A Study of the Sustainable Management Model of Ecotourism Homestay Enterprises in the Upper North of Thailand
A STUDY OF THE SUSTAINABLE MANAGEMENT MODEL OF ECOTOURISM HOMESTAY ENTERPRISES IN THE UPPER NORTH OF THAILAND Chayapadhana Loetamnatkitseri A Dissertation Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Public Administration School of Public Administration National Institute of Development Administration 2018 ABSTRACT Title of Dissertation A Study of the Sustainable Management Model of Ecotourism Homestay Enterprises in the Upper North of Thailand Author Mr. Chayapadhana Loetamnatkitseri Degree Doctor of Public Administration Year 2018 The objectives of this research were 1) to study the management approaches of 12 ecotourism homestay enterprises in the upper north of Thailand by focusing on natural resources and environmental management, capital and labor, marketing and public relations, tourism activities, and network building, and to propose a model of ecotourism management and government support for the sustainable success of the ecotourism homestay enterprises; 2) to examine the knowledge management of the ecotourism homestay enterprises in the upper north of Thailand in terms of knowledge collection, creation, storage, analysis, sharing, and application; and 3) to evaluate the success of the ecotourism homestay enterprises in the economic, ecological, and cultural aspects. The study area covered 5 provinces in the upper north of Thailand, which consisted of Chiang Mai, Chiang Rai, Mae Hong Son, Nan, and Lampang. There were 12 homestays included in the study: Ban Mae Kampong Homestay, Ban Nong Arb Chang Homestay, Doi Pumuen Homestay, Maejo Bandin Homestay, Ban Tha Khan Thong Homestay, Ban Apha Pattana Homestay, Sila Phet Homestay, Ban Had Pha Khon Homestay, Ban Luk Tai Homestay, Ban Sam Kha Homestay, Ban Muang Pon Homestay, and Ban Tor Pae Homestay.
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