MEDIA OFFER VARSAW AIRPORT
SINGAPORE CINEMA
MEDIA OFFER 2019 CINEMA NETWORK RATES
List of cineplexes
Cineleisure Orchard Bugis+ The Cathay 321 Clementi Ang Mo Kio Hub Lido Causeway Point Jcube Islandwide Network Downtown East Balestier Including Orchard & West Mall Lot One Residential Halls JEM Nex Parkway Parade Seleter Mall 10,570 Century Square Punggol Waterway Cinema Spots Kallang $29,950 for 2 weeks
2 MOVIE PACKAGE
Package Price @ $34,960 FOR ANY TWO TITLES (min guarantee: 5,800 spots)
(package price excludes How to Train Your Dragon: The Lego Movie 2: The Alita : Battle Angel production cost @ $3,500) The Hidden World Second Part 7 Feb 2019 31 Jan 2019 7 Feb 2019
SHAW Outdoor LED Screen 2,760 Spots for 4 WEEKS
Marvel Studio's The Avengers: Endgame The Secret Life of Pets 2 3 Captain Marvel 25 Apr 2019 30 May 2019 7 Mar 2019 MEGA BLOCKBUSTER PACKAGE
Ensure coverage throughout the entire screening of your selected mega blockbuster movies!
Reach targeted age group and desired profile audience with selected mega blockbuster title
Package Price @ $34,960 FOR ANY MEGA BLOCKBUSTER TITLE (Package price excludes production cost @ $3,350)
4 IMPACT I OUTDOOR LED SCREEN
Interactive visuals to captivate passers-by
The Outdoor LED Screen engages and entertains pedestrians heading to Shaw House, and captures the attention of motorists. Placed along a main pedestrian walking route at Orchard Road with a monthly footfall of 1,110,000.
No of Unit(s): 1
Format: Left: Digital Poster Right: Digital advertisement
No of Spots: 690/week
Dimensions: Left: 640 x 576 pixels Right : 1920 x 1080 pixels 11m (W) x 6m (H)
Operating time: Sun to Thu: 7.30am-12.30am Fri to Sat: 7.30am-1.30am
Minimum Booking: 2 weeks
2019 Media Rate: $ 1,000 per 10s/week
Production Cost: $ 1,200 (without onscreen uploading) 5 IMPACT I OUTDOOR KINGSIZE LIGHTBOX
Extend reach to drivers and pedestrians at all times of day
The Outdoor Kingsize Lightbox gains the attention of 1,080,000 vehicular traffic (along Orchard Road) and pedestrians crossing the road each month
No of Unit(s): 1
Format: Poster
Dimension: DS: 5.23m (H) x 4.33m (W)
Minimum Booking: 4 weeks
2019 Media Rate: $ 5,000/week
Production Cost: $ 7,600
License Fees: $ 15/week
Electricity Fees: $ 40/week
6 IMPACT I SUPERVIDEO WALL
High brand exposure with eye-catching visuals
Achieve high brand exposure at this eye-catching Supervideo Wall, targeting high influx of movie goers with long dwell time.
No of Unit(s): 1
No of Spots: 1190/week
Minimum Booking: 2 weeks
2019 Media Rate: $ 2,500 per 30s/week
Production Cost: $ 1,200 (without onscreen uploading)/Top up $500 for same onscreen creative
Promotional buy with any onscreen! Extend outdoor presence beyond onscreen environment!
7 IMPACT I LED SCREENS
Head-on site unmissable by movie goers
Have your advertisement on this prominent head-on site, reach out to 100% of premium shoppers and movie goers.
No of Unit(s): 2
No of Spots: 1190 / week
Minimum Booking: 2 weeks
Format: Digital
Dimensions: 1920x1080 pixels per screen 1.02m (W) x 0.6m (H) per screen
No of Spots: 1190 / week
Minimum Booking: 2 weeks
2019 Media Rate: $ 2,500 per 30s / week
Production Cost: $ 1,200 (without onscreen uploading) / Top up $500 for same onscreen creative Promotional buy with any onscreen! Extend outdoor presence beyond onscreen environment!
