BALTIC JOURNAL OF LAW & POLITICS VOLUME 4, NUMBER 2 (2011) ISSN 2029-0454 http://www.versita.com/bjlp Cit.: Baltic Journal of Law & Politics 4:2 (2011): 1-23 DOI: 10.2478/v10076-011-0010-7 AFFECTIVE LABOR AND GOVERNMENTAL POLICY: GEORGE W. BUSH’S NEW FREEDOM COMMISSION ON MENTAL HEALTH Kristin A. Swenson Assistant Professor; Ph.D. Butler University, College of Communication (USA) Contact information Address: 4600 Sunset Avenue, Indianapolis, IN 46208, USA Phone: +317-940-6466 E-mail address:
[email protected] Received: October 17, 2011; reviews: 2; accepted: November 17, 2011. ABSTRACT As affective labor is becoming more dominant in contemporary capitalism, the affect of the body politic is increasingly important. This article argues for a theory of the affective state apparatus to account for the state‟s role in governing the affect of the population. An analysis of George W. Bush‟s Achieving the Promise: Transforming Mental Health Care in America reveals that an affective state apparatus functions to capture, constitute, and circulate the affects of the population. This article contends that an affective state apparatus operates through the very intimacies of our bodies in order to produce ever more efficient and productive capitalist subjects. KEYWORDS Affective labor, mental health, George W. Bush, affective state apparatus NOTE The author is grateful to the following people for helpful comments on earlier versions of this essay: Brynnar Swenson, Ron Greene, Megan Foley, Raymie McKerrow, Greg Seigworth, Elise Edwards, and J.D. Mininger. BALTIC JOURNAL OF LAW & POLITICS ISSN 2029-0454 VOLUME 4, NUMBER 2 2011 INTRODUCTION Following the shift in the conceptualization of work-life from material production to immaterial production, cultural theorists and critics have turned toward the analysis of affective labor.