lefile GRAPHIC print - DO NOT PROCESS I As Filed Data - I DLN: 934933201033451 990 Return of Organization Exempt From Income Tax OMB No 1545-0047 Form Under section 501 (c), 527, or 4947 ( a)(1) of the Internal Revenue Code (except private foundations) 201 4 Department of the Treasury Do not enter social security numbers on this form as it may be made public Internal Revenue Service 1-Information about Form 990 and its instructions is at www.IRS.gov/form990 A For the 2014 calendar year, or tax year beginning 01-01-2014 , and ending 12-31-2014 C Name of organization B Check if applicable D Employer identification number THE ONE CAMPAIGN F Address change 01-0593565 F Name change Doing business as 1 Initial return E Telephone number Final Number and street (or P 0 box if mail is not delivered to street address) Room/suite 1400 EYE STREET NW NO 600 fl return/terminated (202) 495-2700 1 Amended return City or town, state or province, country, and ZIP or foreign postal code WASHINGTON, DC 20005 G Gross receipts $ 38,944,734 1 Application pending F Name and address of principal officer H(a) Is this a group return for MICHAEL ELLIOTT subordinates? (-Yes No 1400 EYE STREET NW NO 600 WASHINGTON, DC 20005 H(b) Are all subordinates 1 Yes (- No included? I Tax-exempt status F 501(c)(3) 1 501(c) ( ) I (insert no ) (- 4947(a)(1) or F_ 527 If "No," attach a list (see instructions) J Website : - WWW ONE O RG H(c) Group exemption number 0- K Form of organization F Corporation 1 Trust F_ Association (- Other 0- L Year of formation 2002 M State of legal domicile DC Summary 1 Briefly describe the organization's mission or most significant activities SEE PART III, LINE 1 w 2 Check this box if the organization discontinued its operations or disposed of more than 25% of its net assets 3 Number of voting members of the governing body (Part VI, line 1a) . 3 19 4 Number of independent voting members of the governing body (Part VI, line 1b) . 4 17 5 Total number of individuals employed in calendar year 2014 (Part V, line 2a) . 5 138 6 Total number of volunteers (estimate if necessary) 6 17 7aTotal unrelated business revenue from Part VIII, column (C), line 12 . 7a 1,879,663 b Net unrelated business taxable income from Form 990-T, line 34 . 7b -151,946 Prior Year Current Year 8 Contributions and grants (Part VIII, line 1h) . 22,652,045 17,604,960 9 Program service revenue (Part VIII, line 2g) . 1,986,858 1,879,663 N 10 Investment income (Part VIII, column (A), lines 3, 4, and 7d . 42,201 85,761 11 Other revenue (Part VIII, column (A), lines 5, 6d, 8c, 9c, 10c, and 11e) 437,823 738,578 12 Total revenue-add lines 8 through 11 (must equal Part VIII, column (A), line 12) . 25,118,927 20,308,962 13 Grants and similar amounts paid (Part IX, column (A ), lines 1-3) . 1,630,000 1,800,000 14 Benefits paid to or for members (Part IX, column (A), line 4) . 0 0 Salaries, other compensation, employee benefits (Part IX, column (A), lines 15 14,984,249 15,020,975 5-10) 16a Professional fundraising fees (Part IX, column (A), line 11e) 96,051 198,000 b Total fundraising expenses (Part IX, column (D), line 25) 0-9 19,052 LLJ 17 Other expenses (Part IX, column (A), lines 11a-11d, 11f-24e) . 