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Study on Analysis of the Theoretical Abstraction of Economic Sociology and Embeddedness on Economic Action Tiantian Tang et al., IJSR, 2019; 3:34 Research Article IJSR (2019) 3:34 International Journal of Social Research (ISSN:2576-5531) Study on Analysis of the Theoretical Abstraction of Economic Sociology and Embeddedness on Economic Action Tiantian Tang Dongbei University of Finance and Economics, No. 217 jianshan street, dalian, liaoning, China. ABSTRACT Economics believes that economic behavior in the pursuit of *Correspondence to Author: interests will not involve any social behavior or relationship. Tiantian Tang However, with the continuous development of society, personal Dongbei University of Finace and economic behavior does not fully encourage and atomize, but Economics, No.217 jiangshan a clock is in the process of changing social relations. From the street, dalian, liaoning, China. perspective of economic sociology, starting from the perspective of embeddedness, expounding and explaining economic behavior, and proposing several theoretical abstract researches How to cite this article: on “economic behavior”, in order to provide some guidance and Tiantian Tang. Study on Analysis of help for relevant researcher. the Theoretical Abstraction of Eco- nomic Sociology and Embedded- Keywords: Economic sociology; Embeddedness; Economic ness on Economic Action. Interna- behavior; Theoretical abstraction tional Journal of Social Research, 2019; 3:34 eSciPub LLC, Houston, TX USA. Website: http://escipub.com/ IJSR: Http://escipub.com/international-journal-of-social-research/ 1 Tiantian Tang. et al., IJSR, 2019; 3:34 1 . Introduction activities, There are many economic problems One of the most enduring topics in social eco- in economic behavior. For example, in the last nomics is the critical evaluation of economics. century, for the issue of trust, although eco- To be more precise, economic sociology is a nomic actors are keen to pursue personal in- unified definition of the critical process of eco- terests, But opportunistic behavior is difficult to nomic modelling strategies. The modelling stra- avoid, and it is necessary to guarantee the tegy of economics is based on the economics stability of order. In the new institutional eco- of Jiading. But with the constant development nomics, institutional arrangements can guar- of the times, An important pertinent concept of antee economic order and promote overall effi- the concept of embeddedness in economic so- ciency, Or it is to prevent the morality of op- ciology, Economic sociologists use it as a uni- portunism in terms of universality. However, que way of understanding economic processes. because of the diversity and complexity in the Embeddedness is a structure of decision-maki- real world, Can lead to people's behavior can ng culture, society, politics, and cognition in an not be separated from society and independent economic situation. It is closely related to the existence, At this time, the social structure will actors and the social environment. In this re- greatly affect the normal operation of the entire gard, from the perspective of economic soci- economic system. Economics seems to lack ology and embeddedness, the theoretical ab- serious explanatory power [2], In this regard, straction of economic action has significant during the interpretation of human economic practical value. behavior, There are many insurmountable pro- 2.The limitations of economics on economi- blems in the absence of economics, which is c behavior also the key to sociologists integrating eco- Economics has always been carried out in a nomics and sociology. Further discussion of rational way of economic behavior. This mod- economic behavior can better grasp more op- eled strategy basically clarifies that people’s portunities for economic development. At this economic behavior takes place independently point, it can be criticized by insufficient sociali- of decision-making. The improvement of inform zation of economic behavior or excessive so- ation and the performance of free exchanges, cialization. And further highlight the embedded and the behavioral process is always aimed at relationship of economic behavior in the social maximizing the benefits. And the process of relationship network, I believe that social rela- production, exchange and distribution is deter- tions have also played a significant role in mined by the target. [1] In a competitive market, building economic behavior. This result also Both parties to the transaction need to obtain directly stimulated the process of economic ac- the maximum benefit with the least cost, and tivity. And it will be clearly defined as a social there is no social relationship. At this time, the person first, and then the subsequent social influence of factors such as social structure on behavior will be decided. No link or process can the subject will be more prominent. At the same be absolutely separated from society in a ra- time, it also negates the influence and role of tional way. Social factors will largely determine the behavior itself on the surrounding people how people maximize their behavior. and the environment. In the