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Crain's Detroit Business Living and Investing in the D D’s Next Decade cover_NONE CDB.qxp 8/18/2009 4:49 PM Page 1 RAINS ETROIT USINESS CVol. 25, No. 34’ D Fall 2009B www.crainsdetroit.com The D’s next decade ideas, projects and places 10 that can create Detroit’s future $2.50 95 0 74470 87121 7 CDBmagazine.qxp 8/13/2009 2:36 PM Page 1 Eliminate the guessing game ... 9:12 a.m. It’s nothing. 9:15 a.m. My back hurts. 9:36 a.m. It’s nothing. 10:07 a.m. Ouch! 11:07 p.m. Called 1-800-HENRYFORD. 2:09 p.m. Saw a doctor, today. 2:32 p.m. Ahh, that feels better. Call before noon for a primary care appointment and eliminate the guessing game the same day. Our medical centers offer: s#ONVENIENT,OCATIONS s3PECIALISTSRANKEDAMONGh!MERICAS"ESTv s/N SITE0HARMACYATMOSTLOCATIONS s/N SITE,ABORATORY s8 RAY Your nearest Henry Ford Medical Centers are located at: $%42/)4%!34 $%42/)4./24(7%34 #ONNER3Ts$ETROIT -) 7/UTER$Rs$ETROIT -) (!2"/24/7. .%7#%.4%2/.% %*EFFERSON!VEs$ETROIT -) 7'RAND"LVDs$ETROIT -) WE ACCEPT MOST INSURANCE PLANS, INCLUDING: 20090824-SUPP--0001-NAT-CCI-CD_-- 8/19/2009 5:01 PM Page 1 Vol. 25, No. 34 ideas, projects and places ABOUT The D’s next decade 10 that can create Detroit’s future THIS ISSUE The D’s Next Detroit’s blueprint Decade was edited by he condo boom is stalled in Assistant Detroit — as it is in most ar- Table of contents Managing T eas of the country. Editor Jennette The city’s population is shrink- Smith. It was ing. Government operations are Population Transportation designed by teetering because of declining tax Assistant Anchor institutions in Small businesses and revenue. News Editor Midtown lead the way in an grassroots groups get on Jeff Johnston. The recession hasn’t been kind effort to attract 15,000 board for mass-transit It was copy to Detroit. But this is no time to new residents by 2015, planning, Page 23 edited by Copy write the city off. Page 2 Desk Chief As this special report suggests, Gary Piatek Detroit is reinventing itself, and Entrepreneurship and Copy that’s no easy task. Shrinking the city Editors Vic The debate has begun in Fledgling business owners In this fourth annual supple- crowd free classes at Doucette and ment about investment in the city, earnest about how to Mark Whitney. TechTown, Page 26 Crain’s editors and reporters iden- resize the city, Articles were strengthening its written by tified the 10 compelling ideas, pro- strongest and most Crain’s jects and places that are leading populated neighborhoods and finding reporters that reinvention. alternative uses for others, Page 9 Nancy Kaffer, Declining population? Anchor Waterfront Daniel Duggan, employers in Midtown have em- Public space Bill Shea, braced “15 by 15” — an ambitious improvements Sherri Begin Vacant space move ahead, project to attract 15,000 young, edu- Detroit developers are Welch, Ryan cated professionals to live in the Page 28 Beene, Tom getting creative in how greater downtown area by 2015. Henderson and they breathe new life Amy Lane, and Community gardens and plans into old buildings, editorial for larger-scale commercial farm- Page 13 Employment interns Gabe ing operations are hoped to be Could urban farms produce Nelson and among the solutions to vacant land change? Page 13 Health care, service Dustin Walsh. problems. industries expected to bring future jobs, Photographers Mass-transit enthusiasts believe Education were Crain’s Page 30 a privately funded light rail experi- The landscape is multimedia ment will lead to a larger rail sys- changing, and the reporter tem. Detroit Public Schools Nathan Skid, is in the midst of an Culture Nelson, Walsh Hundreds of would-be entrepre- neurs are undergoing “boot camp” overhaul, Page 18 Collaboration, and freelance smart photographer at Wayne State University’s Tech- financial Garrett Town. Going green decisions MacLean. Meanwhile, political change is Urban gardens begin to and growing under way in city government; the bloom, Page 21 an audience are state’s emergency manager is Work begins on a green key to survival for cultural assets, CRAIN’S DETROIT transforming the culture of Detroit business incubator, Page 31 BUSINESS ISSN # Public Schools. 