CONTENT

CH 0 / INTRODUCTION – GENERAL CONSIDERATIONS

P2 / Why Novi Sad 2021? P2 / Involving surrounding area P4 / Cultural profile of the city P5 / Concept of the programme.

CH 1 / CONTRIBUTION TO CH 4 / CAPACITY TO DELIVER THE LONG-TERM STRATEGY P2 / Broad and strong political support P2 / Cultural strategy in place in Novi Sad P2 / Existing cultural infrastructure and P3 / How is the European Capital of Culture location strategy action included in this strategy? P3 / City’s assets in terms of accessibility P4 / Long-term cultural, social and P4 / City’s absorption capacity in terms of economic impact on the city tourists’ accommodation P6 / Our plans for monitoring and P5 / Planned cultural, urban and tourism evaluation infrastructure

CH 2 / EUROPEAN DIMENSION CH 5 / OUTREACH

P2 / Promoting the cultural diversity of P2 / The involvement of local population Europe, intercultural dialogue and and civil society greater mutual understanding P6 / Opportunities for a wide range of P4 / Common aspects of European cultures citizens to attend or participate in P7 / Featuring European artists and cultural activities transnational partnerships P9 / Overall strategy for audience P10 / Strategy to attract a broad European development and international public P13 / Links between European Capitals of Culture

CH 6 / MANAGEMENT

CH 3 / CULTURAL AND P2 / Finance ARTISTIC CONTENT P11 / Organisational structure P16 / Contingency planning P2 / Artistic vision and strategy P19 / Marketing and communication P3 / Structure of the cultural programme P22 / Additional information (For New Bridges) P23 / Why are we so special? P20 / How will the events be chosen? P24 / Any further comments? P22 / Combining local traditional with new, innovative and experimental P24 / How were local artists and cultural organisations involved?

*CH = CHAPTER *P = PAGE INTRODUCTION – GENERAL CONSIDERATIONS

WHY DOES YOUR CITY WISH TO potential for its future development. We want TAKE PART IN THE COMPETI- visitors from the rest of Europe to experience our traditional hospitality and the richness TION FOR THE TITLE OF EURO- of our diversity; to show others the best our PEAN CAPITAL OF CULTURE? city has to offer, and to discover for ourselves what it might still need in order for it to We want Novi Sad to become European become European Capital of Culture. Capital of Culture because we believe that the way to reintegrate our city and Serbia Because Novi Sad has so much to offer, into Europe’s cultural life lies through a and Europe is its home, we will work on all dialogue of cultures. Being awarded this of the above, and more besides, so that in title would be a wonderful opportunity to 2021 we will be that home’s finest possible promote the advantages and positive expe- cultural host city. riences of Novi Sad as a tolerant, multina- It is our firm belief that this is what we want tional, multi-confessional and multicultural Novi Sad to be. community. At a time of migration and conflict, we would like to offer Europe the experience of 21 ethnic communities who DOES YOUR CITY PLAN TO live here in harmony, receiving in return INVOLVE ITS SURROUNDING the highest standards and achievements that AREA? EXPLAIN THIS CHOICE. Europe can give to us. NOVI SAD – ZONE 021 We would like to see Novi Sad become European Capital of Culture because this ZONE 021 comprises 400,000 inhabitants will lead to a challenging, exciting and of various cultures. Novi Sad’s urban core is productive flow of knowledge and ideas by surrounded by 15 suburban areas; our ECoC creative people. Our focus will be on the partner municipalities, Sremski Karlovci, creative industries and on the young – an Irig and Beočin lie on the left bank of the asset that has been insufficiently exploited Danube, connecting the heart of the city with up to now. the hills of Fruška Gora in a unique blend of Placing culture at the focal point for de- geography and history. The telephone and cision-makers in our candidacy for this postal area code is 021, which gives the zone prestigious title will support urban regener- its name. This easily recognisable number ation and the building of cultural capacities has long been adopted as part of the identity in new public spaces, ensuring the rights of the city and its surroundings, just as it of all Novi Sad citizens to the full span of forms both a real and symbolic part of the NS cultural events, together with increased for ECoC 2021 campaign. public participation. This is because genu- Cultural production in Novi Sad centres ine support to local artists is essential for around the narrow area of the old city, with cultural policy, and support growing out of little or no participation by residents on the international cooperation is one of the best periphery. Novi Sad therefore decided that ways of achieving action. Zone 021 would be a key part of the city’s Through the Novi Sad 2021 project, we application for ECoC, an endeavour to get the wish to make our city known as a cultural surrounding area up and going in economic destination on the Danube, to stimulate the and cultural terms, an agreement to which creativity and pride of its citizens as a major the four municipalities have signed up. NS2021 INTRODUCTION – GENERAL CONSIDERATIONS 3

ZONE 021 will be implemented through town faces many economic and social prob- the following projects. lems. By volunteer work and the engage- ment of local government, revitalization of the architectural heritage in the town and RE: ACTIVATE HERITAGE – surroundings can begin (the mine buildings SREMSKI KARLOVCI at Vrdnik, for instance), thus facilitating cultural tourism. Sremski Karlovci will be included in this The Open Theatre project means the launch project, a revival of the European civic her- of a new open-air stage with performances itage of the 18th and 19th centuries in Serbia. for children. In addition, we will inaugurate This little town mirrors the beginnings of numerous programmes that will present Irig modern European society; here the elements to tourists in an intriguing way, introducing of modern Serbian society grew alongside the new stories the town would like to relate cultural and political changes introduced by through its Cult:tour programme: The the baroque and romanticism. These were the Hairs of Your Head – a series of artistic literacy, education and culture that formed programmes describing the life of the inven- the basis of Serbian national awareness. tor of the first mechanical hair clippers, Sir The Town Stage project in Sremski Karlovci John Smith, who hailed from Irig; Tales of is how we would like to relive the spirit of the Vine – stories of the wine for which the the age, while alluding to various themes of town is famous; and Basket Cases – Nebo- the everyday life of its inhabitants. Through jša Popović, a local lad who scored the first dramatic, musical and literary events, basket in world cup history. reviving the old crafts of wine production, with educational ecological and other items, we want to trigger the great potential of UNITED COLOURS OF BEOČIN this municipality for developing culture and - BEOČIN local participation, cultural tourism and general economic progress. Beočin, a town of about 8000 inhabitants with a patchwork of ethnic backgrounds, Through participative strategies Moba, we will be part of the cultural transformation we wish to regenerate public spaces and with wish to achieve through Moba. Here we fore- expert help, to renew the cultural station in see a four-year project Culture in Developing the old town cinema, which will become Interculturality and the Local Economy. a cultural centre – and not only here. The This would include artists’ colonies and an Peace Chapel, one of the flagships of NS imaginative approach to changing the exte- for ECoC 2021, will also be held in Sremski rior of this rather grey, industrial town. By Karlovci, bringing Europe’s cultural elite encouraging residents to take part in renew- to this little Danube town of only 9000 ing the public spaces, we hope to build a new inhabitants. image for the town as a tourist and cultural centre on the Fruška Gora route. WHEN IRIG MEETS EUROPE A special programme will be devoted to a – IRIG small village in the municipality – Banoštor. This village on the banks of the Danube As the central point of a wine-producing will endeavour through the Novi Sad 2021 region, Irig has always attracted merchants, programme to organise the first Danube cul- later numerous poets and writers. Today the tural festival in collaboration with the Ulm NS2021 INTRODUCTION – GENERAL CONSIDERATIONS 4

Donaufest. Through the efforts of residents, life that is multi-ethnic, multicultural and NGO representatives and the public sector, multi-confessional. Banoštor can take its place as a recognized Danube destination, becoming a model for Bastion of Good Traditions, the Search the development of tourist capacities in for New Ones other villages of the region. The city’s most outstanding architectural The Bikers’ Rest project, sited on a stretch feature, both in historical and modern of the Velo 6, Europe’s longest cycle route terms, is the Petrovaradin Fortress with the which passes through the village, will pro- old garrison town below. In itself an impos- vide cyclists with all they need to continue ing complex, it sums up many of the key their journey (cell phone rechargers, camping characteristics of the city, its culture, insti- and bathroom facilities), while at the same tutional network and ideas for the effective time familiarising themselves with the Novi promotion of contemporary creativity. For Sad 2021 programme which will furnish decades, the Fortress has been home to art them with all the information they require. studios – some exclusive, some open - that disseminate and maintain the individual discourse of art, while also providing a EXPLAIN BRIEFLY THE OVER- backdrop for large-scale theatre, musical, ALL CULTURAL PROFILE OF multimedia and other spectacles, such as the world-famous EXIT summer music festival. YOUR CITY. Academic Cosmopolitanism, Focus on the Sustainable Babylon on the Danube Alternative Granted the status of a free city in 1748 by As the political, administrative and cultural the Austro-Hungarian Monarchy, in the 19th centre of the Autonomous Province (AP) century Novi Sad boasted the attributes of a of Vojvodina, Novi Sad is the seat of many leading institutional seat and creative well- prestigious regional institutions of culture spring of Serbian national culture. and the arts, both urban and provincial. Best known are those fundamental to national In the 1960s, it became a familiar contrib- culture, such as the Matica Srpska Literary, utor to the European avant-garde, artistic, Cultural and Scientific Society, the Serbian intercultural and media exchanges and a National Theatre, the Vojvodina Museum conduit for the new, life-changing ideas of Contemporary Art, the Sterijino Pozorje then percolating through the region and Theatre Festival, the (Hungarian) Novi the world. Today, half a century on, our Sad Theatre (Újvidéki Színház) – open city is once again investigating the current to the latest arrivals in art, and a series of cultural requirements of the age and how dedicated institutions such as the Vojvodina to respond to them. This is why we, the Institute of Culture, the Novi Sad Cultural inhabitants, consider it our duty to boost our Centre, the Cultural Institute of Vojvodina city to become a two-way European urban Slovaks, the Museum of Vojvodina and gateway, fostering the rich and complex many more. cultural atmosphere of the community in which we live. Novi Sad possesses excellent A notable feature of the city is the Universi- qualifications in what it already claims as a ty of Novi Sad with 50,000 students, many given: an extraordinary historical, natural of whom come from abroad. An open and and cultural heritage, tolerance and a spirit international spirit is one of the important of cooperation and creativity permeating a traditions of this school, which in the late NS2021 INTRODUCTION – GENERAL CONSIDERATIONS 5

20th century provided an education for hun- EXPLAIN THE CONCEPT OF dreds of thousands of students from African THE PROGRAMME WHICH and Arab countries and other far-flung WOULD BE LAUNCHED IF THE points of the globe. CITY IS DESIGNATED AS EURO- The University’s cosmopolitan mission is PEAN CAPITAL OF CULTURE. alive and well today, with specialized de- partments and teaching in the languages of the national minorities. Kindred experience Novi Sad is not the largest European city and practice in the work of most of the city’s on the Danube, but it is one of those that cultural institutions are an additional advan- have the most bridges, 11 in all: 8 beneath tage for the further development of the arts the waters and 3 above, a testimony to its sector, with similar support coming from turbulent past. the music, drama, fine arts and new media But bridges are also the symbol of the Novi departments of the Academy of Art. Sad ideal of coexistence between ethnic and Many locals and foreigners see the prolific religious groups and subcultures, of human and well-developed NGO, artistic and kindness and freedom of thought. cultural scene as one of Novi Sad’s most The concept underpinning this candidacy typical features. Springing up in the 1990s rests on Novi Sad’s four bridges, present as an alternative to the culturally and ideo- and future - a matter of bridging gaps and logically regressive Milošević regime, over establishing a balance between the available the past twenty years it has produced many resources and the challenges posed by the splendid initiatives, manifestations, net- city. In remaking itself as future European works and individuals, from the internation- Capital of Culture, the bridges will bear the ally acclaimed kuda.org or Per Art then to names of the values it desires to develop, the cutting edge of Napon and Videomedeja, cherish and share with all Europeans. These which range from exploring the most recent are the Freedom Bridge, Rainbow Bridge, fields in techno-ecology to inclusive artistic Hope Bridge and the New Way Bridge. strategies and practices.

