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Longfor Properties Co. Ltd. 龍湖地產有限公司 (Incorporated in the Cayman Islands with Limited Liability) Stock Code: 960

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Longfor Properties Co. Ltd. 龍湖地產有限公司 (Incorporated in the Cayman Islands with Limited Liability) Stock Code: 960 Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance on the whole or any part of the contents of this announcement. This announcement is for information purposes only and does not constitute an invitation or solicitation of an offer to acquire, purchase or subscribe for securities or an invitation to enter into an agreement to do any such things, nor is it calculated to invite any offer to acquire, purchase or subscribe for any securities. This announcement does not constitute an offer to sell or the solicitation of an offer to buy any securities in the United States or any other jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. The securities referred to herein will not be registered under the United States Securities Act of 1933, as amended (the “Securities Act”) and may not be offered or sold in the United States pursuant to an exemption from or a transaction not subject to, the registration requirements of the Securities Act. Any public offering of securities to be made in the United States will be made by means of a prospectus. Such prospectus will contain detailed information about the Company making the offer and its management and, financial statements. The Company does not intend to make any public offering of securities in the United States. None of the Notes will be offered to the public in Hong Kong and none of the Notes will be placed to any connected persons of the Company. Longfor Properties Co. Ltd. 龍湖地產有限公司 (Incorporated in the Cayman Islands with limited liability) Stock Code: 960 PROPOSED ISSUANCE OF SENIOR NOTES The Company proposes to conduct an international offering of senior notes and intends to commence a series of meetings beginning on or after March 28, 2011 with institutional investors in Asia, Europe and the United States. In connection with the Proposed Notes Issue, the Company will provide certain institutional investors with recent corporate and financial information regarding the Group, including updated risk factors, a description of the Company’s business and projects, management’s discussion and analysis of financial condition and result of operations, business strategies and related party transactions. Some of this information has not previously been made public. An extract of such information is attached to this announcement, and can also be viewed at the Company’s website www.longfor.com at approximately the same time when such information is released to the institutional investors. —1— The completion of the Proposed Notes Issue is subject to market conditions and investor interest. The pricing of the Notes, including the aggregate principal amount, the Offer Price and interest rates, will be determined through a book building exercise conducted by Morgan Stanley and Standard Chartered Bank as the joint global coordinators, and Morgan Stanley, Standard Chartered Bank, Citi and HSBC as the joint bookrunners and joint lead managers. Upon finalization of the terms of the Notes, Morgan Stanley, Standard Chartered Bank, Citi, HSBC and the Company, among others, will enter into the Purchase Agreement and other ancillary documents. The Company currently intends to use the proceeds from the Proposed Notes Issue to finance its existing and new property projects and for general corporate purposes. The Company will carefully evaluate the market conditions and its development plans, and may reallocate the use of proceeds in case of changes in market conditions and other circumstances. Approval in-principle has been obtained for the listing of the Notes on the SGX-ST. Admission of the Notes to the SGX-ST is not to be taken as an indication of the merits of the Company, its subsidiaries, or the Notes. No listing of the Notes has been sought in Hong Kong. As no binding agreement in relation to the Proposed Notes Issue has been entered into as at the date of this announcement, the Proposed Notes Issue may or may not be completed. Investors and shareholders of the Company are urged to exercise caution when dealing in the securities of the Company. Further announcement in respect of the Proposed Notes Issue will be made by the Company should the Purchase Agreement be signed. —2— THE PROPOSED NOTES ISSUE Introduction The Company proposes to conduct an international offering of senior notes and intends to commence a series of meetings beginning on or after March 28, 2011 with institutional investors in Asia, Europe and the United States. In connection with the Proposed Notes Issue, the Company will provide certain institutional investors with recent corporate and financial information regarding the Group, including updated risk factors, a description of the Company’s business and projects, management’s discussion and analysis of financial condition and result of operations, business strategies and related party transactions. Some of this information has not previously been made public. An extract of such information is attached to this announcement, and can also be viewed at the Company’s website www.longfor.com at approximately the same time when such information is released to the institutional investors. The completion of the Proposed Notes Issue is subject to market conditions and investor interest. The pricing of the proposed Notes, including the aggregate principal amount, the Offer Price and interest rates, will be determined through a book building exercise conducted by Morgan Stanely, Standard Chartered Bank as the joint global coordinators, and Morgan Stanley, Standard Chartered Bank, Citi and HSBC as joint bookrunners and joint lead managers. Upon the finalization of the terms of the Notes, Morgan Stanley, Standard Chartered Bank, Citi, HSBC and the Company, among others, will enter into the Purchase Agreement and other ancillary documents, pursuant to which, Morgan Stanley, Standard Chartered Bank, Citi and HSBC will be the initial purchasers of the Notes. The Proposed Notes Issue will only be offered (i) to qualified institutional buyers in reliance on the exemption from the registration requirements of the Securities Act under Rule 144A, and (ii) outside the United States, in compliance with Regulation S under the Securities Act. None of the Notes will be offered to the public in Hong Kong and none of the Notes will be placed to any connected persons of the Company. Reasons for the Proposed Notes Issue The Group is a national leader in China’s real estate market engaged in property development, investment and management across the country with strong presence in the Western Region, the Pan Bohai Rim and the Yangtze River Delta. —3— The net proceeds of the Proposed Notes Issue will be used by the Company to finance its existing and new property projects and for general corporate purposes. The Company will carefully evaluate the market conditions and its development plans, and may reallocate the use of proceeds in case of changes in market conditions and other circumstances. Listing Approval in-principle has been obtained for the listing of the Notes on the SGX-ST. Admission of the Notes to the SGX-ST is not to be taken as an indication of the merits of the Company, its subsidiaries, or the Notes. No listing of the Notes has been sought in Hong Kong. GENERAL As no binding agreement in relation to the Proposed Notes Issue has been entered into as at the date of this announcement, the Proposed Notes Issue may or may not be completed. Investors and shareholders of the Company are urged to exercise caution when dealing in the securities of the Company. A further announcement in respect of the Proposed Notes Issue will be made by the Company should the Purchase Agreement be signed. UPDATED INFORMATION OF THE GROUP Overview We are a national leader in China’s real estate market engaged in property development, investment and management across the country with strong presence in the Western Region, the Pan Bohai Rim and the Yangtze River Delta. In 2010, we ranked eighth among all PRC real estate developers with annual contract sales of RMB33.3 billion according to, among others, CRIC and China Index Academy. As of December 31, 2010, we had 58 projects in 13 different cities with a total land bank of approximately 31.6 million sq.m. in GFA. We have a wide product spectrum and a broad customer base. We offer residences for the mass market, the middle class and the affluent, and our residential property development projects cover a wide range of middle-to-high end products, including high-rise apartment buildings, low-rise garden apartments, townhouses and luxury stand-alone houses. We have also built various middle to large scale shopping malls and other commercial properties. Our aim is to become one of the most respected and trusted national market leaders in the property industry in China. —4— Our business originated in Chongqing, the largest and most populous municipality in western China, in 1994. Under our “Multiple Products, Selected Regional Focus and Compounding Profit” strategy, we have first expanded our business into the Pan Bohai Rim and then the Yangtze River Delta — in 2005, we established our presence in Beijing, China’s capital and the first-tier city of the Pan Bohai Rim, and in 2007, we expanded into Shanghai, the first-tier city of the Yangtze River Delta. Within each of these geographic regions, we have strategically aimed to initially capture the region’s top-tier city, which we believe to be of strategic significance to establish our national presence and then leveraged our success in that city to expand into the next-tier cities.
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