8 IMPACT I INDOOR ESCALATORS
Capture attention of shoppers from levels 1 through 5
Campaigns on Indoor Escalators reach out to 340,000 mall visitors per month, comprising premium shoppers as well as students and families heading to the cinema.
No of Unit(s): 4
Format: Stickers
Dimensions: TBA
Minimum Booking: 2 weeks
2019 Media Rate: $ 3,500 for 4 sets of escalators/week
Production Cost: Indoor Escalator: $ 13,000 (Single Side)/$ 19,500 (Double Side)
9 IMPACT I OUTDOOR ESCALATORS
Prominent site with long dwell time
Reach out to a captive audience of premium shoppers heading from the cinema to the mall on these outdoor escalators.
No of Unit(s): 2
Format: Stickers
Dimensions: TBA
Minimum Booking: 2 weeks
2019 Media Rate: $ 4,000 for 2 walls/week
Production Cost: $ 13,000 (2 Walls)
10 Media Offer 2019
SHAW HOUSE SITE MAP
11 Media Offer 2019
SHAW THEATRE
12 Media Offer 2019
SHAW THEATRE LIDO
MEDIA RATE
2019 Hall No. Capacity Weekly Media Rate (30 secs+ ) ($)
1 502 1,000 2 104 600 3 88 600 4 313 1,000 5 164 600 6 56 600 7 112 600 8 75 600 9 72 600 10 72 600 11 (IMAX) 423 1,000 Total: 1,981
Key landmark and strategic intersection at Orchard Road
Key connection to Orchard MRT station and Wheelock Place via underpasses
6-storey one-stop entertainment mall with F&B and retail outlets
13 + 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate Media Offer 2019
SHAW THEATRE SELETAR
MEDIA RATE
2019 Hall No. Capacity Weekly Media Rate (30 secs+ ) ($)
1 86 500
2 89 500
3 87 500 4 89 500
5 106 500
6 94 500 7 95 500 8 (3D) 108 500 Total: 754
First mall in North-Eastern part of Singapore with a cinema
Conveniently linked to Tampines Expressway (TPE) and Central Expressway (CTE)
Anchor tenants include Fairprice, Foodfare and BHG
14 + 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate Media Offer 2019
SHAW THEATRE NEX
MEDIA RATE
2019 Hall No. Capacity Weekly Media Rate (30 secs+ ) ($)
1 150 500
2 151 500 3 150 500 4 148 500
5 148 500
6 (3D) 148 500 7 (3D) 140 500 8 (3D) 150 500 Premier 1 (3D) 50 500 Premier 2 (3D) 50 500 Total: 1,285
Average of 3.69 million shoppers monthly
34% are PMEBs, 25% are students
57% household income >$5,000 15 + 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate Media Offer 2019
SHAW THEATRE JCUBE
MEDIA RATE
2019 Hall No. Capacity Weekly Media Rate (30 secs+ ) ($)
1 (3D) 100 500
2 (3D) 102 500
3 (3D) 177 500
4 189 500
5 137 500
6 149 500
7 (IMAX) 161 500 Total: 1,015
Strategically located in the midst of transportation hub At the intersection of Jurong East Central 1 and Jurong Gateway Road
6-storey one-stop retail, dining and entertainment destination in Jurong East
16 + 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate Media Offer 2019
SHAW THEATRE LOT ONE
MEDIA RATE
2019 Hall No. Capacity Weekly Media Rate (30 secs+ ) ($)
1 (3D) 346 150
2 346 150
3 (3D) 167 150
4 167 150
Total: 1,026
Situated at heart of Choa Chu Kang
Well connected by major arterial roads Next to Choa Chu Kang MRT/LRT stations and bus interchange
6-storey retail mall with large shopper catchment comprising residents, uniformed 17 personnel from military camps in the vicinity, as well as students from nearby schools + 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate Media Offer 2019
SHAW THEATRE BALESTIER
MEDIA RATE
2019 Hall No. Capacity Weekly Media Rate (30 secs+ ) ($)
1 402 150
2 (3D) 203 150
3 153 150
4 (3D) 149 150
5 164 150
6 203 150
Total: 1,274
Located along main thoroughfare of Balestier road with easy access to major expressways
One-stop family and entertainment centre with emphasis on lifestyle services
18 + 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate Media Offer 2019
