupe also performed to the occasion of the World Book Fair, S. Chand is an enthralled audience. introducing the IntelliTab as a unique proposition to establish ‘learning, the intelligent way’ in school children. Based on the award-winning Destination Success oftware which is presently being used by over 3,000 classrooms in over 500 schools across India by 25,000 plus trained teachers and over 3,00,000 students across Indian schools, the IntelliTab brings the perfect learning experience to school children. Farooq Sheikh visits NDWBF The ambassador of UAE to India he well-known personality of Indian film industry Farooq Sheikh, while talking to Show Daily appreciated the efforts visits NDWBF Tof organisers of New Delhi World Fair, with special praise for .E. Mohamed Sultan Abdalla Al-Owais, the ambassador the Theme Pavilion. Answering to a question about today’s cinema, of UAE to India visited New Delhi World Book Fair and he emphasised on the Hinaugurated the Indian Arab Cultural Center (IACC), content part seriously and Jamia Milia Islamia (stall 1-4) at foreign participants pavilion. said, “This is an expensive IACC translates and publishes books of Indian writers into media, people spend a good language and Arab writers in Indian languages in collaboration amount of money to watch with Kalema, Qalama of Abu Dhabi, UAE. At the IACC, Mohamed a movie, specially in big Al-Owais released The Ramayana in Arabic language and visited cities, they need to get theme pavilion. He went through the books of Indian writers something valuable. The displayed at various stalls and highly appreciated these at the stalls role of books cannot be undermined in spreading the right message.” He also remarked on the folk and tribal literatures that their contributions are valuable which cannot be ignored. An Annotated Catalogue of Books on Folk & Tribal Literature ith a focus on India’s folk and tribal Wliterature, this annotated Catalogue brings together over 500 titles in English, Hindi and other Indian languages as well as many including Sharjah International Book Fair (stall 36-37) Ministry of works in tribal languages like Bhili-Gujarati, Higher Education, Kingdom of Saudi Arabia (stall 57-64), etc. He Gondi, Himachali, Kokborok, Lepcha, Santali, was amazed to see the decorations of folk and tribal presentations Chhattisgarhi among others. As part of the Theme Presentation, at the theme pavilion. During his visit he was accompained by Mr ‘Indigenous Voices: Mapping India’s Folk and Tribal Literature’ MA Sikandar, director of NBT and Prof. Zikrur Rahman, director at the New Delhi World Book Fair 2013, the books listed in this of IACC, Jamia Milia Islamia. Catalogue have been collected and put together for a special exhibit at the Theme Pavilion. Together they are part of our rich literary and cultural Indo-French round table heritage! ISBN 978-81-237-6722-2; Rs 100/- Available at Theme Pavillion meetings rance as Guest Country during the New Delhi World Book Programmes at the Children and Fair 2013 took an opportunity to bring together French and FIndian professionals to discuss and share over thoughts and policies of the book markets at Indo-French Professional Round Youth Pavilion Table Meetings held on the day 2 of the fair. Panelists comprising t was a day of fun and frolic at the Children and Youth Pavilion. French and Indian editors and experts in book publishing shared The day started with a Storytelling session through the art of their knowledge and experiences in context of general panorama. puppetry. Organized by Sangeet Natak Akademi, the programme Mr MA Sikandar, director, National Book Trust (NBT); Mr. Max I Claudet, cultural counselor, Embassy of France in India and director, enthralled the children present in the Pavilion. This was followed by a small skit organized Institut Francais; Mr. Jean-Guy Boin, director, BIEF; Alain Grund, by the NGO Jaishankar president, BIEF; Mr. Sudhir Malhotra, president, FIB; Ms. Marianne Memorial Centre, centred Durand, director, Nathan Jeunesse, Syros and others were the key