0882-1992 is Page 22 published weekly, Detroit has a rare opportunity to except for the first week of July, the fifth reinvent itself and serve as a sort week of August, the of research lab for urban redevel- fourth week of WEB EXTRAS www.crainsdetroit.com/nextdecade November, the third opment ideas. The 10 topics we’ve BONUS MAP week of December and chosen are signs that some of that How the Detroit Science Center found a way to grow a special issue the A special pullout during tough times. fourth week of August transformational work has al- highlights assets by Crain Communications Inc. ready begun. in Midtown and Plans for a Detroit sustainability center to demonstrate at 1155 Gratiot Ave., technology and provide training for green jobs. Detroit MI 48207-2732. — Jennette Smith, the Woodward Periodicals postage assistant managing editor Corridor. Guest column: Why Detroit needs a customer service paid at Detroit, MI and mindset. additional mailing offices. POSTMASTER: Send address changes to CRAIN’S DETROIT BUSINESS, Circulation The popular event that celebrates talent. Department, P.O. Box 07925, Detroit, MI Detroit and offers a chance to Cocktail parties and building tours 48207-9732. GST # experience a night in the D is back will run from 5-6:30 p.m., and the 136760444. Printed in U.S.A. for its fourth act. The Sept. 10 event, afterglow will run from 7-10 p.m. Entire contents planned in conjunction with this Tickets are $50 a person, and the copyright 2009 by issue, offers attendees the presenting sponsor is the Michigan Crain Communications Inc. All rights reserved. opportunity to visit homes and State Housing Development Reproduction or use of mixed-use spaces that represent Westin Book Cadillac. It is organized Authority. For more information or to editorial content in any manner without great places to work and play, this year with a focus on showcasing register, see www.crainsdetroit.com permission is strictly followed by an afterglow party at the what Detroit has to offer young and click on upcoming Crain events. prohibited. CRAIN’S DETROIT BUSINESS FFALLALL20062009 Page 1 20090824-SUPP--0002-NAT-CCI-CD_-- 8/19/2009 4:27 PM Page 1 The D’s next decade | Population NATHAN SKID/CRAIN’S DETROIT BUSINESS Kiana Doggan-German reads outside a NATHAN SKID/CRAIN’S DETROIT BUSINESS Starbucks in Midtown on the corner of Midtown residents Zach and Morgan Stotz enjoy an outdoor lunch on Willis Street. Woodward and Mack. United for growth troit affiliate of CEOs for Cities, a Eventually, the institutions hope INSIDE Group aims for 15,000 nonprofit network of business, non- to align their development plans as profits and mayors dedicated to well. Safety first: building and sustaining the next gen- “What if there were only one plan Tackling young professionals in Midtown eration of great American cities. for development of crime, Page 4 that neighborhood Midtown area by 2015 instead of three?” Strength in numbers Schramm said. “If BY SHERRI BEGIN WELCH The four are leveraging much of we get more inte- CRAIN’S DETROIT BUSINESS the research done by CEOs for Cities grated and coordi- and its CEO Carol Coletta in an effort nated in terms of to attract more young people to Mid- Home cheap f 15 by 15, a coordinated effort by our development home: Artists the three anchor employers in De- town. The initiative is focused initial- plans, we can have make their I troit’s Midtown area to bring 15,000 ly on Midtown but includes the broader economic mark on young, educated people to greater greater downtown area. impact.” neighborhoods, downtown by 2015, is successful, it They want to create the elements Schramm The institutions Page 6 could become a national model. that make for a vital region and at- are working to develop a broader The effort is the first nationally to tract young professionals: mass strategy around long-term capital de- put a stake in the ground and set transportation, retail development, velopment and leveraging those in- some measurable markers around its education, housing, public safety and vestments for additional commercial, goal to attract young people, and it is beautification. retail and residential development, one of the first such efforts with an- Each anchor employer is doing its Schramm said. chor institutions working collabora- own to improve the Midtown area, Henry Ford has invested $300 mil- tively, according to the Chicago- but by themselves, each institution lion in its Detroit campus over the based nonprofit CEOs for Cities. can only go so far, said Bill Schramm, past three years, with new inpatient Wayne State University, Henry Ford senior vice president at Henry Ford floors and 80 new beds, three new op- Health System and the Detroit Medical Health System. erating rooms and expansion of its Center in May began meeting to ex- Coordinating their efforts will give ambulatory clinic. plore ways they could work together them greater impact in further revi- “To the extent that we can contin- to spur more development in Mid- talization of Midtown, he said. ue to improve the environment in town to make it a place young people The group’s initial efforts are on and around our neighborhood, we find attractive. low-hanging fruit, including coordi- protect that investment,” Schramm Joining them at the table is the De- nating public safety efforts to make said.
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