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The Fifth Estate 12 LQ D 0 OO Olom& /k 4 D d d 0 4 C BroadcastingmMar5 1.7, _ ,-LL.`::uu We Grow \erverWe Go nt Funny Shows. Serious Business. WARNER BROS. 3443 DOMESTIC TELEVISION IJLL flousr DISTRIBUTION dfillerBoyett A Time Warner Company PRODUCTIONS 100 Half-Hours For Fall '91292. 190E4 NO 311IAH1S3M 1S 3A02f9 3 Nldw A21nflI1 'r134: 1H9I+1bf1G0 3931103 N130'63110 Z02-LZV O6/7D0 )¡Aryy£ ßt Cayyz-LZV1aoyyEb 190£4 1I9I0-ÇYY***Y*YrY.Y`YT Why did Aniericom broker more radio station sales in 1989 than all other brokerage firms combined? 1989 Radio Station Sales (in millions) by Brokerage Firm: S1,000- $868 5800 - S600 - 5400 - $163 $129 $128 $97 S200 - i $63 $68 - - $47 $35 $30 $24 $23 $21 $19 o - iAi%i%/íK i.i ,.i,.."i-.ii-.ííii `` ,4Q p5 ,{O ,4 4Je, ó o{o a\ ,o °1/4 05 {cc0 y,N5v J,,o `',ti '. ti .'?F r 0,1c., .4' 4 `o ' . { P s 4,' >° Here's Why: 1. Quality Inventory for Buyers to Choose From -- " Americom doesn't market losers. They concentrate on those properties that are successful or can be successful." Al Kane!), President. Barnstable Co,poration. 2. Americom Helps Sellers Get the Highest Prices for Their Radio Stations- - "Americom gets some of the highest prices in the industry and yet the prices can be financed." Ed Christian, President. Sagc, Connu,tications, Inc. 3. Through Trust Earned by Maintaining Confidentiality and Performing-- "Americom's technical competence, perseverance, and commitment to our success have earned the respect of all of us at Group W Radio." Richard Har7is, Chairman. Group W Radio. Inc. Call one of us today to confidentially discuss your plans for 1990. Bill Steding Dan Gammon Paul Leonard Peter Handy Top - 25 Markets Northeast and Central Southeast West II11*11A MERICOM Radio's New Breed of Professional Brokerage and Financing Specialists 1130 Connecticut Avenue, N.W. / Suite 500 / Washington, DC 20036 / (202) 737 -9000 Vol. 118 No. 10 Broadcasting ii Mar5 ratings slip from November development for networks Markey says cable and year ago. and Fox. 61/ TV STATIONS reregulation is 33/ ESPN LANDS NFL DEAL REJECT ADS FOR 900 House Telecommunications SERVICES needed... ESPN signs four -year, 52- TV Subcommittee Chairman Ed Markey promises to game deal, extending its NFL stations are becoming much move cable bill this year. PAGE 27. Cable's franchise until 1993. more restrictive about what kind of 900 number 50/ ON ROAD TO NAB: ads they will air and at what time. HIGH -DEFINITION TV NAB rents second 87' GETTING NATPE downtown convention center to house abundance of HDTV NOTICED equipment on display in To many industry insiders, Atlanta. public relations firm March 5's Bob Bernstein is best known 54; CENTRAL for helping turn NATPE from idea into programing force. POLLING FOR NETWORKS ABC, CBS, NBC and CNN DEPARTMENTS form cooperative to perform Advertisers Index 86 exit polling operations for all Cable representatives listen intently as subcommittee members Business 61 of them record their views on reregulating industry. Pictured (I -r, front): during elections. By the Numbers 10 NCTAs Dan Craig, TBS's Gerry Hogan and NCTA's Pamela Turner; Cablecastings 55 (in background): NCTA's Jim Mooney and Cynthia Brumfield N.Y. 56/ RADIO Changing Hands 62 competitors ask FCC at Orlando, Fla., field hearing for AD ANALYSIS Closed Circuit 4 Joint venture government help in gaining access to cable between New Datebook 16 York Market Radio Editorials 90 programing. PAGE 29. Cable industry comments at Broadcasters Association Fates & Fortunes 83 necessary. and Radio Expenditures Repon FCC say no new cable regulations are Fifth Estater 87 provides analysis of radio Broadcasters, telcos and MPAA disagree. PAGE 30. For the Record 68 advertising expenditures in New York market. In Brief 88 International 58 Journalism 54 Prime time viewing off 58.' TELEVISION IN Law & Regulation 52 EASTERN EUROPE for big three Total prime time Masthead 20 . USIA publishes guide to Monday Memo 22 viewing of regular programs on ABC, CBS, NBC in help U.S. programers and On Radio 56 broadcasters interested in February sweeps falls 8% compared to last year. NBC Open Mike 21 Eastern European market. wins sweeps. PAGE 31. Programing 46 Special Report 35 46/ 10 FALL SHOWS Stock Index 12 FOR LORIMAR Syndication Marketplace 48 Baseball 1990: first Five with comedies, drama Technology 50 James Earl Jones and Midnight Where Things Stand 63 inning for CBS, Caller spinoff are among 10 shows Lorimar has in Broadcasting (ISSN 0007 -2028) is pub- ESPN.. New tack for baseball in Fifth lished 52 Mondays a year by Broadcasting Estate features more on on ESPN Publications Inc., 1705 DeSales Street, N.W., games cable (175 Washington, D.C. 20036. Second -class post- and four more teams on regional cable), fewer on age paid at Washington, D.C., and additional offices. Single issue $2 except special issues network TV, and marginal losses for some local $3.50 (50th Anniversary issue $10). Sub- scriptions, U.S. and possessions: one year broadcasters in 1990. All told, Major League $70, two years $135, three years $190. Ca- Baseball rights figure should surpass $600 million for nadian and other international subscribers add $20 per year. U.S. and possessions TV and radio. PAGE 35. $235 yearly for special delivery, $100 for first -class. Subscriber's occupation required. Annually. Broadcasting o Cable Yearbook $115, Across the Dial $9.95. Microfilm of 32/ KWP TOPS Broadcasting is available from University and Oprah capture first, Microfilms. 