on Books and Reading. speakers during the meetings. The afternoon session “Book publishing is part of culture in France and this industry had a School Librarian’s has been growing tremendously in recent time,” asserted Mr. Alain Meet titled ‘Catching them Grund. Highlighting the Indian book publishing industry as one among Young: Challenges before the largest five in the world, Mr. Sudhir Malhotra mentioned the School Libraries’. The Meet country as an ever was chaired by Dr H. K. Kaul, Director, DELNET who spoke about growing hub where the importance of libraries in encouraging the habit of reading in books are flaunted children and how schools can aid in taking it forward. in more than 28 The programme titled ‘Amazing Facts’ organized by the Department different languages of Botany, University of Delhi showcased an interactive session b y 6 5 , 0 0 0 where on a big screen the children were shown some amazing facts publishing entities. about the plant kingdom which left the children wonder-eyed. H e m e n t i o n e d The evening session was dedicated to the art of theatre. Shri about the new M. K. Raina, eminent theatre personality and activist conducted a trend of making theatre workshop at the Children & Youth Pavilion. He spoke to t h e c o u n t r y ’ s the children about some acting techniques, skills required, backstage bestsellers into management as well as the issues related to this popular art. movies, which eventually benefit both authors and publishers. This was followed by two small plays by the Youth Group of There was another interesting session on children’s books. Ms. Navaratan Foundation, Noida and by the children of Government Marianne Durand remarked that the book publishing industry of Sr. Secondary School, Anand Vihar, Delhi. France, which releases around 90,000 titles a year, emphasises much on children books of different formats (e-book, special tablets, etc) to please the young readers. “We have regular and specialized book shows such as Salon Du Livre Junesse designed to gratify children and young people,” she added. In this context, Urvashi Bhutalia of Young Zubaan said that 15 percent of books in India are for children and 65 percent of these children books are school books. READy for excelling life - Inspiring ‘n’ motivating self-help books Power Of Positive Thinking, Norman Vincent Peale ; How to Win Friends & Influence People, Dale Carnegie; The Road Less Travelled, M. Scott Peck; Feel the Fear and Do It Anyway, Susan Jeffers; The 7 Habits of Highly Effective People, Stephen R. Covey; The Secret, Rhonda Byrne; The Seven Spiritual Laws of Success: A Practical Guide to the Fulfillment of Your Dreams – Deepak Chopra; You Can Win, Shiv Khera; Think and Grow Rich, Napoleon Hill; Rich Dad, Poor Dad, Robert Kiyosaki…the list of self-help is endless. Every year publishers release thousands of books about leadership and self help, which sell like hot-cakes. Is it possible to become a better person simply by reading a stack of books, Smita Dwivedi unravels the inside story of these inspirational ‘n’ motivational book genre. very book that shares Book…a success knowledge and helps us partner! become a better person E They say “Books are a man’s is a self-help book – be it the best friend” and what can be Geeta Quran Holy , the or the more appropriate than in the Bible. Only if one has a strong case of self help books. As per desire from within he should Dhaval Bathia, author of four pick up such a book to benefit international bestselling books Prakash Iyer Shiv Khera Dhaval Bathia Yogesh Chabria from it. Someone not in search of including the popular He Swam knowledge should never read such With Sharks for An Ice-Cream books. Self-help books are indeed published by Jaico Publishing a man’s best friend. Not only House, which sold over 2,00,000 do they enrich our knowledge, copies in 14 languages worldwide but also help us improve our these books are timeless and thoughts, standard of living and adds, “The principles that self- attitude towards life. help books suggest are timeless.

