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Consumer Movement Toward Betting

CORE CASUAL POTENTIAL UNINTERESTED AUDIENCE Placed a traditional sports bet No traditional sports bets in No sports bets of any kind in Have not and would not bet on DEFINITIONS at a , online, or with a past 12 months, but have past 12 months, but would do sports. bookie in the past 12 months. placed a bet via family/friends, so in the future. *INTERESTED pool, or fantasy. Would consider after being informed of PASPA repeal. The size of the sports betting market is significant and diverse.

Current/Future Sports Bettors Core Sports Bettors

CORE younger 14% / 32.8 M % 23-34 yrs old 45%

CASUAL % male 69% more male Landscape 8% / 18.8 M % multi-cultural 41% more diverse sports39% betting opportunity POTENTIAL 91.5 M 12% / 28.2 M % income $50K+ 69% higher income UNINTERESTED INTERESTED % bachelors degree + 61% / 143.1 M 53% higher education 5% / 11.7 M

Total 21+ Census Population: 234.6 M

There is widespread uncertainty concerning the legal landscape. Awareness 28% 41% 44% 73%

Just 28% of online Only 41% are aware 44% of those in legalized states A supermajority says it is bettors think that they are betting that betting with a are unaware that casino sports- important to bet only via with an offshore sportsbook. bookie is illegal. books are legal in their state. legal means.

There is overwhelming support for states to legalize sports betting.

97% 97% 96% 78%* Support 66% Support Legal, Regulated Sports Betting in My State

NATIONAL *National support has increased 25 percentage points from January 2017 CORE CASUAL POTENTIAL UNINTERESTED

METHODOLOGY Online survey n=6,777 interviews among 21+ year-old Americans Nov. 8 - Dec. 7, 2018 - U.S. National Base Conducted in U.S.A. - Current and Future sports bettors - Uninterested in sports betting Hearing about repeal and legalization would increase the percentage of consumers who expect to bet on sports.

Percent of Consumers Expecting to Bet on Sports, Next 12 Mo. Impact of Legalization on Showing Net Change Core Sports Betting Frequency Participation

+3 Has changed placed more bets after +4 since legalization in my state 46% +13 (excluding NV) +12 before would place more bets +5 Would change +6 if legalized in 69% my state

81% 73% 40% 30% 26% 17% casino online casino online sports sports sports sports sports sports book book book book book book

CORE CASUAL POTENTIAL

The results show that there is a cycle and loop of sports fans who Sports are likely to become Sports sports bettors, BETTORS and sports bettors FANS who are likely to become sports fans.

On average, Core sports bettors are On average, sports fans are more nearly twice as likely to be fans of a than twice as likely to be Core sports compared to non-bettors. bettors than non-sports fans.

Sports League Interest and Social Media Use

Core Bettor Sports League Interest Social Media Used on a Weekly Basis by Sports Bettor

NFL 93% 81 % 76 MLB 88% % 72 % 69 NCAA College Football 84% % 58 % 56 NBA 83% % 50 % 47 NCAA College 79% % 35 NHL 73% 32 % 29 % 29 28 % 26 % 27 71% % % % 22 17 % 68% % 12 % Professional Soccer 63%

CORE extremely/very/somewhat interested CORE sports bettors CASUAL sports bettors POTENTIAL sports bettors