Corporate Presentation – January 2021
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APP- TO- DOOR DINING FOR THE ON- DEMAND GENERATION. CORPORATE PRESENTATION – JANUARY 2021 1 DISCLAIMER, CONFIDENTIALITY AND FORWARD-LOOKING STATEMENTS The Presentation contained in this document has been prepared by Just Kitchen Holdings Inc. using its best efforts to realistically and factually present the information contained. However, subjective opinion, dependence upon factors outside Just Kitchen Holdings Inc’s control and outside information sources unavoidably dictate that Just Kitchen Holdings Inc. cannot warrant the information contained to be exhaustive, complete or sufficient. In addition, many factors can affect the Presentation which could significantly alter the results intended by Just Kitchen Holdings Inc., rendering the Presentation unattainable or substantially altered. Therefore, interested users should conduct their own assessment and consult with their own professional advisors prior to making any investment decisions. This Presentation does not constitute a prospectus or public offering for financing, and no guarantees are made or implied with regard to Just Kitchen Holdings Inc. proposed ventures. Confidentiality: The Presentation is being disclosed to the user for the user’s discussion, review, and/or evaluation only. The user agrees to hold the Presentation, and all related information and discussions, in strict confidence, except that user may disclose the Presentation to a limited number of advisors and employees of the user to the extent necessary for user to adequately evaluate the Presentation. User warrants that any such persons shall be advised of the confidential nature of the Presentation before gaining access to the same and that no such advisor or employee shall use or disclose the Presentation except as permitted by this Agreement. Projections: The presentation’s financial and other projections have been prepared using assumptions and hypotheses created by Just Kitchen Holdings Inc. management based on information provided to them and through due diligence. The assumptions used in the preparation of the projection reflect management’s intended course of action for the projection period based upon management’s judgement as to the most probable setoff economic conditions if the assumptions they consider most likely are realized. The assumptions may not necessarily be the most probable and are based upon information existing as at the date of this presentation. The assumptions are those that management believes are significant to the projection. Some assumptions may not materialize, and unanticipated events and circumstances may occur subsequent to the date of this projection; therefore, the actual results achieved during the projection period may vary materially from the projections. This projection is based on our assumptions and there is a major risk that actual results will vary, perhaps materially, from the results projected. 2 What is JustKitchen? HUB § Network of “ghost kitchens” or “dark kitchens” that achieve lower overhead and operating costs. ORDER § Hub-and-Spoke operating model uniquely enables maximization of = efficiencies and margins. SPOKE § Offers delivery-only meals under its own proprietary menus and established restaurant brands. DELIVER § Franchising of virtual kitchens. 3 Market Overview Consumer preferences are shifting – diners want their favorite foods on-demand, and delivered quickly ONLINE VS. OFFLINE SHARE OF GLOBAL ONLINE FOOD 2019 ONLINE FOOD DELIVERY MAJOR FOOD DELIVERY MARKETS (%)1 DELIVERY MARKET (2020 – INDUSTRY IN ASIA3 2023)2 USD 42 53 47 64 58 $154 USD 73 83 92 92 89 BILLION $53 BILLION = nearly 50% USD of global 58 47 53 demand. 36 42 $111 27 17 BILLION 8 8 11 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2020 2023 Offline (call-in delivery, walk-in orders) 11.5% CAGR Online (via web or app) 1. McKinsey & Company, The changing market for food delivery 2. Research and Markets, 2019 3. Hong Kong Business, Delivering the Virtual Restaurant of Tomorrow, Oct 2019 44 The Problem Underserved Brick-and-mortar restaurants are costly to open Market and operate: 1 § 3-5% profit margins on average , with a failure OUT OF 2 ANGE. rate of 70% within 3-5 years of opening OUT OF UnderservedLUCK TYPICAL Market GHOST Solutions Are Emerging KITCHEN § “Ghost” kitchens reduce operating and overhead expenses by eliminating the high cost of TAIPEI restaurant seating CITY OUT OF RANGE. OUT OF However... LUCK DELIVERY ZONE Co-sharing ghost kitchens still: Underserved Market § Lack support, such as supply chain, kitchen equipment and other operating systems § Lack geographical reach – typically constrained by 4-5 km delivery radius 5 1. Toast Lab, 2019. 