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Tokyo Motor Show 2009 Investors Conference October 19, 2009 Tokyo Motor Show 2009 Investors Conference October 19, 2009 FUJI HEAVY INDUSTRIES LTD. President & CEO Ikuo Mori http://www.fhi.co.jp/english/ir/index.html 0 Five Major Challenges To grow the level of employee competence To provide a distinctive and so enhance Subaru experience the organization for drivers and passengers With the philosophy of “Customers come first” at its core! To also grow through the business alliance To increase with Toyota sales globally To strengthen competitiveness in quality and cost http://www.fhi.co.jp/english/ir/index.html 1 Ⅰ. To provide A Distinctive Subaru Experience <Direction of Product Development> Integrate the Pleasure of Driving and Environmental Responsibility Integrate Subaru Driving Performance Environmental Friendliness Comfort & Safety Significant improvement of fuel efficiency To Provide A Fascinating Subaru Distinctive Value We pursue; Driving pleasure that every customer can feel Reliability that every customer can feel Functions that every customer can appreciate Enhanced environmental friendliness Intelligent and sporty design that fully expresses Subaru value http://www.fhi.co.jp/english/ir/index.html 2 Environmental Friendliness of Subaru Environmental friendliness and improvement of fuel efficiency •Gasoline engine : Improve fuel economy and reduced emission gas •Diesel engine : Reduce CO2 and meet market needs •Electric vehicle : Zero emission vehicle SUBARU BOXER DIESEL Subaru Plug-in STELLA http://www.fhi.co.jp/english/ir/index.html 3 Ⅰ. To provide A Distinctive Subaru Experience ¾Ensure Subaru product appeal to customers across world markets ¾By competing for customers in the most tough market, Japan, product and technology will be improved < Product Roadmap > One more Full Model Change annually 2006 2011～ -June 2007 Impreza FMC -October 2007 Impreza WRX STI FMC -December 2007 Forester FMC -May 2009 Legacy FMC Core Models -2011 Sporty Compact Car will launch (Further Globalize) (Joint Development Car with Toyota) -Autumn 2007 Justy launched in Europe Subcompact -November 2008 DEX launched in Japan (Europe & Japan） provided by Daihatsu on an OEM basis Subcompact (Multi Market) Model for Environmental Strategy Multi Passenger Vehicle June 2008 Exiga launched in Japan Minicars September 2009 Dias launched Following models will be provided by Daihatsu on an OEM basis http://www.fhi.co.jp/english/ir/index.html 4 Ⅰ. To provide A Distinctive Subaru Experience ¾Ensure Subaru product appeal to customers across world markets ¾By competing for customers in the most tough market, Japan, product and technology will be improved < Technology Roadmap > 2006 2011～ Introduce new chassis in sequence -Introduce SI-chassis (Subaru DC3) for Impreza, Forester and Legacy FMC Boxer E/G Chassis Introduce in European market - March 2008 Legacy & Outback Diesel Engine - October 2008 Forester - December 2008 Impreza FS for other markets Eco-friendly Power Introduce new technology units - July 2009 Electric Vehicle (Plug-in STELLA) - R&D of Hybrid system Next Gen. ADA※ Launched in Japan - deployed on Legacy named “Eyesight” *Active Driving Assist (Advanced Pre-Crash Safety/ Technology) http://www.fhi.co.jp/english/ir/index.html 5 Safety EU: New Legacy achieved top 5-Star ratings in Euro NCAP Safety Test US: Subaru Named the Only Manufacture with 2009 IIHS Top Safety Picks for all the current model lineup (Legacy, Outback, Impreza, Forester and Tribeca) Australia: New Legacy & Outback were awarded a top 5-star rating in occupant safety by ANCAP http://www.fhi.co.jp/english/ir/index.html 6 Ⅰ. To provide A Distinctive Subaru Experience - Exhibition of the Tokyo Motor Show 2009 - 1.SUBARU HYBRID TOURER CONCEPT [ Concept Car ] •Subaru’s vision of future grand touring car that provides a luxurious and comfortable cabin in any environment •Condensed Subaru’s DNA developed core technology of Symmetrical All-Wheel Drive (AWD) •Achieved high level handling agility, riding comfort and superior safety performance •New powertrain combined Subaru’s first direct fuel-injection turbo engine, Lineartronic (CVT) and hybrid system http://www.fhi.co.jp/english/ir/index.html 7 Ⅰ. To provide A Distinctive Subaru Experience - Exhibition of the Tokyo Motor Show 2009 - 1.SUBARU HYBRID TOURER CONCEPT [ Concept Car ] Subaru has improved both fuel efficiency and driving performance due to an integration of a direct Technology of Diesel engine fuel-injection system, Lineartronic (CVT) and new & Turbo Engine hybrid system with maintaining of Subaru’s core Evolution technology such as Horizontally-Opposed turbo Evolution engine and Symmetrical AWD Horizontally-Opposed direct fuel-injection turbo Next-generation power unit system gasoline engine •Subaru’s renowned Symmetrical AWD with Symmetrical Horizontally-Opposed engine All-Wheel Lineartronic •Hybrid system that further enhances Drive with 2 motor assist distinctive Subaru experience Evolution Evolution •Highly-balanced environmental friendliness Technology Developmental and driving performance of CVT power of EV & HEV http://www.fhi.co.jp/english/ir/index.html 8 Ⅰ. To provide