Breaking News! Kate Hudson Captivates & Intrigues As

Pg. 1

29.09.2015 Special Edition

BREAKING NEWS! KATE HUDSON CAPTIVATES & INTRIGUES AS LEADING LADY IN THE 2016 CAMPARI CALENDAR, THE BITTERSWEET CAMPAIGN #CampariCalendar

ilan, 29th September the Kasbah, opposite Bill 2015 – Campari®, Murray, Bruce Willis and Zooey Mthe iconic red Italian Deschanel; DreamWorks bittersweet apéritif, today Animation’s Kung Fu Panda 3, reveals Hollywood actress Deepwater Horizon with Mark and entrepreneur Kate Wahlberg, and Garry Marshall’s Hudson will serve as the all-star Mother’s Day. star of the 2016 Campari Calendar. The beautiful, In 2013, Kate founded charismatic American actress Fabletics, a line of functional, will take the stage in this comfortable, stylish and year’s Campari Calendar as affordable activewear two separate candidates in designed to inspire women The BitterSweet Campaign. to empower themselves by getting active and taking The BitterSweet Campaign care of themselves, not as theme for the 2016 Campari a fad or a quick fix, but as a Calendar is multi-faceted: way of living that promotes first, it is inspired by the health, community, instantly recognisable determination, passion and iconography of a presidential joy. In June 2015, Kate and election, using the classic Fabletics introduced FL2, theme as a metaphor for the a line of high-performance duality of two opposing sides. athletic wear and lifestyle The Calendar capitalises on essentials for men. the nature of any election, asking people to take a stand, Kate follows in the footsteps express an opinion and vote of previous Campari Calendar for a side. With Campari’s heroines, including stylish unique taste serving as and passionate actresses, the epitome of duality, the Salma Hayek, Eva Mendes, Calendar cleverly asks people Jessica Alba, Milla Jovovich, which aspect of the classic intriguing duality is brought platform. The full unveil of the Penelope Cruz, Uma apéritif they identify with to life in the Calendar’s 2016 Calendar will take place Thurman, and Eva Green. more: Bitter vs Sweet. images captured by fashion on 18th November. photographer Michelangelo On starring in the 2016 Second, the theme looks to di Battista by re-enacting the Kate Hudson captured Campari Calendar, Kate leverage the rising popularity most quintessential moments the hearts of critics and Hudson comments, “I was of the flavour of bitter in of any election, playing on moviegoers in Almost honoured to be invited to the world of mixology and the bitter or sweet angles. Famous, a role that saw her shoot the 2016 Campari food. The two sides of the Kate Hudson will embody win a Golden Globe and an Calendar. This year’s theme ‘campaign’ are a reflection and personify the two souls Academy Award nomination plays off the upcoming of Campari’s unmistakable of Campari playing the roles for Best Supporting Actress. election, which is the bittersweet taste, which of two different candidates Her many films also include perfect metaphor for the can be perceived as more on the campaign trail: one How to Lose a Guy in 10 many Campari flavour bitter, or in contrast, sweeter, promoting the captivating Days; You, Me and Dupree; choices. I loved working depending on the cocktail bitterness platform versus Fool’s Gold; Bride Wars; and with Michelangelo to create in which it is used - it has the other supporting a more Nine. Her upcoming projects two distinctive characters two opposing profiles. This subtle, intriguing sweetness include Barry Levinson’s Rock embodying bitter and sweet.” Pg. 2 Pg. 3

