LEGO® Shakespeare™ and the Question of Creativity Nathalie Vienne-Guerrin, Sarah Hatchuel
”To build or not to build” : LEGO® Shakespeare™ and the Question of Creativity Nathalie Vienne-Guerrin, Sarah Hatchuel To cite this version: Nathalie Vienne-Guerrin, Sarah Hatchuel. ”To build or not to build” : LEGO® Shakespeare™ and the Question of Creativity. The Journal of Shakespeare and Appropriation, Borrowers and Lenders, 2018, XI (2). halshs-01796908 HAL Id: halshs-01796908 https://halshs.archives-ouvertes.fr/halshs-01796908 Submitted on 21 Nov 2019 HAL is a multi-disciplinary open access L’archive ouverte pluridisciplinaire HAL, est archive for the deposit and dissemination of sci- destinée au dépôt et à la diffusion de documents entific research documents, whether they are pub- scientifiques de niveau recherche, publiés ou non, lished or not. The documents may come from émanant des établissements d’enseignement et de teaching and research institutions in France or recherche français ou étrangers, des laboratoires abroad, or from public or private research centers. publics ou privés. "To build or not to build": LEGO® Shakespeare™ and the Question of Creativity Sarah Hatchuel, University of Le Havre Nathalie Vienne-Guerrin, University Paul-Valéry Montpellier 3 Abstract This essay aims to explore the cultural stakes underlying the fleeting and almost incongruous Shakespearean presence in The LEGO Movie (2014), analyze the meeting of "LEGO" and "Shakespeare" in the cinematic and digital worlds, and suggest that at the heart of the connection between Shakespeare and LEGO lies the question of originality and creativity. "LEGO Shakespeare" evinces interesting modes of articulation between art and industry, production and consumption, high- brow culture and low-brow culture and invites us to study how Shakespeare is digested into and interacts with multi-layered cultural artifacts.
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