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START-UP. Inspirer Une Génération D’Entrepreneurs En France

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START-UP. Inspirer Une Génération D’Entrepreneurs En France (*) START-UP. Inspirer une génération d’entrepreneurs en France BAMYAN MEDIA BAMYAN MEDIA FRANCE & BANIJAY PRODUCTIONS (*) Titre provisoire FRANCE ‘Nous croyons que les émissions TV, ciblant un public large et ayant un retentissement particulièrement profond auprès des cibles jeunes, ont le pouvoir de changer les mentalités pour soutenir une tendance chère à la société actuelle : l’entreprenariat.” Alexia Laroche-Joubert, Directrice Générale de Banijay Productions France QUAND LA TV SE MET AU SERVICE DE LA SOCIÉTÉ UN DIVERTISSEMENT UTILE Les pouvoirs de l’image et du numérique peuvent être vecteurs d’inspiration pour tout une génération, habituée aux codes narratifs du divertissement et profondément empreinte de l’esprit d’entreprendre. En s’appuyant sur des modèles inspirants, la télévision a la capacité de stimuler les téléspectateurs et de leur donner l’envie et les moyens d’entreprendre et de réussir. LE 1ER GRAND SHOW D’EDUTAINMENT « START-UP » a ainsi pour ambition d’allier divertissement et pédagogie en apportant aux téléspectateurs une méthode et surtout des outils pour se lancer dans le projet de leur vie ! L’ENVIE D’ENTREPRENDRE : UNE CROISSANCE IMPORTANTE EN FRANCE D’après un sondage Opinionway réalisé en Janvier 2016 (« La reconversion professionnelle, l’entrepreneuriat et le travail indépendant »), jamais l’envie d’entreprendre n’a été aussi forte chez les Français : -Plus d’1 Français sur 3 (37%) déclare envisager de créer ou reprendre un jour une entreprise, soit un vivier de plus de 19 millions d’entrepreneurs en France (plus haut niveau depuis 2000). -55% des 18-24 ans et 56% des 25-34 ans envisagent un jour de créer ou de reprendre à son compte une entreprise -Plus de 3 millions de Français envisagent de le faire dans les 2 ans à venir. D’après l’INSEE, en 2015 : -525 000 entreprises ont été créées -La moitié environ par des demandeurs d’emploi. -Un taux de création d’entreprises 2 fois plus important dans les Quartiers Prioritaires de la Politique de la Ville (QPPV) POUR CEUX QUI SE LANCENT : UN BESOIN D’ACCOMPAGNEMENT Malgré une volonté forte, les jeunes entrepreneurs rencontrent des difficultés à maintenir et développer leur activité sur la 1ère année. Dans cette période cruciale, ils auraient besoin d’un accompagnement plus approfondi ainsi que des formations pour assurer la pérennité de leur projet. COMMENT ACCOMPAGNER AU MIEUX CES ENTREPRENEURS EN HERBE ? L’ENVIE D’ENTREPRENDRE : DES CHIFFRES EXPONENTIELS EN FRANCE “L’envie de créer son entreprise” Detail par sous-population Vous personnellement, auriez-vous envie e créer une entreprise, d’en reprendre une ou de vous mettre à votre compte ? SEXE AGE CSP % Total Homme Femme 18-24 25-34 35-49 50 ans Cadres, Professions Employés Ouvriers Inactifs ...dont ans ans ans et plus supérieurs inter Retraités Envie de créer son 37% 37% 37% 55% 56% 43% 23% 49% 42% 38% 49% 25% 18% entreprise LES POUVOIRS PUBLICS ET LE FONDS SOCIAL EUROPÉEN (FSE) CHERCHENT À FAVORISER L’ESPRIT D’ENTREPRENDRE AFIN DE : • doubler le nombre de créations d’entreprises en France d’ici 2020 • faire progresser le taux des femmes entrepreneurs • d’encourager un changement d’échelle de l’économie sociale et solidaire • d’augmenter le nombre de projets innovants • favoriser la création d’emplois « START UP » s’inscrit dans cette volonté publique et générale de favoriser l’esprit d’entreprise et les initiatives individuelles, avec un ratio coût/impact extrêmement attractif. UNE ÉMISSION QUI SOUTIENT LA POLITIQUE DE DÉVELOPPEMENT DE L’ENTREPRENARIAT START UP : L’ÉMISSION L’ENTREPRENARIAT AU CŒUR DU CONCEPT UNE AVENTURE ÉDUCATIVE ET INSPIRANTE • 14 entrepreneurs en herbe aux profils aspirationnels • 14 projets d’entreprises voyant le jour sous les yeux des téléspectateurs • Un panel d’experts bienveillants, juges et conseillers • Une compétition mettant en valeur le travail, l’éthique, l’esprit d’équipe, le sens du leadership, la créativité, l’innovation et le mérite. • Une mécanique rythmée, selon les codes narratifs du divertissement, avec épreuves en équipes, mais où l’apprentissage, la transmission et la pédagogie ont une place essentielle • Le projet d’entreprise le plus abouti et prometteur remportera la compétition et le financement (partiel ou total) de son projet • Le format : hebdomadaire (durée et nombre d’émissions variables en fonction des diffuseurs visés) • Un programme cross-plateforme avec de nombreuses extensions pour aider les téléspectateurs à se lancer en parallèle (conseils en ligne, chats, réseaux sociaux… cf. ci-après) UN DISPOSITIF 360° POUR ACCOMPAGNER LES INITIATIVES INDIVIDUELLES En support de l’émission, des outils et événements sont proposés aux téléspectateurs par des partenaires pour les aider à faire émerger leurs projets. Ce dispositif complémentaire permet de