SINGAPORE STREETSIDE & CINEMA Media Opportunities 2021
Information in this document is confidential and strictly for the purposes of this presentation. R A T E C A R D
STREETSIDE
Information in this document is confidential and strictly for the purposes of this presentation. NETWORKS LINE BY LINE
Broadcast Network Orchard, Business and Residential faces
Lifestyle Network
Residential Network
Ca$h Network
Supermarket Network
City Network
3 Information in this document is confidential and strictly for the purposes of this presentation. ADVERTISING SITES
Be seen and be heard from Tampines to Jurong!
Reach out to the masses with our selection of broadcast and lifestyle networks*.
Augment your campaigns with dynamic content on our digital screens for greater engagement with audiences. *Packages can be customised to target specific areas near key amenities
JCDecaux reserves the right to change these rates at any time without prior notice. 4 Information in this document is confidential and strictly for the purposes of this presentation. DISCOUNTED NETWORK RATES FOR 2021 – MORE THAN 80% SAVINGS
Residential Network Supermarket Network Ca$h Network 120 150 130 Residential Posters Residential Posters Residential & CBD/ Orchard Posters $6,000 /week $7,500 /week $6,500 /week
Lifestyle Network Broadcast Network City Network Orc: 6 Digital Orc: 6 Digital Orc: 12 Digital Biz: 6 Digital Biz: 6 Digital Biz: 8 Digital Residential: 94 Static Residential: 120 Static 106 faces 132 faces 20 faces $4,000 /week $7,100 /week $8,400 /week
5 Information in this document is confidential and strictly for the purposes of this presentation. BROADCAST NETWORK - RATES
Widespread coverage on digital and static screens in the Orchard and business districts, coupled with a dense network of over 100 panels throughout new towns and mature estates.
Total Advertising Faces: 132
Orchard: 6 Digital Business: 6 Digital
6-Sheet Faces: 120
Media Rate: $8,400 /week
Production cost:
Digital: $1,200 per upload Static: $40/pc for under 100 pcs $33/pc for 100 pcs and above
*vs Lifestyle Network
JCDecaux reserves the right to change these rates at any time without prior notice. 6 Information in this document is confidential and strictly for the purposes of this presentation. BROADCAST NETWORK - SPECIFICATIONS
Deadlines: Copy Vetting: 3 weeks Final Artwork Submission: 2 weeks
Digital (Portrait) 86” Ultra HD Free Standing Screen Minimum Share of Time: 10 sec
6 Sheet Poster (Portrait) MS : (W)1220 x (H)1770mm DS : (W)1160 x (H)1710mm
JCDecaux reserves the right to change these rates at any time without prior notice. 7 Information in this document is confidential and strictly for the purposes of this presentation. BROADCAST NETWORK - KPIS
132 Faces
SINGAPORE P18+ 3.59 m 74% Unique Audience Reach
TOTAL (SG P18+ & Roamers)
3.79 m 6.7 25.4 m Unique Frequency OTS Audience *KPIs are estimated weekly average from H2 2018 to H1 2019
8 Information in this document is confidential and strictly for the purposes of this presentation. LIFESTYLE NETWORK
Explore drive-to-store opportunities with digital and static faces located close to lifestyle amenities islandwide such as cinemas, eateries and retail outlets.
Total Advertising Faces: 106
Orchard: 6 Digital Business: 6 Digital
6-Sheet Faces: 94
Media Rate: $7,100 /week
Production cost:
Digital: $1,200 per upload Static: $40/pc for under 100 pcs $33/pc for 100 pcs and above
JCDecaux reserves the right to change these rates at any time without prior notice. 9 Information in this document is confidential and strictly for the purposes of this presentation. LIFESTYLE NETWORK
Deadlines: Copy Vetting: 3 weeks Final Artwork Submission: 2 weeks
Digital (Portrait) 86” Ultra HD Free Standing Screen Minimum Share of Time: 10 sec
6 Sheet Poster (Portrait) MS : (W)1220 x (H)1770mm DS : (W)1160 x (H)1710mm
JCDecaux reserves the right to change these rates at any time without prior notice. 10 Information in this document is confidential and strictly for the purposes of this presentation. LIFESTYLE NETWORK - KPIS
106 Faces
SINGAPORE P18+ 3.50 m 73% Unique Audience Reach
TOTAL (SG P18+ & Roamers)
3.71 m 6.9 25.5 m Unique Frequency OTS Audience *KPIs are estimated weekly average from H2 2018 to H1 2019
11 Information in this document is confidential and strictly for the purposes of this presentation. RESIDENTIAL NETWORK
Laser-focused reach for your campaigns in target areas surrounding key amenities in town centres, such as cinemas and supermarkets.
