• Abstract and Figures
• Public Full-text

move the crowd: dph47. tom kölker: s093783. 2.2: bachelor. faculty of industrial design: technische universiteit eindhoven. index. 3 introduction - 4 context scenario - 34 design brief - 6 conclusion - 36 research - 8 reflection - 38 red bull - 8 emotions - 9 references - 40 literature - 40 video analysis - 10 figures - 42 paul kalkbrenner - 10 tomorrowland - 12 appendix a - questionnaire experience questionnaire - 14 appendix b - openni/processing personal experience - 18 kinect code direction - 20 inspiration - 21 final concept - 26 measuring - 26 visualising - 33 Tom Kölker // s093783 // B2.2 // Move the Crowd introduction. 5 This document reports on the project, Move the The first part of the semester consisted mostly out Crowd, of this passed semester. of research & ideation, the mid-term report con- It was started as a project with client, Red Bull, but tains detailed information on this, which will be as there was less and less hope that the client was summarized in this report. going to be involved in the project over time they In this phase some research was done into Red are left out of the picture in the concept. Bull attributing to the final concept even though this is not meant especially for this “client”. The original design brief was focused on a Red Bull event called Master of MC, two MC’s battle for The second part of the semester consisted out of the title of Master of Ceremony. This was dropped, realizing the chosen concept. by me personally, and a new design brief was writ- ten more to my likes. Have fun, This design brief will be discussed later but the es- Tom Kölker sence in creating a system to visualize excitement S093783 – B2.2 in a party context. Department of Industrial Design Technische Universiteit Eindhoven Tom Kölker // s093783 // B2.2 // Move the Crowd design brief. 7 The original design brief stated this: be some form of public representation of This personal design brief is not only based on the measured excitement or we could even the fact of Red Bull being uninvolved but also “Red Bull is in the process of developing a try to make a feedback loop to excite the as a result of research into music events/parties new event called Battle of the MC’s. The crowd even more. and everything involved, video analyses of these MC or The Master Of Ceremony, This measurement will make the decision events, a questionnaire and personal experience traditionally the support act for a DJ to who will win the event. in organizing such an event. get the crowd moving and excited, has be The excitement meter will be an integrated These subjects are all represented in a chapter in come a performer finding its place more part of the visual representation of the this report. and more centre stage and Red Bull’s event event so the development of the event’s is designed to support this. The idea is to set up will be part of the project.” have MC’s battle it out through several rounds of exciting the crowd. Instead of measuring the crowd response As mentioned in the introduction due to the miss- through sound level Red Bull would like to ing contact between client and student the Master investigate other possibilities of measuring of Ceremony event is left out of the picture and a crowd excitement. personal design brief was created: What is crowd excitement? will we meas If crowd activity & excitement during a music ure heartbeat? sweat levels? heat? event is registered in some form or the other what The objective is to develop a way to can be done with this data? How can this data be measure crowd excitement and integrate used in a new and innovative way in the field of this technique into the event. There could visual effects? Tom Kölker // s093783 // B2.2 // Move the Crowd research: red bull. emotions. 9 This project started with general research into Red In these papers tests are described in which the This project not only deals with Red Bull but with The overall conclusion of these two papers: Bull, its composition and what it does to the body. writers test if there is a boost in performance, en- excitement as well. Both these papers show that it is hard to define an To get more insight in these topics two main pa- ergy, concentration etc. and what causes it. Excitement is a subheading of emotions, but how emotion. Especially when having to define it for pers, an parts of others, were used. can these be measured? To get a better insight in someone that is being observed, even for experts The overall conclusion of both papers: this, again, two papers are studied. in the field. The first paper used: Due to the fact that these two studies do not agree It is very hard to get accurate data on emotions The