CEGTN UNIVERSITY CREIGHTON BRAND STYLE GUIDE

1 SEPTEMBER 2020

CREIGHTON UNIVERSITY TABLE OF CONTENTS LOGO STANDARDS STYLE GUIDE INTRODUCTION DESIGN ELEMENTS TYPOGRAPHY BRAND FONTS T Preserving theDesign Clear SpaceandMinimumSize Centered Orientation Creighton Logo Who We Are T Icons Creighton Mark A Brand Colors Headline Applications Mrs EavesXLSerifFontFamily Proxima NovaFontFamily Jesuit V Infographics Icons +S Secondary DesignElements The Slash Our Positioning S Left-aligned Orientation The UniversitySeal Conduit FontFamily(AllCapsOnly) ertiary Logos extural Elements thletics Brand ...... alues Shields tatistics ...... s ...... tatement ...... 20 29 26 25 28 30 24 23 32 33 18 14 10 16 19 15 12 21 13 31 17 11 9 6 8 4 3 7 FOR MOREINFORMA EDIT CAMPUS MAPSANDADDRESSES BRAND EXAMPLES PHOTOGRAPHY SOCIAL MEDIA Other CampusLogos Email T Electronic DisplayandSocialAssets W Direct Mail Signage andBillboards Cover Designs Flyers andOne-sheets Brochure Layout P L Environmental Architectural Publication Ads earning Environment ortraiture ebsite ORIAL GUIDELINES emplate ...... TION ...... 2 ...... 60 56 62 49 39 34 40 46 45 36 63 35 42 48 38 44 43 47 37 41

CREIGHTON UNIVERSITY STYLE GUIDE INTRODUCTION

A brand goes beyond a logo, name or tagline. It’s the sum total of all the images and feelings that someone holds about a particular institution. It identifies where an institution is, where it’s been and where it’s going.

Through its brand, Creighton University communicates its values and shares its story with audiences within the community and across the world. The Creighton brand builds upon this foundation. It captures Creighton’s essence and vision and carries that message to internal and external audiences. It communicates who we are and sparks recognition among potential students, current students, alumni, faculty, staff, community partners and others. UNIVERSITY CREIGHTON

When we represent the University in our marketing and communications, we have an opportunity to reinforce the Creighton brand. The brand guide provides a framework for our communications and marketing pieces. It helps to ensure consistency in our voice and visuals across all platforms.

3 Edward diedin1874,andhiswidowincluded regarded fortheirphilanthropy. their businessenterprisesandthetwocoupleswerealsowidely economic development.Thetwobrotherswerewidelyknownfor railroading andbankingbecameamajorforceinthecity’s work withthetranscontinentaltelegraphandfreighting,ranching, are consideredthefoundersofCreightonUniversity. Edward’s Mary Lucretia’s sister, SarahEmilyWareham, in1868andthefour brother, John,settledinOmahathemid-1850s.Johnmarried Edward andMaryLucretia Creighton,alongwithEdward’s Brief HistoryofCreighton degree wasawarded. teaching wassecondary-level;in1891,thefirst baccalaureate “The CreightonUniversity”underNebraskalaw. Muchoftheinitial O’Connor surrenderedhistrusttotheJesuits,who incorporated 120 studentsranginginagefrom6to30. OnAug. 14,1879, Bishop layman andalaywomanformedthefaculty. Theschoolbeganwith school openedonSept.2,1878.Onepriest,threescholastics,a president, Roman A.Shaffel, The bishopasked theJesuitstooperateschool andthefirst securities toBishopJamesO’Connor ofOmaha. to buildaschoolandtransferredtheland,buildingadditional corner ofwhatiscurrently24thandCaliforniastreets.Theybegan brother-in-law John,purchased6.2acresoflandatthenorthwest Mary Lucretia diedin1876,andherexecutors, whoincludedher will toestablishCreightonCollegeinmemoryofherhusband. WHO WEARE SJ, arrivedinOmahalate1877;the $ 100,000 inher

4 Edward Creighton schools andcolleges: it toafive-schooluniversity. Today, CreightonUniversityconsistsofnine Creighton College, whileJohnandSarahEmily’s philanthropyenlarged Edward andMaryLucretia’s generosityiscreditedwithestablishing Creighton’s Founders ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ CollegeofProfessionalStudies (1983) (1926) GraduateSchool HeiderCollegeofBusiness(1920) SchoolofPharmacyandHealthProfessions(1905) SchoolofDentistry(1905) (1904) SchoolofLaw SchoolofMedicine(1892) CollegeofArtsandSciences(1878) bachelor’s degree program began in 1958) bachelor’s degreeprogram beganin1958) College ofNursing(1 Mary LucretiaMary Creighton 971; four-year 971; John Creighton Sarah Emily Creighton

CREIGHTON UNIVERSITY dealing withanincreasinglycomplex world. and creativethinkingprovideethicalperspectives for discover newknowledge. Facultyandstaffstimulatecritical teaching, tocontributethebettermentofsociety, andto Creighton facultymembersconductresearchtoenhance ethnic andculturaldiversityarecorevaluesofCreighton. inalienable worthofeachindividualandappreciation of worship. Servicetoothers,theimportanceoffamilylife, the in anatmosphereoffreedominquiry, beliefandreligious transcendent values,includingtheirrelationshipwithGod, the Creightoncommunityarechallengedtoreflecton Creighton exists forstudentsandlearning. Membersof aspects ofstudents’ lives andtothepromotionofjustice. to theintellectual,social,spiritual,physicalandrecreational several collegesandprofessionalschoolsisdirected As comprehensive, Creighton’s educationembraces world thatarisesoutofaknowledgeandloveJesusChrist. Society ofJesus,whichprovidesanintegratingvisionthe As Jesuit,Creightonparticipatesinthetraditionof Catholic Church. in allitsformsandisguidedbythelivingtraditionof As Catholic,Creightonisdedicatedtothepursuitoftruth graduate andprofessionalprograms. committed toexcellence initsselectedundergraduate, Creighton isaCatholicandJesuitcomprehensiveuniversity Our Mission WHO WEARE Forming leaders forleaders Forming Our Vision CONTINUED a more just world. strongest self. triumvirate: allthreeareessentialtobecomingone’s soul areneverseparate. Theyworktogetherasapersonal their livesintopractice. Onourcampus,heart,mindand skills, butthewholepersonandintegratingallaspects of We believeindevelopingnotjustourstudents’ professional Unity ofheart,mindandsoul each person’s gifts,challenges andneeds. background. Itchallengesustodigdeeperunderstand along withallofGod’s creations—regardlessofcreedor It meansrespectingeachpersonasachildofGod Translated, thismeanscarefortheindividualperson. Cura personalis working forandwithothers,allareequal. concern foranyonewhoismarginalized.Whenallare volunteering, reflecting,pursuingjusticeandhaving culture withmanydiversepeopleworkingtogether, sharing, manifests asselflessnessinaction.Itdescribesathriving Instead oflivingjustforoneself, liveforothers.Thisvalue Women andmenforwithothers and commongood. hands andmindstoworkinaconstantpursuitofgreater have beentransformedbymagisintheirliveswillput above orbeyondnormalexpectations.” Individualswho greater orbetter. Itdenotesatranscendence, or“rising Literally translated,magismeans“more” inasenseof Magis Our Values 5 difference worldwide. transform students’ goalsandplansintomakingapositive to jobnetworks anduntoldserviceopenings.We help through thousandsofinternshipopportunities,connections future leaders.Thenoureducationanswersthechallenge They’re asked toenvisionwheretheyseethemselvesas At Creighton,studentsboldlyexplore theirfuturepotential. Forming andeducatingagentsofchange embracing lifewithopenarms. ourselves. ThisJesuitvaluespeaks oftheimportance inherently goodallaroundusandhowwecanbetter experience—a constantandconsciousexploration ofwhat’s Life hasitstrials.Butitisalsoanengagementwithadivine Finding Godinallthings who areinneed. own—starting withoursurroundingcommunitiesandthose serving asadynamicparticipantincausesgreaterthanour about morethanbecominggreaterhumanbeings;it’s about Unshakable. Loving. EverythingwepursueatCreightonis deeply. Thisunderlyingphilosophyisbenevolent.Caring. theme oftheIgnatiantraditionthatCreightonhasembraced Translated: “ForthegreatergloryofGod.” It’s acentral Ad majoremDeigloriam

CREIGHTON UNIVERSITY Creighton’s nine schools and colleges deliver powerful education with degree degree with education Creighton’s powerful deliver colleges and schools nine Creighton University, located in Omaha, Nebraska, offers a educationtop-ranked the world. It is where students, faculty and staff thrive in a supportive thrive and world.community the in a is staff where It supportive faculty students, therapy, public health and emergency medical services. services. medical emergency and therapy, health public OUR POSITIONING STATEMENT in Jesuit the for tradition people who want to contribute something meaningful to committed to Catholic Jesuit, values is and where it And, traditions. students learn to become leaders through service to others. service through leaders to become learn programs in dentistry, medicine, nursing, pharmacy, occupational and physical pharmacy, physical and occupational medicine, nursing, dentistry, in programs sciences health and business, law sciences, and arts, the spanning programs Brand Positioning Statement: 6 Creighton bridging Catholic is aJesuit, university health, law, University business and the arts and sciences for a more just world. sciences for and more just a arts the and business Boilerplate Statement:

CREIGHTON UNIVERSITY LOGO STANDARDS

Our logo is the single, strongest visual representation for the University. It is how the world sees and recognizes us. Using our logo properly and consistently is vital to creating a strong brand presence. CREIGHTON UNIVERSITY CREIGHTON

7 black orwhite. The logoisonlyacceptableinCreightonblue(PMS286), Notes: logo.creighton.edu Logo filesareavailablefordownloadat: Do notalter, redraw, distortorrebuildthelogoinanycase. Consistency isvitaltocreatingastrongbrandpresence. T-shirts, promotionalitems,signage, etc. print, weborelectronicmaterials—andonitemssuchas Our logoshouldbeusedinallexternal communications— CREIGHTON LOGO

Primary Logo 8

CREIGHTON UNIVERSITY Left-aligned Orientation is treateddifferentlythanothersub-brands. As anamedcollege, theHeiderCollege ofBusiness university identificationlines. Athletic logosandmarks cannotbesub-brandedwithcollege/ black orwhite. The logosareonlyacceptableinCreightonblue(PMS286), Notes: available at:logo.creighton.edu Additional secondarylogosforadministrativedivisionsare logo.creighton.edu All logofilesdisplayedareavailablefordownloadat: logo isoptional. The primarylogoisrequired;theuseofasecondarylevelin secondary graphicmarkforaschoolorcollegeisnotpermitted. logos bealtered,redrawn,distortedorrebuilt.Anindependent supplied versionofitslogolockup. Innocaseshouldthe Each schoolorsub-brandshoulduseonlytheapprovedand Left-aligned Orientation left-aligned andcentered. The logowithasecondarylevelisavailableintwoorientations: Primary +SecondaryLogos CREIGHTON LOGO