Total Advertising Faces: 120
6-Sheet Faces: 120
Media Rate: $6,000 /week
Production cost: Static: $40/pc for under 100 pcs $33/pc for 100 pcs and above
JCDecaux reserves the right to change these rates at any time without prior notice. 12 Information in this document is confidential and strictly for the purposes of this presentation. RESIDENTIAL NETWORK
Deadlines: Copy Vetting: 3 weeks Final Artwork Submission: 2 weeks
6 Sheet Poster (Portrait) MS : (W)1220 x (H)1770mm DS : (W)1160 x (H)1710mm
JCDecaux reserves the right to change these rates at any time without prior notice. 13 Information in this document is confidential and strictly for the purposes of this presentation. RESIDENTIAL NETWORK - KPIS
120 Faces
SINGAPORE P18+ 3.51 m 73% Unique Audience Reach
TOTAL (SG P18+ & Roamers)
3.68 m 5.9 21.7 m Unique Frequency OTS Audience *KPIs are estimated weekly average from H2 2018 to H1 2019
14 Information in this document is confidential and strictly for the purposes of this presentation. CA$H NETWORK
Garner high brand awareness with placement in areas near financial services including banks. Gain prominence among finance industry professionals with digital and static screens in the core business district.
Total Advertising Faces: 130
6-Sheet Faces: 130
Media Rate: $6,500 /week
Production cost: Static: $40/pc for under 100 pcs $33/pc for 100 pcs and above
JCDecaux reserves the right to change these rates at any time without prior notice. 15 Information in this document is confidential and strictly for the purposes of this presentation. CA$H NETWORK
Deadlines: Copy Vetting: 3 weeks Final Artwork Submission: 2 weeks
6 Sheet Poster (Portrait) MS : (W)1220 x (H)1770mm DS : (W)1160 x (H)1710mm
JCDecaux reserves the right to change these rates at any time without prior notice. 16 Information in this document is confidential and strictly for the purposes of this presentation. CAŞH NETWORK - KPIS
130 Faces
SINGAPORE P18+ 3.70 m 77% Unique Audience Reach
TOTAL (SG P18+ & Roamers)
3.92 m 7.4 28.9 m Unique Frequency OTS Audience *KPIs are estimated weekly average from H2 2018 to H1 2019
17 Information in this document is confidential and strictly for the purposes of this presentation. CITY NETWORK
Engage shoppers on their journey along Orchard Road with high-traffic sites surrounding ION Orchard, complementing brand messages in the mall for complete coverage.
Total Advertising Faces: 20
Orchard: 12 Digital Business: 8 Digital
Media Rate: $4,000 /week
Production cost: Digital: $1,200 per upload Static: $40/pc for under 100 pcs $33/pc for 100 pcs and above
JCDecaux reserves the right to change these rates at any time without prior notice. 18 Information in this document is confidential and strictly for the purposes of this presentation. CITY NETWORK
Deadlines: Copy Vetting: 3 weeks Final Artwork Submission: 2 weeks
Digital (Portrait) 86” Ultra HD Free Standing Screen Minimum Share of Time: 10 sec
6 Sheet Poster (Portrait) MS : (W)1220 x (H)1770mm DS : (W)1160 x (H)1710mm
JCDecaux reserves the right to change these rates at any time without prior notice. 19 Information in this document is confidential and strictly for the purposes of this presentation. CITY NETWORK - KPIS
20 Faces
SINGAPORE P18+ 1.56 m 32% Unique Audience Reach
TOTAL (SG P18+ & Roamers)
1.68 m 5.9 9.95 m Unique Frequency OTS Audience *KPIs are estimated weekly average from H2 2018 to H1 2019
20 Information in this document is confidential and strictly for the purposes of this presentation. SUPERMARKET NETWORK
Impact decisions of consumers shopping for groceries and household items close to the point of purchase.
