2019 PARTNERSHIP OPPORTUNITIES

(828) 322-3000 www.hickorycrawdads.com PARTNERING WITH THE CRAWDADS The are the A affiliate of the , and a member of the . The 2018 season was an exciting one as the Crawdads race for the postseason and a fourth South Atlantic League Championship came down to the season’s final weekend.

2019 will mark the Crawdads 11th year as a Texas Rangers affiliate and second under Rangers ownership. The Rangers have already invested in the future of the team with over $1,000,000 in renovations that were completed in time for the 2018 season.

As always, the team featured some of the top prospects in the South Atlantic League, including the 8 of the Rangers’ top 30 prospects. Many of these prospects will make their way to Arlington, Texas in the near future and there are quite a few already there now! To date, 165 former Crawdads have ascended to the Major Leagues including notable alumni Andrew McCutchen, Magglio Ordonez, and Carlos Lee while more recent players include current Rangers and . 2019 PARTNERSHIP OPPORTUNITIES 2019 PARTNERSHIP

2 CONNECT WITH OUR FANS 44% The Hickory Crawdads are dedicated to providing goals and positive 56% outcomes to all our partners. We believe that a corporate partnership must: - Generate new business - Increase sales and market shares - Gain name recognition among an influential targeted demographic % of consumers 80 of fans live - Receive access to Crawdads fans and supporters within a 40 - Positively influence potential customers to visit your business mile radius of 2019 PARTNERSHIP OPPORTUNITIES Hickory location or to test your products and services - Demonstrate community support and involvement - Support the growth of Hickory while partnering with an exciting entity - Obtain access to extraordinary hospitality

As the only professional sports team in the Unifour area of Western , the Crawdads can offer a unique partnership. Being a proud 48% of fans are supporter of the Crawdads can open doors to new sales leads, enhance married customer loyalty, and make your business stand out from the competition.

Creating awareness and exposure is easy when fully utilizing one of the most unique and exciting sports venues in Minor League . 35% of fans have at least one child under 18 living at home

77% of fans own their own home

3 BALLPARK SIGNAGE Outfield Billboard

Create a tremendous amount of name recognition in front of a captive audience for an average of 3 hours each game. Your sign is up year-round: a minimum of 70 home games, plus all outside events (company outings, local and national baseball tournaments, etc...). Not only do our fans see your business during the game, but billboards are often caught in the background of photos used online and in newspapers. 20’ x 8’ Ticket Office Sponsor 2019 PARTNERSHIP OPPORTUNITIES 2019 PARTNERSHIP

-Be the exclusive sponsor of the Crawdad’s ticket office. Your name would be in the official title of the ticket office on all Crawdad platforms (website, in-stadium PA reads, press releases,flyers, etc.) -Your logo will appear above the ticketing window where fans buy game day tickets and pick up will call. -The door to the ticketing office will also be wrapped in an ad for your business -Your company will be featured on the ticket office page of the Crawdad’s website where fans go to get information on ticketing 4 Concourse Signage

Located above signage along the upper concourse. Located by the main gate, a high-traffic area Various locations available. 8’ x 2.5’ 8’ x 3’ (L) 8’ x 2.5’ (R) 2019 PARTNERSHIP OPPORTUNITIES

Strategically placed to be the first thing fans see as they enter the ballpark. Location is a hub of activity during all Crawdads home games. 8’ x 2.5’ Concessions Signage

Located on the menu boards above both the Located next to the 3rd base concessions 1st and 3rd base concession stands. stand, a heavy-traffic area. 5.75’ x 4.5’ Half panel: 16” x 11” Full, half, and quarter options available. 5 PICNIC AREAS Picnic Deck Official sponsor of the Picnic Deck

- 12’ x 2’ banner across the main entrance - Up to 10’x10’ banner on the roof of the deck, visible to the concourse and stands - Option to include additional signage around the deck if it is provided - Option to distribute coupons to groups in picnic areas - Option to provide food for picnics - Promotion through flyers, brochures, Crawdads website, etc...