CONTINUED Left-aligned Orientations 9 (dependent on space) -OR-

CREIGHTON UNIVERSITY Centered Orientation is treateddifferentlythanothersub-brands. As anamedcollege, theHeiderCollege ofBusiness university identificationlines. Athletic logosandmarks cannotbesub-brandedwithcollege/ black orwhite. The logosareonlyacceptableinCreightonblue(PMS286), Notes: available at:logo.creighton.edu Additional secondarylogosforadministrativedivisionsare logo.creighton.edu All logofilesdisplayedareavailablefordownloadat: logo isoptional. The primarylogoisrequired;theuseofasecondarylevelin secondary graphicmarkforaschoolorcollegeisnotpermitted. logos bealtered,redrawn,distortedorrebuilt.Anindependent supplied versionofitslogolockup. Innocaseshouldthe Each schoolorsub-brandshoulduseonlytheapprovedand Centered Orientation left-aligned andcentered. The logowithasecondarylevelisavailableintwoorientations: Primary +SecondaryLogos CREIGHTON LOGO

CONTINUED Centered Orientations 10

CREIGHTON UNIVERSITY Tertiary Logos or clubs. black orwhite. Thetertiarylogoisnot availableforprograms The logosareonlyacceptableinCreightonblue(PMS 286), Notes: logo.creighton.edu Additional tertiarylogosareavailableat: logo.creighton.edu All logofilesdisplayedareavailablefordownloadat: levels inthelogoareoptional. The primarylogoisrequired;thesecondaryandtertiary department, office, center, instituteorunitisnotpermitted. or rebuilt.Anindependentsecondarygraphicmarkfora In nocaseshouldthelogosbealtered,redrawn,distorted corresponding collegeorschool. can havetheirunitdistinctionappearinthelinebelow All officialdepartments,offices,centers,institutesandunits Left-aligned andCenteredOrientations left-aligned andcentered. The logowithatertiarylevelisavailableintwoorientations: Primary +SecondaryTertiary Logos CREIGHTON LOGO CONTINUED Centered Orientation Left-aligned Orientation 11 Secondary level Tertiary level Secondary level Tertiary level

CREIGHTON UNIVERSITY Clear andMinimum Size Space from theleftedgetorightoflogo. size forallthelogosis1inch,withwidthmeasured To ensurelegibility, theminimumallowablereproduction recognizable andreadable. Creighton’s primaryvisualidentitymustalwaysbe Minimum Size the edgeofpage. Clear spacealsoreferstotheminimumdistancefrom elements maybepositionedwithinthisspace. entire perimeter, fromitsoutermostpoints.Nootherdesign of “UNIVERSITY”)andshouldbegivenaroundthelogo’s This clearanceshouldbeequaltotheX-height (theheight be maintainedaroundthelogo. Clear spaceistheminimum“breathingroom” thatmust Clear Space CREIGHTON LOGO CONTINUED Minimum allowablereproductionsizeis1inch. Minimum clearanceshouldbeequaltotheX-height. X = X 1 INCH X 12

CREIGHTON UNIVERSITY Preserving thePreserving Design logo.creighton.edu All approvedlogofilesareavailablefordownloadat: not beenapproved,asnotedonthepreviouspages. Please refrainfromusinganyversionofthelogothathas The examples illustrateunacceptableusesofthelogo. to treatourlogowithrespectandconsistency. It isimportanttothesuccessofCreighton’s visualidentity Preserving theDesign CREIGHTON LOGO CONTINUED ee s nte ott eraetelg.Neverrearrangethelogo. Never useanotherfonttorecreatethelogo. bordered orshaded. clear space. Itshouldneverbeboxed, Never placeitemswithinthelogo of proportion. Never stretchorskew thelogoout Creig University hton 13 Never addforeigndesignelements. Never changethecoloroflogo. complexity competeswiththe legibilityofthelogo. Never placethelogoonaphotographwhose provides inadequatecontrast. Never placethelogoonaphotographthat inadequate contrast. Never placethelogoonacolorthatprovides

CREIGHTON UNIVERSITY BRAND FONTS

The Creighton brand uses three typefaces: Proxima Nova, Conduit and Mrs Eaves XL Serif. All three may be used for headlines, but large amounts of body copy should only be set in Proxima Nova. CREIGHTON UNIVERSITY CREIGHTON

14 Proxima NovaBlack Proxima NovaExtrabold Proxima NovaBold Proxima NovaSemibold Proxima NovaRegular Proxima Nova Light Proxima NovaThin PROXIMA NOVA FONT FAMILY The Proxima Novafontfamilyis availableforpersonalandcommerciallicensing withAdobeCreativeCloudatfonts.adobe.com/fonts/proxima-nova . DesignedbyMarkSimonson WHERE TO GAIN ACCESS Proxima Novaisourgo-tofontformostoftext needs,whichcanalsoincludeheadlines. Nova isahighlyversatiletypefamilycapableofaccommodatinganylevelemphasisneededwithinthevisualhierarchy. A legible, hybridsans serifdesigncombininghumanisticproportionswithasomewhatgeometricappearance, Proxima Proxima NovaBlack italic Proxima Nova ExtraboldItalic Proxima NovaBoldItalic Proxima NovaSemiboldItalic Proxima NovaRegular Italic Proxima NovaLightItalic Proxima NovaThinItalic 15

CREIGHTON UNIVERSITY Conduit FontConduit Family (AllCaps Only) CONDUIT BOLD CONDUIT MEDIUM CONDUIT LIGHT CONDUIT FONT FAMILY ONLY) (ALL CAPS The Conduitfontfamilyis availableforpurchaseandlicensingwithMonotype FontFoundaryatcatalog.monotype.com/family/itc/itc-conduit. DesignedbyMarkVan Bronkhorst . WHERE TO GAIN ACCESS or unapproachable. Itsnarrowerx-heightisgreatforaccommodatingheadlinesofanylength. that isidealforheadlinesandsubheads.ITC Conduit’s letterformsprojectamodernboldness,withoutfeelingaustere A tall,grid-based,sansserifdesign,theITC Conduittypefamilyembodiesanearnestandapproachablehumanspirit 16

CREIGHTON UNIVERSITY Mrs Eaves Font XLSerif Family Mrs Eaves XLHeavy Mrs Eaves XLBold Mrs Eaves XLRegular XLSERIF FONTMRS EAVES FAMILY The MrsEavesXLfontfamily isavailableforpersonalandcommerciallicensing withAdobeCreativeCloudatfonts.adobe.com/fonts/mrs-eaves-xl. Designedby Zuzana Licko.From Emigrefontfoundary. WHERE TO GAIN ACCESS or unapproachable. Thereisalsoaddedfriendlinessinthebolder, italicweights. a classicsophistication,yetMrsEavesXLuniquelymanagesthiswithoutfeelingaustere matter thatspeaks toCreighton’s history. Like manyserifs,thistypefamily’s letterformsevoke serif brandfonts.Employthetypefacetoprojectasofter, moreconventionalvoiceorforsubject Mrs EavesXLisatransitionalseriftypefacethatprovidescontrast, whenneeded,fromoursans

Mrs EavesXLHeavy Italic Mrs EavesXLBoldItalic Mrs Mrs EavesXLRegularItalic 17

CREIGHTON UNIVERSITY TYPOGRAPHY

This versatile group of font families can be paired in many ways, allowing the flexibility to appeal to students, parents, alumni, peers and supporters, but without losing sight of a tonally and thematically consistent brand. CREIGHTON UNIVERSITY CREIGHTON

18 when neededbutboldenoughtocallampleattentionwhereneeded. body copy, itisflexible enoughtotake abackseattoourprimarydisplayfaces a givenlayoutormulti-pagedesign.Becauseit’s setinthesametypefaceasour Proxima NovaBoldheadlinesarereservedforsecond-tierstoriesorcalloutswithin 03 / either weight. only besetinsentenceortitlecaseeitherbold,heavythe italicversionsof feature ortop-tierheaderwithintheoverallvisualhierarchy. MrsEavesXL should dramatic scale—usuallysurprintedoveranimagetodrawthereaderintoinitial This displaytitletreatmentshouldbeemployedwhentheisusedinlarge, 02 /MrsEavesDisplayTitles be setinallcaps. for theparticularsituation.WhenConduitisusedasaheadline, itshouldalways assignment offontscanbeusedinterchangeablytoprovideemphasisasneeded long multiple-lineheadersandtheadditionofsubheadsoreyebrowcopy. The of ConduitandProxima Novaprovideapleasingbalancethatcanaccommodate and distinctivepersonathatisbothcleanversatile. Thecontrastingx-heights This titletreatmentisoneofthebrand’s primaryheadlinestyles.Itoffersabold 01 /Mixed SansSerifTitleTreatment HEADLINE APPLICATIONS Headlines should usesentencecase orallcaps,nottitlecase. If theheadlineisafragment, itshouldnothaveaperiod. If theheadlineisacomplete thought,itshouldhaveaperiod. Punctuation inHeadlines best whenitisbreakingtheplaneofaphotowith apartial overlap. scenarios. Itshouldalwaysreadasifrotated45˚ counterclockwise andworks about ayoungeraudiencetoevoke amoredynamictone intheseappropriate Conduit canbeusedinminimalcasesasavertical headlinewhenspeakingtoor 04 /Vertical ConduitTitles Proxima NovaBoldHeaders

03 /Proxima NovaBoldHeaders 01 /Mixed SansSerifTitleTreatment 19 POSITIONS IMPORTANT? WHY AREENDOWED FACULTY Those whoholdendowedpositions influencegenerationsofstudentsinclassrooms,boardrooms, andbeyond. intelligence andanalytics,leadership, healthcaremanagement,andbusinesspracticetoimpact ourstudents. and ensurethatCreightonretainsthebestinstructorsin disciplinesoffinance, economics,marketing, business Endowed facultypositionsintheHeiderCollegeofBusiness sustainfacultyleadership, elevatestudentlearning, in blue A vision 04 /Vertical ConduitTitles 02 /MrsEavesDisplayTitles

AN for theGraduateSchool. ENTERPRISING SPIRIT

CREIGHTON UNIVERSITY DESIGN ELEMENTS

The Creighton brand consists of a variety of design elements from typographic treatments to iconography and textures. This section covers the variety of uses for design elements of the brand. CREIGHTON UNIVERSITY CREIGHTON