A Distinctive Subaru Experience - Exhibition of the Tokyo Motor Show 2009 - 1.SUBARU HYBRID TOURER CONCEPT [ Concept Car ] 2.0-liter Horizontally- Hybrid system Opposed direct fuel- injection turbo gasoline engine Motor generator Lithium-ion battery Lineartronic Rear motor http://www.fhi.co.jp/english/ir/index.html 9 Ⅰ. To provide A Distinctive Subaru Experience - Exhibition of the Tokyo Motor Show 2009 - 1.SUBARU HYBRID TOURER CONCEPT [ Concept Car ] Hybrid system Two motor system features a power/drive motor in the front and a drive motor in the rear •Extremely low speeds : AWD drive by the rear motor and excess driving force will be utilized for generation and charge of electric power at front motor •During normal driving : drive mainly powered by the front engine •During acceleration : drive powered by the engine + rear motor assist •During hill-climb driving : front motor also assists the front axle drive •During deceleration : front and rear motor regulates a 4-wheel regenerative brake controls, and implement a non-idling function that stops the engine when the car comes to a halt reduces unnecessary fuel consumption http://www.fhi.co.jp/english/ir/index.html 10 Ⅰ. To provide A Distinctive Subaru Experience - Exhibition of the Tokyo Motor Show 2009 - 1.SUBARU HYBRID TOURER CONCEPT [ Concept Car ] EyeSightEyeSight ++ (plus)(plus) Assist the collision prevention by braking synchronized with a stereo camera! Detect a invisible car by communication technology------- http://www.fhi.co.jp/english/ir/index.html 11 Ⅰ. To provide A Distinctive Subaru Experience - Exhibition of the Tokyo Motor Show 2009 - 1.SUBARU HYBRID TOURER CONCEPT [ Concept Car ] EyeSightEyeSight ++ (plus)(plus) Next-generation driver assistance system provides improved safety and peace-of- mind for passengers, and represents a major evolution in collision detection performance Information of road and other cars •Detect a invisible information such as a car, ( Concerted infrastructure ) pedestrian with vehicle-to-vehicle and road-to- Communication technology vehicle communication technology •Enhanced collision prevention management system Road-to-vehicle / DSRC Optical GPS vehicle-to- beacon vehicle Information of a stereo camera (autonomous sensor) http://www.fhi.co.jp/english/ir/index.html 12 Ⅰ. To provide A Distinctive Subaru Experience - Exhibition of the Tokyo Motor Show 2009 - 2.Plug-in STELLA feat. BEAMS [ Display Model ] •Collaboration between EV as a suitable mobility for environmentally friendly city driving and BEAMS that leads generation at any time •To make people feel more familiar to this model, we designed exterior to express familiarity with a playful design by BEAMS and also to provide environmental friendliness (Zero emission) at a high level by electric vehicle http://www.fhi.co.jp/english/ir/index.html 13 Ⅰ. To provide A Distinctive Subaru Experience - Exhibition of the Tokyo Motor Show 2009 - 2.Plug-in STELLA feat. BEAMS [ Display Model ] •Coming the days of EV is depicted by soft illustration •We put an image of a four-leaf clover, a symbol of peace, in the exterior to show our desire that people will continue to live safely in peace of mind •The green color of wheels image balmy grassland http://www.fhi.co.jp/english/ir/index.html 14 Ⅰ. To provide A Distinctive Subaru Experience - Exhibition of the Tokyo Motor Show 2009 - 3. IMPREZA WRX STI CARBON [ Display Model ] •IMPREZA WRX STI A-Line has been highly praised for its distinctive driving performance •Using a carbon material in the roof to enhance further driving performance •Special specification for both interior and exterior offer driving excitement and pride of ownership http://www.fhi.co.jp/english/ir/index.html 15 Ⅰ. To provide A Distinctive Subaru Experience - Exhibition of the Tokyo Motor Show 2009 - 3. IMPREZA WRX STI CARBON [ Display Model ] Exterior •Using a carbon material in the roof to achieve both a significant weight reduction and a lower center of gravity of the vehicle •Dark-tone high-luster paint for BBS aluminum wheel Interior •The suede fabric used for dashboard, meter visor, door trim, etc. and equipped seats of spec C version made by RECARO http://www.fhi.co.jp/english/ir/index.html 16 Ⅱ．To Increase Sales Globally •U.S. is the most important market Introduce vehicles suitable for market Strengthen the sales network •Australia, Europe are also important market Introduce boxer diesel engine cars Expand sales network •China, Russia and other emerging countries are growing market Expand sales further Enhance brand value •Japan is our mother market Improve profitability by focusing on the passenger car sales Strengthen urban outlets http://www.fhi.co.jp/english/ir/index.html 17 Ⅱ．To Increase Sales Globally Retail Sales of United States CY2009 Jan.-Sep. Jan.-Sep. YoY CY2007 CY2008 (Plan) 2008 2009 (%) Legacy 79,555 66,878 76,000 52,885 55,321 104.6 Impreza 46,329 49,098 45,000 37,142 37,360 100.6 Forester 44,534 60,748 76,000 44,695 60,441 135.2 Tribeca 16,790 10,975 6,000 9,067 5,299 58.4 Total 187,208 187,699 203,000 143,789 158,421 110.2 (YoY) (93.3%) (100.3%) (108.2%) Total Demand YoY 97.5% 82.0% - - - 72.6 Jul.
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