City of Festivals and Engaging the Stars NEW WAY BRIDGE Festivals do much to enliven city life throughout the year. With their diversity Themes: cultural heritage and hospitality of theme, quality and form, ranging from In the wake of the years of isolation Novi select to mass appeal, they attract an ex- Sad and its citizens lost sight of the broader traordinary number of locals and tourists. European perspective from which to evaluate The city also benefits from its distinguished the richness of their own cultural heritage. individuals who have left their mark, some The New Way bridge brings a new concept still at home, others in foreign capitals. In of cultural heritage and hospitality, a new the world of books, the many novels and sto- way of dealing with our past, present and ries of Novi Sad by Aleksandar Tišma are a future. This bridge is not an existing one, but case in point; in cinematography, documen- will be built during the preparations for the tary film-maker and engaged experimen- 2021, and importantly it’s name will be given talist Želimir Žilnik is a well-known name; by the citizens through a public referendum. then there are the new young lions, such as Via this bridge, we wish to reinterpret our musician and composer Aleksandra Vreba- culture with all its true values and wealth of lov and other highly regarded personalities. NS2021 INTRODUCTION – GENERAL CONSIDERATIONS 6

NEW WAY BRIDGE Specific Objective: To increase the attractiveness of Novi Sad as a tourist destination, promote its authenticity and make the cultural heritage accessible to the public at large. WHY? Operational WHAT? HOW? Methodology objectives Expected results used projects To reinterpret the tangible Public motivated to value local cultural heritage. Moba for Heritage, Peace and intangible cultural Increased number of visitors. Chapel, Mileva and heritage and arouse public More diversity in cultural tourism linked to Einstein, Novi Sad Now interest. cultural heritage. and Then, DanubeFest To create new modalities Interconnection of cultural operators, IT sector, Matica Srpska Open of presenting the cultural academic expertise and public enterprises. Doors, Think Tank UNS heritage and enhance The cultural diaspora and important artists Know-How 2021 pro- visitor experience through working abroad become ambassadors for the gramme, Digitalisation of use of new technology and project throughout Europe. the Cultural Heritage inter-sector cooperation. Creative Embassies and Greater use of new technologies in communicat- Ambassadors ing with members of the public so as to improve People of Novi Sad, Euro- accessibility to cultural heritage. pean Cultural Reporters To promote Novi Sad and Authentic multicultural identity of city and Synergy – International Vojvodina as a cultural region enhanced, Festival of Minority destination, using the Programme exchange with mother countries in Theatres potentials of the original the region. Creative Embassies and multicultural surroundings. Improved intercultural cooperation and co-pro- Ambassadors duction among local and regional operators. Actively to promote the Positive coverage of project by local, national and Streaming Channel Novi Sad 2021 project at foreign media. Novi Sad 2021 local. Regional, national Activities organized for reporters and tourist oper- Imagine Europe and European level. ators aimed at promoting Novi Sad and Vojvodina. Knights of Culture More positive commentary on project, tours for foreign correspondents and tour operators. To increase involvement of Cooperation among citizens’ associations, NGOs Cultural Stations local population in action and individuals on micro-projects to preserve local F:ortification to preserve and promote identities. Moba city’s cultural heritage. Social capital and feeling of belonging in the Good for Life community bolstered. Tell Me a Story The Legacy is You More start-up projects in area of creative Intellectual Topography tourism. of the Almaš Area To boost capacities in Inter-sector cooperation (tourism, services, Access Art 2021, Youth the tourist and services education, NGOs…) in training projects. Creative Polis, European sectors for a guest-centered Tourists visit city in greater numbers. School of Hosts, Breed approach. Increased non-accommodation spending. A.i.R., Good for Life

diversity, and to present it in an European RAINBOW BRIDGE: context, as part of the European cultural heritage. We wish to enhance its attraction as Themes: reconciliation and migration a tourist destination, promote its authenticity, The rainbow is a natural metaphor for the and make our cultural heritage accessible to richness of diversity. Now, as new migra- the public at home and in Europe. tions throughout Europe threaten to reawak- NS2021 INTRODUCTION – GENERAL CONSIDERATIONS 7

RAINBOW BRIDGE Specific Objective: Reintegration of Serbia, Vojvodina and Novi Sad into European cultural space WHY? WHAT? HOW? Operational Expected results Examples of projects objectives To use culture as a way Increase in number of cultural events Art of Migration/Migration in of resolving conflicts and educational programmes promoting Art (post–war, peer violence, tolerance and non-violence in society and (Re)connection violence against women, everyday life. One Suitcase, One Hour minorities etc.) through Reconciliation in the Region – different forms of partici- Increased number of cultural events, pub- Students’ Perspective pative democracy, lic discussions, conferences and seminars The Generation After reflecting problems in local community. To initiate intercultural Higher visibility of artists and pro- Synergy – International Festi- dialogue among Novi grammes from ethnic communities. val of Minority Theatres Sad residents through Boom 2021 promoting the city’s cul- Greater cooperation among associations Synagogue – the Meeting Point tural diversity and shared and groups of different ethnic, geograph- My Voice Travels European tradition ical and social background. Šangaj Monodrama (migrants, minorities and Getting Acquainted With the indigenous population). Improved accessibility for minorities and Cultural Heritage Through All other groups with restricted means of ac- Senses cess to cultural events, through promot- ing multi-lingualism and inclusiveness. To involve the NGO sec- More people involved in public affairs, 46 Urban Pockets tor, artists’ associations, contacts renewed between civil servants, Entrance/Throughway/Exit the media, in creating cultural workers and individuals. Citizens Thinking and implementing urban Ideas Shop cultural policy. To launch activities Increased interactive public debate, The Road to Qatar on current European action and events surrounding postwar The Fugitives questions: migra- trauma, social inequality, questions of Imagine Europe tion, violence, youth national identity and the importance of unemployment. the EU as a community of European nations. To advance international More two-way exchange and guest appear- Breed A.i.R. programmes exchange and networking ances by local and foreign artists. Singing Bridges among local and foreign Link It, Mark It artists. Fashion Connection To support the Enhanced artistic production with a Self-Sustaining Art –The alternative art and contemporary flavour. Business Mainspring independent cultural scene Street Dance Festival in creating new artistic “Grooving” experiments connecting Eurobot/I, Automaton! science, technology, art Future Mythologies and multimedia projects Maker Media Space Antifestival 2K+ Risk Change – Wonder Lab To increase the number of Project Novi Sad 2021 positively perceived Moba project institutions, NGOs, inde- by people and entire cultural scene. Market Caravan pendent artists, groups and 360 Art Factory individual involvement in Enhanced support of culture and a vibrant House for Us cultural events, activities cultural scene. What is the Novi Sad Way? and projects. (hub) NS2021 INTRODUCTION – GENERAL CONSIDERATIONS 8 en prejudice and potential clashes, Novi Sad FREEDOM BRIDGE: continues to face the consequences of earlier conflicts. From its earliest beginnings, it has Themes: creative industry (CCI) and been a city of migration and migrants, iden- young people tifiable today by its multi-culturality and the We link the ideals of a civil society (free- peaceful coexistence of a host of national- dom, justice and equality, on which the ities. After the conflicts in Yugoslavia, the European Union is based) and the name of size of the city doubled as a large influx of an existing bridge with the young, creative refugees and Internally Displaced Persons industries, one of Novi Sad’s identifiable (IDPs) flowed into Novi Sad, creating the resources. Freedom refers on the one hand challenges of building a shared identity and to a creativity that knows no bounds, joining harmony in the society. culture to industry and industry to culture, The values of tolerance and culture appear and on the other hand as a distinguishing once again as a way of overcoming preju- characteristic of young people who want to dice towards „the other“, both on the Novi shake free of outworn clichés, beliefs and Sad micro- and European macro-level. prejudices. In strengthening the creative This bridge is how we want to span the gap industries and the youth sector, Novi Sad between the 20th and 21st centuries, rein- would avail of its chance to hold on to its tegrating Serbia, Vojvodina and Novi Sad young artists while also opening the door into the European cultural space, offering to many young imaginative people from the Europe in return new modalities of integra- region, Europe and the world. tion, dialogue and reconciliation.

FREEDOM BRIDGE Specific Objective: Strengthening creative industry and the youth sector WHY? WHAT? HOW? Operational Expected results Examples of objectives projects To define and map Research carried out into capacities and general Mapping 2021 creative industries in and state of creative industry in and around city. Think Tank UNS around Novi Sad, based Proposed model corresponds to existing resources. on European experience. To encourage development Increase in number of projects in inter-sector Youth Creative Polis of creative industries cooperation. & Freedom Festival through inter-sector and Fashion Connection international cooperation. Increase in number of exchanges and cooperation Career Incubator with creative districts in other ECoC cities. Greater interest by the business sector in cooperat- ing with creative sector. Greater cooperation and mutual support among organisations in the youth sector. NS2021 INTRODUCTION – GENERAL CONSIDERATIONS 9

FREEDOM BRIDGE

Specific Objective: Strengthening creative industry and the youth sector

WHY? WHAT? HOW? Operational Expected results Examples of objectives projects To involve young people More young people define urban public policy. Ask the Children in all spheres of social Genesis and political life in the Stronger institutional support for inclusion of House for Us city through project young people in city cultural life by improving OPENS Candidacy participation. accessibility and cultural content. Enhanced involvement by students in all activities surrounding Novi Sad 2021; more programmes to employ probationers in cultural institutions. To encourage links and More exchange programmes, youth organisations Good for Life cooperation between and young individuals who take part in European Europe XXL young people in Europe exchanges and educational activities abroad. Breed A.i.R. and the region. Moba More projects involving inter-sector and interna- tional cooperation in youth activism.

