Narrativizing LEGO in the Digital Age by Aaron Smith, Aaron.Smith50
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How Lego Constructs a Cross-Promotional Franchise with Video Games David Robert Wooten University of Wisconsin-Milwaukee
University of Wisconsin Milwaukee UWM Digital Commons Theses and Dissertations August 2013 How Lego Constructs a Cross-promotional Franchise with Video Games David Robert Wooten University of Wisconsin-Milwaukee Follow this and additional works at: https://dc.uwm.edu/etd Part of the Mass Communication Commons Recommended Citation Wooten, David Robert, "How Lego Constructs a Cross-promotional Franchise with Video Games" (2013). Theses and Dissertations. 273. https://dc.uwm.edu/etd/273 This Thesis is brought to you for free and open access by UWM Digital Commons. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of UWM Digital Commons. For more information, please contact [email protected]. HOW LEGO CONSTRUCTS A CROSS-PROMOTIONAL FRANCHISE WITH VIDEO GAMES by David Wooten A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Arts in Media Studies at The University of Wisconsin-Milwaukee August 2013 ABSTRACT HOW LEGO CONSTRUCTS A CROSS-PROMOTIONAL FRANCHISE WITH VIDEO GAMES by David Wooten The University of Wisconsin-Milwaukee, 2013 Under the Supervision of Professor Michael Newman The purpose of this project is to examine how the cross-promotional Lego video game series functions as the site of a complex relationship between a major toy manufacturer and several media conglomerates simultaneously to create this series of licensed texts. The Lego video game series is financially successful outselling traditionally produced licensed video games. The Lego series also receives critical acclaim from both gaming magazine reviews and user reviews. By conducting both an industrial and audience address study, this project displays how texts that begin as promotional products for Hollywood movies and a toy line can grow into their own franchise of releases that stills bolster the original work. -
The Double-Sided Message of the Lego Movie: the Effects
Cedarville University DigitalCommons@Cedarville Department of English, Literature, and Modern English Seminar Capstone Research Papers Languages 4-30-2015 The ouble-SD ided Message of The Lego oM vie: The ffecE ts of Popular Entertainment on Children in Consumer Culture Jordan Treece Cedarville University, [email protected] Follow this and additional works at: http://digitalcommons.cedarville.edu/ english_seminar_capstone Part of the Art Education Commons, Child Psychology Commons, Children's and Young Adult Literature Commons, and the Literature in English, North America Commons Recommended Citation Treece, Jordan, "The oubD le-Sided Message of The Lego Movie: The Effects of Popular Entertainment on Children in Consumer Culture" (2015). English Seminar Capstone Research Papers. 28. http://digitalcommons.cedarville.edu/english_seminar_capstone/28 This Capstone Project is brought to you for free and open access by DigitalCommons@Cedarville, a service of the Centennial Library. It has been accepted for inclusion in English Seminar Capstone Research Papers by an authorized administrator of DigitalCommons@Cedarville. For more information, please contact [email protected]. Treece 1 Jordan Treece 8 April 2015 The Double-Sided Message of The Lego Movie : The Effects of Popular Entertainment on Children in Consumer Culture One of the most popular and highest-rated films of 2014, The Lego Movie , directed by film powerhouse duo Phil Lord and Chris Miller, has entertained billions of viewers in the past year. With nonstop humor, impressive use of computer animation technology, a clever story-line, a cast of famous actors, anticipated sequels, and the nostalgia of a familiar toy brand, The Lego Movie is bound to be one of the most influential children’s films of the decade. -
Transmedia Star Wars