14,641,899 14,776,239 18 Total expenses Add lines 13-17 (must equal Part IX, column (A), line 25) 31,352,199 31,795,214 19 Revenue less expenses Subtract line 18 from line 12 -6,233,272 -11,486,252 Beginning of Current End of Year Year A 20 Total assets (Part X, line 16) . 42,711,453 30,914,697 m %TS 21 Total liabilities (Part X, line 26) . 2,748,393 2,460,061 ZLL 22 Net assets or fund balances Subtract line 21 from line 20 . 39,963,060 28,454,636 lijaW Signature Block Under penalties of perjury, I declare that I have examined this return, includin my knowledge and belief, it is true, correct, and complete Declaration of preps preparer has any knowledge Signature of officer Sign Here LUIS GUARDIA TREASURER, SECRETARY & COO Type or print name and title Print/Type preparer's name Preparers signature Paid Firm's name 1- GELMAN ROSENBERG & FREEDMAN Pre pare r Use Only Firm's address 0-4550 MONTGOMERY AVE SUITE 650N BETHESDA, MD 208142930 May the IRS discuss this return with the preparer shown above? (see instructs For Paperwork Reduction Act Notice, see the separate instructions. Form 990 (2014) Page 2 Statement of Program Service Accomplishments Check if Schedule 0 contains a response or note to any line in this Part III .F 1 Briefly describe the organization's mission SEE SCHEDULE 0 2 Did the organization undertake any significant program services during the year which were not listed on the prior Form 990 or 990-EZ7 . fl Yes F No If "Yes," describe these new services on Schedule 0 3 Did the organization cease conducting, or make significant changes in how it conducts, any program services? . F Yes F No If "Yes," describe these changes on Schedule 0 4 Describe the organization's program service accomplishments for each of its three largest program services, as measured by expenses Section 501(c)(3) and 501(c)(4) organizations are required to report the amount of grants and allocations to others, the total expenses, and revenue, if any, for each program service reported 4a (Code ) (Expenses $ 7,860,780 including grants of $ 1,700,000 ) (Revenue $ U S PUBLIC EDUCATION AND AWARENESS RAISING THE ONE CAMPAIGN CONTINUED ITS WORK OF EDUCATING AND RAISING AWARENESS AMONG THE U S PUBLIC, MEDIA, AND POLICY MAKERS ABOUT THE IMPORTANCE OF OFFICIAL DEVELOPMENT ASSISTANCE AND INTERNATIONAL PROGRAMS THAT PREVENT DISEASES, COMBATTING HIV/AIDS, TUBERCULOSIS AND MALARIA, AND FIGHTING HUNGER AND FAMINE IN THE DEVELOPING WORLD IN 2014, THE ONE CAMPAIGN AND ITS PARTNERS WORKED TO ENSURE THE PUBLIC UNDERSTOOD THE IMPACT AND REAL, MEASURABLE RESULTS THAT PROGRAMS LIKE GAVI, THE VACCINE ALLIANCE CREATE, HELPING TO PROVIDE MILLIONS OF AFRICAN CITIZENS WITH LIFE-SAVING VACCINES THE ONE CAMPAIGN CONTINUED EFFORTS TO PROMOTE THE NEED FOR ENERGY ACCESS IN SUB-SAHARAN AFRICA AND THE NEED FOR TRANSPARENCY AND ACCOUNTABILITY IN BUSINESS DEALS BETWEEN FOREIGN GOVERNMENTS AND PHANTOM FIRMS THE ONE CAMPAIGN ALSO RESPONDED TO THE EBOLA CRISIS, PROVIDING EDUCATION AND RAISING AWARENESS ABOUT THE NEED FOR A STRONG RESPONSE FROM GOVERNMENTS AROUND THE WORLD THE ONE CAMPAIGN LED THE DEVELOPMENT OF A PSA TITLED "WHAT ARE WE WAITING FORT" FEATURING CELEBRITIES AND HEALTH CARE WORKERS