HOPE BRIDGE: attitude, a feeling of fellowship and pride in their city. In crossing this bridge, the Themes: cultural capacities and public men and women of Novi Sad opt for hope spaces in a better future, leaving behind outworn Via this bridge, we wish to steer the public cultural models and practices, strengthening and everyone involved in culture away from human and spatial resources and decen- a passive state of affairs coloured by apathy tralising them from the centre towards the and mistrust, towards a pro-active, creative outskirts. NS2021 INTRODUCTION – GENERAL CONSIDERATIONS 10

HOPE BRIDGE Specific Objective: Strengthening human and spatial resources, decentralising culture WHY? WHAT? HOW? Operational Expected results Examples of objectives projects To develop capaci- More new and revitalised facilities for cultural produc- 46 Urban Pockets ties in the cultural tion and events. Cultural Stations infrastructure and Decentralisation of the cultural infrastructure. Festivals in Public revitalize existing Space – The Utilisa- New, larger and more varied audiences (in age, social ones. tion Culture status, ethnicity, including the handicapped and people Access Culture living in more remote areas). Šangaj Monodrama To ensure mobility Increase in cultural events in various parts of the city Tell me a Story for cultural events, and Zone 021. The Hairs of Your while encouraging More trained cultural operators in the locality. Head and promoting Basket Cases Cultural infrastructure ensured in local communities authentic cultural Town Stage while meeting residents’ requirements. production in Genesis various parts of the Enhanced participation of members of the public in cul- Market Caravan city. ture and improved quality of cultural product in outlying Ideas Shop areas of city; amateur efforts encouraged and promoted. Culture stations To provide various Workers in cultural institutions and the civil sector Europe XXL models of formal linking skills in cultural management, attracting audi- Breed A.i.R. and non-formal ed- ences, commercial activity, use of new technology and Career Incubator ucation in order to intercultural dialogue. Cultural institutions become more Out of the Comfort upgrade capacities self-sustainable. Zone of cultural opera- New know-how and skills for artists, culture workers Build up! tors, NGOs, local and volunteers. government etc. To provide condi- Growing number of people present at and taking part in Risk Change – Won- tions for increased cultural events. der Lab participation by More innovative and experimental approaches in cultural Festival of Lights members of the production. Future Mythologies: public in the city’s Eurobot/I, More exchange and co-production projects among cultural life whilst Automaton! workers in cultural institutions and independent cultural encouraging volun- Virtual Bridge scene and collaboration at international level. teer work. New Tech Music Greater numbers of volunteers engaged in putting on Bridge cultural programmes. Genesis, Cultivator To improve quality Greater number of cultural events held in places that are Access Art 2021 of life in public accessible to all. Novi Sad spaces. More places renewed by artistic intervention in a city muralisation whose potential has been neglected. City Paintings 46 Urban Pockets, Democratic involvement of the public in transforming Entrance/ and arranging public spaces in their immediate sur- Throughway/Exit roundings and beyond. Citizens Thinking CONTRIBUTION TO THE LONG-TERM STRATEGY

1.1. DESCRIBE THE CULTURAL 3. participation by members of the public in STRATEGY THAT IS IN PLACE cultural life, not merely as spectators or actors, but as those who define how they IN YOUR CITY AT THE TIME OF will take part; THE APPLICATION, AS WELL 4. support for genuinely independent con- AS THE CITY’S PLANS TO temporary production (in terms of space, STRENGTHEN THE CAPACITY financing and networking); OF THE CULTURAL AND CRE- 5. promotion of the cultural heritage with ATIVE SECTORS, INCLUDING reference to its protection; including THROUGH THE DEVELOPMENT members of the public in revitalising and OF LONG-TERM LINKS BE- using it; TWEEN THESE SECTORS AND 6. internationalisation: support for cultural THE ECONOMIC AND SOCIAL worker mobility, financial assistance for SECTORS IN YOUR CITY. WHAT international projects, cultural tourism and for nomination as ECoC. ARE THE PLANS FOR SUSTAIN- ING THE CULTURAL ACTIVITIES The idea underpinning the cultural strategy is for the cultural sector to be the central BEYOND THE YEAR OF THE stage for participation by the public, the TITLE? building of cultural identity and intercultur- al dialogue. It shifts culture and art from an In the course of 2015 and 2016, Novi Sad isolated margin towards the centre, includ- decided on its initial cultural strategy. As ing setting up a network of contacts and no document exists at country or provincial shared premises with other sectors. level, local strategy aims at setting out principles for local cultural development The strategy was drawn up in keeping with together with the instruments and mech- key trends in development and European anisms for their implementation. The cultural policy which includes Strategy Paper was preceded by thorough • understanding culture as a public asset research of the cultural domain and included and the right to culture as a fundamental the participation of over 600 members of human right; the public, 100 cultural workers and their or- ganisations. The report was based on a map • acknowledging those active in culture as articulating the problems and challenges, important agents who make a significant with interviews and action taken by cultural contribution to the development of society; work groups. This resulted in six strategic • transparency and participation in cultural objectives and directions for development of policy; a local cultural policy: • planning and decision making based on 1. participative cultural policy, including the facts; consultation, transparency and access to all public data essential for decision making; • a feeling for the different organisational and financial backgrounds of cultural 2. intercultural dialogue, including devel- workers (public, private, civil); oping knowledge and understanding of the various cultural groups existing in the • strategic and long-term planning. city; NS2021 1. CONTRIBUTION TO THE LONG-TERM STRATEGY 3

Novi Sad’s cultural strategy was initiated - The Breed A.i.R programme will be and developed within the framework of its managed in cooperation with independent candidacy for 2021 European Capital of organisation which will ensure that cul- Culture; as such it provides the basis for tural exchanges with Europea with special all long-term cultural, social and economic focus on the Danube region and will be planning for urban development. The continued in post-candidacy. strategy spans the ten years from 2016 to 2026, and will do much to ease the task of - The flagship Creative Embassies and administering culture in the city, primarily Ambassadors will lend impetus to cooper- because it is based on extensive research ation and contacts between European and and conveys the attitudes of most of the local artists, the intention being to contin- cultural public and other interested parties. ue the practice for the next ten years. Our plan for project sustainability envisages interaction and dialogue with all concerned 1.2. HOW IS THE EUROPEAN – members of the public, the cultural scene CAPITAL OF CULTURE ACTION and the decision makers. Consensus will thus INCLUDED IN THIS STRATEGY? be reached on questions vital for the cultural, economic and social development of the Both the Strategy and candidacy for ECoC city and will identify projects important for contain the same assumptions on the place such development, which have been included and role of culture and art in society; these in the strategic documents and for which are founded on long-term development financial support has been secured from 2016 and present-day European tendencies and to 2026. There are some examples: principles. - Good for Life – International Volunteer Since application for ECoC and the cultural Camps will foster a feeling of solidarity strategy are parallel, interconnected pro- and local attachment, while the large- cesses, the objectives of the Novi Sad 2021 scale Moba programme will encourage project match with the aims of the city’s members of the public to become active in cultural strategy and are incorporated in the revitalising public spaces, safeguarding the Strategy Document. This guarantees their cultural heritage, planning and presenting implementation, while at the same time cultural events to the public’s taste in their heightening the responsibility of the deci- own neighbourhoods and communities. sion makers. - 46 Urban Pockets enables the public to A comparative analysis of the Strategy become active in cleaning up and embel- aim and the Novi Sad 2021 project shows a lishing urban sites, together with local broad concurrence between the two: NGOs and in cooperation with the relevant institutions and local government; this will Participation is a fundamental starting help develop the concept of a sustainable point of the Novi Sad 2021 project. From and transparent administration. the outset, preparation for candidacy has included a large number of artists, insti- - YCP (Youth Creative Polis), after the tutions, the University, volunteers and initial burst of enthusiasm engendered by various organizations, and communication winning the candidacy, YCP will continue with the Novi Sad independent scene was to spread, gradually becoming sustainable established and developed. Furthermore, and remaining the most significant legacy many projects are based on the direct of that candidacy. NS2021 1. CONTRIBUTION TO THE LONG-TERM STRATEGY 4 inclusion of members of the public, citi- 1.3. IF YOUR CITY IS AWARD- zen’s associations, professional groups and ED THE TITLE OF EUROPEAN institutions in planning and implementing CAPITAL OF CULTURE, WHAT cultural events. Cooperation with the edu- cational sector – the University and schools DO YOU THINK WOULD BE – is of particular significance, increasing THE LONG-TERM CULTURAL, participation and the number of new educa- SOCIAL AND ECONOMIC IM- tional projects in culture and the arts. PACT ON THE CITY (INCLUD- The Rainbow Bridge bolsters intercultural ING IN TERMS OF URBAN dialogue in the city, the region, Europe, and DEVELOPMENT)? reconciliation among Europeans living in countries in the post-conflict period. Many projects address the inclusion of members The Future Begins Now of various national communities, the im- Achieving the title of European Capital provement of their position through art and of Culture will contribute enormously to culture. The aim we wish to achieve in this the city’s development; regardless of the area is promotion of the city’s diversity, with ultimate result, however, the mere fact of its intercultural cooperation and culture as a candidacy has resulted in the introduction tool for resolving conflicts in society. of a strategic approach to cultural policy as clearly shown by the adoption of a Cultural The New Way Bridge reinterprets the cul- Strategy for Novi Sad. tural heritage and works on discovering new ways of presenting it in order to make The title will enable all inhabitants of Novi it more attractive to the cultural public. Sad to become actively involved in the Additionally, special programmes involve functioning of the city while contributing members of the public in preserving and their creative efforts to its development, to using the cultural heritage and public spaces the measure of its own residents and of the through the Moba and volunteer Cultivator men and women of Europe of our day. programme. Stimulating the creative capacities of the As a candidate for ECoC, Novi Sad is men- city’s structures and its people will advance tioned in the Cultural Development Strategy segments of the local cultural heritage in reference to the internationalisation of which have been shown to possess a par- cultural production and building the city’s ticularly local quality: the solidarity of the identity. The Strategy entails mobility and “moba”, care for and desire to preserve the cooperation on the part of artists, cultural cultural heritage, a love of green and public workers and the public as the foundation spaces. These will become the focus of Novi Sad’s development in the 21st century, stone of all long-term cultural development, a return to valuing public opinion, a quality mainly because augmenting the capacities of lost in the years of transition. cultural producers is unthinkable in a vacu- um. Programmes such as Breed envisage the Candidacy for European Youth Capital forging of new international ties, partnerships (OPENS) in 2019 will be a sort of trial run and shared projects. in preparation for the even more demanding ECoC project. Significant effort has been invested to set up a genuine youth co-man- agement that would at last include young people in decision making on questions that concern them. NS2021 1. CONTRIBUTION TO THE LONG-TERM STRATEGY 5

The recent example of BREXIT shows that • Self-sustaining Art – The Business Main- young people are frequently not the ones spring will contribute towards rebuilding who decide on matters affecting their future; trust between the urban administration, in competing for OPENS and ECoC, this is public services and the independent what we want to change in the long-term. artistic scene. Linking no less than 81 youth organisations, lobbying for increased budgets for youth projects and investing in premises for youth IMPACT ON DEVELOPING organisations are the basis for a long-term URBAN CULTURE strategic investment in the young, the aim being to enhance their prospects of employ- • The project Link It – Mark It takes a fresh ment and keep them in the country. look at abandoned and forgotten places in From the cultural, social and economic the city with the idea of their artistic reviv- aspect, in the long-term we anticipate the al. Exhibitions by well-known local and following positive changes: foreign artists will attract the public to see these areas in a different light.

