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Broadcasting Iimay Still a way to go for CBS ABC's up for the challenge NBC's third in line for fall season BroadcastingThe newsweekly of broadcasting and allied arts iiMayOur 49th Year 1980 Amen a's #1 rated 10 Pewscast? It's been #1 in the Twin Cities for years! KSTP -TV's EYEWITNESS NEWS, with a Reach for ABC Affiliate KSTP -TV and their 51% share, is now recognized as the top - EYEWITNESS NEWS. rated 10 PM local newscast in the country! Now AMERICA'S most watched 10 PM In fact, more people watch KSTP -TV at 10 newscast! each evening than ALL THE OTHER STA- TIONS COMBINED!* *Feb. 1980 NS! Plus ranking of 10 -10:30 PM Want to reach more people? Want local news telecasts in the top 50 desig- to reach 18 -49's? Want to reach nated market areas. M-F average based on Minneapolis /St. Paul? Then do % of Metro share. Subject to normal survey qualifications. what MOST people THERE do. KSTP -TV Minneapolis, St. Paul r #1 EYEWITNESS NEWS w Down to earth. Up to the minute. T For more information, call KSTP-TV sales at (612) 646 -5555 or contact the Petry office nearest you. s-c ACROSS T CESS FIE- BOARD: PORTFOLIO IX 30 OUTSTANDING FEATURES INCLUDING: "SATURDAY NIGHT FEVER :'"THE BAD NEWS BEARS;' "BLACK SUNDAY," "MARATHON MAN; ""ORCA," WASHINGTON "THREE DAYS OF THE CONDOR :'"MAHOGANY," "LOOKING FOR MR.GOODBAR;" "HUSTLE;' BEHIND CLOSED DOORS "CHARLIE BROWN;' "THE SHOOTIST :' MARQUEE II 18 TOP -RATED TWO HOUR MOVIES WITH PROVEN AUDIENCE APPEAL AND A LINE -UP OF MAJOR STARS INCLUDING: LAUREN BACALL, WAYNE ROGERS, RUTH GORDON, ERNEST BORGNINE, LAUREN HUTTON, RICHARD THOMAS, CAROL LYNLEY, RALPH BELLAMY, PAULA PRENTISS, JOHN FORSYTHE, ADRIENNE BARBEAU, KAREN VALENTINE. WARREN OATES. WASHINGTON BEHIND CLOSED DOORS 12 EXPLOSIVE HOURS! HAILED AS THE MOST POWERFUL POLITICAL DRAMA OF OUR TIME STARRING: JASON ROBARDS, CLIFF ROBERTSON, STEPHANIE POWERS, LOIS NETTLETON, BARRY NELSON, ANDY GRIFFITH, ROBERT VAUGHN, JOHN HOUSEMAN. * . ``. ,,,,.' . AVAILABLE FROM PARAMOUNT TELEVISION DOMESTIC SYNDICATION Compa.v MOR RADIO THE FORMAT: Drake -Chenault's Contemporary MOR effectively targets on the 25+ adult audience. Using familiar music, the format Is designed to work with very busy, community - involved AM stations and can be used live or automated. Use your announcers or ours. THE FEATURES: Drake -Chenault's special features are ready to make your weekends totally entertaining. Specials bring new listeners to your station. And new sponsors. THE JINGLES: jingles piloted for some of the nation's biggest stations are now available in syndication at popular prices. Hear "Let's Make The Music Together" (originally commissioned for KMPC, Los Angeles) and "We Play Your Songs" (designed for WIP, Philadelphia). Available this summer "Come Home" (in production for KLIF, Dallas). Your station can now enjoy this imagery that SELLS created by Clio award winning Otis Conner and distributed by Drake- Chenault. CUSTOM CONSULTING: Have a special problem or market challenge? Try us. Chances are we can present a solution. CALL TOLL-FREE 800.423 -5084 (CALIFORNIA AND OUTSIDE THE CONTINENTAL UNITED STATES, PLEASE CALL 213- 883 -7400). SYNDICATED FORMATS JINGLES SPECIAL FEATURES CUSTOM CONSULTING SERVICES DRAKE- CHENAULT ENTERPRISES, INC. P.O. BOX 1629 8399 TOPANGA CANYON BLVD.. CANOGA PARK, CALIFORNIA 91304 U.S.A. (213) 883 -7400 Broadcasting May 12 1 , The Week in Brief TOP OF THE WEEK DOESN'T APPLY HERE Ruling in a defamation case that BACKE OUT o CBS Inc.'s president and chief executive involves WTAE -TV Pittsburgh, a Pennsylvania appeals resigns in a surprise move. His duties will be taken over court affirms shield law protection for journalists. The by the chairman's office. PAGE z5. complainant had relied on Herbert us Lando in seeking outtakes. PAGE 56. NBC -TV MAKES IT THREE The network announces its fall prime -time line -up that includes five new shows. BUSINESS Griffiths PAGE 28. SUNNY SIDE OF RCA'S STREET Chairman provides statistical reassurance to shareholders to prove NBC improvement. He also reaffirms his support of ces ACCEDES The network follows NBC's suit by Silverman. PAGE 58. agreeing to Justice Department restrictions designed to help independent TV programers compete more MEDIA effectively. ABC becomes only network defendant that NONCOMMERCIAL INFIGHTING KRMA -TV Denver still faces antitrust action. PAGE 29. questions the qualifications of new KBDI -TV there. A resulting court ruling on the FCC's grant to the latter is TV VIOLENCE Gerbner's latest study reports that there hailed by both parties as a victory. PAGE 80. was a slight in decline such hard action in network -TV LAW & REGULATION prime time. PAGE 30. HBO UNHAPPY The pay programer protests to FCC AT LARGE against RCA's plan for a lottery to determine who will