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Sales Manual for Tour Operators

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Sales Manual for Tour Operators SALES MANUAL FOR TOUR OPERATORS KAYAH STATE (MYANMAR) “Calling for pioneers” Contents What is this manual? ............................................................................................. 4 Who is this manual for? ......................................................................................... 4 About Kayah .......................................................................................................... 5 Why is Kayah special? ......................................................................................... 5 Where is Kayah? ................................................................................................. 6 How to get to Kayah? .......................................................................................... 7 Transportation routes to and from Kayah ........................................................... 8 Kayah in brief: politics and history ...................................................................... 9 Peoples, cultures and faiths: ............................................................................. 10 Livelihoods ........................................................................................................ 11 Major festivals and celebrations ....................................................................... 12 State economy and resources ........................................................................... 13 Nature and geography ...................................................................................... 13 Restricted areas and permissions ..................................................................... 14 Food.................................................................................................................. 15 Welcome to Loikaw ............................................................................................. 16 Practical information ........................................................................................... 17 Getting around Loikaw and Kayah .................................................................... 17 Money and banks ............................................................................................. 17 Health and medical facilities ............................................................................. 17 Communications ............................................................................................... 17 Map of Loikaw .................................................................................................. 18 Where to stay in Loikaw: hotels ........................................................................... 20 2 Where to stay in Loikaw: Guest houses ............................................................... 24 Where to eat in Loikaw? ...................................................................................... 29 Shopping and souvenirs ....................................................................................... 47 Tour operators and transport providers .............................................................. 49 Activities and excursions inside Loikaw ................................................................ 52 Loikaw Weaving Center and natural dying path tour ........................................ 55 The Kayah Sausage Experience ......................................................................... 57 Activities and excursions outside Loikaw ............................................................. 59 Hta Nee La Leh, Kayah Community ................................................................... 59 Pan Pet, Kayan Community ............................................................................... 63 Other beautiful local attractions near to Loikaw ............................................... 66 About the Kayah Inclusive Tourism Project ....................................................... 70 This Kayah Sales Manual was researched and written by Mr. Peter Richards and Ms. Winnie Mai, under the NFT III Myanmar Inclusive Tourism Project, implemented by The International Trade Center (ITC) and funded by CBI, The Netherlands. Introductory sections of the manual were significantly informed by past reports written by Mr. Pascal Khoo and Dr. Frederic Thomas, ITC Consultants. NB: The designations employed and the presentation of material in this document do not imply the expression of any opinion whatsoever on the part of the International Trade Center concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. This document has not been formally edited by the ITC. 3 What is this manual? During the past decade, the diverse political and ethnic groups of Kayah State have moved away from conflict towards greater trust, cooperation and peace. As a result, Kayah has recently opened its doors to visitors, including international tourists. Tourism is initially being developed in North-western Kayah, around Loikaw, Demawso and Pruso townships. These areas offer wonderful experiences for tourists, who are interested in culture, people, nature and outdoor activities. Welcoming and friendly people, diverse arts and cultures, distinctive, rustic cuisine, and an easy going pace of life make Kayah a simply charming destination. This manual provides information about tourism services and activities in and around Loikaw, Kayah State, Myanmar. This includes hotels, restaurants, local tour operators and tour guides, and creative and cultural tour programs. Who is this manual for? This manual has been prepared principally as a B2B resource for national (Myanmar) and international tour operators, which are considering developing new itineraries and sending clients to Kayah, and need more information. The manual presents the facts about services and activities in Kayah, along with contact details for service providers. Kayah is a new destination. Services are gradually improving and professionalising. Kayah will impress visitors who are looking for ‘fascinating local experiences with some comforts’, rather than luxury. Nevertheless, Loikaw does offer enough good quality services to ensure a great holiday for visitors, who are excited to visit a new, local destination. Kayah has fascinating cultures, welcoming people and impressive natural scenery. A range of exciting, new cultural tourism experiences have been developed. If your clients are interested to get off the beaten track, then Kayah will not disappoint. 4 About Kayah Why is Kayah special? Closed for over half a century, recently opened to visitors, and finally accessible by air and road; Kayah is packed with diversity and potential for inspiring, ‘off the beaten track’ experiences. Kayah’s nine ethnic groups weave a colourful tapestry of beliefs, cuisines, dress and decoration, languages and livelihoods. Kayah’s tranquil capital, Loikaw, is usually the base for tourists. A short drive from the state capital, local villages offer many opportunities to experience local life, including a range of newly developed, community-based, cultural tours. Visitors will find Kayah’s undulating landscapes and weave of cultures visually enchanting. However, what truly sets Kayah apart is the endearing warmth of the people, their sense of humour, and passion to share their rituals, arts, crafts and music. Visitors who are interested in culture can visit animist temples, meet local musicians playing unique bamboo instruments, and try on a local costume! Active visitors can enjoy forest trekking accompanied by local forest guides. Food fans will enjoy tasting ‘Kayah barbecue’ or sipping millet wine from an earthen pot! 5 Where is Kayah? Situated in the hilly, eastern part of Myanmar, Kayah is Myanmar’s smallest state. Kayah is bounded to the north by Phekhon, Siseng and Mawkme townships of Shan State; to the east by Thailand; to the south by the Papun township of Kayin/Karen State; and to the west by Thandaung township of Kayin State. The state capital, Loikaw is located approximately 500 km from Yangon and 250 km from the capital of Nay Pyi Taw. Kayah State has an area of 11,670 sq. km / 4,506 sq. miles. Kayah has a sparse population, of just over 350,000 people. Map showing the location of Kayah State, in Myanmar 6 How to get to Kayah? Newly opened to tourists, most visitors arrive in Loikaw, the state capital by air from Yangon, by boat or road from Inle Lake, or by road from Heho airport. By air: Flights from Yangon to Loikaw take approximately one hour. Loikaw is now served almost every day by Air KBZ (www.airkbz.com ) and Myanmar National Airlines (www.flymna.com ). Please check the websites for up to date schedules. By boat: visitors can travel from Nyaungshwe / Inle Lake to Pekong boat pier, and then take a transfer by taxi or minivan to Loikaw (approximately 45 minutes). By car: The journey from Nyaungshwe to Loikaw by private vehicle takes about 5 hours (up to 7 hours by public transport). One can also travel to Liokaw by road from Yangon. The journey takes approximately 18 hours. It is not recommended. A popular way to arrive in Kayah is a scenic boat trip from Inle Lake to Pekong 7 Transportation routes to and from Kayah Transportation is improving, with an expansion of roads and bridge building. However, not all transport routes are currently open for foreign travellers. Map showing major roads and transport routes into Kayah State, Myanmar Source: www.asterism.info/states/10/map.html Currently, the following routes are
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