effects of drinking Red Bull Energy. on the effect of Red Bull on the body it is hard to The first paper used: without influencing them and this is also some- C. Alford, H. Cox, and R. Wescott say if the combination of ingredients or just one What Are emotions And how can they be thing to look into in this project. Psychology Department, University of the ingredient like caffeine or glucose cause the en- measured? West of England, Bristol, United Kingdom ergy boost created by the beverage. Klaus R. Scheerer The goal resulting from this: Accepted May 25, 2000 That the boost exists is a fact just its cause is un- 2005. Measuring the crowd’s excitement must be done clear. without tampering with this emotion. By this is The second paper used: The essence of Red Bull is that it “Gives You The second paper used: meant that people should behave in a natural Debunking the Effects of Taurine in Red Wings” this should be something that reoccurs Kirsten Boehner, Rogério DePaula, Paul manor while being registered, using device on Bull Energy Drink. during the event. Dourish & Phoebe Sengers. them or letting them know that they are registered Kim, Woojae, University of California, Los Cornell Information Science, Cornell Uni by some device might lead to a change in behav- Angeles The goal resulting from this: versity, 301 College Avenue, Ithaca NY iour. Nutrition Bytes, Department of Biological the measurement data visualization should not 14850, USA Chemistry, UCLA, David Geffen School of only give feedback but also present with an option Intel Research, Av. Dr. Chucri Zaidan 940, Medicine, UC to reinforce the experience of the event and thus 10 floor, Sao Paulo 04583-110, Brazil Los Angeles strengthen the excitement. Department of Informatics, UC Irvine, Irvine 2003 CA 92697-3440, USA Tom Kölker // s093783 // B2.2 // Move the Crowd video analysis: paul kalkbrenner. 11 The following step was analyzing how people ex- The crowds in these different venues act very This might be something to look into concerning press their emotions during a party. much alike, they seem to all know his music due to the measurement of crowd excitement. The peaks The first step towards getting insight in this was to the fact that they start shouting when he starts an can be a deciding factor instead of the average analyze two after movies of big festivals/parties: intro. excitement level. There is a typical movement in techno that is char- Paul Kalkbrenner – A Live Documentary (Techno, acterized by a rocking movement back and forth This is something to incorporate in the final con- Berlin - Germany, 2010): which stand at the base of a lot of related move- cept, the system must be able to measure visualize Paul Kalkbrenner is a well-known techno DJ form ments. peaks in order to reinforce and encourage them. Berlin. In Holland he might be known for his song In this documentary/tour he plays all of his mu- “Sky and Sand” that was a hit here two summers When the music hits a climax the crowd reacts by sic live and thus is able to control his music very ago. throwing hands up, jumping, screaming and more precisely. excited dancing, the climax in the music is rein- In this documentary (figure 1) he plays big sta- forced by heightened levels of visuals. diums, festivals and a small venue to indicate Visuals like 3d models displayed on the screens, the different levels of publicity and as he himself lighting becoming more aggressive and flashy. states it he likes to vary big and small crowds. When comparing this to the music though, the mu- Even though the location vary a lot in size they are sic keeps up a high energy level for a longer time pretty much set up in the same manor; there is a than the crowd does. stage on which his equipment is set up with be- They shoot a burst of energy for 10 seconds for hind or in front of him a LED screen, different light- example while the music keeps the same energy ing elements like a laser and some moving heads. of 1 minute. The bigger the venue the bigger the screens and This excitement span is something that might be more powerful in number and strength the lighting an opening to design a system in. of course but the essence is the same. Figure 1: Paul Kalkbrenner: A Live Documentary. Tom Kölker // s093783 // B2.2 // Move the Crowd video analysis: tomorrowland 2010. 13 Tomorrowland 2010 After Movie (Techno/House/ MC’s are present at this event, as had been stated Electro, Boom – Belgium, 24 & 25-07-2010): before, but people react to the music the movie Tomorrowland (figure 2) is the biggest electronic does not provide with enough evidence that an music festival in Belgium with 120.000 visitors MC heightens their level of energy.

Load more

  28

Copy Link