20 marketing andcommunications. usethecolorredinanyCreightonUniversity Never Note: wearing blueclothing,asasymbolofgraceandhope. heavenly color. Inartwork,theVirginMaryisoftendepicted and thedivine. Asthecolorofsky, blueisviewedasa In iconography, thecolorrepresentstranscendence, mystery color becausetheisimportantinChristiantraditions. Creighton selectedblue(PMS286)astheUniversity’s brand Creighton Blue derived fromthePMScolors. standard. The4-colorprocessanddigitalcolormixes were the Pantone MatchingSystem (PMS),theprintingindustry of theCreightonbrand.Ourpalettewasselectedfrom Consistent useofthispaletteensuresacohesiveexpression primary andsecondarycategories. Creighton hasadistinctivepaletteofcolors,groupedby BRAND COLORS promotional piece, applytheprimarycolor. on interactivedesignsorwhenmultiplecolorsareneededforinformationaldesign.Iflimitedcolor isusedona the primarycolors.Thesearemostlyusedforsubtleaccentstocallattentionicons,infographics andbuttons colorpaletteaddsdepthandvibrancytothebrand.Usesecondarycolorscomplement Our secondary 02 /SecondaryColors Pantone 286,especiallywhendeliveringabrandmessageandcommunicatingtoexternal audiences. colorshouldmake upmostofthecolorexpression inCreightoncommunications.Lean heavilyon Our primary 01 /PrimaryColor HEX RGB CMYK 294 Pantone

100 69 720 69 100 0 46 109 0 46 002E6D HEX RGB CMYK 286 Pantone

0 84 166 0 84 75 100 0 0054A6 HEX RGB CMYK Pa ntone 2173 21

82 36 0 36 82 37 129196 37 2581C4 HEX RGB CMYK 291 Pantone

38 40 38 149 210 243 210 149 95D2F3 HEX RGB CMYK Pantone 424

93 100 104 5D6468 30 20 19 58 20 19 30 HEX RGB CMYK 2925 Pantone

85 21 0 21 85 1 156 219 1 156 019CDB HEX RGB CMYK Pantone 121

0 15 66 1 66 0 15 255 204 79 255 204 FFCC4F

CREIGHTON UNIVERSITY never bethedominantcolorinlayout. should beusedtohighlighttheprimarycolor. They should Our secondarypaletteincludessevenvibrantcolorsthat given largercoverageandshouldbeusedmostoften. the primarycolor. PMS286,ourforemostbrandcolor, is The wheelisdominatedbythecoreCreightonbrandcolors: Our colorwheelillustratespriorityusageforourpalette. create astrongvisualidentityfortheCreightonbrand. personality ofCreighton.Byusingcolorwisely, youcanhelp Our brandusesanextensive colorpalettethatreflectsthe BRAND COLORS CONTINUED Brand ColorWheel

Secondary 22 PRIMARY

CREIGHTON UNIVERSITY Do notpairthesealwithanyotherlogo, markorwords. The UniversitysealcanbeusedONLY asastand-aloneimage. Note: [email protected] or402.280.3820. please contactShannonJohnson,creativedirector, at To obtainavectorfileoftheUniversityseal, behind theshieldcomesfromsealofSocietyJesus. the coatofarmsArchdioceseOmaha.Thestarburst for theshield’s finalquadrant,inthelowerleft,comesfrom nod toCreightonUniversity’s foundingfamilies.Thedesign red comesfromtheWareham familycoatsofarms—givinga coat ofarmsandthethreeseashellsonafieldsable or Jesuits.ThelionrampartcomesfromtheCreightonfamily of St. IgnatiusofLoyola, thefounderofSocietyJesus quadrant oftheshield,comesfromfamilycoatarms The goldstripesontheredfield,inupperleft-hand Seal design: community. the sealisnowapprovedforgeneralusebyUniversity While previouslyrestrictedtotheOfficeofPresident, The UniversitysealisanofficialsymboloftheUniversity. SEAL THE UNIVERSITY University SealofCreighton Never pairwithanyotherlogo, markorwords. V E R S I I T E R N A I V S I U S T

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CREIGHTON UNIVERSITY the [email protected] Student Leadership andInvolvementCenterforpermission touse Student clubsandorganizationsshouldcontactKatie Kelsey inthe or [email protected]. to usethelogos,contactKevin [email protected] Licensed vendorshaveaccesstothelogos.To obtainpermission or departmentsandclubswithinthem. this includestheadditionofanysub-brandsforcolleges,schools The athleticlogosandmarks cannotbemodifiedinanyway; as areconfigurationofthelogo. Never grouplogosorindividualgraphicelementstogether stand-alone graphic. Each logoshouldonlybeusedasanindependentandisolated Notes: Do notuseBlueJaysorjays. Bluejays iswrittenasoneword. promote oridentifywithouracademicinstitution. continued athleticexcellence andarenotintendedtobeused Our athleticmarks andlogossupport theUniversity’s traditionof building campaigns. athletic entities,eventsandstudent-focusedorspirit- The athleticlogosandmarks aretobeusedonlyforCreighton athletics-brand-guide formoredetailsonthelogos. approved logosandmarks. Pleasevisitcreighton.edu/ucom/ The CreightonUniversityAthletics Departmenthasitsown ATHLETICS BRAND Usage oftheoldBillyBluejayandJayslogoisstrictly prohibited. Creighton UniversityAthletic Logos –Onlyusetheapprovedversionsshownhere. Bluejay Logo “C” Logo 24 Bluejay Logo withWordmark “C” Graphic “Creighton” Wordmark “Bluejays” Wordmark

CREIGHTON UNIVERSITY Additional clarifications: A markmustmeetthefollowingcriteria: applications fortheirspecificareasofinfluence. brand whilerequiringdifferentiationastheyprovidedistinctive Creighton marks areprominentlylinked totheUniversity’s core sharing thesamemissionyethavingindividualpersonalities, brand identityextends intomarks inverylimitedusecases.While For theUniversitybrandto“speak withonevoice,” theCreighton CREIGHTON MARKS at [email protected], To obtainpermissiontousethelogos,contactShannonJohnson the useofCreightonnameandallsubsets logos. maintains marketing andadvertisingguidelinesregulates on logo.creighton.edu. UniversityCommunicationsandMarketing Please contactUCOMforassistancewithanylogo not posted Notes: • • • • • •

Student organizationsmustfollowstudenthandbookguidelines. signage guidelinesforanyrequestsofthisnature. mark. PleasecontactFacilitiesforassistanceand/orspecific offices andcollaborativespacesdonotqualifyforaunique Buildings andspecificfacilitiesthatincluderooms,auditoriums, to downloadthefile. approved Universityguidelines.Refer to Division anddepartmentnamesofficesshouldfollow the officialCreightonUniversitylogo. faculty andstudents).Alle Directed towardinternalcampus-facingprimaryaudience(staff, service storefronts. Used forcampus-based,internal-focused and/or otherstudent-relatedservices. Used foradvising,academicsupport,co-curricular, e xternal outreachMUST alsoinclude logo.creighton.edu xperiential Creighton Marks Examples 25

CREIGHTON UNIVERSITY sizes, eitherrunningoffthepageorshowinginfull. element canbeusedinanyofourbrandbluecolorsandatmultiple upper righttoconveythesenseofmovingforwardandupward.This of thebrand.Theslashshouldalwaysbeorientedfromlowerleftto flexible graphicelementthatservesasoneofthefoundational elements for magis,doingmoreChristandothers.Theslashisavery vision forthefutureandcommitmenttoperpetualgrowthstriving An ascendinggraphicelement,theslashsymbolizesCreighton’s bold THE SLASH Scholarships Examples: slash shouldadoptthesamestroke weightasthesurrounding text weight. indexing, ortocallattentionadate, page numberorfoliotext. Inthesecasesthe The slashcanalsobeusedincopyformasadivider tospaceoutnumeralorletter THE SLASH INCOPY /23

FACULTY DEVELOPMENT

01 / PrimaryColors

26 C providing interesttocleanerdesigns. and otherkey callouts,whilealso backdrop thatdrawstheeyetotitles The slashcanserveasagraphic A from imagesinthebackground. provide addedcontrastand separation emphasis fordisplaytypography and The slashcanserveasa pointof 4 4 / / always. Improving, leader inteam-basedcollaborativecare. further strengtheningourpositionasanational providing deeperattentiontothehumanitiesand With amajorcurriculumchangein2019, weare which weapplyitarealwayschangingwithsociety. medicine hasremainedsteadfast,butthewaysin into theworkwedo. Ourholisticapproachto keenly focusedoninfusingJesuit,Catholicvalues Since itsfounding,theSchoolofMedicinehasbeen

GRAPHIC BACKDROP TEXT BACKDROP EST. 1892

impact feltfarandwide. 50 statesandbeyondtomake theCreighton all overthecountry. We sendouralumnitoall clinical experience attractstopstudentsfrom The synergyofvalues,educationalrigor, and Creighton-educated graduates. consistently recognizethisasadifferentiatorof provider andpatient.Residency programdirectors between between professorandstudent—and whole person,” guidesboththerelationship , or“careforthe personalis At Creighton,cura

Thomas Thomas Piotrowski, Kim, Jae CATEGORICALS MD copy andaddingvisualinterest. headlines, drawingattention tothe The slashcanbeusedto house D slash addssubtletexture andcontrast. When usedasabackdrop onwhite, the B DO Choose theavenuethatworks bestforyou. WAYS TO GIVE / / Charden Wood, Jacqueline Lykstad,

GRAPHIC BACKDROP ONWHITE CONTAINER FORHEADLINES former classmatesorfavoriteprofessorsandensuretheirlegacylives on. Memorial andtributegiftsareawonderfulwaytohonoryourloved ones, Memorial andTribute Gifts charitable contributionsmadebyemployees. employer’s matchinggiftprogram.Throughthisprogram,employersmatchmany You candoubleandeventripleyourgifttoCreightonthrough oryourspouse’s Matching Gifts also realizesignificantbenefitsforyourself. Not onlywillyouhelptransformCreightonthroughyoursecuritiesgift, butyouwill Creighton isgratefultoreceivegiftsofstocks, bonds,mutualfundsorotherassets. Gifts Securities We willmaximizeyourlegacywhilemeetingtheneedsandgoals of yourfamily. trust, retirementplans,andarrangementsthatprovideataxbenefit toyouandothers. through methodsassimpledesignatingCreightonabeneficiary onyourwill, generations ofourstudents.Plannedgivingcreatesfuturebenefits to theUniversity Through plannedgiving,youcanleaveyourlastinglegacyonCreighton andfuture Planned Gifts to make paymentsovertime. right away. Withapledge, youcanalsomake abigimpactandhavetheflexibility With acashgifttoCreighton,youallowususeyourforour most urgentneeds Cash andPledges MD DO Valleywise Health Valleywise 2020 Ali Moradi, Moradi, Ali Luong, James Charcos, Iris UNDESIGNATED PRELIMS –2021 SURGERY INTERNS DO DO DO Danielle Tanner, Amanda Mahoney, Feng, Winnie DO MD MD Samantha Samantha Valentine, Clive Miranda, Galvis, Justin MD DO dentistry.creighton.edu/give 5 5 DO Amy Ross, Ross, Amy Ho, Kristie INTERNS PODIATRY DPM DPM

CREIGHTON UNIVERSITY Do notusetheslashbeyonditsapproveduses. THE SLASH CONTINUED 03 /Neveruseareversedslash 01 /Nevercoverupthemainfocusonanimage 27 04 /Neverchangethedirectionofslash.Italwaysshouldleanforward. 02 /Neverchangetheangleofslash

