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UNIVERZITA KARLOVA FAKULTA SOCIÁLNÍCH VĚD Institut Komunikačních Studií a Žurnalistiky Katedra Žurnalistiky

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UNIVERZITA KARLOVA FAKULTA SOCIÁLNÍCH VĚD Institut Komunikačních Studií a Žurnalistiky Katedra Žurnalistiky UNIVERZITA KARLOVA FAKULTA SOCIÁLNÍCH VĚD Institut komunikačních studií a žurnalistiky Katedra žurnalistiky Španělská tisková agentura EFE Bakalářská práce Autor práce: Aneta Smržová Vedoucí práce: PhDr. Ludmila Trunečková, Ph.D. Rok obhajoby: 2021 Prohlášení 1. Prohlašuji, že jsem předkládanou práci zpracovala samostatně a použila jen uvedené pra- meny a literaturu. 2. Prohlašuji, že práce nebyla využita k získání jiného titulu. 3. Souhlasím s tím, aby práce byla zpřístupněna pro studijní a výzkumné účely. V Praze dne 4.5.2021 Aneta Smržová Bibliografický záznam SMRŽOVÁ, Aneta. Španělská tisková agentura EFE. Praha, 2021. ?? s. Bakalářská práce (Bc). Univerzita Karlova, Fakulta sociálních věd, Institut komunikačních studií a žurnalis- tiky, Katedra žurnalistiky. Vedoucí diplomové práce PhDr. Ludmila Trunečková, Ph.D. Rozsah práce: 68 784 znaků s mezerami Abstrakt Bakalářská práce s názvem „Španělská tisková agentura EFE“ se věnuje mezinárodní tis- kové agentuře EFE. V práci je definována tisková agentura v obecné rovině a také její ná- sledné členění. Autorka se dále věnuje historii EFE a jejímu zahraničnímu dosahu. Detailně jsou popsány kontrolní orgány a jejich kompetence, finanční zdroje, interní normy a kodexy, kterými se agentura řídí. Práce si klade za cíl analyzovat aktuální zpravodajskou nabídku a rovněž poukázat na to, že se EFE pohybuje na pomezí mezinárodní a světové agentury. Ob- sahem práce je i komparace produkce španělské EFE a České tiskové kanceláře. V závěru práce jsou shrnuty nejdůležitější poznatky. Abstract The Bachelor’s thesis titled „Spanish News Agency EFE“ is dedicated to/deals with the in- ternational news agency EFE. The thesis defines the news agency in general, as well as its subsequent divisions. The author further explores the history of EFE and its foreign reach. The control authority and their competencies, financial sources, internal standards, and co- dices, which the agency follows are described in detail. The paper aims to analyze the current news offer, as well as to point out that the EFE is on the border of an international and global agency. The content of the work is also dedicated to a comparison of the production of the Spanish EFE and the Czech News Agency. The conclusion summarizes the most important findings. Klíčová slova Tisková agentura, Agencia EFE (EFE), Česká tisková kancelář (ČTK), mezinárodní tis- ková agentura, servis, zpravodajství, produktová nabídka Keywords News agency, Agencia EFE (EFE), Česká tisková kancelář (CTK), international news agency, service, news, product offer Title Spanish News Agency EFE Poděkování Na tomto místě bych ráda poděkovala především paní PhDr. Ludmile Trunečkové za její rady, odborné konzultace, a hlavně za její trpělivost při vedení mé bakalářské práce. Velké díky patří i mé rodině, která při mně po celou dobu stála a podporovala mě. Obsah ÚVOD ................................................................................................................................... 8 1. TEORETICKÁ ČÁST – EFE JAKO NEJVĚTŠÍ ŠPANĚLSKÁ TISKOVÁ AGENTURA ...................................................................................................................... 10 1.1. DEFINICE TISKOVÉ AGENTURY .............................................................................. 10 1.2. ROZDĚLENÍ TISKOVÝCH AGENTUR ........................................................................ 11 1.3. TISKOVÁ AGENTURA EFE ..................................................................................... 14 1.3.1. Vznik a vývoj španělské EFE ........................................................................... 15 1.3.2. EFE na pomezí mezinárodní a světové agentury ............................................. 16 1.3.3. Zahraniční síť a dosah EFE ............................................................................ 17 2. POSTAVENÍ A STATUT EFE ................................................................................ 20 2.1. FINANČNÍ ZDROJE EFE ......................................................................................... 20 2.2. VZTAH MEZI AGENTUROU A STÁTEM .................................................................... 21 2.3. VEDENÍ EFE ......................................................................................................... 23 2.4. PREZIDENT/KA EFE .............................................................................................. 24 2.5. SESTAVENÍ A KOMPETENCE RADY EFE ................................................................ 24 2.5.1. Volba členů Rady EFE .................................................................................... 