STYLE GUIDE

Digital Print 4-Color Green*

[ RGB ] 0 251 151 [ CMYK ] 59 0 65 0 For printed materials, the Pantone (PMS) color is [ HEX ] #00FB97 always recommended. CMYK should only be used if Pantone is not available. *Do not use Digital green Print Solid Pantone Green the CMYK for any materials that will be [ RGB ] 238 254 244 [ PANTONE ] PMS 7479 C used digitally. [ HEX ] #EEFEF4

PATTERN

The signature polka dot pattern should only be used in the following ways. Do not use multiple dot colors together. TYPEFACE GUIDELINES

Headlines & Sub-Headlines - Antonio Regular Headlines - Steelfish Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

Body Copy - DIN Next LT Pro Light Body Copy - Zilla Slab Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

The above four fonts are all acceptable for use in BBBSM marketing and promotional materials.

Do not use both headline typefaces or both body copy typefaces in the same piece. If part of a set (like an invitation package) the chosen typefaces should be used on all materials.

DIN is a more formal and sophisticated typeface, whereas Zilla is more playful.

For materials such as posters, digital banners, or anything with minimal copy, use Steelfish and Zilla for legibility purposes. Zilla is not recommended for large paragraphs of copy. PRINT TYPEFACE SIZES

Headlines

Antonio Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ 39 pt abcdefghijklmnopqrstuvwxyz Sub-Headlines ABCDEFGHIJKLMNOPQRSTUVWXYZ Antonio Regular abcdefghijklmnopqrstuvwxyz 18 pt

Body Copy ABCDEFGHIJKLMNOPQRSTUVWXYZ DIN Next LT Pro Light abcdefghijklmnopqrstuvwxyz 10 pt

Alternate Headlines

ABCDEFGHIJKLMNOPQRSTUVWXYZ Steelfish Regular abcdefghijklmnopqrstuvwxyz 43 pt

Limited Length Paragraph Copy ABCDEFGHIJKLMNOPQRSTUVWXYZ Zilla Slab Regular abcdefghijklmnopqrstuvwxyz 10 pt WATERMARK

The signature watermark should only be used per the following guidelines:

• Use over background

• For print - set opacity to 10% using green PMS 7479 or CMYK if PMS is not an option REIGNITE YOUR PASSION. IGNITE THEIR POTENTIAL. • For digital - use light green RGB combination

BIG BROTHERS BIG SISTERS OF MIAMI ALUMNI ASSOCIATION At Big Brothers Big Sisters of Miami (BBBSM), we foster a sense of community and belonging. When our Littles graduate from our programs, so do our Bigs – but that does not mean they graduate from our family! Our alumni program engages individuals who were previously a Big or a Little. As a BBBSM alumnus/a, you are a part of a network of over 65,000 children and another 65,000 mentors who have gone through our program over the last 60+ years!

MISSION STATEMENT To engage former Bigs and Littles, cultivate relationships, and foster connections among the alumni community and the BBBSM community. VISION STATEMENT To foster a spirit of pride, connection, and support among alumni through ongoing, meaningful relationships – with each other and with BBBSM – to further the impact of current and future programs.

PRIDE CONNECTION SUPPORT Show loyalty and pride by serving Stay connected and engaged with Invest in the future of youth and as ambassadors to the mission of former Bigs and Littles, friends families in our community by BBBSM, and sharing your stories and families of BBBSM, and other donating volunteer services, of how BBBSM has impacted your members of the community via financial contributions, in-kind lives and your community. group programming, special events, gifts, and other support to BBBSM. continued mentoring, and more.

Ex. Alumni Association Flyer WEB

Imagery

Interior Page Header Image 1600x640 px

Interior Page Image 800x500 px WEB

Imagery

Home Page Partner Logo Image Minimum: 300 x 150px Recommended: 768 x 384px WEB

Imagery

Partners Page Logo Image Minimum: 300 x 300px Recommended: 768 x 768px WEB

Imagery

Match Stories Image Minimum: 800 x 500px Recommended: 1600 x 1000px WEB

Imagery

Leadership Headshot Image Minimum: 300 x 300px Recommended: 768 x 768px WEB

Imagery

Donor Stories Image 500 x 688px WEB

Imagery

Media Logo Image (Post & Sidebar) Minimum: 300 x 300px Recommended: 768 x 768px

Featured Image (Future Blog Posts) Minimum: 800 x 500px Recommended: 1600 x 500px WEB HEADLINES Heading 1 & 2 Antonio Regular, 60 px Heading 3 Antonio Regular, 32 px Heading 4 Antonio Regular, 18 px

Heading 5 Antonio Regular, 16 px

Heading 6 Antonio Regular, 14 px

WEB PARAGRAPHS

ABCDEFGHIJKLMNOPQRSTUVWXYZ DIN Next LT Pro Light abcdefghijklmnopqrstuvwxyz 21 px