Total Advertising Faces: 150
6-Sheet Faces: 150
Media Rate: $7,500 /week
Production cost: Static: $40/pc for under 100 pcs $33/pc for 100 pcs and above
JCDecaux reserves the right to change these rates at any time without prior notice. 21 Information in this document is confidential and strictly for the purposes of this presentation. SUPERMARKET NETWORK
Deadlines: Copy Vetting: 3 weeks Final Artwork Submission: 2 weeks
6 Sheet Poster (Portrait) MS : (W)1220 x (H)1770mm DS : (W)1160 x (H)1710mm
JCDecaux reserves the right to change these rates at any time without prior notice. 22 Information in this document is confidential and strictly for the purposes of this presentation. SUPERMARKET NETWORK - KPIS
150 Faces
SINGAPORE P18+ 3.10 m 64% Unique Audience Reach
TOTAL (SG P18+ & Roamers)
3.24 m 8.1 26.3 m Unique Frequency OTS Audience *KPIs are estimated weekly average from H2 2018 to H1 2019
23 Information in this document is confidential and strictly for the purposes of this presentation. FLAGSHIP
Let your creativity go through the roof and grab the attention of motorists and commuters! Stand out from the crowd with eye-catching visuals that bring your brand to life.
JCDecaux reserves the right to change these rates at any time without prior notice. 24 Information in this document is confidential and strictly for the purposes of this presentation. 2D FLAGSHIP
No. of units: 1 Media Rate (Residential): $800 /week (Business): $2,800 /week Flagship Build Cost: To be advised
Flagship Rooftop (Landscape)
Deadlines: Copy Vetting: 6 weeks Final Artwork Submission: 4 weeks
2D Elements 2D Elements Maximum Height: 1.2m
JCDecaux reserves the right to change these rates at any time without prior notice. 25 Information in this document is confidential and strictly for the purposes of this presentation. 3D FLAGSHIP
No. of units: 1 Media Rate (Orchard): $4,000/week Flagship Build Cost: To be advised
Flagship Rooftop (Landscape)
Deadlines (Orchard): Copy Vetting: 12 weeks Final Artwork Submission: 10 weeks
3D Elements and Fascia Panel 3D Elements Maximum Height: 1.2m
Fascia Panel Maximum Height: 0.6cm
JCDecaux reserves the right to change these rates at any time without prior notice. 26 Information in this document is confidential and strictly for the purposes of this presentation. SHELTER LIGHTS
Cost-efficient medium with long dwell time. Shelter lights are highly visible among commuters at bus shelters, and invites them to find out more about brand messages.
