Agenda Report
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CITY COUNCIL AGENDA REPORT Subject: EVENT STIMULUS FUND Recommendation(s) That Council approve a grant of $40,000.00 for the 2014 eek! Comic & Pop Culture Fest with funds to be drawn from the Community Significant Event Stimulus Fund in accordance with Council Policy C-CS-11, Community Significant Event Stimulus Policy. Purpose of Report Council Policy C-CS-11, Community Significant Event Stimulus stipulates that funding recommendations must be presented to Council for approval. Council Direction On May 27, 2013, Council approved the following motion: (C232-2013) That Policy C-CS-11 Community Significant Event Stimulus Fund identified as Attachment 1 to the report dated May 27, 2013 be approved. Background and Discussion The Community Significant Event Stimulus Fund (CSESF) was created to support the development of a new community significant event or to support the development of a specific new element of a longer standing community significant event. The Event Hosting Committee, a committee comprised of staff and community volunteers, developed the CSESF policy, the funding application, and recommended the evaluation criteria. The policy indicates that the event hosting committee would also be the evaluators of the applications. However, since the development of the policy this committee has disbanded; therefore it was necessary to find another committee to take on the role of application evaluators. Administration approached the Economic Development Advisory Committee (EDAB) to vet their interest as evaluators of the CSESF applications. EDAB was City Council Agenda April 22, 2014 / Page 1 File No.: 194-21 formed to provide expertise and a community perspective to Economic Development and consists of twelve (12) community members with varied backgrounds. At EDAB’s March 25, 2014 meeting the Board agreed to take on this role. One application was submitted in the first round of call for proposals. 'eek! Comic and Pop Culture Fest' is an event that will be a showcase of comic books, science fiction/fantasy and film/television pop culture and related arts. Details are provided in Attachment 1. The 'eek! Comic and Pop Culture Fest' fund application was provided to EDAB to evaluate with the criteria developed by the Event Hosting Committee. EDAB sees significant benefit to the City in supporting this event and recommends the funding request for this event be supported. Stakeholder Communications or Engagement Community engagement was achieved by the involvement of community members on the Event Hosting Committee. Implications of Recommendation(s) a) Financial: • $40,000.00 will be withdrawn from the Community Significant Event Stimulus Fund to support the 2014 eek! Comic & Pop Culture Fest. The current balance of this fund is $199,000 as at March 31, 2014. b) Legal / Risk: • Grant recipients are required to utilize funds as specifically authorized and to report to the City in a specified manner on the use of those funds. Recipients are advised that the failure to comply with these requirements may result in demands to repay the funding or refusals to provide grant funding upon future applications. c) Program or Service: • None at this time. d) Organizational: • None at this time. Alternatives and Implications Considered If Council does not wish to support the recommendation, the following alternatives could be considered: City Council Agenda April 22, 2014 / Page 2 File No.: 194-21 a) Council direct Administration to work with the applicant to modify application. b) Council recommends a level of funding different that recommended by EDAB. Strategic Connections a) Council’s Strategic Outcomes and Priorities (See Policy C-CG-02) • CULTIVATE ECONOMIC PROSPERITY: A diversified, robust and resilient economic foundation to support growth and community service delivery. • CULTIVATE A HISTORIC, CREATIVE, AND ACTIVE COMMUNITY: A vibrant and involved community with a variety of culture, recreation and heritage opportunities. • CULTIVATE A SAFE, HEALTHY AND INCLUSIVE COMMUNITY: A community that provides opportunities for everyone to realize their potential in thinking, caring and connected way. b) Long Term Plans (e.g. MDP, Social Master Plan, Cultural Master Plan, etc.) • Tourism Master Plan • Social Master Plan - “St. Albert is a community where residents are engaged and participate in a vibrant community” • Cultural Master Plan – “Celebrate Cultural Assets, Promote Cultural Tourism” c) Corporate Objectives (See Corporate Business Plan) d) Council Policies • City Council Policy C-CS-11 Community Significant Event Stimulus Fund e) Other Plans or Initiatives (Business Plans, Implementation Strategies, etc.) • N/A Attachment(s) 1. eek! Comic & Pop Culture Fest Grant Application Originating Department(s): Economic Development Author(s): Joan Barber, Manager, Business Retention & Expansion General Manager Approval: Guy Boston, Executive Director City Manager Signature: Date: City Council Agenda