2. Hong Kong Business, Delivering the Virtual Restaurant of Tomorrow, October 2019. JustKitchen’s Unique Model Hub and Spoke “Virtual” Kitchens Spoke § Hub (full-scale commercial kitchen) provides semi-prepared food items to Spokes § Spokes complete meals for delivery Spoke ADVANTAGES: Hub § Extends geographic reach § Tailored supply to local demand § Increases rate of food output § Lowers average delivery time Spoke § Results in hotter, faster and fresher food Spoke Spoke Spokes serve valuable urban areas with smaller, cheaper footprints. 6 Food & Beverage Landscape – JustKitchen Expertise Delivery Infrastructure Restaurants/ Content Licensers/ Customers Marketplaces Software Provider Product Makers Franchises B2C Data Kitchen B2B Virtual Integrator Infrastructure Kitchens Software: POS Software: Third-Party Online Ordering Logistics 3rd Party Logistics 7 Tailoring for Markets $$$ Offering a variety of: § Price points § Cuisine types § Brands § Day-Parts § Evolving pipeline of food items Asian Cuisine Western Cuisine Western Cuisine $ Legend: JustKitchen’s In-House Brands Third-Party Partners $ 8 Tech Stack – Leveraging Data to Create Value § Customer data informs menu creation and improves supply chain management § Data determines menu, time of day, type of food to proactively predict demand Create Hub Spokes Delivery DelightDelight Create Hub Spokes Delivery Delight Create meals, Meals are Local kitchen Select partners Customers menus and food semi-prepared complete meals quickly transport enjoy fresher brands then sent to in 5 minutes food items to end and faster Spokes customers meals 25% customer feedback & data to create menus & project demand 9 Virtual Kitchen Franchise Model Data Integrator Software JustKitchen software integration into all delivery / marketplace platforms Kitchen Infrastructure Infrastructure Equipment & design know-how and expertise Virtual Kitchens Restaurants/Product Makers Operator / Franchisee operates virtual kitchen Proprietary Brands Content Licensers/Franchises Licenses rights 10 Taiwan: Gateway to the World JUSTKITCHEN EXPANSION ROADMAP LOW OVERHEAD & HIGH MARKET OPERATING COSTS EXPOSURE § Minimal cost to start a § USD $16 Billion business dining market, growing 17 years consecutively § Mature market to test and scale up globally § High Density § Established food & beverage (24 million people on a 2 industry 36,193 km island) JustKitchen is currently planning to expand to: 60% of Americans order food 2 times per week1, Hong Kong Thailand which accounts for: 20.7 Billion Singapore United States Meals / yr. Indonesia Philippines 1, Upserve, 2020 11 Leadership Team EXECUTIVE OFFICERS INDEPENDENT DIRECTORS Jason Chen, CEO, President, and Director: 25 years in Darryl Cardey: Chartered Professional Accountant top-level management and capital markets in North previously with KPMG; director and financial advisor to America and Asia public and private companies in the resource and technology sectors Kent Wu, COO & Director: 20 years of e-commerce and logistics experience; three successful exits, most recently to Darren Devine: Co-Principal of CDM Capital Partners; GrubHub advisor to numerous multinational M&A transactions Adam Kniec, CFO: Former CFO of 10+ companies across Kai Huang: Creator of Guitar Hero while Co-Founder & CEO of RedOctane; Co-Founder & CEO of Blue industries including software development, casinos and Goji; Co-Founder & CEO of Adux Software online gaming Freddie Liu: Partner at Purestone Capital Group; CSO Mark Lin, CTO: 10+ years in business development and of TPK Holdings – currently one of the world’s largest operations management for information technology and makers of touch screens for mobile phones and tablets; payment processing companies in North America and APAC former head of Real Estate unit at Citibank Yang Liu, CSO: 15+ years in corporate development and business development for publicly-traded companies in the Food & Beverage Industry John Yu, CMO: 15+ years in retail and operations management in Asia; founder of multiple consumer brands across numerous industries 12 Sample: Full-Year Economics per Mature Spoke: Country Taiwan US Capital cost per Spoke* (all dollars in USD) $191,667 $255,667 Average daily orders per Spoke 350 450 Average dollar amount per order $15.00 $20.00 Annual gross revenue per Spoke (365 days) $1,916,250 $3,285,000 Operating profit per Spoke $402,413 $689,850 Operating profit margin 21% 21% One-Year ROIC 110% 170% Payback Period (in years) 0.48 0.37 Spokes are designed to meaningfully contribute to Hub capital costs, operating expenses and corporate-level SG&A expenses. *Total estimated capital cost per Spoke in Taiwan and the US includes direct Spoke-related costs of $96,000 and $160,000, respectively, and an allocation for indirect Hub-related costs ($1,148,000 per Hub, allocated equally over 12 Spokes). 13 Competitive Landscape Total