25 2.6. KODEXY A MANUÁLY ........................................................................................... 26 2.7. ČLENSTVÍ V MEZINÁRODNÍCH INSTITUCÍCH .......................................................... 28 3. SOUČASNÁ EFE A JEJÍ PRODUKCE V ROCE 2020 ........................................ 30 3.1. ZÁKLADNÍ ZPRAVODAJSKÝ SERVIS AGENTURY EFE ............................................. 31 3.1.1. Zpravodajská nabídka agentury EFE .............................................................. 32 3.1.2. Zpracování jednotlivých zpráv ........................................................................ 33 3.2. VÝVOJ A MODERNIZACE V EFE ............................................................................ 34 3.3. ROZŠÍŘENÁ NABÍDKA EFE .................................................................................... 35 3.3.1. Další platformy pod správou EFE ................................................................... 38 3.4. SERVIS EFE .......................................................................................................... 40 3.5. CENY EFE ............................................................................................................ 41 3.6. KOMPARACE PRODUKCE ŠPANĚLSKÉ EFE A ČESKÉ ČTK ...................................... 43 ZÁVĚR ............................................................................................................................... 45 SUMMARY ........................................................................................................................ 47 POUŽITÁ LITERATURA ............................................................................................... 48 SEZNAM TABULEK ........................................................................................................ 57 SEZNAM PŘÍLOH ........................................................................................................... 57 PŘÍLOHY ........................................................................................................................... 57 Úvod Tiskových agentur je po celém světě mnoho a svou prací odvádějí velkou službu jak dalším mediálním domům, tak lidem samotným. Téma své bakalářské práce „Španělská tis- ková agentura EFE“ jsem si vybrala z důvodu, že se o ní tolik nemluví, ale podrobný popis jedné z největších tiskových agentur by mohl být přínosným pro akademické prostředí. Dal- ším důvodem mé volby byla španělština, kterou ovládám, a proto je pro mě snazší pochopení španělských dokumentů. Převážná většina relevantních materiálů je totiž dostupná v mateř- ském jazyce agentury. Na bakalářské práci jsem chtěla pracovat během programu Erasmus, který jsem trávila ve španělském Madridu, a využít tak materiály, které škola nabízela. Bo- hužel kvůli koronavirové pandemii jsem musela studijní pobyt ukončit dřív, než bylo nutné. Na formulář s otázkami,1 které jsem zaslala do tiskové agentury EFE, mi přišla odpověď, že tyto informace jsou tajné a nemohou mi je sdělit. Nakonec jsem většinu odpovědí našla na oficiálních stránkách agentury EFE a v jejích oficiálních dokumentech. Práci jsem rozčlenila do tří kapitol. V první, teoretické části se věnuji základní defi- nici tiskových agentur a jejich následnému rozdělení podle dosahu a zaměření. Úvodní část práce má také za cíl přiblížit vznik a vývoj mezinárodní agentury EFE a ukázat tak, že může konkurovat světovým agenturám, jakou je například světová agentura Reuters. V druhé ka- pitole se zaměřuji na postavení a statut agentury, její chod, vnitřní strukturu a finanční zdroje. Třetí a obsáhlá kapitola přibližuje současnou produkci a další nabídky EFE. Součástí této kapitoly je i komparace produkce španělské EFE a České tiskové kanceláře (ČTK). Na tomto místě bych ráda vysvětlila odklon od schválených tezí. Během psaní jsem se po dohodě s vedoucí mé práce, PhDr. Ludmilou Trunečkovou, odchýlila od její navržené struktury, kterou jsem v tezích uvedla. První kapitola zůstala nepozměněná a věnuje se zá- kladní definici tiskové agentury a EFE jako největší španělské tiskové agentuře. Postavení a statutu EFE jsem věnovala samostatnou kapitolu vzhledem k jejímu bohatému a zajíma- vému objemu. Ve třetí kapitole se věnuji současné produkci EFE, rovněž jsem na konec této kapitoly zařadila komparaci produkce EFE a ČTK. Poslední kapitolu jsem změnila z dů- vodu, že není pro mou práci tak důležitá, aby musela mít vlastní kapitolu. Mým primárním cílem je přiblížit strukturu a chod největší španělské tiskové agentury EFE, jejíž dosah je 1 Viz příloha I, str. 56 8 mnohem větší než na mezinárodní úrovni. Za tímto rozhodnutím si stojím, jelikož vím, že mé práci nijak neubližuje, nýbrž ji zkvalitňuje. Během psaní jsem používala sekundární cizojazyčnou i českou literaturu, rovněž jsem vycházela z oficiálních webových stránek agentury EFE. V českém jazyce neexistují žádné odborné texty či učební materiály, které
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