IMPACT ON CULTURE • Turning the abandoned “Petar Drapšin” industrial complex into a creative space • In developing three cultural stations for young people and artists of the Youth throughout Zone 021 and arranging small Creative Polis to stage events, training public spaces in all districts of Novi Sad courses and discussions will enable the (46 Urban Pockets) we want to expand premises to function as a new urban space culture through the entire city, and through that promises to become self-sustaining. decentralisation, improve cultural life in • Building a new school of music and ballet the long-term. with a concert hall will raise a densely • Participation projects within the Moba populated neighbourhood out of its present programme will be a significant step cultural vacuum; projects such as Play and forward in preserving the cultural heritage, be my Friend and The Children’s Phil- developing awareness of it among the public harmonia will link future young artists in and the wish to care for it as their own. the area. • Internships in cultural institutions within • Projects such as Entrance/Throughway/ the Genesis programme will help attract a Exit, Designing Public space and Quart new young element. The Just Kids stream Programme Stream invite residents to will be tasked with developing habits of discuss and consider art in public spaces culture and creativity in children, thus so that account has been taken of public influencing a new generation of artists and opinion in what ensues. audiences. • Suburb Fest and other programmes in the • Through the Breed A.i.R programme, Urban Zone stream will promote Novi local artists will have the opportunity to Sad’s subculture and stimulate the devel- visit other cities while their counterparts opment of alternative art. from all over the Danube region and Europe come to Novi Sad. This will be invaluable in helping to develop creativity and broaden perspectives. NS2021 1. CONTRIBUTION TO THE LONG-TERM STRATEGY 6

ECONOMIC IMPACT • People of Novi Sad, European Cultur- al Reporters will further develop the • In Europe XXL, we urge our young peo- Cult:tour platform through practical ple, cultural workers and artists using the educational exercises, preparing partici- programme to visit other European cities pating journalists to report on events in the to acquire useful experience and increase city with emphasis on culture, as part of their chances of employment when they the Novi Sad 2021 programme. return. • Dovetale will contribute to greater social • YCP will provide a space for the creative cohesion and good relations among dif- industries to develop and for the presenta- ferent social groups and minority com- tion and sale of arts and crafts, which will munities, while developing intercultural provide more employment opportunities cooperation in the city. for artists and cultural workers. • The importance of being designated the 1.4. DESCRIBE YOUR PLANS title is huge in terms of attracting tourists, and with programmes like Cult:tour FOR MONITORING AND EVAL- tourist agents and members of the public UATING THE IMPACT OF THE will be inspired in the long-term to present TITLE ON YOUR CITY AND the city sights in exciting ways. FOR DISSEMINATING THE RE- • The projects Employability of Young Art- SULTS OF THE EVALUATION. ists and Ars Altera Pars aim at boosting IN PARTICULAR, THE FOLLOW- employment of young artists, emphasising ING QUESTIONS COULD BE their creativity while working on develop- ing their entrepreneurial skills. CONSIDERED:

SOCIAL IMPACT 1.4.1. WHO WILL CARRY OUT THE EVALUATION? • The Cultivator volunteer programme will facilitate the production of numerous programmes for implementation in 2021. In order to evaluate this project we will Volunteers will thus acquire valuable include many interested partners in research experience which will contribute to their and periodic evaluation, each one contribut- further participation or employment in ing his/her knowledge and resources. This, the cultural domain. Volunteers will we feel, will avoid clashes of interest and attend programmes of education, and their make for objectivity and factual results. volunteer hours may be saved in a volun- Evaluation will be carried out by the Eval- teer online bank, a platform which will be uation Team who will be cooperating with developed within the OPENS candidacy. the LOCOP - Local Operators’ Platform - that will be also included in the process of • Access Art 2021 will be a model that will evaluation. enable institutions and organisations to arrange cultural events that are accessible The Evaluation Team will be comprised of to all, whatever their ethnic or social academics from the University of Novi Sad. background or type of handicap. Members will be experts in the social and cultural sciences, European affairs, brand- NS2021 1. CONTRIBUTION TO THE LONG-TERM STRATEGY 7 ing and communication, new media, touris- EX-ANTE EVALUATION mology and cultural management. Together with the Chief Evaluator, the team will be Prior to project implementation, baseline and responsible for identifying a methodology initial research will define the evaluation for evaluation and monitoring. framework from the indicators obtained from The Chief Evaluator heads the Evaluation the general, specific and operational objec- Team and is appointed by the Supervisory tives. In 2017 and 2018, these will provide the Committee, based on possession of the groundwork for two studies to yield a set of essential qualifications. He/She will coor- basic data for the sector of creative industries dinate the work of the Evaluation Team and and the tourist potential of the city and its the management of Novi Sad 2021, collate surroundings. Monitoring (baseline mea- results, write and submit reports to the CEO surement) of the baseline data set will take and be responsible for implementing every- place in 2019 and 2020 and a Baseline Report thing to do with evaluating and monitoring: issued. The management team will then be in a position to propose and apply corrective The Advisory Body will be comprised of 4 measures in order to define the specific and foreign advisors from former ECoCs who, operational objectives. because of the specific nature of the project, will pass on their experience to the Team through counsel and training. ONGOING EVALUATION

External evaluation will be carried out by an All activities surrounding NS 2021 will be independent body selected by public tender. monitored; this will be coordinated by the Evaluation and Monitoring Stages Chief Evaluator who will also be responsible for classifying and storing data. Because Evaluation will take place in four stages: of the size and complexity of the For New before, during and immediately after the title Bridges programme, all members of the year, and will identify the short-term impact management team, volunteers and other of ECoC. Long-term longitudinal research groupings will be included as necessary. will enable us to measure the long-term im- pact of achieving the title on life in the city. We plan to set aside 1% of the total Novi Sad EX- POST EVALUATION 2021 project for monitoring and evaluation. At the close of For New Bridges, the Evalua- tion Team will sift all the data in accordance PREPARATORY STAGE with the previously defined methodology, and must submit a final report by end June Evaluation and monitoring will be preceded 2022 at the latest. Having disseminated the by a preparatory period when the Chief result to all stakeholders, there will be a Evaluator will be selected and appointed; he/ number of public discussions, self-evaluation she will then form the Evaluation Team. The of cultural institutions and operators, tourist Chief Evaluator will set up training sessions organisations and local government bodies. with the members of the Advisory Body Local government will then issue a report and the Evaluation Team, thus boosting the on the short and long-term contribution of capacities of the Evaluation Team. the ESCoC title to overall sustainable urban development and propose strategic directions for cultural development; on the basis of NS2021 1. CONTRIBUTION TO THE LONG-TERM STRATEGY 8 these, a long-term evaluation of the impact of 2018 – defining general framework for the Novi Sad 2021 project will follow. evaluation, analysing existing surveys and studies, and the implementation of envis- aged new baseline research. Developing LONG-TERM EVALUATION pre-defined indicators based on data collect- ed. The transfer of good practice experience Long-term evaluation will take place in and training of the Evaluation Team by the two stages: from 2023 to 2026, while the Advisory Body members. Training students Strategy for Cultural Development 2016- through the Build up! programme for field 2026 is still in force, and again from 2026, work and data collection. in keeping with the strategic aims adopted in the next Strategy paper. Evaluation will 2019 – implementation of the first cycle of be entrusted to the University in Novi Sad monitoring (baseline measurement) in line and financed by European or independent with the established time frame, collection, funds, in order to eliminate the possibility classification and analysis of data; prepara- of influence by political circles in the city tion of final report (baseline report ’19), its and to ensure complete objectivity. publication and making it available to the public at large. Taking corrective measures in compliance with the findings of the report 1.4.2. WILL CONCRETE OB- in areas where the need arises. JECTIVES AND MILESTONES 2020 – implementation of the second cycle BETWEEN THE DESIGNATION of monitoring (baseline measurement) in AND THE YEAR OF THE TITLE line with the established time frame, col- BE INCLUDED IN YOUR EVALU- lection, classification and analysis of data; preparation of final report (baseline report ATION PLAN? ’20), its publication and making it available to the public at large. Taking corrective The general aim of monitoring and evaluation measures in compliance with the findings is to provide information relevant for decision of the report in areas where the need arises. making to the management team, and to be able If necessary, further involvement in the to take the necessary corrective measures in process of evaluation by experts, institu- For New Bridges (a good quality programme, tions and the like. Training of volunteers, accessibility, visibility, attendance, marketing, members of the management team and other timeline etc.). This will be achieved by ensur- persons who will participate in the process ing consistent, accessible and comparable data of data collection in the title year 2021. throughout the first and second stages of evalu- ation, in order for us to have as reliable a frame- 2021 – main monitoring (data collection). work as possible in the title year for assessing Writing six-monthly report – evaluation. the cultural, social and economic impact of the Taking corrective measures where appropri- For New Bridges programme. ate and necessary. Concrete objectives and milestones: 2022 – writing and publishing of the final report and the dissemination of results. 2017 – appointment of the Chief Evaluator, formation of the Evaluation Team; acquaint- 2023-2026 – first stage of long-term ing the Evaluation Team with the Novi Sad evaluation. 2021 application and relevant EU documents 2027-… – second stage of long-term pertaining to ECoC. evaluation. NS2021 1. CONTRIBUTION TO THE LONG-TERM STRATEGY 9

1.4.3. WHAT BASELINE STUD- 5. Publications and Data Bases, Republic IES OR SURVEYS - IF ANY - Institute of Statistics; http://webrzs.stat. gov.rs/WebSite/Public/PageView.aspx?p- WILL YOU INTEND TO USE? Key=3 and other relevant data provided by academic community, institutes and The purpose of baseline study is to provide local government. a database enabling us to monitor and evalu- ate the progress and effectiveness of the For The planned research which will provide New Bridges project. As stated above, in the baseline data that is missing according to process of evaluation we will use existing defined indicators, specific and operational data bases and information from research, objectives of the project: but also the data and information resulting from new research we intend to carry out in 1. Mapping of Creative Industries in the the absence of relevant data, based on which City and Surroundings (Mapping 2021); we will be able to measure our performance UNESCO Chair of Enterpreneurial in implementing some of the segments of Studies, University of Novi Sad; the For New Bridges programme. 2. Mapping of Tourist Potential of Novi The research and databases we intend to use Sad and Surroundings (three partner are the following: municipalities); Faculty of Science of the University of Novi Sad, Department 1. Culture Base, http://www.bazakulture. of Geography, Tourism and Catering, rs/o-procesu-rada-na-strategiji/; TONS -Tourist Organisation of the City of Novi Sad. 2. Study Research of the Institute of Cul- ture of Vojvodina in 2012-2015, Culture Requirements of the Citizens of Vojvo- 1.4.4. WHAT SORT OF INFOR- dina, New Creative spaces, Managing MATION WILL YOU TRACK AND the Resources of Architectural Heritage, MONITOR? Cultural Transformation of the City; http://zkv.rs/istrazivanja/; Given the set of indicators chosen on the 3. Plans and Reports, City Planning Insti- basis of specific and operational objec- tute of Novi Sad, http://www.nsurbani- tives, the following fields of monitoring zam.rs/ have been selected: 1. System used by the city in culture 4. Cultural Practices of the Citizens of management Serbia and Other Research, Institute for 2. Social impact Cultural Development Studies; http:// 3. Identity, image and perception of the city zaprokul.org.rs/category/projekti/arhiva/; 4. European dimension 5. Economic impact NS2021 1. CONTRIBUTION TO THE LONG-TERM STRATEGY 10