use PIERCE'S PERSPECTIVES On the eve of the ABC -TV two transponders on Cable Net 1 satellite. PAGE Sz. affiliates meeting, Fred Pierce looks fore and aft. He sees no reason to be panicky about the prime-time ratings FAMILY VIEWING Hollywood groups ask the Supreme loss, discusses competition from other networks and new Court to review the appeals court's ruling in the family - technologies, and comments on future programing and viewing decision, claiming the lower court erred in saying costs. PAGE 32. A rundown of the affiliates' agenda this the FCC has primary jurisdiction over matter. PAGE 5z. week in Los Angeles. PAGE 39. TECHNOLOGY PROGRAMING AM STEREO COUNTERFIRING Magnavox goes to IN THE WINNER'S CIRCLE CBS -TV executives and Washington to vigorously defend the FCC's choice of its affiliates bask in the glow of their ratings resurgence system. PAGE 64. Kahn, however, insists the broadcasters during the L.A. meeting. For openers, there was a preview should make the decision. PAGE 65. of the nearly intact programing line -up that will bid for a repeat win in the fall. PAGE 40. Rosenfield expects a tough TIME TO BE COUNTED The FCC on May 31 will tell the ratings fight next season and cites escalating program International Frequency Radio Board what the U.S. will costs. PAGE 44. Jankowski expresses confidence that the need as inventory for radio allocations. It means AM networks will withstand the challenge of the new media. applications filed at the commission after next week will PAGE 48. CBS -TV prime -time strategy last season is face longer odds. PAGE at reviewed. PAGE 48. Ogiens reports on gains. PAGE daytime PROFILE 49. FAVORABLE VERDICT Lenore Ehrig's high school JOURNALISM yearbook said she aspired to succeed as a lawyer. She LONGER NEWS CBS -TV officials head off a Los has done that and, en route to becoming the chief Angeles showdown on the network's desire for a 45- administrative law judge of the FCC, she has also minute evening news show. But they indicate that they succeeded in winning the esteem of her peers inside and definitely have not given up the idea. PAGE 55. outside government. PAGE 89. Bottom Line 59 Datebook 16 In Sync 67 Playback 53 Business Briefly 10 Editorials 90 Monday Memo 22 Profile 89 Changing Hands 61 Fates & Fortunes 83 Monitor 54 Stock Index 87 Closed Circuit 7 For the Record 67 News Beat 57 Washington Watch 64 Broadcasting (ISSN 0007 -2028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street, N.W. Washington. D.C. 20036. Second -class postage paid at Washington. D.C., and additional offices. Single issue $1.50 except special issues $2.50. Subscriptions. U.S. and possessions: one year $45. Iwo years 585. Three years $120. Canadian and other international subscribers add $12 per year. U.S. and possessions add $155 yearly for special delivery, S901o, first-class. Subscribers occupation required. Weekly Playiist $12 annually An- nually: Broadcasting Yearbook $55.00. Across the Dial -Around the Channels $3.95. Microfilm of Broadcasting is available tom University Microfilms. 300 North Zeeb Road. Ann Arbor, Mich. 48106 (35mm, lull year $35). Microfiche of Broadcasting is available from Bell & Howell, Micro Photo Division, Old Mansfield Road, Wooster, Ohio 44691 (full year $27.50). Index to advertisers ABC Radio Network 31 0 ABC -TV Network 6 0 American Chiropractic Association 630 Associated Press 20 -21 0 Blackburn 600 Bon- neville International 24 0 Burr, Egan, Deleage & Co. 580 Chicago Sun Times 88 O Columbia Pictures 8 -90 R.C. Crisler 62 O Delta Airlines 500 Drake -Chenault 4 Enterprise Radio 41 0 Fetzer 490 Frazier, Gross & Clay 18O Clifford Gill 830 Gilmore Broadcasting 100 Grinnan Fixture 51 0 Group W 12 -130 Harris 17 Hitachi 43 O Ikegami 37 O KSTP Front Cover KTRH 45 Robert 0. Mahlman 480 Metromedia Producers 230 Microdyne 44 O Mississippians for Educational TV 520 Mutual Radio 35 NEC Back Cover Paramount Inside Front Cover/page 3O RCA 11 0 RKO Radio Inside Back Cover0 Cecil L Richards 61 0 Sony 46 -47 O Howard Stark 59 0 State Farm Insurance 530 Charles H. Stern Agency 86 0 TVAC 33 0 United Auto Workers 57 O WNYC 55 0 Warner Brothers 15 O Youngs, Walker 14 Good Morning America is now the number one early news and information program in the country! GØOD MORNING AMERICA ABC TELEVISION NET WORK ClosedECircuit e Insider report: behind the scene. before the fact with subsequent circulation to informing them that FCC decision isn't Longer -news countdown commissioners. Test will come when FCC final and suggesting that if they are Despite continued opposition of many majority returns at month's end from unhappy with Magnavox they should write affiliates, CBS officials continue to talk of pilgrimage to mainland China. FCC and express displeasure.
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