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STREET Kitchens MARKETINGPMS 1797 C NEWS WHERE SMALL MARKETING IDEAS CAN ADD BIG a Top Home and Page DOLLARS to the BOTTOM LINE WHAT's Commercial Inspector 5 Q2 2021 Innovative Office page 2 MAIN Solutions NEWSLETTER Inside FROM YOUR FRIENDS AT SMALL NATION The Rise of Ghost page 4 STREET Kitchens MARKETINGPMS 1797 C NEWS WHERE SMALL MARKETING IDEAS CAN ADD BIG A Top Home and page DOLLARS TO THE BOTTOM LINE WHAT'S Commercial Inspector 5 Urban Exodus and From The Desk of Jason Duff small-town recruiting! page 6 I’ve spent the last few weeks of spring businesses. Be sure to grab a cup getting out in the fresh air and visiting of coffee (or something stronger) some new places I’ve never been to at Kora Brew House & Wine Bar. Meet Our Summer Interns page 7 across our state. Like a lot of people, you sort of forget what’s in your own • Somerset, OH: No town has backyard and take for granted all surprised me more than Somerset. the unique experiences, businesses, The boyhood home of Civil War Trusted Business page 8 and places our state has to offer. general Philip Sheridan, Somerset Partners A few places you may (or may not) is one of the oldest communities have thought of visiting (and why you in Ohio, and feels like you’re should) are below: stepping back into an old New England town. The downtown • Bryan, OH: Bryan is the home of features a dense collection of the Spangler Candy Company, historical brick buildings with some one of the largest makers of candy charming and unique businesses, canes in the world, and home to including an amazing western wear the famous Dum-Dum sucker. Their retailer and historical tavern with downtown features a town square German fare. I highly recommend with a beautiful courthouse, terrific grabbing a meal at Strong & Co architecture, and quaint small when you’re in town. >> turn to page 2 page 3 A Few Things Bouncing Around My Brain As an adult, essayist/poet this month. Welcome to Ralph Waldo Emerson famously my random thoughts observed, “A foolish consistency extravaganza. is the hobgoblin of little minds.” For starters, did you history (Granted, as a youngster, buffs ever wonder about the Emerson implored his parents, loyalties of Benedict Arnold’s “But the hobgoblin followed me dog? Was he faithful to his home. Can’t I keep it? Huh? Can master or to the American I please?”) Revolution? (If Betsy Ross knitted him a nice little red, That’s my roundabout way white, and blue sweater, I’m of saying I don’t want to get MAC’S BLOG betting on the latter.) tied down to a single topic >> turn to page 2 A little about MAC: Mac is Jason’s 5-year old active Sheltie who loves veggies - green beans to be exact, but he eats all kinds of other vegetables too. He hangs out with Jason when he’s working at Grandma Jackie’s house with his other smallnationstrong.com pal Zoe, who is a 76lb German shepherd. Mac thinks that he is just as big as Zoe, but he’s actually a little dog with a 2nd Quarter 2021 lot of confidence. He loves to play soccer and run outside, especially if he can corral other dogs in the neighborhood. PMS 1797 C He also enjoys stealing and hiding socks. Mac wanted to write a blog post, and we didn’t have the heart to say no. We P: 937-565-4580 take no responsibility for the goofy things he comes up with. He does love to receive letters, though. MAIN STREET Newsletter from your friends at Small Nation MARKETING NEWS Mac’s Blog .......fromPMS 1797 C Page 1 From the Desk of... from Page 1 I think those robot police dogs they’re experimenting with in New York City are kind of creepy. This is like science • Marysville, OH: While I’ve been to Marysville fiction on steroids. I enjoy watching the robot Gort in The Day the Earth Stood Still on the late show, but this is more before, the Uptown continues to evolve and become like The Day the Earth Turned Around Three Times Before a destination for visitors to central Ohio. After a Lying Down. devastating collapse, the Avalon Theatre has begun it’s restoration and renovation, a new public pavilion When I was a puppy, I got accustomed to the concept of a recently opened adjacent to the city building, and pet carrier. Then I overheard some veterans at the diner new businesses continue to open there (including our talking about an aircraft carrier! For the longest, I pictured next BUILD Cowork + Space location this summer). Paul Bunyan having to tote the contraption around! The Old Bag Of Nails Pubis a great place for lunch or dinner, and Walking Distance Brewing Co. will be I’m intrigued by the way canines can be trained to sniff out opening shortly as well. Covid-19 or cancer in humans. Of course, some ungrateful humans will demand a second