The Trump Brand
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NewYorkNewYork The Trump Brand An Interview with Donald J. Trump, Chairman, President, and Chief Executive Offi cer, The Trump Organization EDITORS’ NOTE Donald Trump is The U.S. needs leadership and The Trump Hotel Collection has con- the author of 15 best-selling books, strong negotiators, both of which are tinued to grow and expand into new markets. including The Art of the Deal, The lacking. We cannot continue to blunder What are the key characteristics of a Trump ho- Art of the Comeback, How to Get our way through international relations tel and how large can the collection become? Rich, Think Like a Billionaire, Never and permit the blunders and scandals The world is a big place and the Trump Give Up, Why We Want You To Be that erupt on an almost daily basis na- Hotel Collection can handle that. There are Rich, Think Like a Champion, Midas tionally. We have lost our position as a not many boundaries when it comes to a gold Touch, and Time To Get Tough. He global leader and we have not set a good standard hotel. Cities want the Trump presence serves on the board of the Police example for our youth. It’s not a climate and we are often asked to build in a variety of Athletic League and is Chairman of for idealism or strong values and that is countries. The key characteristic is the highest the Donald J. Trump Foundation. a disservice to our young people. quality available on every level. We are known Trump is also the co-producer and As a leading entrepreneur, for our impeccable service and thoughtfulness star of The Apprentice and Celebrity Donald J. Trump what are your views on the critical towards our guests. Apprentice, and in January 2007, role that entrepreneurship plays Many business leaders speak of the he received a star on the Hollywood Walk of in building a growth economy? value of having a Mayor like Mike Bloomberg Fame. He is a graduate of the Wharton School Entrepreneurs built this country. Our who has engaged the business community of the University of Pennsylvania, and recently power has come from the people who have on issues related to New York City. How received the Statesman of the Year award from created businesses and employed others. It critical will it be for the next Mayor to work the Sarasota GOP. is definitely a critical role that has been un- with the private sector to ensure New York dervalued and even maligned by the current City’s continued strength and growth? COMPANY BRIEF The Trump Organization administration. Again, this is not a good ex- It’s absolutely vital. Bloomberg has been (www.trump.com) is a premier international ample for our youth, who should be encour- a strong advocate for the business commu- real estate company with holdings that in- aged to think innovatively for the good of nity because this is what keeps the city thriving. clude the Trump International Hotel & Tower, everyone. An indication of life is growth and Without jobs, there is no city. It is fairly simple the Trump World Tower at the United Nations that aspect of the economy should not be to see how the substructure works, but many Plaza, and Trump Park Avenue. Headquartered neglected. politicians do not have the strong business in Trump Tower in New York, The Trump How is the New York real estate market background to capitalize on this substructure. Organization also owns The Mar-a-Lago Club faring today and do good opportunities Bloomberg understands this and let’s hope his in Palm Beach, Florida, and 15 nationally exist at this time? successor will as well. and internationally acclaimed golf courses. There are always opportunities but you Your children have continued to as- The most recent acquisition is the iconic Doral have to know what you are doing. The New sume increased responsibility within the in Miami, encompassing 800 acres, and the York real estate market has come back to a business. How special is it for you to see highly esteemed Trump International Golf Links, great extent and I think it has stabilized. New them become leaders in their respective ar- opened in Aberdeen, Scotland in July of last York remains vital and despite the cycles, eas of focus? year. The Trump Organization was chosen as which are to be expected, it always comes I am very proud of them, as they have the developer for the Old Post Offi ce Building in back. done a tremendous job. Best of all, they are Washington, D.C. in early 2012. You have been prominent in New passionate about their work and it shows. York City real estate for many years. Are What they’ve done with the Hotel Collection You have said that the Trump brand repre- you surprised that areas like the Lower East alone is a testament to their abilities. They sents the gold standard around the globe. Side, Chelsea, the Meatpacking District, have the ability and intelligence to handle What does this mean and how do you de- and Brooklyn have recently become so many projects at once and their thoroughness scribe what makes Trump so special? popular? is apparent. Trump is synonymous with the highest New York has a diversity that invites de- Do you ever take time to refl ect on all quality available and the luxury market. What velopment in every area. The potential is lim- of your successes? makes us special is that we provide the best of itless even though it is a relatively small area. Not as a matter of course, but if I am re- everything: design, comfort, amenities, service, There is tremendous energy here and people minded of something I did a while ago in an and so on. We are instantly recognizable and for will always be attracted to it. You cannot be article or book, I will think about it. I am mov- all the right reasons. complacent in New York City and that attracts ing forward rapidly so refl ection is not on the You have stated your concern re- the right people. Formerly undesirable neigh- agenda, but it happens. I recently realized that garding the United States losing its po- borhoods have become prime real estate and my fi rst book, The Art of the Deal, came out in sition as a global leader. What needs to that trend will continue. I have the utmost 1987. It remains a popular book and is consid- be done to ensure that the United States confidence that New York City will remain ered a business classic. Recently, I saw a picture maintains its leadership position around the greatest city in the world and will become of the Wollman Rink ribbon cutting and that was the world? even greater. another great moment to remember.• VOLUME 36, NUMBER 4 POSTED WITH PERMISSION. COPYRIGHT © 2013 LEADERS MAGAZINE, INC. LEADERS 73.