Film, Medium Specificity, and Response-Dependence
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Viewing Film from a Communication Perspective
Communication and Theater Association of Minnesota Journal Volume 36 Article 6 January 2009 Viewing Film from a Communication Perspective: Film as Public Relations, Product Placement, and Rhetorical Advocacy in the College Classroom Robin Patric Clair Purdue University, [email protected] Rebekah L. Fox Purdue University Jennifer L. Bezek Purdue University Follow this and additional works at: https://cornerstone.lib.mnsu.edu/ctamj Part of the Curriculum and Social Inquiry Commons, Film and Media Studies Commons, and the Speech and Rhetorical Studies Commons Recommended Citation Clair, R., Fox, R., & Bezek, J. (2009). Viewing Film from a Communication Perspective: Film as Public Relations, Product Placement, and Rhetorical Advocacy in the College Classroom. Communication and Theater Association of Minnesota Journal, 36, 70-87. This Teacher's Workbook is brought to you for free and open access by Cornerstone: A Collection of Scholarly and Creative Works for Minnesota State University, Mankato. It has been accepted for inclusion in Communication and Theater Association of Minnesota Journal by an authorized editor of Cornerstone: A Collection of Scholarly and Creative Works for Minnesota State University, Mankato. Clair et al.: Viewing Film from a Communication Perspective: Film as Public Rel 70 CTAMJ Summer 2009 Viewing Film from a Communication Perspective: Film as Public Relations, Product Placement, and Rhetorical Advocacy in the College Classroom Robin Patric Clair Professor [email protected] Rebekah L. Fox, Ph.D. Jennifer L. Bezek, M.A. Department of Communication Purdue University West Lafayette, IN ABSTRACT Academics approach film from multiple perspectives, including critical, literary, rhetorical, and managerial approaches. Furthermore, and outside of film studies courses, films are frequently used as a pedagogical tool. -
Notes for Chapter Re-Drafts
Making Markets for Japanese Cinema: A Study of Distribution Practices for Japanese Films on DVD in the UK from 2008 to 2010 Jonathan Wroot PhD Thesis Submitted to the University of East Anglia For the qualification of PhD in Film Studies 2013 1 Making Markets for Japanese Cinema: A Study of Distribution Practices for Japanese Films on DVD in the UK from 2008 to 2010 2 Acknowledgements Thanks needed to be expressed to a number of people over the last three years – and I apologise if I forget anyone here. First of all, thank you to Rayna Denison and Keith Johnston for agreeing to oversee this research – which required reining in my enthusiasm as much as attempting to tease it out of me and turn it into coherent writing. Thanks to Mark Jancovich, who helped me get started with the PhD at UEA. A big thank you also to Andrew Kirkham and Adam Torel for doing what they do at 4Digital Asia, Third Window, and their other ventures – if they did not do it, this thesis would not exist. Also, a big thank you to my numerous other friends and family – whose support was invaluable, despite the distance between most of them and Norwich. And finally, the biggest thank you of all goes to Christina, for constantly being there with her support and encouragement. 3 Abstract The thesis will examine how DVD distribution can affect Japanese film dissemination in the UK. The media discourse concerning 4Digital Asia and Third Window proposes that this is the principal factor influencing their films’ presence in the UK from 2008 to 2010. -
Retrieving Kant's Aesthetics for Art Theory After
8 Retrieving Kant’s Aesthetics for Art Theory After Greenberg Some Remarks on Arthur C. Danto and Thierry de Duve Diarmuid Costello The Fate of Aesthetics in Contemporary Art Theory In art theory since the early 1980s the discourse of aesthetics has been notable by its absence. Th is suggests that the majority of art theorists believe that the historical or conceptual limits of aesthetic theory have been breached by the internal development of art after modernism. But why would art theorists believe this? I n a n s w e r t o t h i s q u e s t i o n I s u g g e s t — I t a k e i t n o n c o n t r o v e r s i a l l y — t h a t the widespread marginalization of aesthetics in postmodern art theory may be attributed to the success of the art critic and theorist Clement Greenberg. In co- opting the discourse of (particularly Kantian) aesthetics to underwrite modernist theory, Greenberg mediated the art world’s sub- sequent rejection of both aesthetics in general and Immanuel Kant’s aes- thetics in par tic u lar. But one need only refl ect on the centrality for postmodern theory of anti- aesthetic fi gures like Marcel Duchamp or of movements (such as surrealism), marginalized in Greenberg’s account of “the best modern art,” to see that for all their antipathy to Greenberg, many postmodernist art theorists continue to operate with a broadly Greenbergian view of aesthetics—which is why, of course, they are forced to reject it. -
Reviewing Distinctive DVD Experiences: NEO Magazine and the Critical Reception of Asian Media Distributors