JCDecaux reserves the right to change these rates at any time without prior notice. 27 Information in this document is confidential and strictly for the purposes of this presentation. SHELTER LIGHTS
Total Advertising Faces: 150
Media Rate: $3,750/week
Production cost: $25/pc
Deadlines: Copy Vetting: 3 weeks Final Artwork Submission: 2 weeks
Shelter Lights Poster (Portrait)
MS: 930mm x 930mm DS: 900mm x 900mm
JCDecaux reserves the right to change these rates at any time without prior notice. 28 Information in this document is confidential and strictly for the purposes of this presentation. DISCOUNTED RATES FOR 2021 – MORE THAN 80% SAVINGS
Orchard Business Residential
Media Rate (Digital): $2,000/week Media Rate (Digital): $1,000/week Media Rate (Static): $500/week Media Rate (Static): $1,350/week Media Rate (Static): $1,000/week ALL DIGITAL @ $200 / week ALL STATIC @ $50 / week 29 Information in this document is confidential and strictly for the purposes of this presentation. R A T E C A R D
CINEMA
Information in this document is confidential and strictly for the purposes of this presentation. CINEMA NETWORK RATES
List of cineplexes
Cineleisure Orchard Bugis+ The Cathay 321 Clementi Islandwide Network Ang Mo Kio Hub Lido 19 CINEPLEXES, all movie screenings Causeway Point Jcube Downtown East Balestier 18,000 West Mall Lot One Cinema Spots JEM Nex + Parkway Parade Seletar Mall SHAW Outdoor LED Screen & Century Square Waterway Point SHAW Zilla LED Screen Kallang Jewel Original Package Price: $68,800* for 4 weeks Now with 50% discount! $34,400* for 4 weeks $1.91 per 30 sec spot
*package price excludes production cost @ $3,800
31 Information in this document is confidential and strictly for the purposes of this presentation. MOVIE PACKAGE
Movie Buy 19 CINEPLEXES, selected movie screenings Number Package Est No. Cost per The King’s Man Promising Young Woman Disney’s Raya & The Last Dragon of Movie Price* of spots spot 11 Feb 2021 04 Mar 2021 11 Mar 2021 titles (30s) 1 Movie $12,000.00 3,000 $4.00 2 Movies $19,200.00 6,000 $3.20 3 Movies $27,000.00 9,000 $3.00 4 Movies $33,600.00 12,000 $2.80 + SHAW Outdoor LED Screen & SHAW Zilla LED Screen
No Time To Die Peter Rabbit 2: The Runaway Marry Me 01 Apr 2021 08 Apr 2021 13 May 2021 *package price excludes production cost32 @ $3,800
32 Information in this document is confidential and strictly for the purposes of this presentation. DIGITAL PAPER (STATIC)
Outdoor LED Screen Outdoor Kingsize Lightbox
Zilla LED Screen Supervideo Wall
LED Screens
Indoor Escalator
Outdoor Escalator
Information in this document is confidential and strictly for the purposes of this presentation. S H A W H O U S E
Source: Centennial Information in this document is confidential and strictly for the purpose of this presentation
34 Information in this document is confidential and strictly for the purposes of this presentation. OUTDOOR LED SCREEN
Interactive visuals to captivate passers-by
The Outdoor LED Screen engages and entertains pedestrians heading to Shaw House, and captures the attention of motorists. Placed along a main pedestrian walking route at Orchard Road with a monthly footfall of 1,110,000.
No of Unit(s): 1
Format: Left: Digital Poster Right: Digital advertisement
No of Spots: 690/week
Dimensions: Left: 640 x 576 pixels Right : 1920 x 1080 pixels 11m (W) x 6m (H)
Operating time: Sun to Thu: 7.30am-12.30am Fri to Sat: 7.30am-1.30am
Minimum Booking: 2 weeks
Media Rate: $ 1,500 per 10s/week
Production Cost: $ 1,200 (without onscreen uploading)
JCDecaux reserves the right to change these rates at any time without prior notice. 35 Information in this document is confidential and strictly for the purposes of this presentation. OUTDOOR KINGSIZE LIGHTBOX
Extend reach to drivers and pedestrians at all times of day
The Outdoor Kingsize Lightbox gains the attention of 1,080,000 vehicular traffic (along Orchard Road) and pedestrians crossing the road each month
No of Unit(s): 1
Format: Poster
Dimension: DS: 5.23m (H) x 4.33m (W)
Minimum Booking: 4 weeks
Media Rate: $ 5,000/week
Production Cost: $ 7,600
License Fees: $ 15/week
Electricity Fees: $ 40/week
JCDecaux reserves the right to change these rates at any time without prior notice. 36 Information in this document is confidential and strictly for the purposes of this presentation. SUPERVIDEO WALL
High brand exposure with eye-catching visuals
Achieve high brand exposure at this eye-catching Supervideo Wall, targeting high influx of movie goers with long dwell time.