Fields of Indicators Monitoring 1. System used by the city in culture management Level of overall cultural supply in the city Degree of innovativeness and in cultural and artistic production in the city Scope of activities Number of new technologies applied in the presentation of cultural heritage and diversity of Number of people attending cultural events related to cultural heritage cultural supply Number of cultural events related to cultural heritage New types of activity and audience involvement Number of new and diverse audiences (in age, social and ethnic profile, people with disabilities and people from remote areas) Access to culture Number of citizens involved in the For New Bridges programme and participation Number of new cultural infrastructure facilities outside the city centre. Number of cultural events in different parts of the city outside the city centre. Degree of public satisfaction with cultural programmes on offer Number of visits to museums, galleries, theatres, concerts, literary events Number of programmes involving members of ethnic communities Cultural vibrancy Increased cultural cooperation (number of ties established and coproduction projects implemented between local and regional cultural operators, NGOs and groups) Increased intercultural cooperation and coproduction between members of differ- ent ethnic communities Number of employees in culture supported (new generation of cultural managers) Level ( %) of allocations from the city budget for culture Number of new or revitalised spaces for cultural production and cultural events Cultural capacities Number of cultural infrastructure facilities in local communities to meet the cultural needs of their residents Number of trained cultural operators in local communities Identity, image and perception of the city Annual level (%) of positive reviews of local, national, international and digital media for the Novi Sad 2021 project Media coverage Number of media (local, regional, national, international) with whom official cooperation was established Level of coverage of culture by the media (Novi Sad recognised as a cultural city) Level (%) of perception of Novi Sad as a good place to live Awareness and Level (%) of perception of Novi Sad as a place for artistic creativity perception Level (%) of perception of Novi Sad as an interesting place for investment Number of promotional activities and presentations at tourism fairs and similar events Promotion Number of promotional tours for foreign journalists and tour operators Number of cultural ambassadors of the Novi Sad 2021 projects from the diaspora Social impact Level (%) of positive overall perception of the ECoC title by citizens Boosting social capital and a sense of belonging to the community (in accordance with World Bank methodology) Number of cultural events and educational programmes promoting tolerance and non-violence in the society Number of cultural events, public debates, conferences and seminars reflecting Strengthening social problems in the local community cohesion Number of inclusive projects (increased accessibility for minorities and other groups on all grounds) Number of new forms of participation in public affairs (renewed links between public officials, cultural activists and citizens) Number of information points, offices, workshops, camps, fairs for providing quality information to young people regarding nonformal education in the country and abroad NS2021 1. CONTRIBUTION TO THE LONG-TERM STRATEGY 11

Fields of Indicators Monitoring Number of programmes and opportunities for nonformal education of young people in the country and abroad Number (%) of joint projects of youth organisations Strengthening the 10,000 volunteers involved in the Novi Sad 2021 project youth sector 5,000 students of the University of Novi Sad involved in activities related to the Novi Sad 2021 project Reduced level (%) of unemployed young people up to the age of 30 Economic impact (economy and tourism) Research carried out into the status and capacity of the creative industries and proposed models for their development Number of start-up projects in creative tourism Number of projects based on inter-sectoral cooperation Number of annual exchanges and cooperation with creative districts in other ECoCs Creative industries Number of start-up companies in creative industries Number of cooperation projects between the business and creative sectors Number of new affirmative measures by relevant city administrations in creative industries (micro grants, facilitating measures, partner- and supportive action by the public sector) Number of employees in the creative industries sector (annual incrase) Number of trained workers in the tourism and services sectors to achieve full visitor satisfaction (European School of Hosts) Perception of local brands bearing the name Novi Sad 2021 Average annual increase in total number of tourists Tourism Average annual increase in overnight stays Average annual increase in the length of stay (in hotels overnight) Average amount of spending per tourist Number of people working in the tourism and services sectors Increase in share of own revenue in budgets of cultural institutions European dimension Number of exchanges and guest appearances by local and international artists Number of memberships in international institutions and networks Number of projects with former, current and future ECoCs, or candidate cities Cooperation with Number of training sessions, seminars, creative workshops, conferences on current Europe European issues intended for young people, with local and foreign speakers Number of youth organisations and individuals participating in international exchange programmes (educational activities, training, volunteer camps, conferences) Number of European artists and cultural operators European visitors Number of European visitors to cultural events Level (%) of the individual’s sense of belonging to shared European space Number of conferences, workshops and events in the Imagine Europe programme European Level (%) of support to the European integration of Serbia awareness Number of interactive public debates, activities and events dealing with post-war trauma, social inequalities, issues of national identity and the significance of the European Union as a community of European nations NS2021 1. CONTRIBUTION TO THE LONG-TERM STRATEGY 12

1.4.5. HOW WILL YOU DEFINE Strategy for Development of Creative “SUCCESS”? Industries of the city, Strategy for Sustain- able Development of the City; All resources, energy and time invested in this project will only be justified if the The success of the Novi Sad 2021 project objectives set out in this application are will, therefore, be achieved through the achieved. The entire process of monitoring realization of the set objectives. Novi Sad and evaluation will be in accordance with 2021 will endeavour to create new social, the following: cultural, economic and political values and models in the city which will be, in the - The general objective contained in the first place, recognized by the public and vision of the project, key values, specific all stakeholders expressing their positive and operational objectives on the basis of attitude by their support to the project. which the concept was prepared and on which it will be implemented; 1.4.6. OVER WHAT TIME FRAME - strategic documents of the city relating to AND HOW REGULARLY WILL sustainable cultural development, primar- ily the Strategy for Cultural Development, THE EVALUATION BE CARRIED OUT?

Stage and content 2016 2017 2018 2019 2020 2021 2022 2023 2024 Ex-ante evaluation Selection and appointment of X the Chief Evaluator Appointment of the Evaluation X Team Defining evaluation framework X Educational programme X Public tender for the external X evaluator Baseline surveys X Baseline measurement X X Baseline reports X X Taking corrective measures, if X X necessary Ongoing evaluation Major measurement X Quarterly reports X Taking corrective measures, if X necessary Ex-post evaluation Publication of the final evalua- X tion report by 31 June 2022 Dissemination of results X Long-term evaluation First stage: 2023-2026 X X Second stage: 2027- EUROPEAN DIMENSION

Budget: € 922,426 with the idea of introducing the diversity of contemporary European culture to Novi Sad artists. Within this stream, special attention 2.1. ELABORATE ON THE will be paid to close cooperation among SCOPE AND QUALITY OF THE A.i.R. programmes along the Danube river. ACTIVITIES: The Hakać (Hackathon) project focuses on the preservation of the Cyrillic script, an alphabet less widely used in Europe, 2.1.1. PROMOTING THE CUL- contributing to the promotion of European TURAL DIVERSITY OF EUROPE, diversity by developing new Cyrillic fonts INTERCULTURAL DIALOGUE and logos. The European spirit of this region is reflected in the Gastronomic Identity AND GREATER MUTUAL UN- project – which explores how local cuisine DERSTANDING BETWEEN EU- combines different influences to offer an ROPEAN CITIZENS; exciting taste of multiculturalism in the local gastronomy. Wealth of Diversity Our flagship Creative Embassies and Am- Within Europe, the wider cultural context bassadors appoints as project ambassadors of Novi Sad is the Danube region which successful Novi Sad artists living in other is known as one of the most colourful and European countries, who will subsequently, densely populated areas in the world. Being during 2021, together with colleagues from part of this region, Novi Sad and Vojvodina their countries of residence, introduce the have 21 ethnic communities, with seventeen culture of their countries of origin. languages, of which seven official languages Culture of Dialogue of the European Union, and four that are in official use in the city. In addition to Both Europe and Novi Sad face many chal- Serbian, spoken by the majority, Hungarian, lenges today. One of them is reconciliation Slovak and Ruthenian are used on equal and trust-building of with other communi- terms. Nine different confessions live and ties in the society, the region and in Europe. conduct religious services in the city. Two al- A precondition for this is the active encour- phabets are in equal use – Cyrillic and Latin. agement and promotion of intercultural Due to its ethnic, linguistic, confessional and dialogue. We therefore offer projects that, cultural diversity, Novi Sad is a symbol of through culture and art, deal with the issues tolerance, multiculturalism and co-existence of social cohesion, inter-ethnic cooperation for the Danube region. This opens doors for and reconciliation. communication, intercultural understanding, The Bridging Barriers project encourages mobility of citizens and exchange of cultural intercultural cooperation and improving organizations and artists within this region. the position of national minorities through a forum theatre. The Novi Sad Theatre – Through the Novi Sad 2021 project, we will Újvidéki Színház, performing in Hungarian, celebrate this diversity of Novi Sad and will organise Synergy – International Europe, encourage, preserve and develop it. Festival of Minority Theatres, bringing A series of art projects we plan to carry out together eight theatrical companies from the will serve to achieve this goal. signatory countries of the European Charter The Breed programme stream develops a for Regional or Minority Languages. complex Artist in Residence programme, NS2021 2. EUROPEAN DIMENSION 3

Everyone in Novi Sad has his or her own become stable partners, building a better story about the NATO bombing in 1999 and European future together. The Novi Sad 2021 we will encourage them to tell it through project promotes culture as a tool for restoring the project of short stories Where were you destroyed bridges and cultural cooperation when the bombing started? The project between the countries of the Western Balkans. deals with collective memory formation and the true stories of people behind brutal po- Consequently, the flagship Peace Chapel, litical decisions, as well as with the process dedicated to the theme of peace and rec- of subsequent reconciliation. Its aim is to onciliation, will bring together European contribute to the development of a culture diplomats with the idea of creating a new di- of transitional justice but also to provide a alogue on the future of the EU, but will also platform for sharing joint memories, photos compel representatives of countries in con- and stories. We are aware of the fact that flict to face one another in order to find new this kind of trauma is a pan-European, not a solutions. In that framework, we plan also to local problem and therefore we develop this cooperate with the Wochen Klausur, an art project in cooperation with Osijek (Where group dealing with socio-artistic practices were you in 1991?), Timişoara (Chiaroscu- for many years. The main objective of the ro) and Kalamata (Where were you when Fugitives project which will be carried out the earthquake started in 1986?) by young theatre artists from Novi Sad and Osijek is to present the reasons and motives European Moba project brings young of young people for leaving these two cities, Europeans to Novi Sad to work together on and to offer models for preventing the revitalisation of the public spaces in the city, ‘brain drain’ as a joint problem. Regional while Moba for Heritage encourages people cooperation is encouraged also by the At the to work together on the renewal of tradition- Crossroads project – a music festival which al houses representative of the joint cultural will bring together prominent traditional heritage in multinational environments. music ensembles and artists from the former With the professional assistance of the city Yugoslavia, and bring the culture of neigh- administration and the relevant institutions, bouring countries in the post-conflict period a German, a Hungarian, a Slovak, a Roma- closer to young people. nian and a Serbian house would be reno- vated, thus contributing to enhanced social The Boom 21 project will revive a former cohesion and intercultural cooperation. On rock music festival which used to gather the other hand, the My Voice Travels project young, relatively unknown artists from all encourages the cooperation of young Roma over Yugoslavia, while the Brotherhood and Serbian artists, who will work together and Unity project will focus on a collective to create a choreography made up of dance exhibition of memories of people who used and rap music, and give street performances to live in the former Yugoslavia. The project throughout the region. Reconciliation in the Region – A Students’ Perspective will involve a seven-day trip by Art of Peace students from all the countries in the region to visit traumatic spots that have become The integration of Serbia in Europe is also symbols of suffering during the wars of the a process of learning from the experience of 1990s. Within the framework of the Breed countries in the European Union. One of the programme, we will organize exchanges things that countries in the region of Western with Albanian artists, in cooperation with Balkans can learn is how former parties to Art Kontakt, Tirana. In this way, we want a conflict, such as France and Germany, can to contribute to the latest political initiatives NS2021 2. EUROPEAN DIMENSION 4 for new and better relations between Serbia In 2014, in order to protect our heritage and and Albania, after a period of conflicts. increase the transparency and accessibility of culture, we launched a major project Representatives of Novi Sad 2021 team entitled Digitalisation of the Cultural work with the team in Sarajevo, aiming to Heritage. Our objective is to work on the increase the capacities of this city for future digitalisation of our cultural heritage until ECoC candidacy. 2021, and subsequently incorporate it into the European Digital Library, Europeana. 2.1.2. HIGHLIGHTING THE COM- The Tell Me a Story project calls on the MON ASPECTS OF EUROPEAN members of the public to tell stories, legends CULTURES, HERITAGE AND and anecdotes related to their neighbor- HISTORY, AS WELL AS EURO- hoods through creative workshops, thus creating new tours of culture and preserving PEAN INTEGRATION AND CUR- the intangible heritage of the city, while RENT EUROPEAN THEMES; the Peace Chapel flagship revives one of the most important historical events of In these difficult times of political, social pre-modern Europe – the signing of the and economic fragmentation in Europe peace treaty between the Christian alliance and in Serbia, the empowerment of the and the Ottoman Empire in 1699. European cultural sector is a logical solution We are especially proud of our cooperation for reconciling diverse European identities. with the team of Europa Nostra Serbia, Culture can be a powerful cohesive factor which is part of large civic movement in shaping a new European narrative, which created with the aim of protecting Europe’s should connect the past and future of this cultural and natural heritage. By applying continent, if we learn to rise to the challenge the proven methods of conversation, we of sometimes conflicting interpretations of want to contribute to the protection of the European history. legacy and to the enrichment of a diverse Yet, no matter how diverse, rich and import- mosaic of European cultural expression. ant, the cultural heritage of Europe remains Within the project Cult:tour we will collabo- incomplete without incorporating the legacy rate with the Council of Europe and the Faro of countries that are presently outside the community network in order to exchange European Union, although part of the Eu- knowledge with other cities where local ropean cultural space. Novi Sad 2021 seeks inhabitants identify, protect and promote their to preserve the local and European cultural intangible cultural heritage and offer European heritage, find new methods of cultural pre- participatory tourism exchanges with cities sentation and promotion, and develop new like Marseille, Venice and Pilsen, thanks to and adequate educational mechanisms. the H2H - Host to Host tourist platform. 2018 has been declared the year of European In cooperating with the European Net- cultural heritage. We want to join in the work Remembrance and Solidarity and effort to preserve the wealth of Europe’s projects like Brotherhood and Unity or the cultural heritage and that of the world, so The Walking School, we want to offer a that future generations may enjoy it too. possibility of re-examining the 20th century Therefore, we plan a series of projects aimed history of Yugoslavia from the perspective at preserving the cultural heritage of the 21 of hindsight. national communities living in our city. NS2021 2. EUROPEAN DIMENSION 5