They will always work despite of have authored such books. And whatever age we live in. In fact, surprisingly, they all strongly modern technology will further believe in such books for long. help popularize the message As per Yogesh Chabaria of of self help books like never Happionaire “Whatever I have before. Initially it used to take learnt has been from reading months for books of authors about people I admire. Prakash like Dale Carnegie, Norman Iyer feels that one should always Vincent Peale and Napoleon keep a copy of self-help book Hill to reach India after being handy, if they want to get success published in the United States. soon. “Being at the top of People used to hunt down the corporate world, there’s a lot legendary book stalls at Flora one has to deal everyday and we Fountain in Mumbai waiting always love to read such books, for the next consignment of books.” Shiv Khera, the famous motivational writer and speaker also believes that these books are of great help in improving overall thought process of an individual. “I am great admirer of Dr Norman Vincent Peale, he changed my life. I love to read his books again and again even today.” Does it works? Are these books really helpful in any individual’s success? Let’s know it from those, who actually (Continued on pg 10)

(Continued from pg 6) even today. Similar views are The universe is a diverse we participate in London echoed by Khera and Bhatia. place, it is like an ocean, every Book Fair and Frankfurt Is it different? fish is different and unique, Book Fair to buy rights every plant is different and of these books," shared When there are thousands unique. Someone might like Fr. David Pushpa Raj, of books available on self help oranges, while someone else Director Marketing, St category, how can one decide might like mangoes, it is up to Pauls Better Yourself that which one is better? Most of each individual to choose what he Books. the self help books speak about likes or taste a bit of everything. Whereas, Siddharth Universal truths. For example, Experience everything and in the M a l h o t r a o f O r i e n t Norman Vincent Peale writes end decide what suits you. Paperbacks, shared that about ‘positive thinking’. Rhonda it took lot of efforts for Bryne in her book The Secret Let’s talk Business them to get rights from talks about Law of Attraction. Success is the need of every 'Peale Foundation', but There are hundreds of books generation, so these books they knew it would be which speak about Positive are going to be there today… an instant hit in Indian Thinking and Law of Attraction tomorrow and always. Even after market. "We strongly yet every author has his own 100 years, I am sure people of these books. So, there are believe in qulaity of content, we style of writing which makes will still be reading the Geeta. publishers for this niche segment never set tragets for any number every book a unique experience Today we read on a Kindle - in as well. "Most of our books are of books...we bring only good in itself. Just grab a copy and the future we might read it on of foreign authors, every year books," shared Siddharth. start reading….one can find the something else - probably a robot difference. will read it out to us. Well, we “Recently, authors have see a great potential for these started writing self help books books. in fiction form. They weave Publishers' viewpoints! On a story by creating imaginary asking about the commercial characters around the principles success of these books DK Kapoor mentioned in their book. This is of Jaico Publishing shared, a novel way which has worked “We have published books of very successfully. Books like celebrated authors like Robin ‘Monk Who Sold His Ferrari’, Sharma, Deepak Chopra, Stephen ‘Who Moved My Cheese’, ‘Fish’, Hawking, etc. And we also ‘He Swam With Sharks for an encourage young authors too as Ice-Cream’ all fall in this category it is profitable." of self help books written in St Pauls Better Yourself fiction form,” says Dhaval. Books, has a huge collecction Facilitating on-demand book printing effectively Having capability to produce 200 Books every day, P.M. Digital Products serving Palaniappa Brothers Publishers who are pioneers in publishing Tamil books.

hennai-based PM Digital time we found it Products - a leading book the only printer Cprinters in - allowing us to marks one of the most successful print on 300 gsm stories after deploying the paper,” mentions InfoPrint Pro 1107EX printers. Chellappan. “Using the printer up to optimum With speed up P. Chellappan level, we have already achieved to 110 ipm, the the return on the investment InfoPrint Pro 1107EX printer (ROI), and now continue is a versatile and compact maximizing the profitability,” model to handle multiple print conveys P Chellappan of PM applications in quick turnaround Digital Products, in a brief solutions. “This black and conversation with Show Daily white printer from Ricoh has team at NDWBF. enabled us to execute all short- Focusing on-demand and run publishing jobs speedily. highly personalized book printing Along with using it for variable services due to three reasons - to printing, we produce around avoid stock keeping, solve the 10-15 titles, with 100 copies for ‘out of print’ issue, and increase each through this adequately awareness of personalized efficient printer, providing us communication, the company excellent performance