CREIGHTON UNIVERSITY 8 EDUCATION FOROURNATION PIONEERING HEALTH CARE underserved populations. integrated totacklethecomplex conditionsaffecting Omaha’s Creighton’s healthsciencesschoolsarefullyfunctioningand Center’s Porto UrgentCareClinicinNorthOmaha,whereallof An example of collaborative care in action is the Heart Ministry while transformingthehealthsystem. and clinicspreparestomorrow’ health sciences.Introducingcollaborative careintoourclassrooms Creighton facultyarepioneeringanew approachtoteaching Drawing uponourfullcomplementof healthsciencesprograms, better forthepatient, moreefficient,andlesscostly. supporting oneanother. Thisteam-based careapproachis skills totreatthewhole person,whilealsolearningfrom and Our practitioners andlearners frommanydisciplines usetheir more essential. Creighton’s answeris collaborative care. Providing better patient careat reduced cost hasnever been MINNESOTA WHITE BEARLAKE, Sarah Seifert, redefining thestudentexperience DNP’18 04 separate languageonformalinvitations. of esteemedfacultywithinlettersorprofilecontent.Alsousedto A formalgraphicelementusedtodrawattentionthenamecallouts 03 elegant designthatcanaddinterest,guidetheeyeorseparatelanguage. This isasmallvectorelementusedtobalanceheadlines.Ityet 02 words withintitletreatments. informal applications.We alsousethethinnerlongrulebarstounderline a bodyofcopy, andalsousedtoseparatelanguagefromheadlinesin Small vectorgraphicsusedtoguidetheeyeinitialparagraphof 01 SECONDARY DESIGN ELEMENTS anchor headlinesandshouldbeusedattheendofawordorphrase. The plussignisoursymbolforaddingvaluetotheworld.Usedhelp s healerstoprovidebettercare / / / /

CROSSHATCH RULE BARS DIAMOND INSIGNIA MAGIS PLUS 10 FACULTY DEVELOPMENT At Creighton, students like Sarah Seifert,

“ We needeachother. To havefacultyandstudents future clinicians. moving towardrewardingoutcomes forpatientsandtheir prepared toapplythisapproach,redefining healthcareand patients, debriefi ngaftereveryinteraction. Creightonisuniquely side-by-side todiscuss treatmentoptionsandempower their students fromall disciplines andlevelsofexperience work always support attheready behindthescenes. Facultyand individuals bymeetingwith patientsontheirown, butthereis makes itallthemorebeautiful.” who arecommittedtoCreighton’s missionjust 2 2 2 Photo option 1 COLLEGE OFNURSING,NURSEPRACTITIONER AT – MARTHA TODD, PORTO URGENTCARE CLINIC in blue in vision A

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Secondary DesignElements benefi t of providers and patients alike. benefipatients and providers of t fi the to environment, nancial a team-based in care health next-generation for students pioneering a curriculum that prepares We are leaders. care health future clinic-ready most nation’s our educating of reputation Creighton’s solidify will Complex Care Collaborative the students, sciences health for home anew Creating A. COLLABORATIVE CARE COMPLEX FUNDING PRIORITIES Short RuleBarTreatment Long Rule BarTreatment 01 /RuleBars Research Institute willbolsterDr. Zuo’s efforts. translational focus.Collaborators atBoysTown National medical centerhome to ahearingcenterwith to establishCreighton asthenation’s onlyacademic and Translational Hearing. Heseesanopportunity national centersofexpertise: Cancer, Neuroscience, research portfoliothroughthedevelopment ofthree in servicetoDr. Zuo’s priorityofstrengtheningour rejuvenating labspaces.Theseadvancements are and isintheprocessofrebuildinginfrastructure and Biomedical Scienceshashiredsixnewfaculty members Under Dr. Zuo’s leadership, the Departmentof Foundation continuestofundDr. Zuo’s research. to bringhimCreighton.TheBellucciDePaoli Family national scale. Aprominentexample isJianZuo, fill knowledgegaps,andpositionusasleadersona faculty membersimprovehowwetrainourstudents, School ofMedicine. Talented, connected, andvisionary ways tofurtherelevateCreighton’s alreadyimpressive Support forstrategichiresisoneofthemosteffective credits thelateRichardJ. Bellucci, The BelluccciPrizeforHearingResearch, andhe St. Jude’s, Dr. Zuowasnamedthefirstrecipientof Children’s Research Hospital.Duringhistenureat in neuroscienceandhearingdisordersatSt. Jude Sciences, bringingwithhim20yearsofexperience as thenewchairofDepartmentBiomedical Dr. ZuojoinedtheSchoolofMedicinefacultyin2018 A STRONG FACULTY. SCIENCE OFBUILDING THE ART AND 28 adult andpediatricpatients. expand serviceto15,000underserved and EducationBuildingallowsusto providers. Ourstate-of-the-artClinic excellent practice-ready oralhealth nationally recognizedforgraduating Our SchoolofDentistryhasbeen B. SCHOOL OF DENTISTRY CLINIC MD’42 AND EDUCATION BUILDING

, forhelping 02 /Crosshatch 02 PhD

. who willbeagentsofchangefortheircolleaguesandpatients. levels—from internationallyrenownedfacultymemberstoclinicians amplify thequalityofourresearchandpracticalpursuitsatall New teachingmethodsandfacilitiesofthehigheststandardswill to helpusprovidealearningenvironmentsuitedtheirtalents. to prepareoutstandinghealthcareexperts, andwelooktoyou by aninterestinhealthsciences.Ourcommunitycountsonus More than60%ofourstudentscometoCreightonmotivated FOR OUR HEALTH. GIVING ISGOOD attract topphysician-teachers. step toward bettertreatmentfor our patientsthathelps Creighton’s preeminence inpriorityareas. Everygiftisa School ofMedicine facultyis essential tostrengthening or funding for experimental research, private support for tomorrow’s scientists. Whether throughendowed chairs of expertise, andcreating newknowledgeto sharewith members, supporting theirworkto establishcenters critical inrecruitingthe mostenterprisingfaculty considerable investment. Philanthropicsupport is itrequires strong potentialtotransform lives—but and otherbasicsciencefacultymembershas The typeofbreakthroughresearchledbyDr. Zuo teach andlearnwithinthem. undergraduate facultyandstudentswho to refl ect thenationalreputationof our dryandwetlabsclassrooms education, wemustcontinuetomodernize demand foraworld-classhealthsciences Rigge ScienceBuilding.To meetstudent tradition offormingfuturescientistsin the Core toouracademicstrengthis C. LABANDCLASSROOM RENEWAL Double DiamondTreatment Single Diamond Treatment most clinic-readyphysiciansinthecountry. opportunities, Creightonpreparessomeofthe patients. Throughexceptional hands-on expose ourstudentstoadiversepopulationof access tothelatestclinicaladvancementsand conjunction withDistrictMedicalGroup—provide tal andMedicalCenter, andValleywise Health,in with CHIHealth,DignityHealthySt. Joseph’s Hospi- Our clinicalpartnershipsinOmaha andPhoenix— focused oninterprofessional,collaborative practice. is readytoleadinaneweraof medicaleducation professionals learn,Creighton SchoolofMedicine new curriculum thatwillrevolutionizetheway our From facultydevelopment, tostudentsupport, toa driving force. with the Jesuit concept of magis, or “more,” as our about, reflect on, and improve the care we provide we cannot imaginetoday. We mustconstantly learn medicine, willfacemanychangesinthe future, some The “practice” of medicine, notthe“perfection” of forward totheever-changing landscapeofmedicine. Creighton’s Jesuit,Catholictraditionwhile looking 125 yearsofeducatinghealth care professionalsin School ofMedicine—lookingback onmorethan We standatasignificantmomentinthelifeof 03 /DiamondInsignia creighton.edu/phoenixhealth LEARN MORE: OF BIOMEDICAL SCIENCES CHAIR OFTHEDEPARTMENT ZUO, JIAN DEAN, SCHOOLOFMEDICINE Robert “Bo” Creighton University Arizona Health Education Alliance Partners Alliance Education Health Arizona University Creighton getting started. getting we’re just Arizonans—and to care of adecade on We’re building most. needed they’re when atime at healers of generation next the to training dedicated nation— the in educator professions health Catholic largest the becomes Creighton completion, its With Phoenix. of heart the in up rising is campus sciences health cutting-edge University’s Creighton Health Care Education of Landscape Transforming the

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excellence formany yearstocome. Medicine ispoisedtocarryonthistraditionof With yoursupportofForward/Blue,theSchool • strive to: Todayschool’s foundingin1892. andalways,we show us thewayforward astheyhave sincethe search, our guiding Jesuit values will continue to upon our expertise inmedical education and re- As welook aheadtoinitiatives thatfurther build will strengthen each other. professionals in theSouthwest.Thetwocampuses growing demandforCreighton healthcare sciences studentsannually, isananswertothe will eventuallyeducatenearly 900 Creightonhealth A Creightoncampusinmidtown Phoenix,which • •

(for alltherightreasons) Do allthingsforthegreatergloryofGod compassion (notonly“how,” butalso“who”) Educate womenandmenofcompetence and person (mind,body, andsoul) Provide aneducationcommitted tothewhole

MESSAGE FROM THEDEAN CREIGHTON UNIVERSITY

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CREIGHTON UNIVERSITY 6 icon andinformationshouldbeclear. When pairedwithcopy, theconnection between ICONS +STATISTICS Reduced emergency Scored in the top 5 for patient engagement of 151 clinics measured. 151 of clinics engagement patient 5for top the in Scored measured. 151 of clinics engagement employee 1in No. Scored striking. were The results care. high-volume requiring patients benefited approach team-based the how observed Researchers care. of collaborative benefits the demonstrated study research University A Creighton person— whole the for Caring values. Catholic Jesuit, our on directly by drawing problems care health solving of forefront the at is University Creighton professionals. care health other and therapists, physical nurses, doctors, among burnout Less care. Better OUTCOMES IMPROVING WHILE COSTS CARE REDUCING HEALTH Creighton Cares for Patients clinically prepared health sciences professionals in the nation. nation. the in professionals sciences health prepared clinically most the to graduate mission You our accelerate will professions. health eight our from peers with practicing and learning for students sciences health Creighton all unite will Education Sciences Health for Center and Medicine of School The resources. care health in million $4 estimated an conserved It bills. care and Our research tracked how our model reduced hospitalizations,roomemergency visits, immediately. almost outcomes improved began—saw study the before months six the in times 50 departments emergency visited had they ill so were whom of clinic—some the at studied we recently care of users high high-risk, of A group results. remarkable with approach care new, our collaborative we’ve tested campus, main our of heart the of north just Campus Center—University Medical University Creighton Health At CHI spirit and department visits visits department 16% 16% numbers. By the *Four KC Metro Creighton health sciences alumni received degrees from more than one health sciences professions school. professions sciences health one than more from degrees received alumni sciences health Creighton KC Metro *Four health care providers.* the area as and of live them—serve in the Kansas Metro, City 866—30% alumni who graduated the nearlyOf 2,900 from Creighton University Kansas Metro Health City Sciences Alumni Populations —means —means collaboration. School of Medicine School School of Dentistry School 154 154 Dentists Doctors 63 63

hospitalizations Reduced Reduced 18% 18% and Health Professions School of Pharmacy of Pharmacy School Pharmacists, PT, OT Pharmacists,