H-PCAACA Call for Chapters: Transmedia Star Wars Discussion published by Sean Guynes on Tuesday, September 6, 2016 CALL FOR CHAPTERS: Star Wars and the History of Transmedia Storytelling Edited by Sean A. Guynes and Dan Hassler-Forest We seek chapter proposals for a volume titledStar Wars and the History of Transmedia Storytelling, which aims to provide an account of the history of the franchise, its transmedia storytelling and world-building strategies, and the consumer practices that have engaged with, contributed to, and sometimes also challenged the development of theStar Wars franchise. We aim to have the collection in print by 2017, the year that marks the 40th anniversary of the first Star Wars film’s release. In those forty years, its narrative, its characters, and its fictional universe have gone far beyond the original film and have spread rapidly across multiple media—including television, books, games, comics, toys, fashion, and theme parks—to become the most lucrative franchise in the current media landscape, recently valued by Forbes at roughly $10 billion. A key goal of this project is to highlight the role and influence ofStar Wars in pushing the boundaries of transmedia storytelling by making world-building a cornerstone of media franchises since the late 1970s. The chapters in this collection will ultimately demonstrate that Star Wars laid the foundations for the forms of convergence culture that rule the media industries today. As a commercial entertainment property and meaningful platform for audience participation,Star Wars created lifelong fans (and consumers) by continuing to develop characters and plots beyond the original text and by spreading that storyworld across as many media platforms as possible. -
The Journal of Shakespeare and Appropriation 11/14/19, 1'39 PM
Borrowers and Lenders: The Journal of Shakespeare and Appropriation 11/14/19, 1'39 PM ISSN 1554-6985 VOLUME XI · (/current) NUMBER 2 SPRING 2018 (/previous) EDITED BY (/about) Christy Desmet and Sujata (/archive) Iyengar CONTENTS On Gottfried Keller's A Village Romeo and Juliet and Shakespeare Adaptation in General (/783959/show) Balz Engler (pdf) (/783959/pdf) "To build or not to build": LEGO® Shakespeare™ Sarah Hatchuel and the Question of Creativity (/783948/show) (pdf) and Nathalie (/783948/pdf) Vienne-Guerrin The New Hamlet and the New Woman: A Shakespearean Mashup in 1902 (/783863/show) (pdf) Jonathan Burton (/783863/pdf) Translation and Influence: Dorothea Tieck's Translations of Shakespeare (/783932/show) (pdf) Christian Smith (/783932/pdf) Hamlet's Road from Damascus: Potent Fathers, Slain Yousef Awad and Ghosts, and Rejuvenated Sons (/783922/show) (pdf) Barkuzar Dubbati (/783922/pdf) http://borrowers.uga.edu/7168/toc Page 1 of 2 Borrowers and Lenders: The Journal of Shakespeare and Appropriation 11/14/19, 1'39 PM Vortigern in and out of the Closet (/783930/show) Jeffrey Kahan (pdf) (/783930/pdf) "Now 'mongst this flock of drunkards": Drunk Shakespeare's Polytemporal Theater (/783933/show) Jennifer Holl (pdf) (/783933/pdf) A PPROPRIATION IN PERFORMANCE Taking the Measure of One's Suppositions, One Step Regina Buccola at a Time (/783924/show) (pdf) (/783924/pdf) S HAKESPEARE APPS Review of Stratford Shakespeare Festival Behind the M. G. Aune Scenes (/783860/show) (pdf) (/783860/pdf) B OOK REVIEW Review of Nutshell, by Ian McEwan -
Star Wars Video Game Planets
Terrestrial Planets Appearing in Star Wars Video Games In order of release. By LCM Mirei Seppen 1. Star Wars: The Empire Strikes Back (1982) Outer Rim Hoth 2. Star Wars (1983) No Terrestrial Planets 3. Star Wars: Jedi Arena (1983) No Terrestrial Planets 4. Star Wars: Return of the Jedi: Death Star Battle (1983) No Terrestrial Planets 5. Star Wars: Return of the Jedi (1984) Outer Rim Forest Moon of Endor 6. Death Star Interceptor (1985) No Terrestrial Planets 7. Star Wars: The Empire Strikes Back (1985) Outer Rim Hoth 8. Star Wars (1987) Mid Rim Iskalon Outer Rim Hoth (Called 'Tina') Kessel Tatooine Yavin 4 9. Ewoks and the Dandelion Warriors (1987) Outer Rim Forest Moon of Endor 10. Star Wars Droids (1988) Outer Rim Aaron 11. Star Wars (1991) Outer Rim Tatooine Yavin 4 12. Star Wars: Attack on the Death Star (1991) No Terrestrial Planets 13. Star Wars: The Empire Strikes Back (1992) Outer Rim Bespin Dagobah Hoth 14. Super Star Wars 