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Hypnosis Master – Kevin Hogan How To Use People's Core Psychological Drivers & Hypnotic Subliminal Suggestions To Covertly Persuade Others To Do Your Bidding © Street Hypnosis Publishing All Rights Reserved 1 Hypnosis Master – Kevin Hogan Contents Page WELCOME 3 PHOTO & BIO OF PERSON HERE INTRODUCTION 3 INTRODUCTION 4 INTERVIEW – PART 1 5 INTERVIEW – PART 2 23 SEMINAR 1 – PART 1 41 SEMINAR 1 – PART 2 66 SEMINAR 2 – PART 1 90 SEMINAR 2 – PART 2 115 END OF SEMINAR 138 MEET YOUR HOST 138 © Street Hypnosis Publishing All Rights Reserved 2 Hypnosis Master – Kevin Hogan Welcome Welcome To The Hypnosis Masters Series In this series, you will be getting interviews and special seminars from some of the world’s best Masters of Hypnosis. Each Master Hypnotist is a specialist in one particular field and will be revealing his or her hypnosis secrets for you. Meet This Month’s Master: Dr. Kevin Hogan Dr. Kevin Hogan started his hypnotic career when he was given a set of very rare recordings of a seminar given by the two founders of NLP. He was instantly fascinated and spent the following years studying everything he could find related to influence & persuasion. At first his approach focused purely on the language for influencing people. However, he had a few experiences that showed him how culture clashes and language barriers could negate his language of influence. So he began his research anew. This time he focused on psychological drivers and subliminal suggestions as additional keys for influencing others. His work, called covert hypnosis, now focuses on 3 main branches for influencing the behavior of others: 1. Storytelling 2. Subliminal Cues 3. Psychological Drivers In this series of interviews he reveals the heart of his persuasion method as well as the core ideas that led him to make the discoveries that he did. You'll quickly discover how you too can use his simple techniques to get others to change the way they think, feel or behave. Kevin's website is: KevinHogan.com/coverthypnosis © Street Hypnosis Publishing All Rights Reserved 3 Hypnosis Master – Kevin Hogan Introduction Welcome to StreetHypnosis.com. My name is Igor Ledochowski and what you’re about to hear is a very special interview with Master Hypnotist Kevin Hogan, which was recorded for us at a Private Hypnosis Club as part of our Interviews with the Hypnosis Masters Series. As you will hear, Kevin is a Master of covert and subliminal hypnosis. He specializes in covert techniques of influence and persuasion using subtle cues in our everyday environment to create the right conditions for influence and change. Listen on at the end of the Interview to discover how to get your hands on a five-hour seminar revealing his amazing covert hypnosis method. © Street Hypnosis Publishing All Rights Reserved 4 Hypnosis Master – Kevin Hogan Interview – Part 1 Igor: Welcome to StreetHypnosis.com. My name is Igor Ledochowski and I’m very excited to have Dr. Kevin Hogan here, this month’s Master Hypnotist from KevinHogan.com/coverthypnosis. Now just a little bit about Kevin Hogan. He is pretty much the person that started the whole process of covert hypnosis back in the late ‘80s, I believe. We’re going to talk a little bit about what covert hypnosis is, comparing it to similar ideas like NLP or Ericksonian hypnosis and pulling some distinctions between that. Keep in the back of your mind as you listen to this, this is the person that really opened or created the feel of covert hypnosis. Kevin first, welcome aboard, I’m very excited to have you here with us. Kevin: Thank you, Igor it’s nice to be here tonight. Igor: There are so many different places that we could start and talk about in terms of what you’ve done. You’ve been in this field for how long now? It’s like 20 years roughly? Kevin: Twenty-two years now. Igor: That’s some solid time put into this and all the time you’ve been really developing and evolving this idea of covert hypnosis. Before we look at that in particular, can you tell us a little bit about how you actually came into the field of hypnosis in the first place? What was your background and how did you fall into this whole thing? Kevin: Everybody has books on their shelves when they’re a kid, right? I had Hypnosis and Mysticism of India by Ormond McGill when I was a little kid, maybe 12 years old. We didn’t have a lot of money, but I had that hypnosis book, so that was the very beginning. Then as time went on, I became very