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5 30 By the Numbers Creighton University Medical Medical University Creighton fellowship placementfellowship Center – Bergan Mercy –Bergan Center total residents total Medicine program training sites training located locally in the Internal Internal the in in 2017–2020 in at CHI Health Health CHI at 88 391 391 beds 74 74 3 %

in continuity clinic continuity in patient panelpatient $ annual scholarly fellowships 1,200 published in in published residents travel funds travel 2019–2020 for Internal Internal for 80- Medicine 26 26 7

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of 2019 grads MANAGEMENT SYSTEM student attendees student PRESENTATIONS professional head head professional ONLINE CAREER 12,034 CAREER FAIRSCAREER 4,423 7,255 presentations applications active users active shots taken shots completed completed attendees attendees 225 225 432 432 745 745 CAREER in continuity clinic continuity in patient panelpatient $ annual scholarly fellowships 1,200 published in in published residents travel funds travel 2019–2020 for Internal Internal for 80- Medicine

26 26 7

B /INFOGRAPHICWITHTEXTURALIMAGE RESIDENT SATISFACTION RESIDENT 96 97 93 care supervision Transition in teams interprofessional in effectively work to Preparation handoffs High-quality 97 91 89 99 patient safety response safety patient reinforceClinical practices patients of Diversity learning environment thinking Critical educational experience on Supervision % % % % % % %

CREIGHTON UNIVERSITY It shouldneveroverpowertheimage. as arepeateddotpatternorblownupandscaledbackinopacity. The diamondandcrosspatternisusedtoaddtexture. Itcanbeused DIAMOND ANDCROSSPATTERN SUBTLEWHEN USINGTEXTURALELEMENTS, ISMORE. ELEMENTS TEXTURAL Diamond andCrossPattern

2 YOURWELL-BEING We Are Who MATTERS with faculty, Journal Club, QI/PS and health care. health and QI/PS Club, Journal faculty, with chief-resident-led small group sessions, sessionsinteractive Curriculum, Core 33-month our include didactics Day Half Academic rounds. grand following afternoons Wednesday is Day Half Academic Our time. learning protected residents gives and lectures didactic daily for need the eliminated methodology this to transition The Days. Half Academic implemented has Committee Education Resident-led Our Academics Half-day teams. care physician for their general This well-being. project also enhances wellness and care patient improving for strategies innovative create to fellows and residents medical empower to initiative led aresident- is which project, Bedside to Back the for funding grant receive to programs (ACGME) Education Medical Graduate for Council Accreditation 30 of one is Creighton Project toBedside Back include: benefits Other well-being. and training residents’ in invested authentically are and teaching enjoy who mentors faculty compassionate has also It another. one for care truly who residents of group adiverse among community of sense aunique enjoys program The too. matters, wellness At Creighton’s Internal Medicine Residency program, your 32

(MKSAP) for board preparation. board for (MKSAP) Program Self-Assessment Knowledge Medical digital latest the to access receive residents incoming All Digital MKSAP improved outcomes within all specialties. research-based, with associated resource support decision clinical UpToDate, use only the residents Our UpToDate VA CPRS. The uses ERM. Epic the uses Mercy Bergan – Center Medical University Creighton Health CHI ERM Epic RESOURCES AND PROGRAM HIGHLIGHTS medschool.creighton.edu/IMresidency find: will Residents care. patient comprehensive providing and knowledge; advancing public; the and professionals, care health learners, educating in excellence provide who staff, and faculty students, of body adiverse with condition human the improve to is mission Our leadership. academic and research others, for compassion in excel them help and graduates our in resilience promote and diversity embrace to is aim Our us. guides tradition and identity Jesuit At the Creighton Internal University Medicine Residency, our • • • • •

to the needs of residents of needs the to responds that team administrative A comprehensive succeed to pushed being while autonomy of level appropriate An mentorships faculty core Ongoing time personal and time study residency, between Balance disease of stages and problems clinical status, socioeconomic religion, race, gender, to regard in population patient A diverse Other Benefits: Benefits: Other efforts. prevention suicide and abuse substance health, mental student existing upon build to support customized with development policy and program systems, comprehensive of process acollaborative through schools guide to designed Foundation Jed The of initiative anationwide Campus, JED joined has Creighton Member Campus JED throughout the year! events organizes also committee wellness resident-led Our counseling. dietetics and training personal as well as available, are gyms open and Classes members. all for available are programming wellness holistic and fitness Sports, campus. Creighton main the on Center Rasmussen and Center Fitness Kiewit Creighton’s to access have also residents facility, fitness hospital the to addition In Recreation and Wellness • • • • • •

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TEACHING SITES TEACHING Iowa Health Care System Care Health Iowa /VA Nebraska-Western Center VA Medical Omaha Bergan Mercy – Center Medical University Creighton Health CHI are: sites teaching Our experiences. educational rich providing sites, teaching our at patients of avariety encounter will residents Creighton • • • • • • • • •

Three-year Longitudinal Faculty Preceptor Faculty Longitudinal Three-year Podcast CurriculumAmbulatory Clinical Education and Procedure Simulation Center Programs Urology and Neurology Care, Critical New Clinical Education and Procedure Simulation Center ECMO TAVR 1TraumaLevel Center Center Care Tertiary Don’t forget, after graduation your education never never education your graduation after forget, Don’t by your hard work over years past the two and will validated be over your remaining ends. We look forward to welcoming you into our our into you to welcoming forward We look ends. of your education. This coat was earned This white coat of is transition asymbol two yearstwo at Creighton and during your from academic the to clinical the phase 5 Congratulations! Embroidery on white coats and blood pressure pressure blood and coats white on Embroidery cuffs provided with generous support of the the of support generous with provided cuffs Creighton Dental Alumni Advisory Board. Advisory Alumni Dental Creighton professional career afterward. career professional ranks as alumni in two short years! years! short two in alumni as ranks center at the VA for your continuity clinic. continuity VA your the for at center ambulatory outpatient anew There’s 2020: for New for your entire residency. follow to panel You’ll 80-patient an have System. Care Health Iowa VA at and Nebraska-Western Mercy –Bergan Center Medical University Creighton Health CHI at located are clinics Continuity Clinics Continuity CHI Health Immanuel Health CHI • •

Creighton Epilepsy University Center Neurological Institute year 2020–2021 year academic offered for 28 positions 3

CREIGHTON UNIVERSITY 02 /JESUITVALUES COPY use allsevenshieldstogetherasoneunitonly. Donotuseindividualshieldswithoutshowingalltheothers. principles. Thelinesthrougheachshieldarerepresentative ofRoman numerals.To retainthemeaningofnumerals, These shieldsvisuallysignifythesevencorevaluesandcanbeusedtodenotestoriesthatillustratetheirrespective 01 /DISPLAYING ALL7JESUITVALUES SHIELDS VALUES JESUIT the giftswearegiven. we areneverfarfromtheopportunitytorealize alessonfromGod, success toadversity—as When welearntoseeeverypartoflife—from FINDING GODINALLTHINGS a lastingpartofsomethinggreaterthanourselves. “more,” forothersandGod,wecanserveas By risingaboveexpectations andstrivingfor MAGIS one’s strongestselfandtocreatingcommunity. triumvirate. Allthreeareessentialtobecoming work togetherasapersonalandcommunal A kindheart,anopenmindandastrongpurpose UNITY OFHEART, MINDANDSOUL first trulyknoweachother. understanding. To careforeachother, wemust —is unique andworthyofourrespect Every individual—everyoneofGod’s creations CURA PERSONALIS

the same. of ourselves,weinviteandenableotherstodo When weallstepforwardwiththebestversions Through selflessaction,wecanallachievemore. WOMEN ANDMENFORWITHOTHERS same transformativecoin. We believelearningandleadingaretwosidesofthe steps towardmakingameaningful,lastingdifference. Identifying passionsandhoningskillsarethefirst FORMING ANDEDUCATING AGENTS OFCHANGE the greatergloryofGod. in ourcommunity. It’s allforahigherpurpose: transcends our own humanity, and those we serve transcends ourownhumanity,serve we andthose The inspirationbehindeverythingwepursue DEIGLORIAMAD MAJOREM 33

01 /DisplayingAll7JesuitShields we are, individuallyandasauniversity. Theymanifestthemselves in all we do. Within every Creighton success story, our Jesuit values values in allwedo.Jesuit WithineveryCreightonsuccessstory, our neighbors and citizens of the world. They are foundational to who neighbors andcitizensoftheworld.Theyarefoundationaltowho shine brightly. Your continuedsupportoftheUniversityandour As membersoftheCreightoncommunity, weplacegreatweight endeavors fuelsourmissiontoliveandlearnbythesevalues. on ourJesuitvalues.Theyarewhatguideustobebetter Jesuit Values

CREIGHTON UNIVERSITY PHOTOGRAPHY

Photography is an essential component of the brand expression. Photos should be minimally treated for color and clarity, relying on the in-camera imagery to tell the most authentic story. Here, we’ll detail some guidelines on different styles of photography. CREIGHTON UNIVERSITY CREIGHTON

34 ENVIRONMENTAL and celebrateouruniquespirit. should centeraroundwhatmakes ouruniversitydifferent place andpageantrythataccompaniesCreighton.Images Environmental photographyshouldcapturethesenseof 03 /EnvironmentalExample 01 /EnvironmentalExample 35 04 /EnvironmentalExample 02 /EnvironmentalExample

CREIGHTON UNIVERSITY ARCHITECTURAL everything wedo. showcase thesenseofintegritythatrunsthroughout surrounds us,focusingonthesmall,subtledetailsthat Architectural imageryshouldcapturetherichhistorythat Our campushasbeenuniquesincethedayofourfounding. 03 /ArchitecturalExample 01 /ArchitecturalExample 36 04 /ArchitecturalExample 02 /ArchitecturalExample

CREIGHTON UNIVERSITY LEARNING ENVIRONMENT speaking withpeopleonaservicetrip. whether it’s interactingwiththesubjectoftheirresearchor a senseofhumanityandcuriosityineverythingtheydo, being doneintheCreightoncommunity. We wanttoachieve their environment,highlightingtheuniquedetailsof work Here iswherewefocusonstudentsorfacultyengagingwith 03 /Learning EnvironmentExample 01 /Learning EnvironmentExample 37 02 /Learning EnvironmentExample