1 (1992) Outer Rim Tatooine Yavin 4 15. Star Wars: X-Wing (1993) No Terrestrial Planets 16. Star Wars Chess (1993) No Terrestrial Planets 17. Star Wars Arcade (1993) No Terrestrial Planets 18. Star Wars: Rebel Assault 1 (1993) Outer Rim Hoth Kolaador Tatooine Yavin 4 19. Super Star Wars 2: The Empire Strikes Back (1993) Outer Rim Bespin Dagobah Hoth 20. Super Star Wars 3: Return of the Jedi (1994) Outer Rim Forest Moon of Endor Tatooine 21. Star Wars: TIE Fighter (1994) No Terrestrial Planets 22. Star Wars: Dark Forces 1 (1995) Core Cal-Seti Coruscant Hutt Space Nar Shaddaa Mid Rim Anteevy Danuta Gromas 16 Talay Outer Rim Anoat Fest Wildspace Orinackra 23. -
Annual Report 2003 LEGO Company CONTENTS
Annual Report 2003 LEGO Company CONTENTS Report 2003 . page 3 Play materials – page 3 LEGOLAND® parks – page 4 LEGO Brand Stores – page 6 The future – page 6 Organisation and leadership – page 7 Expectations for 2004 – page 9 The LEGO® brand. page 11 The LEGO universe and consumers – page 12 People and Culture . page 17 The Company’s responsibility . page 21 Accounts 2003. page 24 Risk factors – page 24 Income statement – page 25 Notes – page 29 LEGO A/S Board of Directors: Leadership Team: * Mads Øvlisen, Chairman Dominic Galvin (Brand Retail) Kjeld Kirk Kristiansen, Vice Chairman Tommy G. Jespersen (Supply Chain) Gunnar Brock Jørgen Vig Knudstorp (Corporate Affairs) Mogens Johansen Søren Torp Laursen (Americas) Lars Kann-Rasmussen Mads Nipper (Innovation and Marketing) Anders Moberg Jesper Ovesen (Corporate Finance) Henrik Poulsen (European Markets & LEGO Trading) President and CEO: Arthur Yoshinami (Asia/Pacific) Kjeld Kirk Kristiansen Mads Ryder (LEGOLAND parks) * Leadership Team after changes in early 2004 LEGO, LEGO logo, the Brick Configuration, Minifigure, DUPLO, CLIKITS logo, BIONICLE, MINDSTORMS, LEGOLAND and PLAY ON are trademarks of the LEGO Group. © 2004 The LEGO Group 2 | ANNUAL REPORT 2003 Annual Report 2003 2003 was a very disappointing year for LEGO tional toy market stagnated in 2003, whereas Company. the trendier part of the market saw progress. Net sales fell by 26 percent from DKK 11.4 bil- The intensified competition in the traditional lion in 2002 to DKK 8.4 billion. Play material toy market resulted in a loss of market share sales declined by 29 percent to DKK 7.2 bil- in most markets – partly to competitors who lion. -
Download Press Release
For Immediate Release Media Contacts: Jake Gonzales/760-918-5379 LEGOLAND® CALIFORNIA RESORT ANNOUNCES BIGGEST PARK ADDITION: THE LEGO® MOVIE™ WORLD! Family Theme Park and Warner Bros. Consumer Products Unveil New Rides, Attractions and Iconic LEGO Characters for 2020! LINK TO ART: https://spaces.hightail.com/space/UsoTZWbIm4 LINK TO IMAGES: https://spaces.hightail.com/space/uCKBaVi2g8 LINK TO BROLL: https://spaces.hightail.com/space/2w5rcshZ6S CARLSBAD, Calif. (August 15, 2019) –The audience erupted in cheer and confetti filled the theater as LEGOLAND® California Resort unveiled its biggest gift for its 20th birthday by announcing the largest addition in the Park’s history: The LEGO® MOVIE™ WORLD. General Manager Peter Ronchetti is excited to take guests from theater to theme park in 2020. “The LEGO MOVIE WORLD is LEGOLAND California Resort’s largest Park addition ever and we are thrilled to create an interactive experience that fully immerses guests into a world that was so brilliantly created by LEGO and celebrated by the hugely popular LEGO film franchise from our friends at Warner Bros.,” said Ronchetti. “We can’t wait to see the faces on all the children as they interact within the creative world of Bricksburg and experience the incredible Masters of Flight ride which is taking the traditional soaring-type of ride to new heights.” On the flagship ride Masters of Flight, guests hop aboard Emmet’s triple decker flying couch for a thrill- seeking adventure. The flying theater attraction whisks guests away on a suspended ride with a full- dome virtual screen, giving the sensational feeling of flying above memorable lands such as Middle Zealand, Cloud Cuckoo Land, Pirates Cove and Outer Space. -
Happy Holidays!
