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LRC 2021 Sponsorship Deck Editable LAS VEGAS OCT 27-28, 2021 What is The Latin Rhythm Conference? Thank you for taking the time to review this sponsorship proposal for the next LRC event! A scene from the Corporate Marketing Panel as executives from Billboard, UBO, Urban Latino, The Latin Rhythm Conference is the latest Batanga, and US Concepts discussed the issues installment, and evolution of the LRC, formerly involved in reaching this demographic known primarily as Latin Rap Conference. It is a 2-day music industry conference and cultural experience. With the emergence of powerful sub-genres and the ever-growing global appeal of Urban Latino music, the LRC has expanded to be more inclusive, celebrating a wider range of Latinx, Chicano, Mexican, and Urban Latin musical contributions. LRC is the only music industry conference focusing on the Reggaeton, Latin Rap, Latin Trap, and Latin R&B genres. The mission of LRC is to unite, educate, empower, and support networking and collaboration within the Urban Latin music industry, including all partners and affiliates. Who attends LRC? Through the success of past events, LRC has become the premier forum for Urban Latin music’s top executives, professionals, record companies, artists, producers, songwriters, promoters, DJs, content creators, digital streaming platforms, online influencers, radio personalities, tastemakers, and trendsetters, to discuss and take action towards the goals of education and Latino community and industry empowerment. LRC conferences have attracted 500-750 participants on average, predominantly music industry insiders who, in turn, have attracted sponsors, marketers, and corporations such as ASCAP, BMI, Billboard, Clear Channel, Univision, Telemundo, MTV, Sirius, XM, and more. Regularly in attendance are the top artists in the Urban Latin music scene, which in past years included Cypress Hill, Kid Frost, Mellow Man Ace, Lighter Shade of Brown, Immortal Technique, The Beatnuts, DJ Tony Touch, N.O.R.E., Lil Rob, Chingo Bling, Notch, Chosen Few, and Julio Voltio. Notable record companies attending and participating in past LRC events include Sony Urban, Virgin Records, Warner Bros. Records, Def Jam Recordings, Bad Boy Entertainment, and WMI Latina. LRC Honored by Mayor of New York LRC Organizers receive proclamation from NY Mayor Michael The LRC left much to write about for Billboard, Bloomberg’s office as artists Lil Rob, Boy Wonder, Toy Newsday, Univision, Hispanic Business, Migente.com Hernandez and Chingo Bling look on and other major publications, but one of the biggest highlights for LRC events occurred when Elizabeth Caldas, executive director of the NYC Latin Media & Entertainment Commission attended the conference and delivered a proclamation from Mayor Michael Bloomberg’s office, declaring Sept. 19-20 Official Latin Rap Conference Day in New York City. In front of a packed venue, Caldas read from the proclamation which stated, “New York City is proud to host the third edition of the Latin Rap Conference...Such amazing turnout is testament to the great commercial and artistic potential of this music...” So how do you get involved? LATINOS DOMINATE ON YOUTUBE The 3 artists with the most views on the platform…all Spanish-speaking: Ozuna (20 million subscribers, 8.7 billion views), J Balvin (18 million, 7.1 billion) and Bad Bunny (13 million, 7 billion). – Rolling Stone REACHING MILLENIALS LATINO BUYINGThere POWER! are 18.2M Hispanic millennials. $1.7 trillion U.S. dollars and rising Hispanics make up 24% of all millennials. ONLINE PRESENCE Facebook users with an “affinity to Hispanic culture” account for 43% of the user base. More than half of them consider themselves Hispanics. LATINO BUYING POWER $1.7 Trillion U.S. dollars and Rising! POPULARITY OF LATIN MUSIC “Latin music is now more popular than Country & EDM in America” – Jeff Benjamin, Forbes 2019 What do you get for becoming an LRC sponsor? By becoming a sponsor of the LRC, your company not only takes part in building the history of the Urban Latin, Latin Rap and Reggaeton genres, but benefits from creating lucrative sponsorship and branding opportunities, such as: • Cross-Cultural Pollination: The LRC brings together Anglo, Black, and Latino heavyweights from all sectors of the music industry - from the collaboration of major English and Spanish-language media, to the participation of executives from leading U.S. and Latino labels, television, radio and social media companies on industry panels. The conference ensures maximum exposure for Latinx artists and repertoire in the U.S. marketplace. The attendance of international artists, media and label executives from Latin America makes the LRC an international event. • Social Media and Consumer Outreach: LRC attendees and affiliates combine for social