in terms opted InfoPrint Pro 1107EX of both productivity and quality,” printer as the appropriate says Chellappan. “Having good solution to meet their emerging experience with InfoPrint Pro requirements. “One of the main 1107EX and enjoying effective reasons to purchase the printer after-sales service from Ricoh, was its capability in terms of we may purchase another printer substrate range. At that point of form Ricoh in the near future,” he concludes. Offset Printing vs. POD in Publishing Industry-I Investment: In POD the publisher can With POD, there is no pressure on get required copies printed publisher to push the sales to distributors instead of conventional minimum on lenient terms such as sales on returnable 1,000 nos feasible in offset printing.This simply reduces unsold stock basis. the investment but increases the ROI.There is no pressure have a bunch of distributors one book (complete) is printed (Information on Print On on publisher to push the sales for various regions. Printing at a time. Hence, binding can Demand by MN Pandey, Avantika to distributors on lenient terms name of regional distributor on start right away and the finished Printers Pvt Ltd, New Delhi, who such as sales on returnable the books itself will be a value book would be ready in very has won various national awards unsold stock basis. addition for a customer. less time. for printing excellence.) Savings on shipping Different editions costs: possible: Publishers no longer need It has become a market trend to procure their printing to bring out various editions of requirements centrally. Through the same book simultaneously – digital printing, they can get exact not just the hardbound or soft number of copies printed in the cover but sometimes the size same region for distributors, thus also varies. This is possible by saving huge costs on logistics. digital process to print different Personalised number of books for different distribution: editions. Thirdly, yet very important, Time factor: which perhaps not many In offset printing one cannot publishers would have thought start the binding process unless is personalised distribution. all the formes are printed for To know about the difference in offset and POD through digital Most of the book publishers the entire lot. While in digital, printing, check out tomorrow’s issue… Quality in book production If content is the king, book production is the kingpin. There has to be the right mix of good content and equally good book production that adds real value to a book and its sales graph. Here, Varsha Verma explores the factors involved in the good quality book production and its importance. ou never get a second Hence, the quality in book process might take less than a publisher and the nature of the chance to make a good production is really important. minute or two but that decides book that determines the process Yimpression. Good content Publishers eyeing for exports are the fate of the book – whether for binding. “A beautifully bound does not necessarily mean the very particular about this aspect it would be read or not. well-made book, in which the book will sell…the quality of but publishers catering to just Hence, the cover design of binding reflects the value of the book production determines the Indian market are sometimes the book needs to be visually content, is a thing of pleasure first appeal of the book…. not very keen on improving strong enough to catch the fancy to readers. Even today, many Imagine a person who browses the production quality. But, the of the reader. The graphics or people really appreciate holding through hundreds and thousands change has begun…readers are picture on the cover, the typos, a high quality book in their of books in a book store. What becoming aware of the quality the colours – all should be in hands, which attracts by its nice catches his fancy? It’s not always in book production and now sync with each other and the appearance and finish. Books the book with amazing content demand quality. subject of the book. in general should be reader/ (unless it is the bestseller), it’s The process of book Though the text-rich books user friendly and also be able the book that looks alluring do not have much elements to lie flat on a table,” says NS – charming cover, beautiful production… to play in designing, but it Manku of Joy D-zign Engineers graphics, produced on good The term ‘book production’ does makes a difference if the Pvt Ltd, the manufacturers of quality paper, neatly bound – it refers to various stages of text is neatly layout, with no basic book-binding equipments is that book that stands apart producing a book, right from orphans, legible font face and size, in India. from all other books vying for the time the edited manuscript marked headings and properly “Books are bound in many attention. That’s the thrust of is handed over to the copyeditor aligned text. Sometimes, a book different styles, depending upon quality book production – it by the acquisitions editor to is rejected by the reader, simply their age, value and the use to makes books more appealing. the finally printed, duly bound because the font is too small which they are put. The high On the other hand, imagine book. for one to read. Therefore, it is standards for economical and a book, which is badly produced The copyeditor reviews important to mull on all these expensive fine