Today, the European integration of Serbia is b) Conflicts and reconciliation - one of probably one of the most topical issues in the the main objectives of the Novi Sad 2021 country, and in Brussels too. Through this project is the building of trust and the res- candidacy, Novi Sad wants to position itself toration of cooperation between countries as a staunch protagonist of the European in the post-conflict period. The For New integration of Serbia, viewing the project as a Bridges Philharmonic Orchestra is a unique opportunity for promoting European project to make a philharmonic orchestra culture and history, values and ideas. of the students from art academies in the region, while the Singing Bridges project Support for European integration is present- aims to gather choir members from all ly declining in Serbia, verging on 50%. We over Europe to sing together in public want to encourage euro-enthusiasm in the places in Novi Sad. country by ensuring high visibility for Novi Sad 2021 as an important programme of the c) Youth unemployment remains the European Commission and by promoting most pressing problem in Serbia. Some the EU through the our projects. Our goal is data show that 50% of young people in to see an increase in support for the Euro- the country are unemployed. Special pean integration of Serbia of at least 5% programmes are, therefore, focusing on nation-wide by 2021. the issue. For example, Ars Altera Pars encourages young artists to become Projects like the flagship Peace Chapel, entrepreneurs and provides for a number Imagine Europe, Out of the Comfort Zone, of activities aimed at developing their The Walking School, Europe XXL and entrepreneurial skills, while the project Breed are aimed at increasing awareness of Increasing the Employability of Young the importance of support to the European Artists deals with the role and importance integrations of Serbia, and to promoting of creativity in the process of solving European values, activities and projects business problems. locally. d) The Roma are still a disadvantaged Most of the challenges facing the people ethnic community, with a huge unem- of Novi Sad are similar to those facing ployment rate and low education level. Europeans – making this yet another bridge Unfortunately, this is a pan-European that connects us. The Novi Sad 2021 project and not just local problem, so apart from tackles many pressing European Union supporting local Roma communities, we issues, and offers its contribution and model developed a project tackling the situation for addressing joint challenges. at European level. The Mobile Roma a) Migrations are something we see as Embassy is an international project, a potential for Europe and Serbia, stressing mobile art installation which will be their importance in the formation and placed on the streets of Novi Sad and transformation of the city’s identity. The several other European capitals in order One Suitcase, One Hour project deals to change the perspective on Romas with the stories and memories of immi- from miserabilism to citizenship, and to grant women, refugees who came to Novi highlight the Roma national construction Sad from war-torn areas in the 1990s, process. It will have a critical view of the while Once There Was One is a perfor- social exclusion of some Roma commu- mance depicting the lives of the author’s nities in Europe and will contribute to the family members born in Novi Sad who better understanding of Roma cultures emigrated to various European countries. and traditions. NS2021 2. EUROPEAN DIMENSION 6 e) Gender perspective – despite the fact ticipate in the contemporary international that women constitute the majority pop- art scene, while developing skills necessary ulation in the city and have had a notable for the implementation of the Novi Sad 2021 historic influence on its development, project. Special attention will be, therefore, they are still not very visible. The names devoted to cooperation with cultural organ- of streets, squares and city monuments, isations from the past, present and future are just one example showing that the European Capitals of Culture. collective memory of Novi Sad is a male one. (Re)connection envisages the cre- As of 2019, Novi Sad will be ready to host ation of a portal and the organisation of foreign artists from partner organisations a festival of the female artistic scene in and those responding to Artist in Residence Novi Sad, which will make the works of invitations via international portals. As of women in the city more visible and link 2017, we plan to become a member of the female activity throughout history with worldwide A. i. R. network programme their contemporary artistic production. – Res Artis, enabling us to develop new contacts and invite programmes. Through Breed A.i.R. web portals such as On the Move we will keep artists across Europe informed about Budget: € 350,000 residential programmes in Novi Sad 2021. Project leaders: ITD Gallery, Cultural Artists from Novi Sad will welcome artists Centre of Novi Sad, Faculty of Sciences, from Europe and outside, as for instance Novi Sad School of Journalism. Japan, the U.S.A. and Australia. Design Foreign partners: Associazione Culturale and graphic artists will attend studios at the Basilicata (ITA), Art Kontakt (ALB), As- Petrovaradin Fortress and those involved in sociation of Regional Youth Info Centres, the creative industries at the YCP. Photog- Rijeka, (CRO), Big Brothers Big Sisters raphy and fine arts programmes will take of Bulgaria Association (BGR), Hera place throughout the city. In this way, we Project - Rijeka 2020 (CRO), Kalamata want to inspire all artists from Novi Sad to 2021 (GRC), Cluj-Napoca 2021 (ROU), connect with European artists and keep up Tabakalera/Donostia-San Sebastián 2016 with contemporary trends. (ESP), K.A.I.R. - Košice Artist In Residence A.i.R Programme in Literature and the (SVK), BLITZ, Valleta 2018 (MAL), Rupert Visual Arts has numerous exchanges in - Vilnius 2009 (LTU), Osijek 2020 (CRO). cooperation with other similar residential This group of projects includes the Artist programmes in the Danube region. In in Residence programme which will be the period 2017-2021, a programme of implemented continuously from 2017 to exchange and grants for sustainable artists’ 2022, in cooperation with numerous organi- exchange will be established in Novi Sad sations from all over the Danube region and and Sremski Karlovci. The basic idea is to Europe. The programme will be a tool for strengthen the Danube identity by inviting strengthening international cultural cooper- artists to live and work in different places ation, essential both for gaining experience in the Danube region. and capacity building on the local art scene. A part of this programme will be imple- In 2017 and 2018 we will focus on sending mented through student exchanges: local artists abroad in order to provide them a) Gastro Challenge – gastronomic ex- with an opportunity to get to know and par- change of students from Novi Sad and NS2021 2. EUROPEAN DIMENSION 7

other European universities to be imple- organisations and artists to cooperate with mented in 2020. the European cultural scene, our strategy for encouraging international cultural exchange b) European Culture Reporters Novi Sad - in the city is based on cooperation with enabling students of journalism to report a number of organisations, networks and from European capitals of culture and institutions at home and abroad. subsequently to arrange the exchanges themselves in 2021, enabling their coun- These are the following organisations: terparts to report on the Novi Sad 2021 a) EUNIC Cluster Serbia – Cooperation programme. with this organisation will enable us to connect with European cultural organi- sations in Serbia, but also, indirectly, to 2.1.3. FEATURING EUROPEAN establish ties with numerous European ARTISTS, COOPERATION WITH artists, managers and organisations. OPERATORS AND CITIES IN b) Creative Europe Desk – communication DIFFERENT COUNTRIES, AND with the Desk has enabled us to acquire TRANSNATIONAL PARTNER- new knowledge of how European funds SHIPS. NAME SOME EUROPE- work and how to access them, while pro- viding opportunities for linking up with AN AND INTERNATIONAL ART- partners in Europe and Serbia through ISTS, OPERATORS AND CITIES the network of desks and database of the WITH WHICH COOPERATION Serbia Desk. IS ENVISAGED AND SPECIFY c) Delegation of the European Union to THE TYPE OF EXCHANGES IN Serbia – cooperation with the Delegation QUESTION. NAME THE TRANS- paved the way to communication with 28 EU embassies in Serbia, with whose NATIONAL PARTNERSHIPS support cooperation with numerous art- YOUR CITY HAS ALREADY ists and cultural organisations throughout ESTABLISHED OR PLANS TO Europe will be achieved. In cooperation ESTABLISH with the EU Info Point, educational projects within the Imagine Europe Research into the cultural policy of Novi programme will be realised. Sad in early 2016 pointed to some alarming d) National Minority Institutes of Culture data in international cultural cooperation. in Novi Sad and Vojvodina have proven Only 13% of all cultural organisations sur- to be a very important resource in the veyed cooperate with partners from Europe, development of cultural cooperation with whereas as many as 19% of organisations artists, cultural organisations and cities have not established any partnerships in from their original countries. the last four years. We want to assert the Novi Sad 2021 project as an intermediary e) Tempus Foundation - Serbian National between local and European cultural organ- Erasmus + office - cooperation with isations, artists and cultural workers, and this office is very important as Erasmus change this situation. + projects are a significant part of our project’s fundraising strategy. In addition to the European Capital of Cul- ture project, which is a door opener for local NS2021 2. EUROPEAN DIMENSION 8