opinion. Well, if I were a The viral nature of news and public relations can put your symptom-sniffing dog, I’d respond with “Sure, let’s just business in jeopardy if you don’t tend to it like a garden. drop Dr. Ferret down your pants. I’ll put in a good word Protecting your brand and reputation is a 24/7 job. with your insurance provider.” At one point in history, entrepreneurial humans thought Jason Duff it was a good idea to entertain the masses with dog- triggering flea circuses. Dogs should have turned the tables by sponsoring deadbeat in-law carnivals. “No-kill” animal shelters could really bump up the cool factor if they rebranded themselves as “undead” animal shelters. Innovative If wishes were horses, then beggars would ride – and dogs would announce, “We’re reconfiguring this Arctic sled- pulling experience.” Office Solutions It sometimes seems that the only feedback pooches receive Not too many years ago, then-trendy office designs is “Good boy!” or “Bad boy!” Let me tell you a little about often meant rather cavernous, open spaces dotted nuance, folks. The word is right here in the dictionary… with endless rows of nondescript cubicles. Not Oops. I sort of chewed it up. Bad boy. anymore. If humans want to invest in cryptocurrency, more power Walk into today’s to ‘em. But if somebody tries to invent digital bones for corporate office and burying in the cloud, I’m calling for a summit between the Treasury Secretary and the CEO of PetSmart! you’re apt to enter an inviting café with a There’s nothing quite as inspiring as gazing at the night coffee bar and power- sky and seeing Sirius, “the dog star.” Yes, that component equipped booths of the constellation Canis Major is the brightest star in the … or a cozy parlor- sky. There would probably be a cat star, but it would be like “huddle” space less predictable. (“I’m going super-nova…no, I’m not…I’m adorned with a stone going super-nova… no, I’m not…”) fireplace, sofas and full That reminds me: do kittens get their start getting stuck in wi-fi … or even a sunny outdoor veranda the top of Bonsai trees? where patio tables are powered up and ready for business. Thanks for letting me ramble. Now I need some sleep. I’m starting to look like something the hobgoblin dragged in. “Technology changes everything, and companies are realizing employees don’t have to be tethered to a traditional 2 WHERE SMALL MARKETING IDEAS CAN ADD BIG DOLLARS TO THE BOTTOM LINE desk,” says Eric Eyink, president Upper – and you’ll get an idea of how of Innovative Office Solutions in IOS helps clients reimagine their Mercer County. “Companies environments. are starting to make a transformation, and giving “We start with an electronic floor employees choices of different plan of the customer’s building work spaces, different meeting and come up with space planning options. It doesn’t always solutions to meet their company have to be an office desk or a culture and day-to-day needs,” conference room with eight chairs Eyink explains. “Then we sit down to inspire a productive workday.” with the client and electronically draw in the indoor space elements, including That innovation extends beyond the furnishings and finishes, all to scale.” corporate world, where healthcare offices and hotels, assisted living centers, restaurants, These electronic and realistic 3-D renderings give craft brewpubs, coffeeshops and more are all getting the client a virtual view of what the space will look like. IOS creative with their spaces. designers can make adjustments and changes in real time so the customer can explore their options. The choices, Eyink says, are endless. And that’s what he loves about the office/space planning business. “Every job is different, every customer has different needs and budgets,” Eyink says, “and we personalize the plans to He launched his company, Innovative Office Solutions, provide the best fit for them.” in 2001, armed with experience gained growing up and helping out with his dad’s office supply company. After The company – though based in tiny Maria Stein – has college, he founded his own company focusing on interior worked with organizations in 27 states, and focuses their space design and furnishings. Eyink started small, working reach mostly in a 60-mile radius. In nearby Bellefontaine, the out of his home for a couple of years. Now IOS has its company has worked in tandem with Small Nation and the headquarters and two showrooms in Maria Stein, and a staff community of new businesses downtown, bringing some that includes interior space designers, facilities planners, eclectic design ideas to BUILD Cowork and Space and the installation experts and customer service specialists.
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