binding are as good on low-quality paper…which you the final manuscript for all factors while designing a book. today as at any period in the would not like to touch and feel. grammatical errors, consistency While, for graphic-rich books history of binding” he adds. Yes…in this digital era…the feel and author queries. The like coffee table books, art books, Binding operations in most of paper is important as well… manuscript is then sent back photography books, etc – the role presses and binding houses in that’s what people want when to the editor and author, who of designing is much larger. Each India have so far been dependent they have a physical book in answer any queries and then page should be a masterpiece in upon the skills and efficiency of hand…else they have an option finalize the text. Once the text itself. The text and graphics the manual work force. This skill to read a book on a tablet or is finalized, the manuscript goes need to be properly synchronized is normally acquired through Kindle. People like to treasure into the designing and layout – the text and graphics need years of experience gained only their books and most of the stage. The actual look and feel to complement each other – by long and repeated practice times, a book changes hands of the book starts here. highlighting what the author under expert guidance of senior and is read and re-read by many Designing & layout… wants. members of the family/team as people in the household…imagine As Sushil Gupta, MD, Sunrise traditionally binding has been What does one do when one if the pages are falling apart… Publication, puts it, “We are a family-oriented craft/trade. picks up a book? One reads the we do not believe in ‘use and making books interactive and “Binding books is immensely title, looks at the cover, browse throw’ policy, we need our books attractive to grasp children’s satisfying but hand skills are through the inside pages and then to last…if not a lifetime, atleast attention. Colours, shapes and insufficient by themselves for flip to the back cover to read a few years perhaps! sizes are equally important for complete appreciation of the the gist of the book. The whole them, so we are giving importance craft,” tells Manku. “Quality to production as well.” And it’s begins with planning and not just for children books; all communicating/coordinating books need to have the visual the various stages of handling grasping power. the printed sheet/folded formes The printing angle… -signatures/gathered sections/ preparing book-blocks for perfect Once the book is designed and binding or section-sewing (soft layout, it is sent for printing. or hard cover/flat or rounded It is the job of the printer to back).” ensure there are no registration problems, the colours on the Superior binding books are just right and the methodology… printing is excellent. Once the The paper grains: “The printing is over, the next main best binding results are achieved, part of book production starts. when the direction of the grains The binding… of the paper is parallel to the The term binding refers spine, this situation may not be to the process of securing or possible all the time due to the binding together printed and constraints of design/specification folded Signatures into a book. of the book –the first stage of Various methods are used for the compromise,” tells Manku binding such as stitching, sewing as a matter of fact. Folding: The next most Indialogue Foundation, Turkey or gluing; it is the choice of the Routine check-list for quality Indian literature in France t 3 pm today, “Reception of Indian Literature in France” controlin binding - A talk by Vaiju Naravane will be held at French Pavilion A(Hall 7 A, B, C), where Vaiju will give an overview of l Ensure folding sequence as per job specification. the reception of Indian Literature in France and will share her experience in acquiring rights for Indian titles that are published l Collating marks should be distinctly visible as an aid for in French translation by Albin Michel Publishers. error free gathering. Vaiju Naravane is the Europe correspondent of l Ensure Signatures are not left in Paris. She also acquires rights for publication in French loose; and are bundled for safe translation of Indian authors for the French publishing house, housekeeping. Albin Michel. She publishes authors like Vikram Seth, Rohinton l Follow a practice to bundle even Mistry, Alan Hollinghurst, Indra Sinha, Anita Nair, etc. after gathering process. l Nipping the book-block should be the standard practice when doing “Books should not be perfect binding for a rigid finish of the book. classified as per language” l Ensure temperature parameters a i d M r. P r a n a v of Side Glue and Spine Glue of Rajpal & Sons are strictly followed as per who have recently manufacturer’s specifications. The NS Manku S launched their new title mechanical settings of the perfect binding machine should ‘Iron Irom – Two Journeys,’ provide an acceptable rectangular shape of the book-block. authored by Mini Vaid, Check page pull strength at regular intervals. with a poem written by l For sewn books, check the setting of needles; there should be Sharmila. Present in Hall at least 14 needles for A4 Spine; sections should be uniform 12A, specially dedicated for and of even thickness with tight sewing; book spine should Hindi language publishers, be neat and free