April 22, 2014 / Page 3 File No.: 194-21 Attachment 1 City of St. Albert Community Significant Event Stimulus Fund Application GENERAL INFORMATION Event Name: eek! Comic & Pop Culture Fest Event Date: Saturday, May 31, 2014 Sunday, June 1, 2014 Host Organization: RJ Lolly Media Ltd. Host Website: www.theeek.com Primary Contact Person Address: Rob LeLacheur, 13 Mission Avenue, St. Albert, AB DayTime # 7809994667 Email: [email protected] EVENT OVERVIEW Event Type: A Festival (with conference components) Event Description: A festival event to celebrate all things comic and pop culture. What is that exactly? It is a difficult question to answer shorty as there are so many components to it. The event will be a showcase of comic books, science fiction/fantasy and film/television pop culture and related popular arts. It will also include other pop culture categories such as animation, anime, manga, toys, collectibles, video games, digital art education, novels and more! Superman, the Avengers, Star Wars, Lego, Star Trek, the Walking Dead, Dr. Who, Harry Potter, Batman, Dragon Ball Z are just a sampling of the variety of things you’ll find at the comic and pop culture fest. Repeatedly, the majority of the top hollywood grossing films fall within these categories year after year. Every year there is another hit TV show, or another blockbuster movie that will continue to feed the fanbase within this category. It presents excellent growth opportunities. Like most comicbook conventions, the show will feature floor space for exhibitors. These include comicbook dealers and collectibles merchants. It may also include an autograph area, as well as the Creator’s Corner where comics and traditional pop culture artists can sign autographs and sell or do free sketches. It can also include writers and other various creators. The first year of the show will be hosted in up to two floor plates in St. Albert’s Servus Credit Union Place (dates are booked). The Northstar Hyundai arena and the Sarasota Fieldhouse. The first year target for attendance is approximately 3,000 attendees. Looking forward, the intent is for this to be a yearly show. The largest and best produced show in Northern Alberta in the first half of the year. Of note, the Calgary Expo is each April and the Edmonton Expo is each September. The event is intended to be complementary to the comic #eek2014 TheEek.com RJ Lolly Media Ltd. Attachment 1 and pop culture community and is respectful of the timing of other shows. The idea is to carve out our place as one of the ‘must attend’ comic and pop culture events in Alberta (even Western Canada) throughout the year. There is a significant tourism component to this show, drawing visitors from around the regions as well as all across Western Canada. As the show grows in brand and popularity, the exhibitors, artists and guests will be from all around North America. The goal is to have the event each year in St. Albert in and around this date (end of May) with the target of booking and filling every square foot of available space within Servus Credit Union Place within three years. Target Attendance: 2,000 3,000 *estimate for year one. Ticket Prices: Adult $12.00/day or $18.00/weekend Child (12 under) $5.00/day or $8.00/weekend. Breakdown of Attendee Residency (*estimate) St. Albert 40% Edmonton Region 50% More than 40km away: 10% Target Audience It is anticipated (based on three comparable Alberta shows) that the age breakdown of attendees will be: Almost balanced on Male/Female ratio 50/50. Under 18: 20% 18 30: 50% 3150: 20% 50 plus: 10% #eek2014 TheEek.com RJ Lolly Media Ltd. Attachment 1 COMPARABLE SHOWS Edmonton Animethon (www.animethon.org) Animethon is a Japanese Animation (“anime”) themed festival (which would be considered as only ONE category within a comic con) held annually in the city of Edmonton, Alberta, Canada. Since 2006 the event has grown to an expected attendance of 10,000 in 2014. #eek2014 TheEek.com RJ Lolly Media Ltd. Attachment 1 Edmonton Expo (www.edmontonexpo.com) The Edmonton Comic & Entertainment Expo event is projected to have an attendance of over 32,000 people in 2014. Featuring a myriad of special guests from film & television, comic books, scifi, horror, anime, cartoons & collectibles, this family friendly event caters to every fan of every genre. The show spans over 150,000 sq. ft. of space; packed with programming, vendors, artists, and special guests. #eek2014 TheEek.com RJ Lolly Media Ltd. Attachment 1 Calgary Expo (www.calgaryexpo.com) The Calgary Comic & Entertainment Expo is Canada's largest Canadian owned pop culture event with an attendance of over 60,000 people in 2013. Featuring a myriad of special guests from film & television, comic books, scifi, horror, anime, cartoons & collectibles, this family friendly event caters to every fan of every genre. The show spans over 418,000 sq. ft. of space; packed with programming, vendors, artists, and special guests. #eek2014 TheEek.com RJ Lolly Media Ltd. Attachment 1 ST.