mettre en con- START-UP. tact les entrepreneurs avec les professionnels et les ressources dont ils ont besoin (et au même temps les entrepreneurs entre eux). Au delà des candidats, il s’agit de donner aux téléspectateurs des informations clés et utiles sur la création d’entreprise (dans l’émission et/ou online), par exemple : Comment transformer une simple idée en projet ? Comment faire un business plan ? Quel est le rôle des pépinières d’entreprises ? Quelles sont les initiatives gouvernementales en faveur de l’emploi ? Comment financer mon projet ? De quelles aides puis-je bénéficier ? Comment recruter une équipe ? Comment tester le potentiel de mon projet ? START UP : LE CONTENU PÉDAGOGIQUE DES OUTILS CLÉS POUR RÉALISER SON PROJET AU DELÀ DE L’ÉMISSION, UNE VÉRITABLE DYNAMIQUE À ENJEU SOCIAL UN PUBLIC CIBLÉ LARGE : Les jeunes, les moins qualifiés et les jeunes des quartiers prioritaires, les femmes ainsi que les demandeurs d’emploi… tous les français qui veulent entreprendre ! UNE AMBITION SOCIALE : favoriser et promouvoir l’entreprenariat avec un outil de communication puissant. • INSPIRER : Favoriser l’esprit d’entreprendre en France en faisant des entrepreneurs les héros d’aujourd’hui. • RENDRE POSSIBLE : guider et simplifier l’accès de tous aux outils et ressources pour entreprendre et réussir. • SOUTENIR les publics les moins favorisés dans leur démarche. • PROMOUVOIR l’économie sociale et solidaire. LE FORMAT INTERNATIONAL : UNE EXPÉRIENCE QUI A DÉJÀ FAIT SES PREUVES 1/ THE PROJECT : L’HISTOIRE Crée pour la 1ère fois en Afghanistan, avec un impact très fort auprès des populations, l’émission et le projet social ont été adaptés en Egypte (« El Mashroua »), avec un succès retentissant : 4 millions de téléspectateurs en Prime Time sur l’une des plus grandes chaînes nationales. 2/ L’IMPACT SOCIAL EN ÉGYPTE >la plateforme digitale de l’émission est devenue la plus grande communauté d’entrepreneurs online de la région, avec 1 million d’usagers. >Des sponsors important comme Samsung, Google, VW, >Plus de 80 partenaires et 200 événements >40.000 entrepreneurs ont bénéficié des services des partenaires. >une enquête, menée par JPAL et l’ENSAE, pour mesurer l’impact social de cette initiative est en cours. LES ATOUTS DU PROJET : AU CŒUR D’UNE PROBLÉMATIQUE SOCIALE • La TV et « online »; une très belle vitrine pour communiquer massivement sur l’esprit d’entreprendre. • La mise en avant de nouveaux héros : les entrepreneurs. • La communication sur des outils pratiques et des méthodes pour réussir son projet. • Un dispositif d’accompagnement complet hors écran. BAMYAN L’ÉQUIPE: QUI SOMMES-NOUS ? MEDIA FRANCE BAMYAN MEDIA FRANCE Depuis sa création en 2010, la principale mission de Bamyan Media est d’utiliser la puissance des medias pour raconter des histoires vraies et inspirantes qui ont le pouvoir d’aider les jeunes générations à se construire un futur de tous les possibles. Bamyan Media a lancé sa première émission “Start Up” en Egypte en 2014 où elle a connu un succès retentissant avec 4 millions de téléspectateurs en prime-time sur une des plus grandes chaines nationales. La plateforme en ligne de l’émission est même devenue la plus grande communauté de tout le Moyen-Orient avec 1 million de participants actifs. Les émissions de Bamyan Media sont conçues de sorte à ce qu’elles aient un véritable impact social. Bamyan Media est une ONG internationale fondée par Anna Elliot et basée aux Etats-Unis et installée en France en tant qu’association Loi 1901. BANIJAY GROUP Banijay Group, fusion depuis février 2016 du groupe Zodiak (« Fort Boyard », « Koh-Lanta », la série « Versailles ») et du groupe Banijay (« Touche pas à mon poste », « N’oubliez pas les paroles », « Les Marseillais »), est un acteur majeur de la production audiovisuelle mondiale. Avec une cinquantaine de sociétés de production leaders dans plus de 17 pays, le groupe est engagé dans des partenariats stratégiques avec des talents créatifs innovants dans le monde entier. Les formats et programmes Banijay, ainsi que les contenus tiers acquis, sont vendus partout dans le monde. Banijay est une confédération d’entrepreneurs réunis autour de valeurs comme la créativité, l’innovation et le professionnalisme. BANIJAY PRODUCTIONS FRANCE Banijay Productions France (BPF), a été fondée en 2008, par la célèbre productrice, Alexia Laroche-Joubert, anciennement chez Endemol France, qui a produit des formats incontournables comme Loft Story, Fear Factor et Star Academy. BPF produit des programmes de tous genres : de la création de séries documentaires comme Une saison au Zoo (France 4) à la TV-réalité avec Les Ch’tis (W9) en passant par la production de nombreux formats tiers comme le jeu Le Maillon Faible (D8). La variété de ses programmes se retranscrit dans la variété de ses clients qui comptent parmi les acteurs majeurs du paysage audiovisuel français : entre autres le groupe M6, le groupe TF1, le groupe Canal Plus, le groupe France Télévisions..
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