Gallery in Berlin, showcasing that has always had a very looking forward to unveiling it portraits of iconic women in strong sense of aesthetic and later in the year.” collaboration with artist Tina well-defined style, which is Kate Hudson Berning. His distinctive style exactly what I pride myself Bob Kunze-Concewitz, Chief of photography sees him on. Each image had to stand Executive Officer of Gruppo ate Hudson captured “Rock the Kasbah”, to inspire women to capture a mysteriously alluring alone as well as work as a Campari comments, “This Kthe hearts of critics opposite Bill Murray, Bruce empower themselves by radiance from his subjects – collection. The theme has year’s Campari Calendar, and moviegoers in Almost Willis and Zooey Deschanel; getting active and taking a style evident in this year’s so many strands and I really The BitterSweet Campaign, Famous, a role that saw DreamWorks Animation’s care of themselves, not as Campari Calendar. wanted to make sure that each inspired by the iconography her win a Golden Globe “Kung Fu Panda 3”, a fad or a quick fix, but as a strand came through in my and mechanism of an election, is and an Academy Award “Deepwater Horizon” with way of living that promotes Shooting the 17th edition of the work. Working with Kate was all about showing that there are nomination for Best Mark Wahlberg and Garry health, community, globally renowned Campari fantastic, her enthusiasm and always two sides to every story, Supporting Actress. Her Marshall’s all-star “Mother’s determination, passion and Calendar is Michelangelo her ability to switch between person or product, as is the many films also include Day”. joy. In June 2015, Kate and Di Battista, whose career the two personalities allowed case for Campari. Celebrating “How to Lose a Guy in Fabletics introduced FL2, as an international fashion me to create images that I and personifying the flavour 10 Days”, “You, Me and In 2013, Kate founded a line of high-performance photographer first began 20 hope are fresh, inspiring and complexity of Campari and Dupree”, “Fool’s Gold”, Fabletics, a line of athletic wear and lifestyle years ago, upon his graduation imaginative. I think our strong building on the bittersweet “Bride Wars” and “Nine”. functional, comfortable, essentials for men. from the prestigious School desire to deliver perfection or as trend makes this year’s Her upcoming projects stylish and affordable of Visual Arts in New York. close to it as possible, was the calendar unique. Each month include Barry Levinson’s activewear designed Michelangelo’s dedication perfect partnership.” this year’s embodies the different profiles and passion towards his craft On his involvement in the calendar unique. Each month Campari embodies, alongside most recently led to a major 2016 Campari Calendar, embodies the different profiles Kate Hudson’s incredible talent solo exhibition at the world- Michelangelo Di Battista adds, Campari beholds, alongside and ability to switch from renowned Camera Work “Campari is a worldwide brand Kate Hudson’s incredible talent approachable, welcoming and ability to switch from and sensual to audacious and Michelangelo Di Battista approachable, welcoming seductive. Michelangelo’s and sensual to audacious and beautiful photography and ichelangelo Di Battista architect – before finding Michelangelo’s dedication seductive. Michelangelo’s strong styling brings to life all Mis a globally renowned his true calling working and passion towards his FOR MORE beautiful photography and of the different elements with Italian fashion photographer, within the realms of fashion craft led to a major solo INFORMATION strong styling brings to life all ease and elegance. With all whose career on the and beauty. Michelangelo exhibition at the world- of the different elements with this in mind, we’re very much international circuit has now calls London home, famous Camera Work ease and elegance. With all looking forward to unveiling it spanned over 20 years. A regularly travelling cross- Gallery in Berlin, showcasing this in mind, we’re very much later in the year.” graduate of the prestigious continent to work with portraits of iconic women School of Visual Arts in New some of Hollywood’s most in collaboration with artist York, Michelangelo was famous faces, including Tina Berning. (INSERT CONTACT DETAILS HERE) first inspired by the work Julia Roberts, Gwyneth ABOUT of his parents – his mother Paltrow, Natalie Portman GRUPPO CAMPARI a painter and his father an and Beyoncé. www.campari.com / www.camparigroup.com #CampariCalendar - #goBitter - #goSweet avide Campari-Milano S.p.A., together with its Daffiliates (‘Gruppo Campari’), is a major player in the global beverage sector, trading in over 190 nations around the world with leading positions in Europe and Sophie Lopez the Americas. The Group was founded in 1860 and today ABOUT CAMPARI is the sixth-largest player worldwide in the premium ophie Lopez is one of of international high to Hudson being honoured spirits industry. The Group’s portfolio, with over 50 Sthe leading stylists in profile clients in London in Vogue’s Best Dressed Red ampari is a contemporary and charismatic classic. brands, spans spirits, the core business, wines and soft Hollywood, thanks to her and also in Los Angeles, Carpet list from Venice Film CThe secret recipe, which has remained unchanged, drinks. Internationally-renowned brands include Aperol, diverse and adaptable where she now lives. Festival 2012. It is Sophie’s originated in Novara in 1860 and is the base for some of Appleton Estate, Campari, Cinzano, SKYY Vodka and approach to styling. fresh and unexpected the most famous cocktails around the world. Campari Wild Turkey. Headquartered in Sesto San Giovanni, Italy, Having worked with talent Beginning her career approach to styling, as well is an alcoholic spirit obtained from the infusion of bitter Campari owns 16 plants and 2 wineries worldwide and spanning all areas, from in menswear, she soon as her desire to promote the herbs, aromatic plants and fruit in alcohol and water. has its own distribution network in 19 countries. The music, fashion, advertising progressed to womenswear individualism for each of her With its vibrant red colour, intense aroma and inspiring Group employs around 4,000 people. The shares of the and film, clients actively and has collaborated with clients, that has accounted flavour, Campari has always been a symbol of intrigue and parent company, Davide Campari-Milano S.p.A. (Reuters seek Sophie’s expertise Kate Hudson on head- for her success thus far. pleasure, which unfurls itself into a captivating drinking CPRI.MI - Bloomberg CPR IM), are listed on the Italian when they want to make turning appearances all over experience. These are the values that have made the Stock Exchange since 2001. For more information: a statement. As such, she the world, most notably the Campari brand famous throughout the world as an icon of http://www.camparigroup.com/. Please enjoy our has established a following Atelier Versace dress that led passionate Italian style and excellence. brands responsibly.