Cooperation was also established with the h) Danube Rector’s Conference (DRC) - following networks: The University of Novi Sad is a member of this network which will help in estab- a) In Situ – the Street Musician Festival lishing partnerships in ECoC projects. in Novi Sad will join this network, thus facilitating connections to be established i) Danube Cultural Cluster - Three Novi with leading experts and to monitor the Sad NGOs (Balkankult Foundation, latest achievements in culture and art in The Iwano Project Foundation, Bel Art public spaces. Gallery) are active members of the only cultural platform for the Danube region b) Balkan Express – within this informal and they will be partners in ECoC proj- network, which rallies artists from the ects. The Danube Cultural Cluster and the Balkan countries, we have already devel- Novi Sad Academy of Arts are associate oped cooperation with cities in Romania strategic partners in a running INTER- (Timişoara and Cluj) and Greece (Eleu- REG project application within the Dan- sis), candidates for the ECoC 2021. ube Transnational Programme (Danube c) Res Artis – in 2017, Novi Sad 2021 will Culture Platform – Creative Spaces for join this network in order to organise the 21st Century). the Artist In Residence programme as j) Novi Sad institutions and individuals are efficiently as possible, and connect more members of eminent organisations and easily with organisations in Europe. networks, such as ICOM and the Forum d) Network of Universities of the Europe- of Slavic Cultures (Matica Srpska Gal- an Capitals of Culture (UNeECC) – the lery and the Pavle Beljanski Memorial University of Novi Sad joined this organ- Collection), Association of European isation in order to be able to participate Conservatories AEC and the European in an exchange of experience in this field, Piano Teachers Association EPTA and contribute to the research and evalua- (Academy of Arts). Several authors and tion of the ECoC project. theatrologists from Novi Sad are active members of the PEN International, e) Agenda 21 for Culture – in 2010, the city International Association of Theatre of Novi Sad adopted this global document Critics – IACT, and the International advocating the importance of culture as Theatre Institute - ITI. an important factor for sustainable devel- opment, and bringing together over 500 k) Eurocities – as an associate member of this cities and local governments worldwide. network, Novi Sad contributes to fostering cooperation among 170 European cities f) European network Remembrance and and actively contributes to meeting the Solidarity – Novi Sad 2021 will develop challenges of today’s Europe at local level. cooperation based on an examination of dictatorial regimes, wars and resistance to Planning and cooperation with the project oppression in the 20th century. proposers made it possible to connect with a large number of prominent European artists. g) Council of Danube Cities and Regions Here we will mention only a few artists who (CoDCR) - The City of Novi Sad is have agreed to participate in Novi Sad 2021: a member of CoDCR, a council that will support Novi Sad as ECoC with Domagoj Mrkonjić (CRO) Petar Novaković a networking project partnership and (MNE) – In Praise of Theatre project marketing. NS2021 2. EUROPEAN DIMENSION 9

Nebojša Živković (DEU), Olja Lopušanski Igudesman & JOO (AUT), Mnozil Brass (NLD), Dušan Mihalek (ISR) – Tell Me a (AUT), MozART Group (POL), Ensemble Story project Paganini (ESP), Glass Duo (POL) – Bring Life to Parks and Music project David Fennessy (GBR), Dimitrios Polisoidis (AUT), Horia Dumitrache (CHE), Kaja Mahler Chamber Orchestra – Live.Play. Farszky (CRO), Jan Jelinek (GER), Sven Ka- Dream project cirek (DEU), Pierre Bastien (FRA), Georg Dzodzuashvili (GEO) – 2K+ project Very successful cooperation was established between the City of Novi Sad and its insti- Monika Kompanikova (SVK), Selma Sel- tutions and other European cities, including man (USA), Magdalena Sztandara (POL), the following: Mirjana Peitler (AUT), Nataša Urban (NOR), Barbara Borčič (SVN) – (Re) Dortmund – Serious cultural cooperation is connection project reflected in the Summer Jazz Academy, held annually in Novi Sad with the engagement Wolfgang Reisinger (AUT), Daniel Mraz of both cities. (SVN), Dragoljub Đuričić (BIH), Garo Tavitijan (FYROM), Jojo Mayer (CHE), Vienna – Cooperation between the two cit- Trilok Gurtu (IND), Giovanni Hidalgo ies resulted in the signing of an agreement (ITA), Denis Chambers (GBR), Hernandez to mount joint programmes between the Art El Negro (CUB) – Rhythm of Life project History Museum of Vienna and the Matica Srpska Gallery. Lucia Tkačova (ROU/DEU), Anetta Mona Chişa (SVK/DEU), De Stil Marković (SRB/ Ulm – A city with which Novi Sad has DEU), Eva Petrić (AUT/SVN), Lena von significant cultural exchange as part of the Lapschina (AUT/RUS), János Megyik Danube Strategy and the Danube Festival. (AUT/HUN), Jan Triaška (SVK), Olivera Perugia – Thanks to the special link be- Stefanović Triaška (SVK/SRB), Vladeva tween the provinces of Umbria and Vojvo- DeXebova (SVK/UKR), Alexander Tinei dina, there is great cooperation in the areas (HUN/MDA), Davor Sanvicenti (CRO/ITA), of museums, protection of cultural heritage Alexandru Pataticsh (ROU/SRB), Vasile Rata and contemporary artistic production. (ROU/MDA), Dilmana Stefanova Jordanova (ROU/BGR) – Outside the Centre project. Pécs – In 2010 when Pécs was a European Capital of Culture, many institutions from In addition to artists already contacted, we Novi Sad participated in the programmes have invited the following artists and writ- of this sister city. Cooperation continues to ers to be part of the programme and help us grow, resulting in 2016 in several joint pro- attract the attention of the European cultural grammes (workshops and GEOCONTEXT public to these events: between both the academies of art and the Claudio Magris (ITA), György Konrád Matica Srpska Gallery exhibition: ‘Serbian (HUN), Marina Abramović (USA), Emir History of Art in 10 Pictures’). Kusturica (SRB) – Creative Embassies and In preparing for candidacy, noteworthy Ambassadors project cooperation was established between local Anna Kim (AUT), Thomas Glavinic (AUT), and European cultural organisations and Péter Zilahy (HUN), Krisztina Tóth (HUN) institutions. Here we mention only some: –Reading While Visiting: Contemporary Swedish Theatre (FIN), Basque Cultural Hungarian and Austrian Literature project Institute (FRA), National Theatre of Catal- NS2021 2. EUROPEAN DIMENSION 10 onia, (ESP), Theatre Gu Leὸr (GBR), Wales of variety and the right to participate in Theatre Company (GBR), Russian Regional selected programmes. Theatre (KAZ), Hungarian State Theatre (ROU) – Synergy – International Festival c) The right to enjoy quality art – the of Minority Theatres right to enjoy a high-quality artistic pro- gramme, based on a clear artistic vision. Von Muller Film (DEU), Vales Film (RUS), Jaibo Films (ESP), co-oproduction – Liber- d) The right to unique experience – the ta, the Birth of a City right to enjoy cultural content which presents the authenticity of the local Malta Fashion Week (MAL), Bulgaria cultural area Fashion Week (BGR), National Fashion Chamber of Bulgaria (BGR), Istanbul Fash- Strategic Measures ion Film Festival (TUR), Sarajevo Fashion The strategic measures for achieving set Week/Sarajevo Film Festival (BIH), Athens objectives depend on innovation and this is Exclusive Designers Week (GRC), Fashion why our strategy focuses on four areas: Clash Festival Maastricht (NLD), Ukraine Fashion Week (UKR), Global Sustainable 1. New Ways Fashion Week Budapest (HUN) – Fashion Objective: Creating new modalities of pre- Connection senting the local cultural heritage in order to attract foreign visitors. 2.2. CAN YOU EXPLAIN YOUR We will modernise the organisation and STRATEGY TO ATTRACT THE presentation of cultural events in the city INTEREST OF A BROAD EU- in order to provide visitors with a unique experience that typifies the geographical ROPEAN AND INTERNATIONAL area of Serbia and Vojvodina. This will be PUBLIC? achieved by using new technologies and ways of presenting cultural content. Our strategy to attract an international pub- lic, especially from the European geograph- We wish to encourage people to take part in ical area, is based on examples of good hospitality and educational programmes that practice and an analysis of cultural events in would inspire them to participate in the pre- Novi Sad which have been attracting foreign sentation of cultural events in the city. Citizens audiences to our city in large numbers in would thus become promoters of authentic recent years. local experiences and the ECoC project and would share the spirit of the city with foreign At the centre of strategic planning is the visitors. Furthermore, we want to provide visitor from abroad, who explores, visits non-formal education for public servants and and helps create a cultural programme. Our other employees in public cultural institutions desire is, through planned actions, to ensure in order to improve the quality of services four fundamental visitor rights: and the organization of cultural programmes attractive to a wider international audience. a) The right to be informed – efficiently and in a timely manner, in different lan- Examples: guages about the projects we organize. Jukebox Poetry by the Kilo is a project b) The right to participate and freely where actors “selling” poetry by European choose a cultural event, with a guarantee authors will come to Novi Sad markets; NS2021 2. EUROPEAN DIMENSION 11

Alternatura and Topography of the Almaš c) Through programmes that allow two-way Area encourages the presentation of culture- communication, firsthand participation on-the-move along walking and cycling and involvement of visitors in the cultural routes around Novi Sad, while the Novi content. Sad Now and Then project provides public photo sessions of People of Novi Sad and 3. New People visitors in the atmosphere of a 19th century Objective: With the support of famous photography studio. artists willing to act as special agents of 2. New Resources promotion, we will attract the attention of the European and international public Objective: Using new modalities to present culture while keeping the European and Within the Creative Embassies and international public informed and virtually Ambassadors project, prominent Serbian present at events organised by us. artists who live and work outside Serbia will become our project ambassadors. Thus far, In order to strengthen a participatory ap- our invitation has been accepted by Stefan proach, special attention will be attached Milenković, Igor Antić, Jelena Bulajić, to social networks as a channel of commu- Minja Mikić, Zvonimir Tot, Aleksandra nication with visitors of the modern era. Vrebalov, Stevan Kovač Tikmajer, Nebojša Existing profiles on Instagram, Facebook Živković, Željko Lučić, Kemal Gekić and and Twitter will be used to announce the other renowned artists. Also we will devel- events. Social network administration teams op programmes promoting the new am- have already been formed, and strategic bassadors in various institutions in Serbia plans adopted up to 2021. (schools, retirement homes and others). In the process of candidacy preparation, In addition, traditional international festivals a unique portal entitled kulttura.rs has that take place in Novi Sad, but are not part already been set up, announcing all the of this application, will include eminent cultural events in Novi Sad. The portal is in artists from all over the world, as befits the Serbian and English, and the plan is, if we prestigious title the city might be awarded are awarded the title, to adjust it fully to the in 2021. These are primarily EXIT, the Novi Novi Sad 2021 project and translate the con- Sad Jazz Festival, Novi Sad Music Festivities, tent into Hungarian and Romanian and to Sterijino Pozorje Theatre Festival and Cine- develop participative journalism within this ma City. We also plan to launch new festivals framework. Through this web portal we will that could conceivably become traditional also develop a special system of booking and will attract European audiences as, for and paying for tickets for cultural events. example, Rhythm of Life, the drum festival which will host world famous musicians such We want to give our visitors every opportu- as Trilok Gurtu and Giovanni Hidalgo. nity to participate in the implementation of programmes using modern technology; we A particularly important part of the strategy plan on using at least three ways: of attracting foreign audiences will be the Serbian population living abroad. Today, an a) Broadcasting of all cultural events in real estimated 4,000,000 or more Serbs live in time through appropriate providers – live 159 countries all over the world. Our idea is stream. that many of them could become not only b) Posting recordings of completed pro- ambassadors and promoters of the Novi grammes on the official project website. Sad 2021 project in the EU, but also of the NS2021 2. EUROPEAN DIMENSION 12

European Capital of Culture project. By din Fortress; Related exhibitions will be held extension, European culture and tradition in the attractive underground military galler- could also be promoted outside Europe, ies. The Jukebox Poetry by the Kilo project especially in Australia, North and South will take place on the markets of Novi Sad, America where the Serbian diaspora lives. while the Link It, Mark It project will take in exhibitions in shopping malls, office build- 4. New Places ings and abandoned urban sites. The flagship Objective: We will also attract foreign Peace Chapel will be held at the spot that audiences by offering a unique cultural expe- saw the signing of the Treaty of Karlowitz rience in unusual and exotic locations and in in 1699. In the Middle of the Danube – striking and original sites around the city. Floating Culture will take place on a ship sailing along the Danube. In addition to these Part of the activities within the project F:or- venues, we will build up new cultural spaces tification – Transformation of the Fortress such as the Youth Creative Polis and three from the Real to the Virtual will take place modern cultural centers on the outskirts. in the catacombs of the Petrovaradin For- tress. The Circle’s Circle presents the work ECoC ZONE of artists, members of Europe’s oldest fine Novi Sad’s geographical location is a huge arts colony – Art Circuit - which will take advantage and part of the strategy to attract place on the upper plateau of the Petrovara- international audiences. Five different NS2021 2. EUROPEAN DIMENSION 13