No of Unit(s): 1
No of Spots: 1190/week
Minimum Booking: 2 weeks
Media Rate: $ 2,500 per 30s/week
Production Cost: $ 1,200 (without onscreen uploading)/Top up $500 for same onscreen creative
Promotional buy with any onscreen! Extend outdoor presence beyond onscreen environment!
JCDecaux reserves the right to change these rates at any time without prior notice. 37 Information in this document is confidential and strictly for the purposes of this presentation. LED SCREENS
Head-on site unmissable by movie goers
Have your advertisement on this prominent head-on site, reach out to 100% of premium shoppers and movie goers.
No of Unit(s): 2
No of Spots: 1190 / week
Minimum Booking: 2 weeks
Format: Digital
Dimensions: 1920x1080 pixels per screen 1.02m (W) x 0.6m (H) per screen
No of Spots: 1190 / week
Minimum Booking: 2 weeks
Media Rate: $ 2,500 per 30s / week
Production Cost: $ 1,200 (without onscreen uploading) / Top up $500 for same onscreen creative Promotional buy with any onscreen! Extend outdoor presence beyond onscreen environment!
JCDecaux reserves the right to change these rates at any time without prior notice. 38 Information in this document is confidential and strictly for the purposes of this presentation. INDOOR ESCALATORS
Capture attention of shoppers from levels 1 through 5
Campaigns on Indoor Escalators reach out to 340,000 mall visitors per month, comprising premium shoppers as well as students and families heading to the cinema.
No of Unit(s): 4
Format: Stickers
Dimensions: TBA
Minimum Booking: 2 weeks
Media Rate: $ 3,500 for 4 sets of escalators/week
Production Cost: Indoor Escalator: $ 13,000 (Single Side)/$ 19,500 (Double Side)
JCDecaux reserves the right to change these rates at any time without prior notice. 39 Information in this document is confidential and strictly for the purposes of this presentation. OUTDOOR ESCALATORS
Prominent site with long dwell time
Reach out to a captive audience of premium shoppers heading from the cinema to the mall on these outdoor escalators.
No of Unit(s): 2
Format: Stickers
Dimensions: TBA
Minimum Booking: 2 weeks
Media Rate: $ 4,000 for 2 walls/week
Production Cost: $ 13,000 (2 Walls)
JCDecaux reserves the right to change these rates at any time without prior notice. 40 Information in this document is confidential and strictly for the purposes of this presentation. SHAW HOUSE SITE MAP
41 41 Information in this document is confidential and strictly for the purposes of this presentation. ZILLA LED SCREEN
Command attention with a stunning visual display prior to audiences entering cinema halls
Broadcast brand messages to cinema goers when they first enter Shaw Theatres Jewel. High-definition visuals near the box office maximise engagement touchpoints with audiences.
No of Unit(s): 1
Format: Digital
No of Spots: 840/week
Dimensions: 3456 x 1296 pixels
Operating time: 8am - 4am
Minimum Booking: 2 weeks
Media Rate: $ 1,000 per 10s/week
Production Cost: $ 1,200 (without onscreen uploading)
JCDecaux reserves the right to change these rates at any time without prior notice. 42 Information in this document is confidential and strictly for the purposes of this presentation. JEWEL SITE MAP
Information in this document is confidential and strictly for the purposes of this presentation. SHAW THEATRES
44 Information in this document is confidential and strictly for the purposes of this presentation. SHAW THEATRE LIDO
MEDIA RATE
Weekly Media Rate Hall No. Capacity (30 secs+ ) ($) 1 502 1,000 2 104 600 3 88 600 4 313 1,000 5 164 600 6 56 600 7 112 600 8 75 600 9 72 600 10 72 600 11 (IMAX) 423 1,000 Total: 1,981
Key landmark and strategic intersection at Orchard Road
Key connection to Orchard MRT station and Wheelock Place via underpasses
6-storey one-stop entertainment mall with F&B and retail outlets
+ 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate
