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Streetside & Cinema

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Streetside & Cinema SINGAPORE STREETSIDE & CINEMA Media Opportunities 2021 Information in this document is confidential and strictly for the purposes of this presentation. R A T E C A R D STREETSIDE Information in this document is confidential and strictly for the purposes of this presentation. NETWORKS LINE BY LINE Broadcast Network Orchard, Business and Residential faces Lifestyle Network Residential Network Ca$h Network Supermarket Network City Network 3 Information in this document is confidential and strictly for the purposes of this presentation. ADVERTISING SITES Be seen and be heard from Tampines to Jurong! Reach out to the masses with our selection of broadcast and lifestyle networks*. Augment your campaigns with dynamic content on our digital screens for greater engagement with audiences. *Packages can be customised to target specific areas near key amenities JCDecaux reserves the right to change these rates at any time without prior notice. 4 Information in this document is confidential and strictly for the purposes of this presentation. DISCOUNTED NETWORK RATES FOR 2021 – MORE THAN 80% SAVINGS Residential Network Supermarket Network Ca$h Network 120 150 130 Residential Posters Residential Posters Residential & CBD/ Orchard Posters $6,000 /week $7,500 /week $6,500 /week Lifestyle Network Broadcast Network City Network Orc: 6 Digital Orc: 6 Digital Orc: 12 Digital Biz: 6 Digital Biz: 6 Digital Biz: 8 Digital Residential: 94 Static Residential: 120 Static 106 faces 132 faces 20 faces $4,000 /week $7,100 /week $8,400 /week 5 Information in this document is confidential and strictly for the purposes of this presentation. BROADCAST NETWORK - RATES Widespread coverage on digital and static screens in the Orchard and business districts, coupled with a dense network of over 100 panels throughout new towns and mature estates. Total Advertising Faces: 132 Orchard: 6 Digital Business: 6 Digital 6-Sheet Faces: 120 Media Rate: $8,400 /week Production cost: Digital: $1,200 per upload Static: $40/pc for under 100 pcs $33/pc for 100 pcs and above *vs Lifestyle Network JCDecaux reserves the right to change these rates at any time without prior notice. 6 Information in this document is confidential and strictly for the purposes of this presentation. BROADCAST NETWORK - SPECIFICATIONS Deadlines: Copy Vetting: 3 weeks Final Artwork Submission: 2 weeks Digital (Portrait) 86” Ultra HD Free Standing Screen Minimum Share of Time: 10 sec 6 Sheet Poster (Portrait) MS : (W)1220 x (H)1770mm DS : (W)1160 x (H)1710mm JCDecaux reserves the right to change these rates at any time without prior notice. 7 Information in this document is confidential and strictly for the purposes of this presentation. BROADCAST NETWORK - KPIS 132 Faces SINGAPORE P18+ 3.59 m 74% Unique Audience Reach TOTAL (SG P18+ & Roamers) 3.79 m 6.7 25.4 m Unique Frequency OTS Audience *KPIs are estimated weekly average from H2 2018 to H1 2019 8 Information in this document is confidential and strictly for the purposes of this presentation. LIFESTYLE NETWORK Explore drive-to-store opportunities with digital and static faces located close to lifestyle amenities islandwide such as cinemas, eateries and retail outlets. Total Advertising Faces: 106 Orchard: 6 Digital Business: 6 Digital 6-Sheet Faces: 94 Media Rate: $7,100 /week Production cost: Digital: $1,200 per upload Static: $40/pc for under 100 pcs $33/pc for 100 pcs and above JCDecaux reserves the right to change these rates at any time without prior notice. 9 Information in this document is confidential and strictly for the purposes of this presentation. LIFESTYLE NETWORK Deadlines: Copy Vetting: 3 weeks Final Artwork Submission: 2 weeks Digital (Portrait) 86” Ultra HD Free Standing Screen Minimum Share of Time: 10 sec 6 Sheet Poster (Portrait) MS : (W)1220 x (H)1770mm DS : (W)1160 x (H)1710mm JCDecaux reserves the right to change these rates at any time without prior notice. 10 Information in this document is confidential and strictly for the purposes of this presentation. LIFESTYLE NETWORK - KPIS 106 Faces SINGAPORE P18+ 3.50 m 73% Unique Audience Reach TOTAL (SG P18+ & Roamers) 3.71 m 6.9 25.5 m Unique Frequency OTS Audience *KPIs are estimated weekly average from H2 2018 to H1 2019 11 Information in this document is confidential and strictly for the purposes of this presentation. RESIDENTIAL NETWORK Laser-focused reach for your campaigns in target areas surrounding key amenities in town centres, such as cinemas and supermarkets. Total Advertising Faces: 120 6-Sheet Faces: 120 Media Rate: $6,000 /week Production cost: Static: $40/pc for under 100 pcs $33/pc for 100 pcs and above JCDecaux reserves the right to change these rates at any time without prior notice. 