75491 • 11Th Volume • Monthly Publication • 04 / 2017 • HOSTS OF
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7 5 4 9 1 • 11th volume • monthly publication • 04 / 2017 • HOSTS OF THE ER O T I X A W A R D s 2017 • strictly for adults only Official media cooperation partner CONTENT The developers of SexToii describe their app as 'Tinder for sex toys' – company founder Ben Lambert explains what exactly that means. 86 74 Your Levels is the name of a new Where is the market for adult company for erotic lifestyle products. products heading? Maybe René Erik Schieffer tells us more about the Pour, VR expert and head of Reality up-and-coming brand. Lovers, can answer this question. 48 132 Ten years of EDC – Henriette and Eric 90 Idema, together 98 with more than 600 guests, celebrate the company’s Jean-Pierre Hamelin takes EAN anniversary with on a journey around the world a big party. to show us how Shunga POS materials are put to good use. 124 106 Polish distributor PLAYROOM grant fifi is now available in Europe. David EAN insights into their logistics After moving onto new premises, Abramovitz, head of WhizWorx, the department – one of the company’s Mystim GmbH have settled in company behind fifi, tells us where main pillars. are now focussing on the exactly retailers can get the product. development of new products. 04 www.ean-online.com • 04/2017 CONTENT News: International Business News 006 Event: 10th anniversary of EDC 048 Interview: Big 3-Oooh! - The 30th Scala Fair 054 Feature: Could our market become the target of populism? 060 Column: Foreplay begins in the store (Emily Morse) 066 Column: About sex bloggers (Andrew Binstead) 068 Interview: Gregory Dorcel (Marc Dorcel) 078 Michael Sonner, General Sales Interview: 102 Manager at HOT, tells us more about Justin Santos (Joybear) his company’s successful expansion 082 in China. Interview: Erik Schieffer (Your Levels BV) 086 Big 3-Oooh! Scala Playhouse make Interview: their 30th Scala Fair Jean-Pierre Hamelin (Shunga) a very special 098 occasion for their Interview: trade partners and Michael Sonner (HOT) suppliers from all 102 over the world. Interview: David Abramovitz (WhizWorx) 54 106 Interview: Jim Primrose (Lovehoney) 112 Interview: Bruno Rossi (Miamaxx) 118 Interview: Steve Bannister (BMS Factory) 128 Monthly Mayhem: 138 The international b2b trade Highstreet: fair for the erotic industry 140 Hannover Messe Halle 27 D 30539 Hanover Germany EAN Calendar: October 11-13, 2017 146 www.erofame.eu NEWS We-Vibe launches new exclusive, limited- edition Sensations in Sync gi collection letter from the editor Dear readers We-Vibe Sync & Tango by We-Vibe Currently, there is a lot of talk Ottawa, Canada – We-Vibe announces the introduction of the Sensations in Sync Collection about our industry in the media, by We-Vibe. The limited-edition gift set includes the best-selling and most advanced and that has only partly to do couples vibrator, We-Vibe Sync in a new pink color, and the petite and powerful Tango with the second Fifty Shades by We-Vibe in pearl. movie. There is also a discussion revolving around the future of sex, triggered by the recent ensations in Sync has a stimulation, and together both advent of sex tech. Obviously, a Sretail value of 268 € and partners share the vibe. Sync is lot of these concepts are still in a MSRP of 199 €. Order now customizable to fit your unique their early stages, but it cannot from your We-Vibe authorized shape. Adjust the clitoral or be disputed that sex tech stimu- distributor. “We-Vibe collecti- G-spot stimulator to target your lates people’s imagination – and that it sparks discussion. What ons have proven to be among pleasure. With the free other explanation is there for a the brand’s hottest selling We-Connect app con- philosophical discourse about products,” says We-Vibe nect and play with whether people could or should marketing manager, your partner from have sex with a robot (the focus Stephanie Keating. “With anywhere in the being on the 'should' part, I Sensations in Sync, we have world. Enjoy Sync’s guess, because there is little Sensations in Sync makes a perfect created our most premium cou- gift for anniversaries, weddings, exclusive modes – Beat mode doubt about the 'could' nowa- bridal showers or birthdays days)? Opinions vary drastically, ples gift set to date and offer that lets you vibe to the rhythm and sometimes the discussion consumers a compelling value proposition – of your favorite song and Touch mode which takes on a bizarrely comedic a Tango for only 10 €.” The best-selling give you real-time touchscreen control. Tango quality, for instance when people couples vibrator together with the most power- by We-Vibe is the most powerful mini-vibe. bring up the existential question ful mini-vibe, create the ultimate couples’ Tango's tapered tip delivers deep rumbly vibra- of what makes a human being human and what sets us apart passion kit. Sensations in Sync