THE ONE CAMPAIGN ALSO LAUNCHED AN ONLINE EBOLA RESPONSE TRACKER TO MONITOR FUNDING PLEDGED BY GOVERNMENTS AND OTHER ENTITIES AROUND THE WORLD, SHINING A SPOTLIGHT ON IF PROMISES WERE KEPT OR NOT, AND SEE WHICH FOLLOWED THAT FUNDING THROUGH TO DISBURSEMENT THE INTERACTIVE TRACKER IDENTIFIED LEADERS AND LAGGARDS IN THE RESPONSE, TRACKED AFRICAN CONTRIBUTIONS, AND ASSESSED DONORS HOLISTICALLY IN ORDER TO INFORM CITIZENS AND PARTNERS AROUND THE WORLD 4b (Code ) ( Expenses $ 7,433,876 including grants of $ (Revenue $ EUROPEAN PUBLIC EDUCATION AND AWARENESS RAISING THE ONE CAMPAIGN CONTINUED TO RAISE PUBLIC AWARENESS OF AND ENGAGEMENT IN THE FIGHT AGAINST EXTREME POVERTY AND DISEASE ACROSS ITS CORE EUROPEAN MARKETS OF BRUSSELS, GERMANY, FRANCE AND THE UK IN 2014, THE ONE CAMPAIGN EXPANDED ITS WORK IN A NUMBER OF PRIORITY NON-CORE MARKETS, RUNNING AWARENESS RAISING CAMPAIGNS AND PUBLIC MOBILIZATION EFFORTS IN THE NETHERLANDS, ITALY AND SWEDEN WORKING ALONGSIDE PARTNERS IN THE SECTOR, THE ONE CAMPAIGN CONTINUED TO STRESS THE IMPORTANCE OF PROTECTING ODA BUDGETS THE ONE CAMPAIGN PARTNERED WITH NGOS IN THE UK TO EDUCATE THE PUBLIC ON THE NEED FOR THE GOVERNMENT TO MAINTAIN ITS COMMITMENT TO 0 7% IN SPITE OF LOOMING NATIONAL BUDGET CUTS IN THE NETHERLANDS, THE ONE CAMPAIGN PUBLISHED A REPORT ON THE ECONOMIC IMPACT OF DUTCH DEVELOPMENT AID ON THEIR ECONOMY AND LAUNCHED A DUTCH LANGUAGE WEBSITE AND SOCIAL MEDIA ACCOUNTS TO ENGAGE WITH 50,000 DUTCH MEMBERS IN FRANCE, THE ONE CAMPAIGN LED ITS FIRST FRANCOPHONE TRIP TO MALI, WITH SINGERS CALI AND CHRISTOPH MALI FROM TRYO AND ACTOR JACKY IDO ONE WAS ALSO SUPPORTED BY ACTRESS MARIE FURTWANGLER AND FRIENDS FROM THE ONE CAMPAIGN'S GERMAN PROGRAM 4c (Code ) ( Expenses $ 4,625,627 including grants of $ (Revenue $ 1 ,879,663 ) (RED) IN 2014, (RED) CONTINUED TO ENGAGE THE PRIVATE SECTOR IN THE AIDS FIGHT THROUGH PARTNERSHIPS WITH LEADING COMPANIES INCLUDING APPLE, STARBUCKS, COCA-COLA, BEATS BY DR DRE, AND BELVEDERE, AMONG MANY OTHERS THROUGH PARTNERSHIP PROCEEDS AND CAMPAIGNS, (RED) GENERATED A TOTAL OF $60 MILLION FOR THE GLOBAL FUND TO FIGHT AIDS, TUBERCULOSIS AND MALARIA ("THE GLOBAL FUND") (RED) ALSO ADDED SEVERAL NEW PARTNERS INCLUDING ADEN + ANAIS, BANK OF AMERICA, GALAXY CHOCOLATE (UK), MOLESKINE, AND SQUARE IN JANUARY OF 2014, (RED), U2, AND BANK OF AMERICA ANNOUNCED A PARTNERSHIP TO GENERATE MORE THAN $10 MILLION TO FIGHT AIDS THE ANNOUNCEMENT RESULTED IN A MATCH FROM THE BILL AND MELINDA GATES FOUNDATION, AND ADDITIONAL COMMITMENTS FROM SAP AND AFRICA'S MOTSEPE FOUNDATION TO GENERATE A TOTAL OF $22 MILLION FOR THE GLOBAL FUND THE PARTNERSHIP LAUNCHED WITH A COMMERCIAL DURING THE SUPER BOWL THAT FEATURED U2 PERFORMING A NEW SONG, "INVISIBLE " THE SONG WAS AVAILABLE AS A FREE ITUNES DOWNLOAD DURING AND FOLLOWING THE GAME, AND FOR EVERY DOWNLOAD BANK OF AMERICA DONATED $1 TO THE GLOBAL FUND, RESULTING IN $3 1 MILLION BEING GENERATED IN JUST OVER 24 HOURS TO MARK THE JUNE ANNIVERSARY OF THE DISCOVERY OF AIDS, (RED) LAUNCHED ITS FIRST EVER CULINARY CAMPAIGN, EAT (RED) DRINK (RED) SAVE LIVES, LED BY CHEF MARIO BATALI FOR THE FIRST TEN DAYS OF JUNE, MORE THAN 500 RESTAURANTS, BARS AND FOOD TRUCKS TURNED (RED) BY