12 Information in this document is confidential and strictly for the purposes of this presentation. RESIDENTIAL NETWORK Deadlines: Copy Vetting: 3 weeks Final Artwork Submission: 2 weeks 6 Sheet Poster (Portrait) MS : (W)1220 x (H)1770mm DS : (W)1160 x (H)1710mm JCDecaux reserves the right to change these rates at any time without prior notice. 13 Information in this document is confidential and strictly for the purposes of this presentation. RESIDENTIAL NETWORK - KPIS 120 Faces SINGAPORE P18+ 3.51 m 73% Unique Audience Reach TOTAL (SG P18+ & Roamers) 3.68 m 5.9 21.7 m Unique Frequency OTS Audience *KPIs are estimated weekly average from H2 2018 to H1 2019 14 Information in this document is confidential and strictly for the purposes of this presentation. CA$H NETWORK Garner high brand awareness with placement in areas near financial services including banks. Gain prominence among finance industry professionals with digital and static screens in the core business district. Total Advertising Faces: 130 6-Sheet Faces: 130 Media Rate: $6,500 /week Production cost: Static: $40/pc for under 100 pcs $33/pc for 100 pcs and above JCDecaux reserves the right to change these rates at any time without prior notice. 15 Information in this document is confidential and strictly for the purposes of this presentation. CA$H NETWORK Deadlines: Copy Vetting: 3 weeks Final Artwork Submission: 2 weeks 6 Sheet Poster (Portrait) MS : (W)1220 x (H)1770mm DS : (W)1160 x (H)1710mm JCDecaux reserves the right to change these rates at any time without prior notice. 16 Information in this document is confidential and strictly for the purposes of this presentation. CAŞH NETWORK - KPIS 130 Faces SINGAPORE P18+ 3.70 m 77% Unique Audience Reach TOTAL (SG P18+ & Roamers) 3.92 m 7.4 28.9 m Unique Frequency OTS Audience *KPIs are estimated weekly average from H2 2018 to H1 2019 17 Information in this document is confidential and strictly for the purposes of this presentation. CITY NETWORK Engage shoppers on their journey along Orchard Road with high-traffic sites surrounding ION Orchard, complementing brand messages in the mall for complete coverage. Total Advertising Faces: 20 Orchard: 12 Digital Business: 8 Digital Media Rate: $4,000 /week Production cost: Digital: $1,200 per upload Static: $40/pc for under 100 pcs $33/pc for 100 pcs and above JCDecaux reserves the right to change these rates at any time without prior notice. 18 Information in this document is confidential and strictly for the purposes of this presentation. CITY NETWORK Deadlines: Copy Vetting: 3 weeks Final Artwork Submission: 2 weeks Digital (Portrait) 86” Ultra HD Free Standing Screen Minimum Share of Time: 10 sec 6 Sheet Poster (Portrait) MS : (W)1220 x (H)1770mm DS : (W)1160 x (H)1710mm JCDecaux reserves the right to change these rates at any time without prior notice. 19 Information in this document is confidential and strictly for the purposes of this presentation. CITY NETWORK - KPIS 20 Faces SINGAPORE P18+ 1.56 m 32% Unique Audience Reach TOTAL (SG P18+ & Roamers) 1.68 m 5.9 9.95 m Unique Frequency OTS Audience *KPIs are estimated weekly average from H2 2018 to H1 2019 20 Information in this document is confidential and strictly for the purposes of this presentation. SUPERMARKET NETWORK Impact decisions of consumers shopping for groceries and household items close to the point of purchase. Total Advertising Faces: 150 6-Sheet Faces: 150 Media Rate: $7,500 /week Production cost: Static: $40/pc for under 100 pcs $33/pc for 100 pcs and above JCDecaux reserves the right to change these rates at any time without prior notice. 21 Information in this document is confidential and strictly for the purposes of this presentation. SUPERMARKET NETWORK Deadlines: Copy Vetting: 3 weeks Final Artwork Submission: 2 weeks 6 Sheet Poster (Portrait) MS : (W)1220 x (H)1770mm DS : (W)1160 x (H)1710mm JCDecaux reserves the right to change these rates at any time without prior notice. 22 Information in this document is confidential and strictly for the purposes of this presentation. SUPERMARKET NETWORK - KPIS 150 Faces SINGAPORE P18+ 3.10 m 64% Unique Audience Reach TOTAL (SG P18+ & Roamers) 3.24 m 8.1 26.3 m Unique Frequency OTS Audience *KPIs are estimated weekly average from H2 2018 to H1 2019 23 Information in this document is confidential and strictly for the purposes of this presentation. FLAGSHIP Let your creativity go through the roof and grab the attention of motorists and commuters! Stand out from the crowd with eye-catching visuals that bring your brand to life. JCDecaux reserves the right to change these rates at any time without prior notice. 24 Information in this document is confidential and strictly for the purposes of this presentation. 2D FLAGSHIP No. of units: 1 Media Rate (Residential): $800 /week (Business): $2,800 /week Flagship Build Cost: To be advised Flagship Rooftop (Landscape) Deadlines: Copy Vetting: 6 weeks Final Artwork Submission: 4 weeks 2D Elements 2D Elements Maximum Height: 1.2m JCDecaux reserves the right to change these rates at any time without prior notice.
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