CREIGHTON UNIVERSITY PORTRAITURE white backdrop. backdrop. Leadership members shouldbephotographedon headshots aretobephotographedonourPantone 2173CBlue lighted looktoourvariousprofileimagesacrossthewebsite. All our studiosetupwithintheUCOMdepartment.Thisprovidesaunified Students, staffandfacultycanarrangetohavetheirheadshottaken at 04 achievement relativetothefeaturedinformation. provide relevantcontext tothesubject’s areaofstudy, expertise or camera-aware subjectasthefocalpoint.Ideallyenvironmentshould Portraiture shouldalwaysbeshotinnaturallylitenvironmentswiththe 01–03 and relationshiptotheirsurroundings. shot intruthful,not-stagedsettingsthatallowyoutoseetheir individuality our approachtonurturethewholeperson.Students and facultyshouldbe Portraiture shouldfeaturemembersoftheCreightoncommunity, highlighting / Headshot Knockout Example / Portraiture Examples(InEnvironment)

03 /OutsideExample 01 /Student Example 38 04 /HeadshotKnockout Example 02 /FacultyExample

CREIGHTON UNIVERSITY BRAND EXAMPLES

In the following examples, you will see how all of our design elements come together to bring the brand to life in various forms. You’ll also see how it can be tailored to speak to different audiences. CREIGHTON UNIVERSITY CREIGHTON

39 the content. to providetexture andinterestasabackdrop to Here, theslashservesasasubtlelayeredelement of ourbodycopyandheadlinetreatments. photography, findimagesthatplayofftheintention reader’s eyethroughoutthespread.Whenusing help headlinesinteractwithimageryandcarrythe When creatinglayouts,utilizenegativespaceto Here isanexample ofabrochurelayoutdesign. BROCHURE LAYOUT The SchoolofLaw GOAL ProgramBrochureCover School of Law CREIGHTON UNIVERSITY JD/MS in Government Organization and Leadership (GOAL) 40

The SchoolofLaw GOAL ProgramBrochureInsidePages 2 6 Speech of Freedom Amendment First Taxation Income Federal Corpus Habeas Federal Courts/States Fed and Congress Courts/ Fed Courts: Federal Courts District the of Procedure and Jurisdiction Courts: Federal Taxation Gift and Estate Law Resources Environmental and Natural Law Energy Comparative LawConstitutional Theory and Practice Democracy: and Organizing Civic Regulation and Law Banking Law Constitutional Advanced Seminar Initiative 2040 below) list approved the from 7credits of (Minimum ELECTIVES Law Administrative OMAHA IN COURSES REQUIRED JD/MS CURRICULUM Law Employment Employment Discrimination Law Elder Law Education Resolution Conflict of Dynamics Law Copyright Process Legislative the and Congress Governance on Workshop: Emerging Perspectives System aFederal in Governments Local and State 680 GOL Behavior Models, Theories, Leadership: 670 GOL Research and Organization Government GOAL program. receipt degree of aJD aprerequisite is to receipt of of Master the Science degree in the To secure degrees, JD and the you MS assemble the atotal credit must The of hours. 106 of GOALcredits courses taken in while Washington, D.C., count toward completion of JD. the credit takenThirteen hours degree for JD the may count toward completion and five of MS, the 35 credit including hours, an externship in Washington, D.C., and amajor paper requirement. The of Master Science in Government Organization and Leadership requires completion of Earn aJD/MS dual degree.

(2–3) 366 LAW 363 LAW 420LAW 340 LAW 361 LAW 351LAW 349 LAW 354 LAW 306 LAW 325 LAW 311 LAW 396 LAW 398 LAW 346 LAW 350 LAW 432 LAW 624NDR (2) 339 LAW PLS324/524 309 LAW 690 GOL 406 LAW 307 LAW

(2) (3) (3) (2) (3) (4) (2) (3) (3) (3) (2) (3) (2) (3) (2) (3) (3) (3) (2) (3) (3) (1) (3) After practicums. of start the to prior class of week full one * with begins 730 Coursework GOL Practicum and Externship Government Government in Ethics Government in Leadership and Roles Counsel service. public in attorneys by encountered issues ethical specific examines other the D.C., and throughout positions leadership top in speakers features and government in counsel of role the and leadership of issues examines One experiences: practical your to enhance courses two take you’ll student, law athird-year as capital nation’s the in While WASHINGTON, D.C.* IN COURSES REQUIRED International Criminal Law Law Immigration Security and Privacy HIPAA Organizations Care Health Act Care Law–Affordable Care Health Law Drug and Food SupremeSeminar Court Taxation Local and State Regulation Securities Analysis Policy Public Law Patent Law American Native Law Relations Foreign and Security National Acquisitions and Mergers Commerce Electronic in Issues Legal Seminar Conflict Armed of Law Law Use Land Law Labor White Collar Crime Collar White Politics Group Interest Trade Regulation International Law International Law Environmental International Trademarks and Unfair Competition Law Law Competition Unfair and Trademarks mentor during their time in D.C. in time their during mentor their with contact regular maintain and events, networking interviews, informational in part take to expected also are Students externship. the during week 40-hour anormal working are students as evenings, the in place takes coursework the that,

TO LEARN MORE, CONTACT:TO MORE, LEARN [email protected] Professor, of Law School law.creighton.edu/goal GOL 720 720 GOL 710 GOL (2–3) (2–3) 379 LAW 370 LAW (2) 368 LAW 376 LAW 360 LAW 359 LAW 443 LAW 436 LAW 433/533 PLS 413 LAW 403 LAW 409 LAW 380 LAW 397 LAW 402 LAW 387 LAW 381 LAW PLS 335/435PLS 342 LAW 423LAW 379 LAW LAW 459 LAW (1) 440 LAW 438 LAW Craig Dallon, Craig 402.280.3093

JD, JD, (11) (2) (3) (1) (2) (3) (2) (3) (3) (3) (3) (3) (3) (2) (2) (3) (3) (3) (3) (3) (2) (3) (3)

Apply by April 1,2021. [email protected] GovernmentOrganization and Leadership JD/MS DUAL PROGRAM DEGREE efforts to secure practicum placements. placements. practicum secure to efforts their in students to assist relationships based D.C.- long-standing, and alumni of network vast its uses Law of School University Creighton The events. and meetings to various host practicum your accompany as well as conferences, and hearings sessions, strategy joint in participate You rules. also may federal drafting or memoranda law, preparing researching including experience, practical in immersed and host practicum your of lives professional day-to-day the in engaged you’ll be means experience full-time This government. the with closely works that organization anonprofit or Congress of member ofa office committee, Congressional agency, afederal with practicum afull-time completing D.C., while Washington, in you’ll live school, law of year third of your semester first the During NATION’STHE CAPITAL. IN LEARN AND LIVE textbooks. and halls lecture Creighton’s beyond far go that opportunities networking professional and experience legal career-driven of You’ll combination awinning gain levels. federal and state the both at bodies legislative or agencies governmental in leaders to be students law prepares program GOAL one-of-a-kind The government. the with closely works that organization nonprofit ora Congress of member ofa office committee, Congressional agency, afederal with practicum afull-time in immersed You’ll completely be capital. nation’s the in working and living school, law of year third your in semester practicum exciting an is GOAL of centerpiece The years. three as little as Leadership—in and Organization Government in degree (MS) Science of aMaster and (JD) Doctor Juris degrees—a two earn GOAL in participate who Students to make your dreams come true. Government Organization and Leadership (GOAL) program will give you ahead start work in agovernment environment islike? Creighton School of Law’s University organizations work that government? closely with Do you want to know legal what Are you alaw isconsidering who student acareer in government firms and or with A semesterWashington, in D.C. Beyond the textbook: |402.280.1204 |law.creighton.edu/goal in legal offices at locations such as these: as such locations at offices legal in practicums completed have GOAL students Past ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ World Bank World White House, Cabinet Affairs Services Defender D.C., Public Washington, Office Trademark and Patent U.S. offices members’ at placements Hill Capitol Several Committee Judiciary Senate Committee Economic Joint Senate Pensions and Labor Education, Health, on Committee Senate Corps Peace Commissions DefenseMilitary Organization Association Industry Futures Environmental Protection Agency, Enforcement Division of VeteransDepartment Affairs General Inspector of Office Transportation, of Department Administration Aviation Federal Transportation, of Department General Inspector of Office State, of Department of Justice,Department Criminal Division Counsel General of Office Education, of Department of DefenseDepartment and Atmospheric Administration Oceanic National Commerce, of Department Institute Cato

3

CREIGHTON UNIVERSITY PUBLICATION ADS 1/3 Page HorizontalCollegesAdforOmahaWorld-Herald CTAs andURLs. Yellow isusedasanaccentcolortodrawattention provide texture andinterestasabackdrop tothe content. Here, theslashservesasasubtlelayeredelementto projecting theCreightonvoiceandbrandpersonality. ways tospeakdifferentaudiences,whileconsistently brand. Thedesignelementscancometogetherindifferent Here areexamples ofadlayoutsexecuted withinthe Best You Best YourBecome “At Creighton, I found professional connections and civic volunteer volunteer civic and connections professional “At Ifound Creighton, — Interdisciplinary Leadership doctoral program student opportunities that propelled my professional career and personal personal and career professional my propelled that opportunities advisor and advocate because of the skills I learned at Creighton.” at Ilearned skills the of because advocate and advisor development in ways I could not have imagined. I am a better leader, abetter Iam imagined. have not Icould ways in development gradschool.creighton.edu/ KELSEY HASWELL KELSEY ,

MBA’18 leader

41 Full-Page GraduateSchoolAdforOmahaWorld-Herald and alumni help network to facilitate success in your life and career. professional development and continuing education. Flexible and formats aglobal corporate in mind. Choose from over 45 programs, including master’s degrees, and doctoral certificates, Creighton’s Graduate School delivers anationally ranked education designed your with goals New You Decade, New See how Creighton can your be lifelong gradschool.creighton.edu/newyou d learning partner. learning

CREIGHTON UNIVERSITY d FLYERS ANDONE-SHEETS attention toCTAs andURLs. content. Yellow isusedasanaccentcolortodraw provide texture andinterestasabackdrop tothe The slashservesasasubtle, layeredelementto longer amountsofcopy. elements ofthebranddifferentlytoaccommodate created forthebrand,bothutilizingdesign Here aretwoexamples ofsingle-pagelayouts Graduate SchoolCourseFlyer PROGRAM HIGHLIGHTSPROGRAM their health. empower others to make sustainable changes lifestyle and improve necessary to succeed as ahealth and wellness professional. Learn to Pursue your master’s degree at Creighton and University learn the skills in Integrative Healthand Wellness ComprehensivePartner a to Offer Education Creighton University and Humber College excellence.creighton.edu/humber ♦ ♦ ♦ Offers flexible, online format that can be completed in just under two years two under just in completed be can that format online flexible, Offers more and health public law, as nursing, such disciplines various across practitioners and members faculty by instruction offering to education, approach interdisciplinary an Includes behaviors healthy life-changing sustain and to implement individuals motivate and educate to help students Prepares by the National Board for Health and Wellness Coaching (NBHWC) Wellness Coaching and Health for Board National by the Training Program Wellness Coach and Education and Health Approved an is Wellness program and Health Creighton’s Integrative 42 MBA SalesSheetFrontandBack gradschool.creighton.edu/mba help shape the future. the shape help and confidently boldly, lead think to empowered be and both of acombination or on-campus Take Business. of on-line, classes College Heider University from Creighton accredited the nationally Administration Business In aMaster’s with career your Advance Administration Master of Business Additional requirements for international students international for requirements Additional Admission requirements include: areas Concentration you. for right that’s aspecialization has Creighton between, in business management to advanced financial analysis and everything general From goals. career and skills background, your with Designed for maximum flexibility, Creighton’sMBA can be aligned your own program Make our HIGHLIGHTS PROGRAM Administration Master of Business • • • • • • • • • • • • • • • • • • •