SHAW THEATRE WATERWAY POINT
MEDIA RATE
2019 Hall No. Capacity Weekly Media Rate (30 secs+ ) ($)
1 126 500
2 120 500
3 126 500
4 126 500
5 106 500
6 131 500
7 126 500
8 126 500
9 120 500
10 126 500
11 (IMAX) 223 500
Total: 1,456 Singapore’s first integrated waterfront residential and retail development
Serving a catchment of 600,000 people living and working in the vicinity Over 150 fashion labels, with anchor tenants such as 24-hour Fairprice Finest. 19 + 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate Media Offer 2019
CATHAY CINEPLEXES
20 Media Offer 2019
CATHAY CINELEISURE ORCHARD
MEDIA RATE
2019 Hall No. Capacity Weekly Media Rate (30 secs+ ) ($)
Platinum Movie Suites 1 16 600
Platinum Movie Suites 2 20 600
3 96 600 4 116 600 5 147 600 6 184 600 7 212 600 8 195 600 9 340 1,000 10 280 1,000 11 331 1,000 12 68 600 Total: 2,005
Popular youth lifestyle mall with wide variety of entertainment, food, fashion and leisure options.
37% are students, 28.5% are PMEBs
21 + 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate Media Offer 2019
THE CATHAY CINEPLEX
MEDIA RATE
2019 Hall No. Capacity Weekly Media Rate (30 secs+ ) ($)
1 594 1,000
2 294 1,000
3 210 600
4 134 600
5 134 600
6 166 600
7 252 600
Platinum 28 600 Movie Suites
Total: 1,812
Close proximity to tertiary institutions Like SMU, SOTA & NAFA
Arts, Design & Cultural-related 22 Events/activities are major factors that drive key promotions + 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate Media Offer 2019
CATHAY CINEPLEX AMK HUB
MEDIA RATE
2019 Hall No. Capacity Weekly Media Rate (30 secs+ ) ($)
1 184 500
2 210 500
3 210 500
4 220 500
5 240 500
6 240 500
7 240 500
8 240 500
Total: 1,784
Vibrant suburban mall popular among families
One-stop entertainment mall with education and healthcare centres; fashion and beauty outlets and restaurants
23 + 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate Media Offer 2019
CATHAY CINEPLEX CAUSEWAY POINT
MEDIA RATE
2019 Hall No. Capacity Weekly Media Rate (30 secs+ ) ($)
1 244 150
2 180 150
3 180 150
4 188 150
5 168 150
6 188 150
7 159 150
Total: 1,307
Located in one of Singapore’s most populous estates next to the Woodlands regional bus interchange and the Woodlands MRT station
Over 250 stores with anchor tenants Metro, Courts, Cold Storage and Timezone Arcade
24 *Source: Singstat Population Trends 2014 + 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate Media Offer 2019
CATHAY CINEPLEX JEM
MEDIA RATE 2019 Weekly Media Hall No. Capacity Rate (30 secs+ ) ($)
Platinum Movie Suite 1 30 500
Platinum Movie Suite 2 30 500 3 218 500
4 218 500
5 164 500
6 164 500
7 112 500
8 164 500
9 218 500
10 278 500 Total: 1,596
Lifestyle hub in the West frequented by families and office workers
Located at prime area of Jurong Gateway with direct access to Jurong East MRT Station and Jurong East Bus Interchange
6 levels of shopping, food, entertainment & services with anchor tenants including 25 Robinsons, Marks & Spencer, Fairprice Xtra + 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate Media Offer 2019
CATHAY CINEPLEX WESTMALL
MEDIA RATE
2019 Hall No. Capacity Weekly Media Rate (30 secs+ ) ($)
1 178 150
2 192 150
3 174 150
4 152 150
5 136 150
6 174 150
Total: 1,006
Only Cathay outlet showing Anime content and new animation features
86% of patrons have household income of more than $4,000
Only suburban mall in Bukit Batok area serving a population of over 140,000 residents
26 *Source: Singstat Population Trends 2014 + 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate Media Offer 2019
CATHAY CINEPLEX PARKWAY PARADE
MEDIA RATE
2019 Hall No. Capacity Weekly Media Rate (30 secs+ ) ($)
