For Your Consideration: Marketing TV/Movies At Awards Time see also LoF Marketing; Motion Pictures; Advertising THANKS to School Library Journal for recommending this site.
This web page is divided into four sections:
1. Background/resources on the use of “For Your Consideration” in advertising 2. Database with links to TV/film studios awards web sites 3. Database of award nomination dates, ceremony dates and broadcast partners 4. Links to news sources about film/TV awards
For Your Consideration is a heading frequently used in advertisements in entertainment trade publications such as Variety and The Hollywood Reporter. They are specifically directed towards members of groups in the entertainment industry, most commonly the Academy of Motion Picture Arts and Sciences, which annually presentsthe Academy Awards celebrating the best in motion pictures, (or the Hollywood Foreign Press Association, which awards the Golden Globes) or the Academy of Television Arts and Sciences which presents the Primetime Emmy Awards for television. Source: Wikipedia (note: hyperlinks added by media educator Frank Baker) In the fall of 2016, Lionsgate broke with tradition choosing to use the phrase “Consider This” in ads for its films. Other film studios have subsequently used the word “consider.”
NEW: Read/Study/Analyze FYC Studio Ads Here
Each year, the major movie studios, and to a lesser extent their affiliated television studies and the television networks, spend large sums of money on “For Your Consideration” ads extolling the alleged virtues of their films or programs released over the previous year. While it is unclear where or when the practice originated, it appears to have been popularized by Miramax, which rose from relative obscurity during the 1990s to become one of the most prestigious studios, at least of that decade.
Not surprisingly, then, the quantity of such ads has increased dramatically, as major firms vie to win the top awards, hoping that the associated publicity will result in more viewers and greater revenues. In deed, most of the films expected to be “Oscar-worthy” are released in the last few months of the year, occasionally opening in limited release just before the end of the year and opening wide in January. This generally ensures that these films are still in movie theatres as awards-related publicity peaks…
As might be expected, these ads have recently begun appearing online at websites popular with voting members of the Academy of Motion Picture Arts & Sciences. Movie buffs are now archiving and tagging these online Oscar ads so they’ll be available for future study and commentary. Source
NEW: Download Oscar contending screenplays here
Questions for students to consider: – what does the phrase “for your consideration” mean? – who is the audience for these ads and what are they asked to do? – in what ways are these ads “persuasive”? – what information is quintessential in ads promoting TV shows/films? – what codes/conventions/techniques does each contain? – what is the purpose of film/TV critic quotes? – what is the same; what is different about each ad? – why are some ads featured on the cover of a magazine? – who designs the ads; who pays for them? – consider the layout of the ad: what attracts attention most? – how is mood and/or genre communicated? – how might expression, body language or other non-verbal language communicate what is happening?