Enjoy Campari responsibly Enjoy Campari responsibly Pg. 4 Pg. 5

CAPTIVATING BITTERNESS NEGRONI INTRIGUING SWEETNESS CHOOSE BITTER Legend has it that on his return from England in CHOOSE SWEET 1919, Count Camillo Negroni asked his favourite CAMPARI ORANGE As firm supporters of bitterness, we believe that the true bar to prepare his usual Americano with seven Let Campari’s fine sweetness invite you on an intriguing essence of Campari’s taste is bitter. Its rousing bitterness drops of gin instead of soda. A legend was born journey that welcomes you to its subtle, original Created in 1960, it is also known as the “Garibaldi” captivates your palate, adding a bold kick to your drinks and still continues strong today as one of the combinations, seducing us with new and wondrous due to the similarity of the Campari colour with and is so unique you can even taste it straight. most famous Italian cocktails in the world. flavours; and isn’t that what the world needs? the uniform worn by the hero who united Italy. The Campari of Milan (Northern Italy) meets Recipe: blood oranges, a symbol of Sicily (Southern Italy). 1 part (1oz) Campari NOW IS THE TIME TO 1 part (1oz) Gin IT’S TIME TO CHOOSE, BE Recipe: 1 part (1oz) red vermouth YOURSELF, CHOOSE SWEET 1 part (1.25oz) Campari STAY BITTER. 1 slice of orange 3 parts (top) orange juice

Pour all ingredients directly into a rock glass Pour the ingredients into a tall glass filled with BELIEVE IN BITTER filled with ice. Garnish with a slice of orange. LIFE IS SWEETER ice. Garnish with a slice of orange. #goBitter #goSweet

Campari Spritz Campari Tonic Campari & Seltz Campari on the Rocks Americano Negroni Sbagliato Boulevardier A cocktail full of taste enhanced Simplicity is often the key to The most popular drink in The simplest, most classic way Created in 1933, Campari and red vermouth Invented by bartender Mirko Stocchetto After leaving the USA due to Prohibition by the easy mix sparkling the best results and this drink the famous Camparino bar, of discovering and enjoying met ice and soda to create the famous in 1972 in Bar Basso, Milan. Mirko was in 1927, the legendary bartender Harry aromatic note of Prosecco. proves the point. All it takes is opened by Davide Campari Campari’s complexity. Americano. A legend says that the drink asked to make a Negroni but used McElhone (the founder of Harry’s Bar a touch of tonic water to make himself in 1915. was given the nickname of Primo Carnera, sparkling wine instead of gin. This mistake in New York) used its most contested an irresistible, thirst-quenching The ice enhances its the first Italian to win the heavyweight (“sbagliato” is Italian for “wrong”) gave spirit - bourbon - to create this drink. It is cocktail. unmistakable hint of bitter, boxing title, in New York. rise to a great success. Ideal for those who said that it is named after the first of its entering dry and strong on want to enjoy a few “bubbles” without many fans, the editor of the magazine The the palate. Best enjoyed as an having to forgo the classic sharp taste Boulevardier. aperitif. they know and love.