45 Information in this document is confidential and strictly for the purposes of this presentation. SHAW THEATRE SELETAR
MEDIA RATE
Weekly Media Rate Hall No. Capacity (30 secs+ ) ($)
1 86 500
2 89 500 3 87 500 4 89 500 5 106 500 6 94 500 7 95 500 8 (3D) 108 500 Total: 754
First mall in North-Eastern part of Singapore with a cinema
Conveniently linked to Tampines Expressway (TPE) and Central Expressway (CTE)
Anchor tenants include Fairprice, Foodfare and BHG
+ 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate
46 Information in this document is confidential and strictly for the purposes of this presentation. SHAW THEATRE NEX
MEDIA RATE
Weekly Media Rate Hall No. Capacity (30 secs+ ) ($)
1 150 500
2 151 500 3 150 500 4 148 500
5 148 500
6 (3D) 148 500 7 (3D) 140 500 8 (3D) 150 500 Premier 1 (3D) 50 500 Premier 2 (3D) 50 500 Total: 1,285
Average of 3.69 million shoppers monthly
34% are PMEBs, 25% are students
57% household income >$5,000
+ 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate
47 Information in this document is confidential and strictly for the purposes of this presentation. SHAW THEATRE JCUBE
MEDIA RATE
Weekly Media Rate Hall No. Capacity (30 secs+ ) ($)
1 (3D) 100 500
2 (3D) 102 500
3 (3D) 177 500
4 189 500
5 137 500
6 149 500
7 (IMAX) 161 500
Total: 1,015
Strategically located in the midst of transportation hub At the intersection of Jurong East Central 1 and Jurong Gateway Road
6-storey one-stop retail, dining and entertainment destination in Jurong East
+ 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate
48 Information in this document is confidential and strictly for the purposes of this presentation. SHAW THEATRE WATERWAY POINT
MEDIA RATE
Weekly Media Rate Hall No. Capacity (30 secs+ ) ($)
1 126 500
2 120 500
3 126 500
4 126 500
5 106 500
6 131 500
7 126 500
8 126 500
9 120 500
10 126 500
11 (IMAX) 223 500
Total: 1,456
Singapore’s first integrated waterfront residential and retail development
Serving a catchment of 600,000 people living and working in the vicinity Over 150 fashion labels, with anchor tenants such as 24-hour Fairprice Finest.
+ 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate
49 Information in this document is confidential and strictly for the purposes of this presentation. SHAW THEATRE JEWEL
MEDIA RATE
Weekly Media Rate Hall No. Capacity (30 secs+ ) ($)
1 57 500
2 58 500
3 58 500
4 58 500
5 128 500
6 104 500
7 100 500
Dreamers 49 500
Lumiere One 26 500
Lumiere One 26 500
IMAX 2D 164 500
Total: 828
JEWEL combines the unique location of the airport with range of retail offerings in malls downtown
World-class, lifestyle destination drawing local and visiting families, residents and PMEBs working nearby
+ 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate
50 Information in this document is confidential and strictly for the purposes of this presentation. SHAW THEATRE PAYA LEBAR QUARTER
MEDIA RATE
Weekly Media Rate Hall No. Capacity (30 secs+ ) ($)
1 183 500 2 56 500 3 56 500 4 59 500 5 95 500 6 95 500 7 73 500 8 73 500 9 73 500 Lumiere 1 28 500 Lumiere 2 28 500 12 (IMAX) 167 500 Total: 986
Situated within Singapore’s next business and lifestyle hub away from the CBD
Integrated development housing office towers, residences and over 200 retail stores
+ 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate Located walking distance from Paya Lebar MRT station
51 Information in this document is confidential and strictly for the purposes of this presentation. CATHAY CINEPLEXES
52 Information in this document is confidential and strictly for the purposes of this presentation. CATHAY CINELEISURE ORCHARD
MEDIA RATE
Weekly Media Rate Hall No. Capacity (30 secs+ ) ($)
Platinum Movie 16 600 Suites 1 Platinum Movie 20 600 Suites 2 3 96 600 4 116 600 5 147 600 6 184 600 7 212 600 8 195 600 9 340 1,000 10 280 1,000 11 331 1,000 12 68 600 Total: 2,005
Popular youth lifestyle mall with wide variety of entertainment, food, fashion and leisure options.