makes a tions with pinpoint focus, while the flat edge is from a robot. But while some perfect gift for anniversaries, weddings, bridal perfect for all-over massage. The rechargeable people are blowing things out of showers or birthdays. We-Vibe Sync is Tango charges in 90-minutes for up to 2 hours proportion, the public discussion designed to be enjoyed with a partner during of play. The low-power alert indicator lets you indicates that this development sex. She gets powerful clitoral and G-spot know when Tango needs to be recharged. with all its potential and pitfalls is really on people’s minds. And as a side product of this discussion, we see how much innovative power is being attributed to the adult market. And rightly so. This industry has a history of embra- cing new technologies early on, contributing greatly to their success. The adult industry as ST an afterburner for modern RUBBER presents the latest trends online technologies! Sounds great, and Wadgassen, Germany - The ST RUBBER it sheds a positive light on our online shop strubbi.com now shows the latest market. So now that the ball is in trends and specials in a new section (login our court, let’s make the most of required). Via the navigation point “Trends” the this momentum! visitor finds different topics at a glance. At the That's it for this month! start, the brands Malesation, Steamy Shades, Matthias Poehl Joyride and Beauments have their own “Trend” area. Others will follow shortly. 06 www.ean-online.com • 04/2017 NEWS Kama Sutra presents CHARI RHYTHM collection Wijchen, The Netherlands - Kama Sutra’s new pleasure instrument CHARI is compact in size but “definitely not in luxury” as the manufacturer said. Chari’s twin motors, one in each adjustable “ear”, provide a unique experience every time. ts size makes it easy to transport anywhere and designed to meet the high standards of Kama Ithe bendable ears are adjustable.“The Kama Sutra and its clients. All pleasure instruments are Sutra Company is renowned for quality, elegantly made from ultra-soft premium silicone, is equipped packaged body products that have helped millions with the most powerful, deep rhythmic rumble of lovers achieve more passion, intimacy and fun in motors while still being whisper quiet, has elegantly their relationships. Applying experiences and designed forms that lie comfortably in the hand dedication to excellence, Kama Sutra has and gently adjusts to the body, and has mood developed a new generation of exquisitely enchanting LED lights, connected to different designed and packaged pleasure instruments,” pleasure rhythms, which creates a romantic Chari has two motors – the company stated and added: “RHYTHM is one in each adjustable 'ear' ambiance.” New Sweet Smile stars in the sky of pleasure Flensburg, Germany - “Sweet Smile” is one of ORION Wholesale’s best-selling labels. This is because the sex toys are full of life: their design is as beautiful as love and the sophisticated range covers everything from playful romance right up to crazy fun. The highlight: these high- quality silicone toys have silky soft-touch surfaces that provide intense feelings and open the door to thrilling new experiences of The “Warming Masturbator” featu- pleasure. Once again, the line has been res an additional extended and now has even more pleasure- warming function giving toys that are a treat for the senses. The “Rechargeable Touch Vibrator Shaking Tongue” is a rechargeable lay-on vibrator in a cheeky tongue design. It can stimulate all her pleasure spots thoroughly, thanks to its ‘shaking’ movements and 8 different modes. The “Warming Masturbator” is a rechargeable masturbator that doesn´t just have intense vibrations, but also an additional warming function as well. 07 NEWS Annika Scherer joins Diamond Products in Europe European Brand Ambassador Chatsworth, USA – The Diamond Products team continues to grow as they welcome Annika Scherer as European Brand Ambassador. In her new role, Scherer will help to build and support the presence of all Diamond Products brands in the European region. his will include B2B and B2C strategy adding Annika to our European team,” stated Annika Scherer – the new T development and implementation for Raymond Houtenbos, Head of European Brand Ambassador for Diamond Products in Europe Pipedream Products, Jimmyjane, and Sir Sales. “She has a strong network of Richard’s, as well as retailer visits, events, international markets and the ability to recog- and tradeshows. Scherer brings over 10 nize opportunities for growth. She is going to years of adult brand experience, having be a great addition to our European team previously worked at Fun Factory in and will continue to provide the best service Germany. She is a strategic thinker and and support for our customers.” “Pipedream dedicated team member with a Products is a world leader with a full range to comprehensive understanding of various meet the retailer’s needs.