media followings of over 100 million fans and consumers. Attendees will post about LRC leading up to, during, and after the conference. And with the LRC’s email database of more than 10,000 industry executives, Latinx consumers, and media, we can do targeted emailing to announce your company’s special contests or promotions in the effort to build brand association with Latin Hip Hop culture. • Added-Value Advertising: The LRC’s ad trades and purchases with major media and publications equal a lot of money in brand exposure. Should your company come on board at the title or major sponsor level, we can place your logo in all of our advertising. • Public Relations/Press Conference Benefits: As title sponsor, our publicist will work closely with you to create a special press conference that can serve as the ideal launching point for your product at the event and among both the Hispanic and general market media. We can include information about your product in our press releases, which reach an extremely wide range of top-level media outlets. • Street Teams/Event Marketing: The LRC can provide street teams to distribute your company’s materials, flyers or sampling products at all of our events to ensure maximum impact among your target consumers, including the upcoming conference. • Relevant Panels: Among the topics that will be addressed during industry panels are Marketing & Retail, Social Media/Television/Commercial Radio, and many others. We will be focused on featuring new and diverse panel topics and speakers focusing on taking the genre to the next level. Exclusive Presenter / Title Sponsor The Title Sponsor of the Latin Rap Conference will be involved in every aspect of this conference and all related concerts, showcases and events. EXCLUSIVE TITLE SPONSOR RECEIVES: • Conference “Presents” Title • Category Exclusivity • Logo placement as part of LRC official logo branding online/social media • Full Page Conference Book Advertisement (inner front or inner back cover) • Logo Placement on Cover of Conference Guide and All Promotional Materials, including official LRC website and social media pages • Signage/Corporate Banner Placement at Conference Site & Events • Exclusive Sponsor Logo to be Included in All Publicity & Media Materials • Inclusion in All Publication Advertising • On-Site Press Conference & Coordination • 2 Dedicated Email Press Releases • Conference Bag Insert for Product Sampling/Couponing • 7 Complimentary Conference Registrations • VIP Tickets for All Concerts, Events & Parties • Opportunity to provide VIP/Talent Gifts • Presenting Sponsor Status on Conference Website SPONSORSHIP COST: $25,000 *Other opportunities are available for this event LRC Closing Night Party The LRC Closing Night Party is attended by conference attendees, artists, media and industry VIPs. The party is open to guests by invitation only and showcases several up-and-coming performers, as well as established Latino artists. PLATINUM SPONSOR RECEIVES: • Event Presents Title • Full Page Conference Book Advertisement • Signage/Corporate Banner Placement at Conference Site & Event • On-site presence at event (couponing, sampling, merchandise distribution) • Sponsor Logo in All Promotional Materials for This Event • Dedicated Email Press Release Announcing Participation in Event • Conference Bag Insert • 4 Complimentary Conference Registrations LRC Opening Night Showcase The LRC will be hosting a showcase on the first night of the conference featuring performances from the best up-and-coming artists who are on the verge of exploding! GOLD SPONSOR RECEIVES: • Event Presents Title • Full Page Conference Book Advertisement • Signage/Corporate Banner Placement at Conference Site & Event • On-site presence at event (couponing, sampling, merchandise distribution) • Sponsor Logo in All Promotional Materials for This Event • Dedicated Email Press Release Announcing Participation in Event • Conference Bag Insert • 4 Complimentary Conference Registrations SPONSORSHIP COST: $10,000 * Other opportunities are available for this event Conference Goodie Bag We are looking for one exclusive sponsor for prominent logo placement on the LRC conference bags. These bags will be filled with LRC related merchandise, including the LRC Conference Guide, magazines, music, postcards, and other giveaways, etc., distributed to attendees, panelists, artists, and press. The bags are kept by attendees as conference memorabilia. EXCLUSIVE SPONSOR RECEIVES: • Prominent Logo Inclusion on LRC Bags • Signage/Corporate Banner Placement at Conference Site • Conference Bag Insert • 4 Complimentary Conference Registrations • 50 Conference Bags Promotional Materials LRC T-Shirts - We are looking for one eXclusive sponsor for the LRC commemorative T-shirt, which is distributed to over
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