GREAT GIFT HAPPY HOLIDAYS! Light brick IDEAS! Press down on the chimney- Holiday Sets smoke button AGES 6+ 1 to set the fire aglow! Gingerbread House LEGO® WHAT’S NEW? Harry Potter Check out the new holiday sets: Gingerbread House, 10267 AGES 12+ 1,477 PIECES AGES 7+ 5 R E E LE® Star Wars™ Enjoy a festive build-and-play experience with the LEGO® Creator LEGO® sets, LEGO Disney Frozen II sets and more! Expert 10267 Gingerbread House. A treasure chest of magical details, this amazing model features frosted roofs with colorful candy buttons Creator Expert AGES 12+ 8 and a delicious facade with candy-cane columns, glittery windows BENEFITS & SERVICE and a tall chimney stack with a glowing fireplace. Inside the house ® When you purchase from the official LEGO® Shop, there’s an array of fun details and candy furnishings including LEGO Disney a tasteful bedroom with chocolate bed and cotton-candy AGES 5+ 12 LE lamp, and a bathroom with the essential toilet and bathtub. P This wonderful LEGO Gingerbread House sets the scene ® for imaginative adventures with the gingerbread family. THE LEGO MOVIE 2™ Children can light up the cozy fireplace, help clear the AGES 6+ 14 sidewalk with the snowblower and nestle the gingerbread Free Shipping every day on orders over $35! Visit LEGO.com/shipping for complete shipping details. baby in its carriage. It also includes a decorated Christmas tree with wrapped gifts and LEGO® Technic™ toys, including a rocking horse and a toy train. AGES 9+ 16 Exclusive Free Gifts with your order! This advanced LEGO set delivers Check LEGO.com or ask a Store Associate for details and purchase a challenging and rewarding ® A LEGO building experience and Architecture makes a great seasonal AGES 8+ 20 LEGO® VIP Tour the new VIP program, centerpiece for the home or office. -
Environment Mapping Using the Lego Mindstorms NXT and Lejos NXJ
Environment Mapping using the Lego Mindstorms NXT and leJOS NXJ Gerardo Oliveira 1, Ricardo Silva 1, Tiago Lira 1, Luis Paulo Reis 1,2 1 FEUP – Faculdade de Engenharia da Universidade do Porto, Portugal 2 LIACC – Laboratório de Inteligência Artificial e Ciência de Computadores da Universidade do Porto, Portugal Rua Dr. Roberto Frias, s/n 4200-465 Porto, Portugal {ei04106, ei03087, ei04085, lpreis}@fe.up.pt Abstract. This paper presents a project of simultaneous localization and mapping (SLAM) of an indoor environment focusing on the use of autonomous mobile robotics. The developed work was implemented using the Lego Mindstorms NXT platform and leJOS NXJ as the programming language. The NXJ consists of an open source project which uses a tiny Java Virtual Machine (JVM) and provides a very powerful API as well the necessary tools to upload code to the NXT brick. In addition, the leJOS NXJ enables efficient programming and easiness of communication due to its support of Bluetooth technology. Thus, exploiting the mobile robotics platform flexibility plus the programming language potential, our goals were successfully achieved by implementing a simple subsumption architecture and using a trigonometry based approach, in order to obtain a mapped representation of the robot's environment. Keywords: Lego Mindstorms, NXT, leJOS, NXJ, Java, Robotics, Mapping, Subsumption Architecture, Behavior-Based, Client-Server. 1 Introduction One of the major problems in the field of robotics is known as SLAM (Simultaneous Localization and Mapping) [3], consisting of a technique used by robots and autonomous vehicles to build up a map within an unknown environment while at the same time keeping track of their current position. -
Cult of Lego Sample
$39.95 ($41.95 CAN) The Cult of LEGO of Cult The ® The Cult of LEGO Shelve in: Popular Culture “We’re all members of the Cult of LEGO — the only “I defy you to read and admire this book and not want membership requirement is clicking two pieces of to doodle with some bricks by the time you’re done.” plastic together and wanting to click more. Now we — Gareth Branwyn, editor in chief, MAKE: Online have a book that justifi es our obsession.” — James Floyd Kelly, blogger for GeekDad.com and TheNXTStep.com “This fascinating look at the world of devoted LEGO fans deserves a place on the bookshelf of anyone “A crazy fun read, from cover to cover, this book who’s ever played with LEGO bricks.” deserves a special spot on the bookshelf