from knots. Mr. Pranav feels that l Ensure book blocks are smashed & nipped to take care of though it is strategically located near the Metro station, but since the swell in the spine and spine pre-glued to seal the sewn it would only attract readers looking for just Hindi books, readers signatures followed by smashing & nipping once again before looking for both Hindi as well as English publications might not title pasting or three side cutting for Rounding & Backing be able to browse through these books. “In general books category operation. also, there should have been segregation as per the genre of books, l For flat book back hard case, the joint area should notbe and not the language,” he added. less than 10 mm for a 2+ mm board for Joint Forming. The same would be widened proportionately, in case thicker boards are in use. l To ensure safe transfer of books to the wholesaler/retailer, these should be shrink wrapped /securely packed and with “SHOW DAILY” – official newsletter during New proper logistics planned. Delhi World Book Fair 2013 – February 4-10, 2013, - NS Manku is jointly published by Director, National Book Trust important step to be considered Page Pull Strength which depends – India & All About Book Publishing and printed is folding i.e. the printed matter on paper, machine, hot-melt glue at Kaveri Print Process Pvt. Ltd., 114, Patparganj should be centered on the sheet, and how well the book-block unless there is good reason for has been treated (Nipped) prior Industrial Area, Delhi – 110 092. it not to be so; the back-up to glue-binding. “Perfect bound should be accurate; the Collation book should be rectangular in Editorial Team: NBT – Binny Kurian, Kanchan (Back) Mark in correct position shape so that the quality of Wanchoo Sharma; Production: R Shahjahan and signature properly located. finishing/cutting operation is not “Badly folded sections and covers compromised,” shares Manku. will result in poor quality books,” Book block preparation: AABP – Varsha Verma, Smita Dwivedi, Jyaneswar warns Manku. Book-block preparing for a Laishram, Sunita Arora, H Pandey, Sandeep Verma “The thicker the book, the section-sewn job is a must more essential it is to remove to ensure the desired age Disclaimer: The views expressed in the signed articles air from between the pages and finish of the book. “All of the section; this can be sections should be perfectly do not necessarily reflect the official views of the achieved by perforating and registered and straight back; NBT and AABP. passing the folded forme/ sections should be uniform signature through the and of even thickness with Roller Pressing device prior tight sewing; book-spine should to compressing the same be neat and free from knots in a Bundling device. It is and use of needles should be important that sections are maximum to ensure there is no handled carefully between unsupported area of the spine. the folding machine and These book-blocks would need to subsequent processes; ideally be smashed and nipped prior to these should be strapped pre-gluing in a specially designed and bundled which also system for producing rectangular facilitates proper handling and book-blocks,” tells Manku. housekeeping,” he adds. For Hard-Case Bound Books, As there is a lack of trained it is essential that both the cases personnel, who understand good and the book-blocks complement binding techniques, the quality each other for subsequent joint of Perfect Binding is gauged by forming process, etc.

BookArt @ NDWBF 2013 Book is a form of art – a lot of effort and design is required in producing a book. But how about books displayed in art form? Don’t be confused, just visit the Foyer at Hall 7 and see the amalgamation of books and art.

he pretty Eiffel Tower, the huge enlightening bulb (or Tshall we say the wisdom bulb), the intellectual lotus pond, the knowledge plants… the environment in beautiful and brainy. Only the best of the brains can come up with this unique concept. The whole idea has been conceived with a group of students from College of Arts, Delhi, under the programme co-ordinator Sugandha Gaur. The other team members include Daljeet Singh, Abhijit Saikia, Saroj Kumar Das, Rinku Chauhan and Rahul Gautam – all pursuing their Masters The Evergreen Pond at Book Art Installations Another interesting art installation

in Arts. the response they got from the of the team members have “It was in mid-December that visitors. “It is overwhelming.” to participate in the college NBT came to our college and What next? “We just want exhibition in March and so have discussed the idea of bookart to gather the appreciation and to get ready for it,” concluded with us. We brainstormed the then get back to work. I have Sugandha happily. idea and even searched other to complete my thesis and rest - Varsha Verma bookarts happening across the world. But, we came up with the idea of something we like,” told Sugandha, who is a PhD scholar at the College of Arts. “But it was only in mid-January that the ides was approved and finalized. And in just 15 days time, we came up with these wonderful creations,” she added. On asking about their favourite creation, Sugandha quickly replied, “They are all our babies. Each one is beautiful.” The knowledge plant The students are very happy with

Impressive electric bulb of books at A replica of Eiffel Tower being Book Art Installations decorated with books