. Volume 12, Issue 1 May 2015 Reviewing distinctive DVD experiences: NEO Magazine and the critical reception of Asian media distributors Jonathan Wroot, University of Worcester, UK Abstract: This article closely analyses the reviews for Asian films from the longest-running UK magazine that specialises in Asian media – NEO. The critical reception of Asian films has been investigated before, but what has not been realised is the significance of the DVD distributors in shaping these reviews. As a result of examining how influential the discs’ labels are on the review content, it becomes clear that the critics in NEO are assessing more than the film itself. The reviewers are evaluating the entire viewing experience that a home media format, such as DVD, can offer. This is important for Asian media as the NEO reviews illustrate how the discs are the primary means of accessing such films for UK audiences. The reviews also suggest that viewers are becoming aware, and have a substantial interest in, how distributors shape their viewing experience. Key words: Asian media, critical reception, distributors, DVD, Japanese films. DVDs are integral to how Asian media texts, such as Japanese films, are made available to UK consumers. Cinema releases and online outlets (via streaming or downloading) have not been consistently profitable practices for distributors that specialise in Asian films and media. Ever since the popularity of Japanese horror films from 2000 onwards, a steady stream of Asian cinema titles have made their way to the UK via DVD. The importance of this format has also been realised by other distributors of other media exports from Japan, such as anime (animation) and manga (comics). -
Gender and the Family in Contemporary Chinese-Language Film Remakes
Gender and the family in contemporary Chinese-language film remakes Sarah Woodland BBusMan., BA (Hons) A thesis submitted for the degree of Doctor of Philosophy at The University of Queensland in 2016 School of Languages and Cultures 1 Abstract This thesis argues that cinematic remakes in the Chinese cultural context are a far more complex phenomenon than adaptive translation between disparate cultures. While early work conducted on French cinema and recent work on Chinese-language remakes by scholars including Li, Chan and Wang focused primarily on issues of intercultural difference, this thesis looks not only at remaking across cultures, but also at intracultural remakes. In doing so, it moves beyond questions of cultural politics, taking full advantage of the unique opportunity provided by remakes to compare and contrast two versions of the same narrative, and investigates more broadly at the many reasons why changes between a source film and remake might occur. Using gender as a lens through which these changes can be observed, this thesis conducts a comparative analysis of two pairs of intercultural and two pairs of intracultural films, each chapter highlighting a different dimension of remakes, and illustrating how changes in gender representations can be reflective not just of differences in attitudes towards gender across cultures, but also of broader concerns relating to culture, genre, auteurism, politics and temporality. The thesis endeavours to investigate the complexities of remaking processes in a Chinese-language cinematic context, with a view to exploring the ways in which remakes might reflect different perspectives on Chinese society more broadly, through their ability to compel the viewer to reflect not only on the past, by virtue of the relationship with a source text, but also on the present, through the way in which the remake reshapes this text to address its audience. -
Outline of a Sociological Theory of Art Perception∗
From: Pierre Bordieu The Field of Cultural Production: Essays on Art and Literature ©1984, Columbia University Press Part III: The Pure Gaze: Essays on Art, Chapter 8 Outline of a Sociological Theory of Art Perception∗ PIERRE BOURDIEU 1 Any art perception involves a conscious or unconscious deciphering operation. 1.1 An act of deciphering unrecognized as such, immediate and adequate ‘comprehension’, is possible and effective only in the special case in which the cultural code which makes the act of deciphering possible is immediately and completely mastered by the observer (in the form of cultivated ability or inclination) and merges with the cultural code which has rendered the work perceived possible. Erwin Panofsky observes that in Rogier van der Weyden’s painting The Three Magi we immediately perceive the representation of an apparition’ that of a child in whom we recognize ‘the Infant Jesus’. How do we know that this is an apparition? The halo of golden rays surrounding the child would not in itself be sufficient proof, because it is also found in representations of the nativity in which the Infant Jesus is ‘real’. We come to this conclusion because the child is hovering in mid-air without visible support, and we do so although the representation would scarcely have been different had the child been sitting on a pillow (as in the case of the model which Rogier van der Weyden probably used). But one can think of hundreds of pictures in which human beings, animals or inanimate objects appear to be hovering in mid-air, contrary to the law of gravity, yet without giving the impression of being apparitions. -
Film Film Film Film