Related lesson plans: Analyzing Oscar: Deconstructing the Academy Awards | Deconstructing Movie Ads (pg 53)
Studios ‘For Your Consideration’ Websites (all under construction- new material added regularly)
2021-2022 Movie Nomination/Award Dates/Broadcast Partners (updated regularly)
Craft/Guild Awards
Nominations Winners Broadcast/ Award Announced Announced Stream Annie (Animation) February 26 Screen Actors January 12 Feb 27, 2022 TBS/TNT Guild (SAG) Art Directors Guild January 24 March 5
WGA (Writers) March 20 Paramount+
Producers Guild (PGA) January 27 February 26
Casting Society of America (Artios) Makeup Artists/Hair Stylists American Society of Cinematographers Cinema Audio Society January 25 March 19 Eddie Award (Audio) Costume Designers Guild Directors Guild (DGA) March 12 VES (Visual Effects)
Motion Picture Sound Editors (Golden Reels)
Set Decorators Society of America Guild of Music Supervisors American Cinema Editors (ACE) January 21 February 26
Film Festivals & Film Critics
Nominations Winners Broadcast/ Award Announced Announced Stream Boston Society of Film Critics LA Film Critics Chicago Film Critics Alliance of Women Film Journalists Capri Hwood International Film Fest North Carolina Film Critics Assn. Broadcast Film Critics Critics Choice Super CW Awards Black Film Critics Circle Award Critics Choice Documentary Awards NY Film Critics Online DC Film Critics Assn National Board of November 30 January 11 Review NY Film Critics December 3 January 10 Circle Palm Springs Film Fest Vancouver Film Critics Circle Critic’s Choice TV December 1 January 9 CW Network Awards Film Hollywood Critics Assn. African American Film Critics Assn Online Film Critics January 19 Society National Society of Film Critics London Film Critics Circle Award Major Awards
Nominations Winners Broadcast/ Award Announced Announced Stream Hollywood Film Awards Gotham Awards November 29 Golden Globes (Hollywood TBA Foreign Press Assn.) LIVE: BBC One and BBC March 13, BAFTA One HD 2022 BBC America (tape delay)
Cinema Eye Stream Film March 6, Independent TBA 2022 Spirit Academy of Motion Picture March 27, February 8 ABC Arts & Sciences 2022 (Oscars) Other Associated Groups
Nominations Winners Broadcast/ Award Announced Announced Stream European Film December 9 December 12 Awards Screen International Screen Awards Intl Documentary November 24 January 16 Association British Film Independent Awards December 9 February 18 (BIFA) March 27, 8pm BET and simulcast across ViacomCBS NAACP Image Awards February 2 March 22 Networks, including CBS, BET Her, VH1, MTV, MTV2 and Logo Director’s Cut Foundation for the Augmentation for African-Americans in Film (Black Reel Award) Movieguide Awards February 21 GALECA (the Society of LGBTQ Entertainment February 11 April 18 Critics) Dorian Awards Australian Academy March 6 of Cinema and AEDT / AACTA’s Television Arts February 12 Friday, YouTube (AACTA) March 5 channel International PST. Awards Variety’s ARTISANS February 6 Awards Humanitas Prize Awards USC Libraries February 20 Scripter Awards Global Cinematheque World First week Cinema Awards Feb 2020 Association for the Promotion of Cinema Cesar Awards
GLAAD Media Awards January 28 April TBA
NEW: A Look At What Might Be The Most Expensive Emmy Campaign Season Ever Teaching With The Emmy Awards: A Media Literacy Opportunity Chasing Emmy– a new weekly podcast from Entertainment Weekly magazine Updated: See the ads for Emmy nominations shows/people here
Special Emmy TV Websites (many of these websites are only active during award voting season) includes BET, CBS, Comedy, MTV, Paramount , Showtime, Smithsonian, VH1
Emmy/Oscar News Sources:
Broadcasting & Cable Awardsline Hollywood Reporter
Emmy Magazine AwardsCircuit.com
Entertainment Weekly Th Emmy News The Awards Season Variety e Wrap Envelope
Ads: designed for analysis and deconstruction
Movie posters are a prime example of visual communication. Movie posters, as well as the promos, have to be visually appealing otherwise they aren’t going to sell any tickets. Posters have to use an image to get the gist of an entire two hour movie. (Source)
Useful links: There is a reason why Hollywood movies campaign to be nominated for awards For Your Consideration: Increasingly Lavish Emmy Campaigns Emmy Campaigns Get Out of Hand Film ads try to sway Oscar Voters For Your Consideration: How Data Analysis Was Used in the 2015 Oscar Race See this website for a full list of “FOR YOUR CONSIDERATION” ads Checklist of analyzing print ads Deconstructing print ads Movie marketing blog Checklist for reading any ad Analyzing ads (& commercials) Marketing Movies (book/website) Advertising 101 (critique sheet) ANALYZING MEDIA: Movie Posters Ad-wise, the Oscars in this digital age ABC Made $72 Million on 26 Minutes of Oscar Ads