European countries and 16 medium-sized 2.3. TO WHAT EXTENT DO YOU European cities lie within 150 kilometres of PLAN TO DEVELOP LINKS BE- the city. Furthermore, the four million peo- TWEEN YOUR CULTURAL PRO- ple who inhabit the area are also a potential audience for the events envisaged. GRAMME AND THE CULTURAL PROGRAMME OF OTHER CIT- A special potential for attracting the public is language. In three adjacent countries – IES HOLDING THE EUROPEAN Croatia, Bosnia and Herzegovina and Serbia CAPITAL OF CULTURE TITLE? – people speak a language that is mutually comprehensible. Hence, the programmes Cooperation with future and former Eu- that will be implemented, marketing, web- ropean Capitals of Culture and the cities sites, social networks and announcements candidates is a very important segment of will be accessible to everyone. Further- preparing for Novi Sad 2021. It is also part more, the languages of the remaining two of the educational process through which countries – Romanian and Hungarian – are the members of our team have gained the official languages in the City of Novi Sad skills and know-how required for the prepa- and the Province of Vojvodina, so all organ- ration and implementation of the project. isational content will certainly be translated into these as well. We see cooperation with the projects of the European Capital of Culture as a series of The fact that as many as five cities in the exchanges of know-how and experience of area participated in the preparation of the special importance for the cities candidates, candidacy for this title shows that there is an or potential candidates for joining the EU. audience that is both informed and interest- This is why we are determined to continue ed in the ECoC programme. In 2010, apart and intensify cooperation with other proj- from Novi Sad, Belgrade announced can- ects of the European Capital of Culture didacy, but subsequently withdrew. Osijek across Europe in the future. was the finalist for Croatian representative in 2020. Of the Romanian cities, Timişoara 20,21 is a finalist for 2021. Pécs (Hungary) was a Budget: € 196,430 European Capital of Culture in 2010, and up to 10 cities are interested in the 2023 candi- Partners: Novi Sad 2021, Timişoara 2021 dacy in Hungary. This prompted us to des- (ROU), Cluj-Napoca 2021 (ROU), Bucharest ignate the region as an “ECoC Area”. As we 2021 (ROU), Kalamata 2021 (GRC), Eleusis already cooperate with all these cities, we 2021 (GRC), Baia Mare 2021 (ROU).Centre will benefit by ECoC cooperation to present for Peace, Non-Violence and Human Rights the Novi Sad 2021 pogramme through the (CRO), local media, official websites and social 2021 is also the first year when three Eu- networks of the candidacy projects of these ropean Capitals of Culture will be chosen. cities in order to attract audiences from That year, coincidentally, all three candi- these countries. dates will be chosen from Southeastern Europe - Romania, Greece, Montenegro and Serbia. We are determined to encourage cul- tural exchange and plan joint projects with cities from all the 2021 candidate countries, offering culture as a model for overcoming conflicts and forging new ties. NS2021 2. EUROPEAN DIMENSION 14

The Novi Sad 2021 project will cooperate Photo Album – a European joint exhibition with projects Timişoara 2021 and Eleusis of family photographs, following exhibitions 2021 in creating the ECoC Open Data in Marseille, Pilsen, Novi Sad and Bucha- Platform. All participating cities that join rest revealing the similarities and differ- the project will share documents and ex- ences of family life in several European periences, making them available free of countries. Collaboration on heritage walks charge to future ECoC candidates on this and participative tourism within Cult:tour internet platform. We will cooperate with and in the Faro community network is also the Cluj and Eleusis 2021 projects as part planned. of the Balkan Express caravan, focused on developing joint programmes in contempo- Distance rary art. Budget: € 78,250 Especially close co-operation has been Partners: Novi Sad 2021, Donostia-San developed with the Timişoara 2021 project. Sebastián 2016/Tabakalera (ESP), Valetta ECoC Echo gathers together ECoC cities 2018 (MAL), Plovdiv 2019 (BGR), Rijeka and cities candidates to share knowledge and 2020 (CRO), Typofest (BGR). experience gained in the process of candida- cy. Lightscapes invites creative people from We also want this candidacy to be a catalyst both cities to find answers to joint problems of new energy and cultural interaction, and challenges through the interaction and creating new programmes and ties that will introduction of innovative tools. remain as a legacy, regardless of the results of the candidacy itself. For this reason, we Through the Festival of Stories project, we will pay special attention to cooperation wish to build a bridge between Timişoara, with the capitals of culture elected between Novi Sad and Osijek, addressing the topic 2016 and 2021; so far, cultural exchange of trauma through art. Thus, the festival with those cities is limited. Chiaroscuro (TM2021) will be linked to Where were you when the bombing start- Together with Valetta 2018, we will im- ed? (NS2021), Where were you in 1991? plement the Quintessence project, which, (OS2020) and Where were you when the through solo performance, tells a story to earthquake started in 1986? (Kalamata visitors that is important for the city, com- 2021), all dealing with issues of trauma in bining sound, digital technology and music. the region in the late 20th century. With Novi Sad artists will become part of the Kalamata 2021 project, we cooperate also cooperation with Valetta 2018 in the context on DigiKa project which aims to cultivate of the Artist In Residence programme Blitz, digital culture and to create a digital her- where they will be staying between 2017 igate for the city. and 2019. Together with the Bucharest 2021 project, With the Plovdiv 2019 project, we will we are developing the Mobile Roma Em- organize the Hakać (Hackathon) project to bassy (a mobile embassy that would travel develop digital fonts in the Cyrillic script to several European capitals), an art instal- in cooperation with Typofest from Bul- lation aimed at changing the perspective on garia. Novi Sad artists will be sent to San Roma from miserabilism to citizenship and Sebastián within the Tabakalera Artist in to introduce the Roma nation and culture Residence programme. to Europe. In addition to this project, we The Croatian ECoC Rijeka 2020 has invited will also cooperate on the project European us to be part of their capacity building NS2021 2. EUROPEAN DIMENSION 15 project Lab for European Project Making, The Breed project will closely cooperate a coproduction of long-term workshops with the Košice K.A.I.R. programme as well and summer schools, exchange of interns as the A.i.R. Rupert Center from Vilnius and co-arrangement of European network and the Pécs Writers Programme. meetings, in cooperation with Matera 2019 and Timişora 2021. Artists from Novi Sad Second Chance will present their art works in Rijeka within Budget: € 208,520 the project 27 neighbourhoods. Partners: Novi Sad 2021, Larissa 2021 Old School (GRC), Osijek 2020 (CRO), Croatian Folk Budget: € 51,226 Ensemble Osijek 1862 (CRO), Tamburitza School Batorek (CRO), World Tamburitza Partners: Novi Sad 2021, Pécs 2010/Zsolnay Association (SRB), Art Academy of Osijek Cultural Quarter (HUN),Vilnius 2009/ (CRO), Milutin Milanković Cultural and Rupert Center (LTU), Košice 2013 (SVK), Scientific Centre (CRO), Art Academy of Pilsen 2015 (CZE). Osijek, Department of Cultural Studies of the J.J. Strossmayer University in Osijek The 54 former European Capitals of Culture (CRO), Minority Associations of Osijek and have produced at least as many ideas for Osijek-Baranja County (CRO), Three Sisters the development and revitalization of their 2020 (IRL), Inbox Art Association (SRB). cities, and each of these projects sent an important message to the world regarding We intend to encourage candidate cities to the significance of culture for future devel- implement their projects even if they do not opment. We wish to revive the spirit of these win the title. In this way, we wish to em- former culture capitals, convey the important phasize the importance of the ECoC project messages they carried and present examples as an opportunity for development and to of successful practice. Learning from their invite cities with which we have worked and experience, we hope to improve monitoring which were unsuccesssful, to carry out a and be able to spot errors in good time. part of their programme within the frame- work of our candidacy. The experiences of Pécs, Košice and Pilsen are extremely important for our most Cooperation with the Croatian city of important infrastructure project – Youth Osijek has been especially prominent in Creative Polis. Cooperation was agreed the preparation of our project so far. Over with representatives of projects DEPO2015, the past three years, the two cities, twenty Kasarne KulturPark and Zsolnay Quarter, years ago embroiled in bitter conflict, aimed at capacity building in our city for closely cooperated in the preparation of the the construction of a large multidisciplinary programme concept. We firmly adhere to cultural complex. The Novi Sad 2021 team the agreement reached with the colleagues members will undergo advanced training from Osijek at the very beginning of our in these cities as part of this effort, and cooperation that, no matter which city is a public presentation of these projects as selected, it will give the other the opportu- examples of good practice will take place in nity to implement a part of its programme Novi Sad. In addition, there will be cooper- and thus share in the title of the European ation with the Pilsen 2015 project within the Capital of Culture. Hidden City, Photo Album and Foster the City projects, successfully implemented in The projects Lend Me a Haiku and Lab- 2015 in Pilsen. yrinth deal with the linguistic diversity of both Osijek and Novi Sad. NS2021 2. EUROPEAN DIMENSION 16

The tamburitza is an instrument of which face similar challenges, and it is our desire we are equally proud both in Novi Sad and to share our current four-year experience in in Osijek, in Slavonia and in Vojvodina. preparing with these cities, and to help them With its help, we wish to build musical in turn with their application project. In this bridges between the two cities. That is why manner, we will also strengthen cultural we are organising the Tamburitza Street Bat- cooperation in the region. tle which will be held on the streets of Osijek, and sending some of the best tamburitza Moreover, Hungary is interested in a con- orchestras from Novi Sad to perform songs tinuous exchange of ECoC-information and that are part of our joint musical tradition. experiences, having started with an inter- national conference in May 2016 in Pécs. The Creative Calendar encourages artists ECoC-workshops are planned in Hungary from Osijek and Novi Sad to sign up for a best for the entire bidding period (for 2023) with art calendar contest, focusing on the person- active participation and contribution from ality and work of Milutin Milanković, and the Novi Sad and other ECoCs of the region. relationship between astronomy and culture. Milutin Milanković is arguably one of the greatest Serbian scientists, a mathematician and an astronomer, born in Dalj, near Osijek, and a very strong link between the two cities. Cooperation with the Greek city of Larissa will be through the Memories & Identies proj- ect which will be connected with the Photo Album project, planned to take place in Novi Sad. The main topic is collective memory and how it impacts the creation of identities. With the Three Sisters 2020 project we will cooperate in the exchange of street artists during the festival of street art held in Novi Sad and Waterford. New Potentials Budget: € 38,000 Partners: Novi Sad 2021, Cultural Centre of Skopje 2024 (FYROM), Sarajevo 2024 (BIH), Akcija (BIH), Hungary 2023 Pro- gramme (HUN) As we have said, we view communication with other ECoC cities as an on-going ex- change of knowledge which we do not wish to break. This is why we have already start- ed cooperation with Sarajevo and Skopje’s candidacies for European Capital of Culture 2024. Since we are in the same category of cities candidates or potential candidates, we