Bachelor’s degree with 3.0 GPA or higher GPA 3.0 or with degree Bachelor’s goals and schedule your fit to designed classes campus on and online with format Flexible Official transcripts from all educational institutions attended institutions educational all from transcripts Official tuition and time save options degree Dual GMAT score, if required if GMAT score, pace own your at work or years two over just in –finish credits 33 Rolling admission schedule Two letters of recommendation of Two letters (or noncredit tutorial may be completed for a fee, if needed) if afee, for completed be may tutorial (or noncredit course statistics undergrad of Completion Resume or curriculum vitae Personal statement Application Finance Leadership Business Intelligence and Analytics Accounting Financial Psychology and Behavioral Finance Personal Financial Planning 50 application fee application lets you get started quickly started get you lets gradschool.creighton.edu/mba

CREIGHTON UNIVERSITY executed withinthebrand. Here aretwoexamples ofcoverdesigns COVER DESIGNS

The SchoolofMedicineInternalResidency BrochureCover Residency Residency InternalMedicine RESEARCH RESEARCH EMBRACING DIVERSITY DIVERSITY EMBRACING | ACADEMIC LEADERSHIP ACADEMIC | COMPASSION FOR OTHERS FOR COMPASSION 43

The SchoolofMedicineAdmissionsBrochureCover Humanity Service to

CREIGHTON UNIVERSITY athletic symbolcarriesalotofbrandrecognition. a broaderandmorenationalaudience, asthe and Creightonlogolockupwhenspeakingto Note alsothatwerecommendusingtheathletic necessary inmanylayoutsandformats. so thatonlyoneedgeshowsisacceptablewhen is notcoveredbytheslash.Croppingslash It alsohighlightsthefocalpointofimagethat transparent transitionfromthebackground image. majority ofcontentandprovideasubtlesemi- design elementtohighlightandcontainthe designs. Againtheslashservesasprimary Here aretwoexamples ofelectronicbillboard SIGNAGE ANDBILLBOARDS Omaha AirportSignage Omaha AirportSignage 44 WITH THEWITH BEST COMPETING THE RANKS THE IN RISING to academic excellence. National University, Creighton is committed national attention. Newly named atop-ranked education and research has earned greater in prominence Creighton’slongstanding competing with the best. to atop-ranked National University, Creighton is and research has not gone unnoticed. Newly elevated Creighton’s commitment to excellence in innovation #Choose #Choose

Creighton Creighton

CREIGHTON UNIVERSITY and tiethephotographycontenttogether. conjunction withimagerytosoftenthetransition the content.Andtransparencyisemployedin to providetexture andinterestasabackdrop to Here, theslashservesasasubtlelayeredelement event details,withaminimizedmailingpanel. much ofthespaceaspossibleonbacktodisplay visual andcalltoactiononthefront,utilizeas within thebrand.Alwaystrytoleadwithacompelling Here isanexample ofapostcarddesignexecuted DIRECT MAIL Collaborative CareCoursesPostcard FrontandBack Care Courses Care Collaborative Online with onlinewith courses from the leader in interprofessional education. practice collaborative interprofessional about Learn 45

REGISTER AT:REGISTER gradschool.creighton.edu/IPE500 for students. practice collaborative interprofessional and education of interprofessional to concepts the introduction A basic Professions Students Health for Care Collaborative to Introduction AT:REGISTER gradschool.creighton.edu/IPE004 team. care health a collaborative leading and You’ll for building key concepts learn professionals. and faculty care for health designed course introductory An Clinicians and Educators for Care Collaborative to Introduction AT:REGISTER gradschool.creighton.edu/IPE003 Clinicians. and for Educators Care to Collaborative Introduction to apre-requisite is course This practice. collaborative and education of interprofessional basics the on A primer YouWhat Know to Need Practice: Collaborative The Interprofessional now: available are courses self-paced online, These University. Creighton for practice and education interprofessional for catalyst the (CIPER), Research and Education Practice, Interprofessional for Center The from training with model new the in Excel future. the is care health team-based efficiency, increased and costs decreased patients, for care enhanced With Collaboration Through CareBetter [email protected] |402.280.5270 [email protected]

$ 75 |8CMEs

$ 50 | .5 undergraduate credits 50 |.5undergraduate $ 25 |1hour Omaha, NE 68178-0495 NE Omaha, Plaza California 780495 Nonprofit Org U.S. Postage Creighton University PAID

CREIGHTON UNIVERSITY visual cuesinthecolorandtypeapplication. aesthetic thatiseasytonavigatewithconsistent the sitedesignadherestoaboldgraphic user scrollsacrossthepagecontent.Overall, background element,shiftingslightlyasthe throughout thelayout.Itactsasaparallax overlay texture andleadstheviewer’s eye is aconsistentdesignelementthatprovides viewed atgradschool.creighton.edu. Theslash the GraduateSchoolwebsite, whichcanbe Here arethreeexamples ofpagedesignsfor WEBSITE Graduate SchoolFacultyPage Graduate SchoolSiteHomepage 46 Graduate SchoolSiteAdmissionsPage

CREIGHTON UNIVERSITY Electronic Display Assets andSocial with ourphotographyorsupportstrongtypography. a clean,graphiclookthatisflexible enoughtopair segments ofthediamondandcrosspatterntocreate by smalleroverlappingdiagonalslashes,aswell This usesalayeredapproachoftheslashflanked a varietyofe-newsletterads,socialandsiteassets. Here isanexample ofacampaignexecuted across ASSETS AND SOCIAL ELECTRONIC DISPLAY

Site BannerforADayJays 260 x 170px AlumWire Ad 260 x170px AlumWire 47 1920 x 1080px FacebookEventImageforADayJays x1080px 1920 440 x220px Twitter Post ImageforCreightonAccounts

CREIGHTON UNIVERSITY or 121Ctoprovideaddedemphasisandscanability. CTAs, hyperlinks andbuttonsshoulduseeither291C depth andinterest. element thatoverlapsfieldsofbluetocreateadded approach oftheslashasasemi-transparentlayered that bookends eachemailusesacleanandsubtle for theGraduateSchool.Theheaderandfooterart Here isanexample ofourstandardemail template EMAIL TEMPLATE 48 Graduate SchoolEmailTemplate

CREIGHTON UNIVERSITY CAMPUS MAPS AND ADDRESSES

Many informational pieces may require the inclusion of a campus map. For consistency, branded maps have been developed for each campus. CREIGHTON UNIVERSITY CREIGHTON

49 be foundatcreighton.edu/maps. and themostup-to-datemapcan Directions totheOmahacampus AND ADDRESSES MAPSCAMPUS

Creighton UniversityOmahaCampusMap Criss Complex I Complex Criss Creighton Hall University Creighton Health CHI Championship Center Ethics and Policy Health for Center Center Cardiac House Campion Hall Dining Brandeis Building Boyne Center Bio-Information Beirne Research Tower Hall Dining Becker Ahmanson Law Center Center Law Ahmanson Medical Center Medical

- University Campus Campus University

50 20 29 36 22 10 15 41 11 5 3 2 1 Deglman Residence Hall Gallagher Residence Hall Management Facilities Davis Square Apartments II-III Complex Criss D.J. Sokol Arena Arena Sokol D.J. Eppley Building Hall Dowling Heider Residence Hall Kiewit Fitness Center Center Fitness Kiewit Kenefick ResidenceHall House Ignatius Building Science Hixson-Lied Building Hitchcock 50

44 48 38 25 53 37 18 14 21 12 13 8 6 7

Linn Building Arts the for Center Education Lied Labaj Building Pavilion Gaughan Kitty Hall Residence Kiewit McGloin ResidenceMcGloin Hall Hall Markoe Murphy Building Morrison Stadium Center Harper Josie and Mike ScienceMilitary Building Rasmussen Center BuildingPittman Apartments Hall Opus

40 46 45 43 34 39 35 42 52 33 27 16 51 4

Vinardi Center Center Vinardi Swanson Residence Hall Wareham Building Stuppy Greenhouse Church John’s St. Complex Sports Center Student Skutt Dentistry of School Schneider Hall Center Athletic Ryan Center Training Scott Ruth Building Science Rigge Memorial Reinert-Alumni Library HR Oce ofAdmissions Emergency BlueLightPhone AT Human Resources Visitor Parking M (Old Gym) Gym) (Old

54 49 28 24 30 26 23 32 47 19 31 17 9

CREIGHTON UNIVERSITY AND ADDRESSES MAPSCAMPUS

CONTINUED CHI HealthCreightonUniversityMedicalCenter–BerganMercy 5151

CREIGHTON UNIVERSITY AND ADDRESSES MAPSCAMPUS

CONTINUED Creighton UniversityHealthSciencesPhoenixCampusMap 5252

CREIGHTON UNIVERSITY AND ADDRESSES MAPSCAMPUS Jelinek Building Jahn Building House Ignatius Building Hixson-Lied Hitchcock Building Heider Residence Hall or Heider Hall Harper Center Gallagher Residence Hall Pavilion Gaughan Gallagher Residence Hall or Gallagher Hall Eppley Building Fr. Francis Deglman, SJ, Residence Hall Dowling Hall Deglman Residence Hall or Deglman Hall or Davis Square Davis Square Apartments III Complex Criss II Complex Criss I Complex Criss Creighton Hall Championship Center Ethics and Policy Health for Center Cardiac Center House Campion DiningBrandeis Hall or Hall Brandeis Boyne Building BIC Beirne Tower Becker Hall Ahmanson Law Center INFORMAL NAME OF BUILDING