interested in persuasion, nonverbal communication and all that kind of stuff. In 1987, I got a job working at the Veteran’s Incentive Project here in Minneapolis. A former Vietnam vet had started this organization and he wanted me to come in as a fundraising director, which I was very happy to do because it was homeless vets. These guys did amazing things for our country and we treated them very poorly, so I really wanted to do something valuable. That was cool. Then one day I was working and a lady wanted to make a contribution/ donation. She had no money, but she had this box of audio tapes and she came into my office, which was a very humble little office, like 8 x 8. It was tiny. © Street Hypnosis Publishing All Rights Reserved 5 Hypnosis Master – Kevin Hogan She asked if I was the fundraising director, or something along those lines. I said yes and she said I want to give these to you. Here was a box of tapes with handwritten Bandler, Grinder, Delozier and I think there was one other person’s name of them. It’s been a while since I’ve looked at them. Igor: Like the old school NLP big masters. Kevin: You got it. There were maybe 25, 30, 35 tapes. I thanked her and took them home. I didn’t know who Richard Bandler and John Grinder were. I didn’t have a clue and didn’t even care. I thought it was odd that she brought it, but it was cool. Then, of course, I started listening to them at home and I was like, oh my God, this stuff is amazing. Igor: You must have been really excited because, for those of you listening, it’s virtually impossible to find any material with Grinder actually speaking live and Grinder and Bandler being in the same training at the same time, which is when the real excitement, the real magic of the whole movement was happening. It’s very hard to get a hold of that. You got a box of 30 tapes of that; that must have been amazing stuff to get your hands on. Kevin: The thing was, when the gift was given to me, I had no idea what I had in my hands. It wasn’t until maybe 10 years later, when I loaned them to Devin Hastings, who’s a good friend of mind and great hypnotist. He’s like Kev, do you know what you have here? I’m like yeah well, now I do, of course, but at the time I didn’t have a clue. I didn’t need to know what it was because when you listened, there was a real magic. It was like breaking new ground. Very cool and I have never heard probably any of this kind of thinking before. These processes, the thought process, the presuppositions or hypnotic language. Nothing compared to how it’s put together today and frankly, it was much more interesting, raw, it was cool and it was amazing and changed the direction of my life a lot. What’s neat is that the next year, like 1988 or 1989, I left the non-profit organization. I raised money for them and then I started my own non-profit organization. It was called Success Dynamics Foundation for kids who were drug abusers, because in 1983 I overdosed on drugs and I wanted to learn how to get inside people’s heads and actually go okay, you don’t want to do that again. Those tapes influenced me and how I developed this non-profit organization, which was during the same years that I was researching the Psychology of Persuasion, which turned out to be a worldwide, it took six years to get the book into print. It was horrible. We got 241 rejection letters. We didn’t have a computer to print out all these cool things. These were all typewritten. © Street Hypnosis Publishing All Rights Reserved 6 Hypnosis Master – Kevin Hogan Igor: Right, this was actually in the old days when you had to actually really sweat over each copy. Kevin: Oh God, it was terrible and was embarrassing too because I’ve never been a great writer, but I really believed in the book because it was a cool book. It was a great book and it had so much I wanted to share. Anyway, the book finally made it into print right about the same time that I was completing my work with the drug prevention work, after seven years. Then I was going to start my own hypnosis school. When the book came out, I decided at that point to switch and open up the Minnesota Institute of Hypnosis and Hypnotherapy. We made it a licensed school, did all the stuff right and it was at that point that the National Guild of Hypnotists, which is a – I don’t know how to say it exactly – they’re an association for not professional, we’ll call it, hypnotists or people who are not academicians, if you will.

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