1 154 500
2 212 500
3 212 500
4 106 500
5 60 500
6 60 500
7 60 500
Total: 864
7 storey shopping mall with over 250 retail stores including Best Denki, Cold Storage, Giant Hypermarket, Isetan, Marks & Spencer, Food Republic, Uniqlo
Located within the most affluent neighbourhood in the east of Singapore
27 + 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate Media Offer 2019
FILMGARDE CINEPLEX
28 Media Offer 2019
FILMGARDE CENTURY SQUARE
MEDIA KIT
2019 Hall No. Capacity Weekly Media Rate (30 secs+ ) ($)
1 162 150
169 2 150 169 3 150 161 4 150 158 5 150
6 164 150 Total: 983
1.3 million expected monthly footfall
New 3D immersive sound technology in six halls
Family-themed mall for young families living nearby, with an entire level dedicated to families and kids
Unique mall features to draw young and savvy shoppers, including an incubator space to showcase local designers and an e-library 29 Source: Today Online, August 2017 + 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate Media Offer 2019
FILMGARDE BUGIS+
MEDIA RATE 2019 Hall No. Capacity Weekly Media Rate (30 secs+ ) ($) 1 115 400 2 115 400 3 248 400 4 140 400 5 149 400 6 149 400 7 149 400 8 318 400 Total: 1,383
Popular hangout for young trend-setters
Easily accessible from the East-West MRT Line and Downtown Line
7-storey shopping mall with over 90 tenants offering wide range of entertainment, products and services. Key tenants include Uniqlo & Sephora 30 + 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate Media Offer 2019
FILMGARDE KALLANG LEISURE PARK
MEDIA RATE
2019 Hall No. Capacity Weekly Media Rate (30 secs+ ) ($)
1 158 150
2 122 150
3 140 150
4 122 150
5 158 150
6 122 150
Total: 822
Centrally located within the city’s upper class Tanjong Rhu & East Coast neighbourhoods
67% of patrons are PMEBs
Family-themed mall offering one-stop entertainment & leisure facilities such as Skate Ice World, Kallang Bowl, Virtualand, K-Box
31 *Source: Singstat Population Trends 2014 + 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate Media Offer 2019
WE CINEMA
32 Media Offer 2019
WE CINEMA 321 CLEMENTI
MEDIA RATE
2018 Hall No. Capacity Weekly Media Rate (30 secs+ ) ($)
1 24 100
2 60 100
3 82 100
4 60 100
5 82 100
6 60 100
7 94 100
8 60 100
9 122 100
10 84 100
Total: 728 Located at the heart of Clementi Town Centre Situated less than 200m from Clementi MRT Station
Serves a population catchment area of 91,260* residents living in the Clementi, Holland and Dover districts
7-storey one-stop entertainment mall with WE’s biggest cineplex, a rooftop playground and fitness centre *Source: Singstat Population Trends 2014 33 + 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate Media Offer 2019
TERMS AND CONDITIONS | BOOKING GUIDELINES
• JCDecaux reserves the right to amend media rates and any terms and conditions by giving reasonable notice.
• All networks/advertising sites are subject to availability at time of booking.
• All media rate are inclusive of 15% AC
• Minimum 1 week booking period for all poster buys and creative builds
• Minimum 4 weeks for all flagships
• 20% Festive Loading Fee applies during 25 Apr 2019 to 26 Jun 2019 7 Nov 2019 to 1 Jan 2020
• All visuals and executions are subject to approvals by the relevant authorities.
• 30% creative loading applies to the media rate for any 3D executions.
• All creative executions are subject to final approval by the relevant authorities.
• Production of all campaigns must be undertaken by JCDecaux.
• The Final Artwork should follow the technical specification given upon confirmation of the campaign.
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