37% are students, 28.5% are PMEBs
+ 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate
53 Information in this document is confidential and strictly for the purposes of this presentation. THE CATHAY CINEPLEX
MEDIA RATE
Weekly Media Rate Hall No. Capacity (30 secs+ ) ($)
1 594 1,000 2 294 1,000 3 210 600 4 134 600 5 134 600 6 166 600 7 252 600 Platinum Movie 28 600 Suites
Total: 1,812
Close proximity to tertiary institutions Like SMU, SOTA & NAFA
Arts, Design & Cultural-related Events/activities are major factors that drive key promotions
+ 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate
54 Information in this document is confidential and strictly for the purposes of this presentation. CATHAY CINEPLEX AMK HUB
MEDIA RATE
Weekly Media Rate Hall No. Capacity (30 secs+ ) ($)
1 184 500 2 210 500 3 210 500 4 220 500 5 240 500 6 240 500 7 240 500 8 240 500
Total: 1,784
Vibrant suburban mall popular among families
One-stop entertainment mall with education and healthcare centres; fashion and beauty outlets and restaurants
+ 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate
55 Information in this document is confidential and strictly for the purposes of this presentation. CATHAY CINEPLEX DOWNTOWN EAST
MEDIA RATE
Weekly Media Rate Hall No. Capacity (30 secs+ ) ($)
1 136 150 2 108 150 3 164 150 4 226 150 5 172 150 6 164 150
Total: 970
Popular family and youth neighbourhood
21% are PMEBs and 21% are students Amongst total patrons at Downtown East
*Source: Singstat Population Trends 2014
+ 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate
56 Information in this document is confidential and strictly for the purposes of this presentation. CATHAY CINEPLEX CAUSEWAY POINT
MEDIA RATE
Weekly Media Rate Hall No. Capacity (30 secs+ ) ($)
1 244 150 2 180 150 3 180 150 4 188 150 5 168 150 6 188 150 7 159 150
Total: 1,307
Located in one of Singapore’s most populous estates next to the Woodlands regional bus interchange and the Woodlands MRT station
Over 250 stores with anchor tenants Metro, Courts, Cold Storage and Timezone Arcade
*Source: Singstat Population Trends 2014
+ 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate
57 Information in this document is confidential and strictly for the purposes of this presentation. CATHAY CINEPLEX JEM
MEDIA RATE
Weekly Media Rate Hall No. Capacity (30 secs+ ) ($) Platinum Movie 30 500 Suite 1 Platinum Movie 30 500 Suite 2 3 218 500 4 218 500 5 164 500 6 164 500 7 112 500 8 164 500 9 218 500 10 282 500 Total: 1,600
Lifestyle hub in the West frequented by families and office workers
Located at prime area of Jurong Gateway with direct access to Jurong East MRT Station and Jurong East Bus Interchange
6 levels of shopping, food, entertainment & services with anchor tenants including Robinsons, Marks & Spencer, Fairprice Xtra + 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate
58 Information in this document is confidential and strictly for the purposes of this presentation. CATHAY CINEPLEX WESTMALL
MEDIA RATE
Weekly Media Rate Hall No. Capacity (30 secs+ ) ($)
1 188 150 2 192 150 3 174 150 4 163 150 5 136 150 6 174 150
Total: 1,027
Only Cathay outlet showing Anime content and new animation features
86% of patrons have household income of more than $4,000
Only suburban mall in Bukit Batok area serving a population of over 140,000 residents
*Source: Singstat Population Trends 2014
+ 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate
59 Information in this document is confidential and strictly for the purposes of this presentation. CATHAY CINEPLEX PARKWAY PARADE
MEDIA RATE
Weekly Media Rate Hall No. Capacity (30 secs+ ) ($)
1 154 500 2 212 500 3 212 500 4 106 500 5 60 500 6 60 500 7 60 500
Total: 864
7 storey shopping mall with over 250 retail stores including Best Denki, Cold Storage, Giant Hypermarket, Isetan, Marks & Spencer, Food Republic, Uniqlo
Located within the most affluent neighbourhood in the east of Singapore
+ 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate
60 Information in this document is confidential and strictly for the purposes of this presentation. FILMGARDE CINEPLEX