CONTINUED Frank T. SJ, Jelinek, Building Walter R. Jahn Building House JesuitIgnatius Residence Science Building Hixson-Lied Building Hitchcock Communication Arts Heider Hall Charles and Mary Center Harper Josie and Mike Pavilion Gaughan Kitty Eugene Eppley C. Building Dowling Hall Square Davis III Complex Sciences Health Criss L. Mabel and Dr. C.C. II Complex Sciences Health Criss L. Mabel and Dr. C.C. I Complex Sciences Health Criss L. Mabel and Dr. C.C. Creighton Hall Championship Center Ethics and Policy Health for Center University Creighton of Center Cardiac The House Campion Hall Brandeis Rogers Mary Science Dental of School Boyne Maude and N. Dr. Harry Center Bio-Information Beirne Research Tower Charles and Winifred Becker Hall Ahmanson Law Center FORMAL NAME OF BUILDING Wareham Building W. Clarke Swanson Residence Hall Vinardi Center or Old Gymnasium Swanson Residence Hall or Swanson Hall Stuppy Greenhouse Church John’s St. Complex Sports Arena Sokol Center/D.J. Athletic Ryan Eileen and Wayne Student Center Skutt Schneider Hall Arena Sokol Center/D.J. Athletic Ryan Ruth The ROTC Science Building or Building Military Science Rigge Memorial Library Reinert-Alumni Rasmussen Center Building Pittman Hall Opus or Apartments Hall Opus Observatory Murphy Building Morrison Stadium ResidenceMcGloin Hall Hall or McGloin Markoe Hall Linn Building Lied Education Center Labaj Building Hall Kiewit or Hall Residence Kiewit Kenefick Residence Hall Kiewit Fitness Center Kenefick ResidenceHall or Kenefick Hall INFORMAL NAME OF BUILDING 53 Wareham Building Joseph J. Vinardi Center Susan Tracy Stuppy Greenhouse Church John’s St. Complex Sports Center Student Skutt Angela V.J. and Schneider Hall Center Training Scott Ruth –ROTC Building Parle J. John ENS Rigge Science Building Library Memorial Alumni SJ, Reinert, M. Rev. Carl Center Rasmussen and Fitness Sports Judge Elizabeth D. Building Pittman Opus Hall Observatory Edward D. Murphy Building Michael G. Morrison, SJ, Stadium Hall Residence SJ, D. McGloin, Fr. Richard Markoe Hall Building SJ, Linn, Fr. Henry Arts the for Center Education Lied Building SJ, Labaj, Fr. Joseph Kiewit Residence Hall Kiewit Physical Fitness Center FORMAL NAME OF BUILDING

CREIGHTON UNIVERSITY mail deliveryacrosscampus. which isdesignedformoretimelyandefficient but itisnotasstreamlinedtheZIP+4system, The 2500CaliforniaPlazaaddressisstillusable, engines, etc.remainsunchanged. 911 responses,andonlinedirectories/search Physical addressforthepurposesofdeliveries, This changeisformailingaddresspurposesonly. Note: please visitcreighton.edu/admin/mailservices To viewalistofallCreightonZIP+4numbers, to atraditionalZIPcode. a uniqueZIP+4address—afour-digitaddition Each Creightondepartmenthasbeenassigned currently inlinewithU.S. Postal Servicemethods. Creighton Universitymailingaddressesare ZIP +4 AND ADDRESSES MAPSCAMPUS

CONTINUED Old System Omaha, NE 68178 NE Omaha, Plz 2500 California University Creighton Services, Mail Dir. Hovden, L. Brenda 54 ZIP+4 System Omaha, NE 68178-0010 NE Omaha, Plz California 780010 University Creighton Services, Mail Dir. Hovden, L. Brenda

CREIGHTON UNIVERSITY for use.for are approved right to the addresses The areas. surrounding the and Omaha within several facilities campus at operations has University Creighton Addresses AND ADDRESSES MAPSCAMPUS

CONTINUED (Note: 2location) Building 68122 Nebraska Omaha, 72nd Street 6829 N. Center Medical Immanuel Health CHI (Note: 1location) Building 68122 Nebraska Omaha, 6828 72nd Street N. Center Medical Immanuel Health CHI (Note: Hospital location) 68122 Nebraska Omaha, 72nd Street N. 6901 Center Medical Immanuel Health CHI 68131 NE Omaha, 2412 Street Cuming Campus –University Center Medical University Creighton Health CHI (Note: Also referred to asMOB1) 68124 NE Omaha, Road Mercy 7710 One Building Medical Mercy –Bergan Center Medical University Creighton Health CHI (Note: Also referred to asMOB2) 68124 NE Omaha, Road Mercy 7710 Education Building Mercy –Bergan Center Medical University Creighton Health CHI (Note: Also referred to as“Hospital”) 68124 NE Omaha, Road Mercy 7500 Mercy –Bergan Center Medical University Creighton Health CHI 68178 NE Omaha, 2120 Street Cass Law Center Ahmanson

55 Republica Dominicana Dominicana Republica Licey Santiago Medio, al kilometro 7.5Carretera Duarte ILAC Misión 68901 NE Hastings, Avenue Joseph St. North 715 Campus Lanning Mary Griswold, 51535 IA Avenue Contrail 16493 RetreatCreighton Center University 85013 AZ Phoenix, 350 W. Road Thomas Campus –Phoenix Sciences Health University Creighton 68102 NE Omaha, St. Cuming 2109 Building Dental Creighton University 68178 NE Omaha, Plaza 2500 California University Creighton 68130 NE Omaha, 17055 103 Suite Frances Street, Therapy Pediatric Creighton 68131 NE Omaha, 3528 Street Dodge Associates Psychiatric Health CHI

CREIGHTON UNIVERSITY SOCIAL MEDIA

Social media is an excellent tool for interacting with and educating students, parents, staff, alumni and friends of Creighton. But, as with other marketing tactics, it’s important to have a plan in place before using the technology. CREIGHTON UNIVERSITY CREIGHTON

56 SOCIAL MEDIASOCIAL Before posting,ask: Other tips: Good socialcontentis: ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦

Monitor, measure and adjust your content accordingly.Monitor, adjust and measure of University. Creighton arepresentative as act Always media. of social benefits biggest of the one is your audience with to converse directly opportunity to social; the be Remember well. manage regularly you as can platforms many as use Only you.disagree with who into people run you will that know but respectful, Be andTimely engaging. toUnique your accounts. appropriate. when users other tag and hashtags Tagged appropriately—use Remember, more. videos. is or photos less appealing visually includes to and read, easy and Concise communications. written other than formal less but branding, University’s the with Consistent areWhat your key messages? you it? measure will How like success look does you? for What proposition? your value is What information? their get they do Where most? the use they do platforms Which do they careWhat about? Who’s your audience?

Examples Co nnect to the Creighton Commencement experience using #CreightonGrad using experience Commencement Creighton the to nnect

Creighton University @c @creighton1878 reighton | @creightonpres | @creightonalumni | @creightonpres reighton 57 | Creighton President creighton.edu

CREIGHTON UNIVERSITY Keep by: your presence consistent presencememorable. more social and your effective more campaigns make will your your platforms all across usage hashtag and branding image Consistent text. and There’s links just than to more media social Images and Hashtags MEDIASOCIAL in thebackground ofatemporary story. your audience. Bemindfulofsensitiveimages,wordsorsounds thatmaybe using thisfeature, rememberthattemporarycontentcanbeseen beyond temporary photos/videos that remainvisibleforacertainperiod.Before Temporary content:InstagramandFacebookhavea“story” features,or specific socialmediaaccounts,whichtheymaintain andmanage. Many ofCreighton’s schools,collegesandathleticteamshavetheirown Notes: Hashtag dosHashtag and don’ts: ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦

if possible. possible. if causes, or organizations by other used hashtags use DON’T maximum. agood is post per three or overuse hashtags—two DON’T context. little make even sense with should in your descriptive DO be hashtag—it hashtags. easy-to-remember short, use DO possible. whenever hashtags recycle DO campaign. or post your in own it before using used being is hashtag to how the see check DO for images your engaging cover photo.Using high-quality, the feed. through scrolling when small Remember,is very image your profile photos. images—not profile for approved logos Creighton Using as a circle photosdisplay (see example). profile Instagram photos, profile square Facebookhas Keep and that mind in Twitter and coverprofiles. all image photo across your profile same the Using DON’T feel the need to use a hashtag in every post. every in to ahashtag use need the feel DON’T continued 58

manages histwosocialmediaaccounts: Creighton socialmediaaccountsmanagedbyUniversityCommunicationsandMarketing: Social MediaAccounts Profile ImageExamples The Rev. DanielS.Hendrickson,

Creighton HashtagExamples: ♦ ♦ ♦ ♦

#BluejayWorld #GoJays #BluejayLife #CreightonGrad twitter.com/CreightonPres facebook.com/CreightonPresident Facebook

youtube.com/Creighton1878 linkedin.com/school/10157 instagram.com/creighton1878 twitter.com/Creighton facebook.com/creightonuniversity ♦ ♦ ♦ ♦ Instagram

#NewJays[YEAR] #Creighton #CreightonNews #JesuitEducated SJ , presidentofCreightonUniversity, Twitter ♦ ♦ ♦ ♦

#CreightonWeek #CreightonWeek #NewBluejays #ChooseCreighton #TodayAJay

CREIGHTON UNIVERSITY SOCIAL MEDIASOCIAL CONTINUED Examples 59

CREIGHTON UNIVERSITY EDITORIAL GUIDELINES

See the following page for guidance on editorial standards that come up often. Check our full editorial style guide for more information. The most up-to-date version can be found at creighton.edu/ucom/style-guide. CREIGHTON UNIVERSITY CREIGHTON

60 www. https:// http:// any ofthefollowing: Before thestartofawebaddress,donotinclude Web Addresses Martin Jones, For example: James Fitzgerald, BA, SJ, RN,CPA, etc.) (MD, PhD, OTD, DDS,EdD, PharmD, JD, MA,MBA,MSN,MFA, of academicdegrees,religiousordersandothercredentials After aperson’s name, donotuseperiods forabbreviations Academic DegreesandCredentials EDITORIAL GUIDELINES URLs doNOT includecapital letters. Note: Guide, visit:creighton.edu/ucom/style-guide For afullversionofCreighton’s EditorialStyle For example: Jane Smith, immediately followedbythegraduationyear. For Creightongraduates:Thestyleistousenoperiods, groundbreaking ceremony. Example:

MBA’84, JD’87 w h —NOT— cr ttps://www.creighton.edu ww.creighton.edu eighton.edu BA’99; PhD,

spoke atthe

61 gradschool.creighton.edu Graduate School: adultdegrees.creighton.edu College ofProfessionalStudies: spahp.creighton.edu School ofPharmacyandHealthProfessions: nursing.creighton.edu College ofNursing: medschool.creighton.edu School ofMedicine: law.creighton.edu School ofLaw: dentistry.creighton.edu School ofDentistry: business.creighton.edu Heider CollegeofBusiness: ccas.creighton.edu College ofArtsandSciences: Official SchoolandCollegeURLs

CREIGHTON UNIVERSITY FOR MORE INFORMATION

This style guide is designed to strengthen the Creighton University brand, not to impose unnecessary restrictions on your creativity. Nevertheless, it is vitally important that we ensure a consistent and appropriate brand for the University. Please exercise good judgment in all creative executions and strive to use the brand effectively for your audience, using this style guide as a tool.

IF YOU HAVE ANY QUESTIONS AS YOU HELP PROMOTE OUR BRAND, PLEASE CONTACT:

SHANNON JOHNSON CREATIVE DIRECTOR University Communications and Marketing, Creighton University T 402.280.3820 E [email protected]

2500 CALIFORNIA PLAZA OMAHA, NE 68178 // CREIGHTON.EDU UNIVERSITY CREIGHTON

62