Annette Michelson’s contribution to art and film criticism over the last three decades has been un- paralleled. This volume honors Michelson’s unique C AMERA OBSCURA, CAMERA LUCIDA ALLEN AND TURVEY [EDS.] LUCIDA CAMERA OBSCURA, AMERA legacy with original essays by some of the many film FILM FILM scholars influenced by her work. Some continue her efforts to develop historical and theoretical frame- CULTURE CULTURE works for understanding modernist art, while others IN TRANSITION IN TRANSITION practice her form of interdisciplinary scholarship in relation to avant-garde and modernist film. The intro- duction investigates and evaluates Michelson’s work itself. All in some way pay homage to her extraordi- nary contribution and demonstrate its continued cen- trality to the field of art and film criticism. Richard Allen is Associ- ate Professor of Cinema Studies at New York Uni- versity. Malcolm Turvey teaches Film History at Sarah Lawrence College. They recently collaborated in editing Wittgenstein, Theory and the Arts (Lon- don: Routledge, 2001). CAMERA OBSCURA CAMERA LUCIDA ISBN 90-5356-494-2 Essays in Honor of Annette Michelson EDITED BY RICHARD ALLEN 9 789053 564943 MALCOLM TURVEY Amsterdam University Press Amsterdam University Press WWW.AUP.NL Camera Obscura, Camera Lucida Camera Obscura, Camera Lucida: Essays in Honor of Annette Michelson Edited by Richard Allen and Malcolm Turvey Amsterdam University Press Front cover illustration: 2001: A Space Odyssey. Courtesy of Photofest Cover design: Kok Korpershoek, Amsterdam Lay-out: japes, Amsterdam isbn 90 5356 494 2 (paperback) nur 652 © Amsterdam University Press, Amsterdam, 2003 All rights reserved. Without limiting the rights under copyright reserved above, no part of this book may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, me- chanical, photocopying, recording or otherwise) without the written permis- sion of both the copyright owner and the author of the book. -
The Horror Film Series
Ihe Museum of Modern Art No. 11 jest 53 Street, New York, N.Y. 10019 Circle 5-8900 Cable: Modernart Saturday, February 6, I965 FOR IMMEDIATE RELEASE The Museum of Modern Art Film Library will present THE HORROR FILM, a series of 20 films, from February 7 through April, 18. Selected by Arthur L. Mayer, the series is planned as a representative sampling, not a comprehensive survey, of the horror genre. The pictures range from the early German fantasies and legends, THE CABINET OF DR. CALIGARI (I9I9), NOSFERATU (1922), to the recent Roger Corman-Vincent Price British series of adaptations of Edgar Allan Poe, represented here by THE MASQUE OF THE RED DEATH (I96IO. Milestones of American horror films, the Universal series in the 1950s, include THE PHANTOM OF THE OPERA (1925), FRANKENSTEIN (1951), his BRIDE (l$55), his SON (1929), and THE MUMMY (1953). The resurgence of the horror film in the 1940s, as seen in a series produced by Val Lewton at RR0, is represented by THE CAT PEOPLE (19^), THE CURSE OF THE CAT PEOPLE (19^4), I WALKED WITH A ZOMBIE (19*£), and THE BODY SNAT0HER (19^5). Richard Griffith, Director of the Film Library, and Mr. Mayer, in their book, The Movies, state that "In true horror films, the archcriminal becomes the archfiend the first and greatest of whom was undoubtedly Lon Chaney. ...The year Lon Chaney died [1951], his director, Tod Browning,filmed DRACULA and therewith launched the full vogue of horror films. What made DRACULA a turning-point was that it did not attempt to explain away its tale of vampirism and supernatural horrors. -
Comparing the New Cinemas of France, Japan and Brazil
WASEDA RILAS JOURNALWaves NO. on Different4 (2016. 10) Shores: Comparing the New Cinemas of France, Japan and Brazil Waves on Different Shores: Comparing the New Cinemas of France, Japan and Brazil Richard PEÑA Abstract What is the place of “comparative” film historiography? In an era that largely avoids over-arching narratives, what are the grounds for, and aims of, setting the aesthetic, economic or technological histories of a given national cinema alongside those of other nations? In this essay, Prof. Richard Peña (Columbia University) examines the experiences of three distinct national cinemas̶those of France, Japan and Brazil̶that each witnessed the emer- gence of new movements within their cinemas that challenged both the aesthetic direction and industrial formats of their existing film traditions. For each national cinema, three essential factors for these “new move” move- ments are discussed: (1) a sense of crisis in the then-existing structure of relationships within their established film industries; (2) the presence of a new generation of film artists aware of both classic and international trends in cinema which sought to challenge the dominant aesthetic practices of each national cinema; and (3) the erup- tion of some social political events that marked not only turning points in each nation’s history but which often set an older generation then in power against a defiant opposition led by the young. Thus, despite the important and real differences among nations as different as France, Japan and Brazil, one can find structural similarities related to both the causes and consequences of their respective cinematic new waves. Like waves, academic approaches to various dis- personal media archives resembling small ciné- ciplines seem to have a certain tidal structure: mathèques, the idea of creating new histories based on sometimes an approach is “in,” fashionable, and com- linkages between works previously thought to have monly used or cited, while soon after that same little or no connection indeed becomes tempting. -
