EXECUTIVE GENERAL MANAGER COMMERCIAL & MARKETING NETBALL NSW NETBALL NSW OVERVIEW Netball NSW is the peak state sporting organisation responsible for the governance, development, promotion and administration of netball throughout New South Wales and is affiliated to Netball Australia. Netball is proudly the number one sport for women and girls in Australia and Netball NSW must continue to innovate to retain this position across the State. The Netball NSW Board and Senior Management Team has an ambitious vision for the sport and aims to enhance the community and the game to grow and thrive, transforming lives through netball. The proud home of the NSW Swifts and GIANTS Netball, Netball NSW also provides the framework for over 115,000 registered members and over 150,000 total participants to enjoy netball at all levels of performance throughout New South Wales. Netball continues to grow both on and off the court and much of this success can be attributed to the wide range of programs, facilities and services Netball NSW offers to its members and participants, from the grassroots through to the elite and professional level. Netball NSW has a proud history of elite netball teams and athletes’ performances in national and international competition. Over 300 athletes have proudly represented NSW in elite competition since the inception of the national netball league in 1997 and then the ANZ Championship and Suncorp Super Netball (SSN). Vision: Netball is NSW’s leading sport of choice and opportunity. Purpose: Lead and support our netball community to grow and thrive. Values & Behaviours: • WELCOMING: We are an inclusive community for everyone. • ONE TEAM: We respect and value each other. • BEST ALWAYS: We aspire to excellence. • INTEGRITY: We play fair and take ownership of our actions. • FUN: We love what we do. SUNCORP SUPER NETBALL – THE GIANTS AND THE SWIFTS 2017 began a new chapter in Australian Netball history with the introduction of the Suncorp Super Netball, the top Australian domestic competition which expanded Netball NSW to two elite teams; the NSW Swifts and GIANTS Netball. GIANTS Netball is owned and operated by Netball NSW, in a strategic alliance with GWS GIANTS (AFL). GIANTS Netball was formed on the basis of providing more opportunities for the members in NSW, including: to represent their state and club at netball’s highest domestic level; and provide opportunities for fans and members to watch the world’s best netballers live in action. The Giants have quickly developed a strong position in the competitive NSW sporting landscape already competing in Finals and enjoying excellent membership and drawing great crowds to Qudos Bank Arena. NSW Swifts have a long and proud history representing NSW since 2007. They have multiple grand final appearances and are the current Suncorp Super Netball Premiers after defying the odds to register a thumping 64-47 Grand Final victory over the Sunshine Coast Lightning in September 2019. The Swifts were lauded for a young roster boasting some of internationals netball’s most promising players and the Premiership was secured with a scintillating brand of Netball. Both GIANTS Netball and NSW Swifts are committed to being strong role models for young netballers around NSW, Australia and the world, and for representing their teams to the best of their ability. The clubs strive to be a competitive force in every year of the league and be a top four team each and every season and compete for the SSN title. EXECUTIVE GENERAL MANAGER COMMERCIAL & MARKETING The Executive General Manager Commercial & Marketing is responsible for defining and leading the strategy and execution of initiatives to generate commercial revenue and growth across all departments of Netball NSW. Reporting to the CEO, the role will provide overarching direction and have tactical accountabilities across all business development activity. This will include; commercial partnerships, an integrated marketing & digital program, and all commercial and marketing strategy including merchandise and membership. The role will need to foster and maintain key partner and stakeholder relations, both internally and externally. The ability to provide overall management and strong, collaborative leadership across all business areas is crucial. In addition, this role will play an integral part in ensuring commercial integration between Netball NSW and the two NSW Suncorp Super Netball teams. REPORTING STRUCTURE This is a new role within the Senior Leadership team and will be a key role in the Netball NSW executive team. Reporting to the CEO the role will manage a Corporate Partnerships Manager and a Marketing & Fan Activations Manager but will also have significant indirect ownerships of all external consumer and commercial activities. Key relationships will include; • CEO • Netball Australia • Deputy COO • NSW Netball associations • Executive General and clubs Manager GIANTS Netball & • Sponsorship and Executive General Manager commercial partners NSW Swifts • Media partners • Executive General Manager • Government agencies Community & Pathways and departments • Netball NSW Staff • Key suppliers and vendors KEY RESPONSIBILITIES Planning & Administration Management General Manager NSW Swifts & Executive General • Oversee the development, implementation, Manager Community & Pathways. monitoring and evaluation of the Netball NSW commercial and marketing strategies. • Ensure the maintenance and development • Provide strategic leadership to all elements of the of processes, strategies, techniques and commercial and marketing function. servicing are of industry best practice across all • Be responsible for the procurement, servicing and Netball NSW commercial areas, including the the relationship management of sponsors and the development of a partnership collateral. marketing and promotion of the clubs and Netball • Motivating, managing, guiding and mentoring NSW, working closely with the Executive Team the commercial and marketing team, working to and particularly the Executive General Manager develop and grow the overall team environment. GIANTS Netball, Executive General Manager NSW • Managing a relationship with Netball NSW’s Swifts & Executive General Manager Community & merchandise partner and provide support to all Pathways. departments for their apparel needs. • Management of game day partner/corporate Commercial functions and specific partner only events and functions. • Deliver budgeted net profit across all commercial • Management of all commercial game day sponsorship, foundation / fundraising and leveraging and activations and all sponsorship merchandise areas. ticketing requirements across all Netball NSW • Drive new asset creation and revenue growth environments. results in sponsorship, merchandise, digital asset, • Lead all internal departments to establish a fundraising and government grants, working with comprehensive calendar of event activity for key internal contacts (Executive General Manager sponsorship activation. GIANTS Netball, Executive General Manager NSW • Ensure the organisation has access to market Swifts & Executive General Manager Community & leading analytics, intelligence, trend analysis and Pathways). broadcast consumption data for the preparation and • Manage the lead development, selling, negotiation dissemination to sponsors and internal reporting. and maintenance of corporate partners of Netball • Ensure all partnership proposals and agreements NSW, the NSW Swifts and GIANTS Netball, in line have CEO approval and that all contracts adhere with Netball NSW policy. to internal policy. • Be responsible for ensuring the relationship • Work closely with the Netball NSW Foundation management and servicing of corporate partners Committee, CEO and COO develop the strategy is at the highest level that meets partners’ and business plan for the foundation with regards expectations, with all contractual obligations to its registered projects with the Australian Sports being met. Support to be provided by Executive Foundation. General Manager GIANTS Netball, Executive KEY RESPONSIBILITIES Partnerships support to all direct reports through the delivery • Identify, protect and enhance the commercialisation of effective coaching and quality conversations to of Netball NSW, NSW Swifts and GIANTS Netball grow and empower them. assets, digital and otherwise, including creating • Embed a high performance culture across the new and non-traditional inventories. commercial arm of the business, including • Lead the negotiation/re-negotiation of commercial ensuring a commitment to and demonstration of relationships including development and delivery agreed values and behaviours. of proposals and presentations to sponsors and • Represent the business, as required, in the potential sponsors, and close opportunities in a upmost professional manner in all dealings. consultative manner. Partner and collaborate with • Actively participating and being part of the Netball key stakeholders to leverage existing programs NSW Team and any other duties as requested by and create new opportunities. the CEO including attendance at Board Meetings • Identify and communicate potential risks regarding and other forums and meetings. retention of current sponsorship in a timely manner. • Define and communicate the vision for commercial excellence and growth across all commercial Leadership functions of Netball NSW and the NSW SSN Clubs. • Provide a strong link between netball sponsors and Netball NSW staff to ensure effective communication