of any self- — Chris Anderson, editor in chief, Wired respecting nerd.” — Jake McKee, former global community manager, the LEGO Group ® “An excellent book and a must-have for any LEGO LEGO is much more than just a toy — it’s a way of life. enthusiast out there. The pictures are awesome!” The Cult of LEGO takes you on a thrilling illustrated — Ulrik Pilegaard, author of Forbidden LEGO tour of the LEGO community and their creations. You’ll meet LEGO fans from all walks of life, like professional artist Nathan Sawaya, brick fi lmmaker David Pagano, the enigmatic Ego Leonard, and the many devoted John Baichtal is a contribu- AFOLs (adult fans of LEGO) who spend countless ® tor to MAKE magazine and hours building their masterpieces. -
Downloaded by [New York University] at 13:09 03 October 2016 LEGO STUDIES
Downloaded by [New York University] at 13:09 03 October 2016 LEGO STUDIES Since the “Automatic Binding Bricks” that LEGO produced in 1949, and the LEGO “System of Play” that began with the release of Town Plan No. 1 (1955), LEGO bricks have gone on to become a global phenomenon, and the favorite building toy of children, as well as many an AFOL (Adult Fan of LEGO). LEGO has also become a medium into which a wide number of media franchises, including Star Wars , Harry Potter , Pirates of the Caribbean , Batman , Superman , Lord of the Rings , and others, have adapted their characters, vehicles, props, and settings. The LEGO Group itself has become a multimedia empire, including LEGO books, movies, television shows, video games, board games, comic books, theme parks, magazines, and even MMORPGs (massively multiplayer online role-playing games). LEGO Studies: Examining the Building Blocks of a Transmedial Phenomenon is the fi rst collection to examine LEGO as both a medium into which other fran- chises can be adapted and a transmedial franchise of its own. Although each essay looks at a particular aspect of the LEGO phenomenon, topics such as adaptation, representation, paratexts, franchises, and interactivity intersect through- Downloaded by [New York University] at 13:09 03 October 2016 out these essays, proposing that the study of LEGO as a medium and a media empire is a rich vein barely touched upon in Media Studies. Mark J. P. Wolf is Chair of the Communication Department at Concordia University Wisconsin. He is the author of Building Imaginary Worlds and co-editor with Bernard Perron of The Routledge Companion to Video Game Studies and The Video Game Theory Reader 1 and 2 . -
Can Public Diplomacy Survive the Internet?
D C CAN PUBLIC DIPLOMACY SURVIVE THE INTERNET? BOTS, ECHO CHAMBERS, AND DISINFORMATION Edited by Shawn Powers and Markos Kounalakis May 2017 TRANSMITTAL LETTER Tothe President, Congress, Secretary of State and the American People: Established in 1948, the U.S. Advisory Commission on Public Diplomacy (ACPD) is authorized pur suant to Public Law 114- 113 to appraise all U.S. government efforts to understand, inform and in fluence foreign publics. We achieve this goal in a variety of ways, including, among other efforts, offering policy recommendations, and through our Comprehensive Annual Report, which tracks how the roughly $1.8 billion in appropriated funds is spent on public diplomacy efforts throughout the world. Part of the Commission’s mandate is to help the State Department prepare for cutting edge and transformative changes, which have the potential to upend how we think about engaging with foreign publics. This report aims to achieve precisely that. In order to think carefully about public diplomacy in this ever and rapidly changing communications space, the Commission convened a group of private sector, government, and academic experts at Stanford University’s Hoover Insti tution to discuss the latest research and trends in strategic communication in digital spaces. The results of that workshop, refined by a number of follow-on interviews and discussions with other organizations interested in similar questions, are included in this report. Can Public Diplomacy Survive the Internet? features essays by workshop participants that focus on emergent and potentially transformative technology and communication patterns. The essays also highlight the potential challenges and opportunities these changes create for public diplomacy practitioners in particular and the U.S.