course of specific 3. Economic behavior is embedded in social IJSR: https://escipub.com/international-journal-of-social-research/ 2 Tiantian Tang. et al., IJSR, 2019; 3:34 structure with human relations, embedding performance In the process of long-term economic research, lies in social relations and be a restraint on the ongoing economic sociologists are put for- economic behavior, illegal or unethical behavior ward about economic behavior embedded in between each other will be brought to the at- social relations theory, economic behavior be- tention of the higher. In contemporary society, longs to a kind of special forms of social be- although the economic behavior is more market havior, researchers in the 17th century when it structure, but the market itself has certain spe- is put forward about the relative system can cific social structure, this structure is essentially better promote the development of overseas a specific type of interaction, when people en- trade, subsequent catches the relationship be- gage in economic activities of tangible or in- tween different generations some businessmen tangible market at the same time, the role of found that between merchant families inter- rules and factors such as social relations will be marry rate is relatively high, high mixing rate more obvious. As the main carrier of economic also prompts the integration of the whole group, activities, the market itself has the more prom- and after the restoration of the monarchy and inent social relationships, people engage in speculators to build the relationship, lead to the economic activities in the middle of the market formation of the merchant community. [3] In the will also involve more social norms, legal prin- 20th century, people conducted targeted stud- ciple and relationship factors such as social ies on the factors and commodity markets in value, cultural environment, so we can clear the Yangtze river delta, and found that the the moral order and standardization of market credit market in the Yangtze river delta was af- economic activity is a kind of representation of fected by the principle of reciprocity and the the behavior. [4] In addition, some studies be- principle of maintaining vitality, and the labor lieve that economic behavior will be constraine- market was also dominated by social relations. d due to social relations. In the process of According to the interpretation of these phe- market education, if there are two merchants nomena, it is believed that there must be non- selling the same goods, both of them need to economic rational behavioral motivation, that guarantee the delivery within the same period, the realization of human rights, status and so- there is no doubt that rational agents will ciality is directly related to social network, and choose the one with higher credibility to trade. that all behaviors can be realized only after 4. Uncertainty and social theory being amplified and reflected in the social ba- An analysis of economic sociology can be ckground. According to this phenomenon, bank achieved from the perspective of uncertainty, In loans, Banks as loans for borrowers who do not the last century, there was research on the reason to accept higher unfamiliar customers, model of saving rational actors. It believes that but will choose some familiar and lending rates without abandoning behavior theory as an un- are relatively low long-term customers, also this derstanding of economic processes, uncertain- way an act against the interests of the apparent ty can be reinterpreted and evaluated as risk violation of the principle of economic benefit from conventional equilibrium theory. At this maximization, the reason lies in the mutual time, the attention of the new system to eco- trust between Banks and long-term customers nomics argues for the concept of efficient in- IJSR: https://escipub.com/international-journal-of-social-research/ 3 Tiantian Tang. et al., IJSR, 2019; 3:34 stitutions. [5] Not the same as the response to tion of sociology cannot simply apply the ra- an uncertain question, Others believe that the tional behavior model. The reason is that the model of rational actors needs to be aban- uncertainty and complexity of the actors’ expe- doned more thoroughly. At this point, there riences will show direct changes. Rational be- needs to be a certain difference from the sec- havior is calculated and selected as a means of ond response, and there is also a perception pre-targeting in the economic situation. The that the economic process should be under- model theory of behavioral teleology has been stood. Can build a theory based on behavior, basically presented on the basis of a concept of And a more refined standardized model that pragmatism. At this point, it can be used in the clarifies the rational calculation of relational ra- understanding of collaboration and innovation. tionality, Apply an alternative theory that meets From this perspective, how does the strategy the needs of decision making in complex eco- need to start from the perspective of the actors' nomic situations and understand the experi- understanding of the social situation, And from ence of economic behavior.
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