Philosophy and Film Philosophy 328 Spring 2013 Instructor
Philosophy and Film Philosophy 328 Spring 2013 Instructor: Professor Dan Flory Office: 2-106 Wilson Hall Office hours: M, 11 AM-noon, WF, 1-2 PM, and by appointment Office phone: 994-5209 E-mail: [email protected] Course Description This course examines the philosophy of film and film aesthetics. Topics we will investigate include: • how can film function as philosophy? • how do films elicit emotion? • how do we engage with narrative characters in film? • what is genre? How does it affect our understanding of a film? • how do different forms of cinematic narration affect viewer understanding? • how does the concept of ‘race’ have an impact on our perception and understanding of film characters? We will explore these issues primarily through the careful analysis of philosophical texts, supplemented by thoughtful viewings of select films, class discussions, written essays and exams, and lectures. Our overall aim will be to develop a reasoned, considered perspective on film as an art form insofar as it can mimic philosophy, elicit viewer emotions, offer different modes of narration, and convey to us crucial insights regarding fictional characters and other human beings. NOTE: The dozen or so films we will view for this course have been chosen to make you think philosophically about film. This aim will probably require you to view these films in a different way from the manner in which you usually watch films. These works of art should challenge you, so be prepared to analyze them, not simply sit back and regard them merely as entertainment. It would by no means be inappropriate for you to take notes on these films while or immediately after viewing them. -
Art Cinema and the Arbor: Tape-Recorded Testimony, Film Art and Feminism
This is a repository copy of Art Cinema and The Arbor: Tape-recorded Testimony, Film Art and Feminism. White Rose Research Online URL for this paper: http://eprints.whiterose.ac.uk/94320/ Version: Accepted Version Article: Johnson, BL (2016) Art Cinema and The Arbor: Tape-recorded Testimony, Film Art and Feminism. Journal of British Cinema and Television, 13 (2). pp. 278-291. ISSN 1743-4521 https://doi.org/10.3366/jbctv.2016.0313 Reuse Unless indicated otherwise, fulltext items are protected by copyright with all rights reserved. The copyright exception in section 29 of the Copyright, Designs and Patents Act 1988 allows the making of a single copy solely for the purpose of non-commercial research or private study within the limits of fair dealing. The publisher or other rights-holder may allow further reproduction and re-use of this version - refer to the White Rose Research Online record for this item. Where records identify the publisher as the copyright holder, users can verify any specific terms of use on the publisher’s website. Takedown If you consider content in White Rose Research Online to be in breach of UK law, please notify us by emailing [email protected] including the URL of the record and the reason for the withdrawal request. [email protected] https://eprints.whiterose.ac.uk/ 1 Art Cinema and The Arbor: Analysing Tape Recorded Testimony, Film Art and Feminism Beth Johnson Associate Professor in Film and Media, University of Leeds, West Yorkshire, LS2 9JT Email: [email protected] Abstract In this article I discuss the award winning work of artist and filmmaker Clio Barnard, specifically focusing on her 2010 docu-fiction film The Arbor. -
Emotion and Film Theory
1 2 3 4 5 EMOTION AND FILM THEORY 6 7 8 Norbert Wiley 9 10 11 ABSTRACT 12 13 This is a comparison of the emotions we have in watching a movie with 14 those we have in everyday life. Everyday emotion is loose in frame or con- 15 text but rather controlled and regulated in content. Movie emotion, in con- 16 trast, is tightly framed and boundaried but permissive and uncontrolled in 17 content. Movie emotion is therefore quite safe and inconsequential but can 18 still be unusually satisfying and pleasurable. I think of the movie emotions 19 as modeling clay that can symbolize all sorts of human troubles. A major 20 function of movies then is catharsis, a term I use more inclusively than 21 usual. 22 Throughout I use a pragmatist approach to film theory. This position 23 gives the optimal distance to the study of ordinary, middle-level emotion. 24 In contrast psychoanalysis is too close and cognitive theory too distant. 25 This middle position is similar to Arlie Hochschild’s symbolic interactionist 26 approach to the sociology of emotions, which also mediates between 27 psychoanalysis and cognitive theories. 28 29 EMOTION AND FILM THEORY 30 31 This will be an exploration of how emotion works in watching an ordinary Holly- 32 wood movie or others like it. I will be talking only about easy-to-follow movies, 33 not the more artistic or thoughtful kind. The working of emotion in these “easy 34 listening” movies is a controversial issue in film theory. But less so in sociology, 35 36 37 Studies in Symbolic Interaction 38 Studies in Symbolic Interaction,Volume 26,169–187 Copyright © 2003 by Elsevier Science Ltd.