61 Information in this document is confidential and strictly for the purposes of this presentation. FILMGARDE CENTURY SQUARE
MEDIA RATE
Weekly Media Rate Hall No. Capacity (30 secs+ ) ($)
1 162 150 2 169 150 3 169 150 4 161 150 5 158 150 6 164 150
Total: 983
1.3 million expected monthly footfall
New 3D immersive sound technology in six halls
Family-themed mall for young families living nearby, with an entire level dedicated to families and kids
Unique mall features to draw young and savvy shoppers, including an incubator space to showcase local designers and an e-library Source: Today Online, August 2017
+ 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate
62 Information in this document is confidential and strictly for the purposes of this presentation. FILMGARDE BUGIS+
MEDIA RATE
Weekly Media Rate Hall No. Capacity (30 secs+ ) ($)
1 115 400 2 115 400 3 248 400 4 140 400 5 149 400 6 149 400 7 149 400 8 318 400
Total: 1,383
Popular hangout for young trend-setters
Easily accessible from the East-West MRT Line and Downtown Line
7-storey shopping mall with over 90 tenants offering wide range of entertainment, products and services. Key tenants include Uniqlo & Sephora
+ 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate
63 Information in this document is confidential and strictly for the purposes of this presentation. FILMGARDE KALLANG LEISURE PARK
MEDIA RATE
Weekly Media Rate Hall No. Capacity (30 secs+ ) ($)
1 158 150 2 122 150 3 140 150 4 122 150 5 158 150 6 122 150
Total: 822
Centrally located within the city’s upper class Tanjong Rhu & East Coast neighbourhoods
67% of patrons are PMEBs
Family-themed mall offering one-stop entertainment & leisure facilities such as Skate Ice World, Kallang Bowl, Virtualand, K-Box
*Source: Singstat Population Trends 2014
+ 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate
64 Information in this document is confidential and strictly for the purposes of this presentation. W E C I N E M A
65 Information in this document is confidential and strictly for the purposes of this presentation. WE CINEMA 321 CLEMENTI
MEDIA RATE
Weekly Media Rate Hall No. Capacity (30 secs+ ) ($)
1 24 100 2 60 100 3 82 100 4 60 100 5 82 100 6 60 100 7 94 100 8 60 100 9 122 100 10 84 100 Total: 728
Located at the heart of Clementi Town Centre Situated less than 200m from Clementi MRT Station
Serves a population catchment area of 91,260* residents living in the Clementi, Holland and Dover districts
7-storey one-stop entertainment mall with WE’s biggest cineplex, a rooftop
playground and fitness centre + 20 secs duration is charged at 0.675 x 30 secs rate 45 secs duration is charged at 1.5 x 30 secs rate 60 secs duration is charged at 2x 30 secs rate *Source: Singstat Population Trends 2014
66 Information in this document is confidential and strictly for the purposes of this presentation. TERMS AND CONDITIONS
JCDecaux reserves the right to amend media rates and any terms and conditions by giving reasonable notice.
• All networks/advertising sites are subject to availability at time of booking. • All media rates are inclusive of 15% AC • Minimum 1 week booking period for all poster buys and creative builds. • Minimum 4 weeks for all flagships • All visuals and executions are subject to approvals by the relevant authorities. • 30% creative loading applies to the media rate for any 3D executions for Streetside platform. • All creative executions are subject to final approval by the relevant authorities. • Production of all campaigns must be undertaken by JCDecaux. • The Final Artwork should follow the technical specification given upon confirmation of the campaign.
67 CONTACT DETAILS
For booking enquiries, please contact us directly:
Rebecca Leow Cindy Lim Senior Account Manager Senior Campaign Manager [email protected] [email protected]
Jane Seah Victoria Phua Account Manager Campaign Manager [email protected] [email protected]
Ryan Lim Account Manager [email protected]
Favian Lam Account Manager [email protected]
68