Recipe: Recipe: Recipe: Recipe: Recipe: Recipe: Recipe: 2 parts (1.5oz, 4cl) Campari 1 part (1.25oz, 3,75cl) Campari 1 part (2oz) Campari 1 part (2oz, 6cl) Campari 1 part (1oz) Campari 1 part (1oz) Campari 2 parts (1oz) Campari 1 part (splash, 2cl) soda water 3 parts (top) tonic water 3 parts (top) soda water 1 part (1oz) red vermouth 1 part (1oz) red vermouth 2 parts (1oz) red vermouth 3 parts (2oz, 6cl) Prosecco Prepare this cocktail directly Splash of soda water 1 part (1oz) sparkling wine 3 parts (1.5oz) Bourbon Whiskey Build the drink in a juice glass Prepare directly inside the inside an ice filled glass. Pour Pour all ingredients directly into with ice. Garnish with a slice of glass. Pour the chilled Campari the Campari and garnish with Pour the ingredients directly in an old- In a double rocks glass with ice. Garnish Pour all ingredients into mixing glass with ice a glass of wine and garnish with orange. and top up with soda. Garnish an orange slice. fashioned glass filled with ice-cubes, add a with a slice of orange. cubes. Stir well and strain into a chilled cock- a slice of orange. with an orange slice if desired. splash of soda water and garnish with an tail glass. Garnish with a lemon twist. orange slice and lemon peel.

Enjoy Campari responsibly Enjoy Campari responsibly Pg. 6

THE HISTORY OF THE ICONIC CAMPARI CALENDAR

he journey of the famous Campari Calendar began in the and supporters of the brand through an evocative journey of Tyear 2000. The start of the new Millennium was marked pleasure that makes them to fall in love with Campari over and with the birth of the Campari Calendar: what would become over again. an illustrious piece of communication for the brand. Passionate sophistication is the fil rouge; the shared attribute linking each The images in the first years of the Campari Calendar build a different edition of the Campari Calendar. Unique in their own fictitious, surreal and imaginary world, enveloped in sensuality way, the creative theme, choice of the star and artistic treatment and passion. In the later years, the Calendar’s images evolve to of the images by the photographer, collectively bring to life the portray aspects which are more concrete and tangible, without essence of the brand – passionate, charismatic, intriguing and losing their element of fantasy and originality. Campari Calendar above all extremely contemporary. The Calendar is designed images progressed to increasingly project the charismatic to inspire fresh insight into the world of Campari, guiding fans attitude which characterises the world of Campari.

2000 2001 2002 2003

Photographer: Ralitza Baleva Magda Gomes Magda Gomes Adrian Hamilton - Andrea Varani - Marika Svensson - Stefano Gilera - - Adrian Hamilton -

2004 2005 2006 2007

Carolina Elena Rosenkova Martina Colombari Salma Hayek Bittencourt Hotel Campari - Giovanni Gastel - - Giovanni Gastel - - Pierpaolo Ferrari - - Mario Testino -

2008 2009 2010 2011 Olga Kurylenko Eva Mendes Jessica Alba Agonistica Benicio del Toro Campari Tales Club Campari The Red Affair Campari Milano - Marino Parisotto - - Mario Testino - - Michael Comte - - Simone Nervi -

2012 2013 2014 2015

Mila Jovovich Penelope Cruz Uma Thurman Eva Green It’s the End of the Kiss Superstition Worldwide Celebration Mythology Mixology World, Baby! Goodbye - Koto Bolofo - - Julia Fullerton-Batten - - Dimitri Daniloff - - Kristian Schller -

Enjoy Campari responsibly