300 North Zeeb Road, Ann Arbor. SYNDICATED RATINGS Mich. 48106 (35mm, full year $55). Postmas- second and fourth place in Among new shows in King World Productions' national first-run barter ter. please send address corrections to development: 'The Broadcasting, 1705 DeSales St., N.W., Wheel of Fortune, Jeopardy! syndication rankings, but Danger Team' for ABC Washington, D.C. 20036. Closed Circuit 1 Closed Circuit 1 Closed Circuit 1 Closed Circuit 1 Closed Circuit 1 America will carry flag for Hill last week, but they were by two large cable operators). WASHINGTON program producers today in no means traveling in pack. Ross and Nicholas argued that FCC proceeding on Fox Indeed, each studio has FCC's threatened Nudge Broadcasting's request for different agenda. reregulation was hurting cable Senate Communications waiver of fin -syn and Prime Disney's Michael Eisner and was unwarranted in Subcommittee Chairman Daniel Time Access Rule. And it will was there on Monday to make light of prospective competition Inouye (D- Hawaii) wrote file comments that bear case for denying Fox its from Sky Cable group (BROADCASTING, Feb. 26). network chiefs Feb. 21 asking stamp of Jack Valenti, head requested waiver of the And just for them to cooperate on man in both groups. As financial interest and good measure, Valenti children's TV bill, Networks are Valenti has suggested in past, syndication rules. Among those dropped by dead set against version comments will urge visited on the Hill, Eisner FCC on Tuesday to give adopted by Commerce commission to bring producers reportedly met with House high -level aides and Mass Media Bureau's Roy Committee last year and are and networks together in Speaker Tom Foley (D- Stewart their long- yet another view of why fin -syn expected to fight it on Senate effort to settle Wash.), House rules must floor. Inouye, however, standing differences over Telecommunications be. preserved. He also hosted suggests they should try to fin -syn issue, to see to it that Subcommittee Chairman Ed special screening of "The Hunt for Red achieve consensus. "It is in conflicting parties sit down Markey (D- Mass.) and everyone's best interests that with observer in room to make Senate Commerce Committee October" March 1 for members this bill be considered by sure they are dealing in Chairman Ernest Hollings of House Energy and Commerce Committee. the members early in this good faith. (D-S.C.). Also on Monday, As coalition lawyers-and Martin Davis and Frank session," wrote Inouye. Space considerations Some observers were Valenti -were putting finishing Mancuso of Paramount asked speculating that Inouye, touches on comments last commissioners to pressure In wake of Sky Cable DBS who sent letter same day he week, it was not certain what Hollywood and broadcast service announcement wrote FCC Chairman Al coalition's position would be networks to negotiate (BROADCASTING, Feb. 26), Sikes giving him go ahead on on Fox's request for waiver. At private accord on fin -syn rules Charles Ergen and his fin -syn (BROADCASTING, Feb. one point, there was and refrain from opening fin - Washington attorney James 26), is suggesting "quid pro sentiment for taking no syn rulemaking. They took no Ireland dropped by FCC last quo." But Tom Cohen, chief position -Fox's position as stand on Fox waiver. Davis Wednesday to meet with key counsel for subcommittee, said MPAA member was hard to and Mancuso also called on FCC staff about Ergen's DBS Markey. Valenti, it was "just a coincidence; ignore. But there were Jack plans. Ergen's EchoStar there is no quid pro quo." He indications Coalition would president of the Motion Picture Satellite Corp., one of handful said chairman sent out "a lot finally decide to oppose Association of America, of DBS permittees, made Fox's of letters" that day. "I recognize request. As for proposal apparently joined the "due diligence" showing at that we have certain that commission revise its Paramount excutives on Hill. FCC on Feb. 7 with copy of disagreements about definition of network, betting On Thursday, it was turn contract with GE Astro for provisions in this legislation, was that would be endorsed of Time Warner's Steve Ross construction of satellite.
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