Picnic Pavilion Official sponsor of the Picnic Pavilion - Banner across the main entrance - Banner across the front rail of the pavilion, visible to the concourse and stands - Additional signage around the pavilion: stairs, rails, directional signage.

2019 PARTNERSHIP OPPORTUNITIES 2019 PARTNERSHIP - Option to distribute coupons to groups in picnic areas - Option to provide food for picnics - Promotion through flyers, brochures, Crawdads website, etc...

6 TABLES/DISPLAYS 2019 PARTNERSHIP OPPORTUNITIES

Generate leads and distribute information to your target audience while you interact and build relationships with our fans. Choose any Crawdads home game (based on availability). The table is set up by the main gate, a high-traffic location. 7 GROUP PACKAGES Field of Dreams

Sponsor the Field of Dreams, a group package where teams can run out with the Crawdads for the National Anthem. Your logo will appear on the video board and your business will be mentioned in a PA read. Your business will also be featured on the Crawdads website page of group options and on flyers Banquet Bash 2019 PARTNERSHIP OPPORTUNITIES 2019 PARTNERSHIP 2018 PARTNERSHIP OPPORTUNITIES 2018 PARTNERSHIP

Your business would sponsor the Crawdads Banquet Bash, a on-field award ceremony where a ‘Dads player presents trophies to youth teams. Your logo will appear on the video board and your business will be mentioned in a PA read. Your business will also be 12 featured on the Crawdads website page of group options and on flyers Crawdads of Tomorrow 2019 PARTNERSHIP OPPORTUNITIES

Be the official sponsor of the Crawdads of Tomorrow, a group package where youth teams can play catch in the outfield. Your logo will appear on the video board and your business will be mentioned in a PA read. Your business will also be featured on the Crawdads website page of group options and on flyers High Five Tunnel

Sponsor the Crawdads High Five Tunnel, a group package where youth teams can high five ‘Dads players as they run out for the National Anthem. Your logo will appear on the video board and your business will be mentioned in a PA read. Your business will also be featured on the Crawdads website page of group options and on flyers 13 IN-PARK ADVERTISING On-field Promotions

Your business is attached to an in-game, on-field contest. During the promotion, your business will receive PA mentions and your logo will appear on the video board. You will have the opportunity to award prizes to participants. There’s nothing more memorable than interactive entertainment! 70, 35, or 20 game options available.

Giveaways 2019 PARTNERSHIP OPPORTUNITIES 2019 PARTNERSHIP

Branded giveaway items are distributed to the first 1,000 fans on your night. Opportunity for a concourse display on giveaway night ($500 value). Promotion of giveaway nights include: website, social media, pocket schedules, in-stadium promotions, Crawdads e-newsletters, etc... 8 Theme Nights 2019 PARTNERSHIP OPPORTUNITIES Showcase a traveling entertainment act, present a celebrity appearance, or attach your brand to a significant market! The Crawdads will promote your business through the website, social media, pocket schedules, in-stadium flyers and PA reads, Crawdads e-newsletters, etc...

Fireworks

Present one of twelve spectacular fireworks shows. These are our top-attended games, boasting sell-out crowds. Your fireworks night will be mentioned on the Crawdads website, social media, pocket schedules, in-stadium flyers and PA reads, Crawdads e-newsletters, etc... Option to have a table on the concourse during the game ($500 value). 9 PRINT ADVERTISING Program Ad Full Page: 5.5” x 8.5”

Half Page: 5.5” x 4.15”

Quarter Page: 2.65” x 4.15”

Eighth Page: 2.65” x 2”

Souvenir programs are full-color and are distributed to all fans free of charge as they enter the ballpark. 4 editions are produced allowing businesses to change their messaging throughout the season. Drive traffic to your location with directions or attractions. 30,000 programs are distributed each season. Print at Home Ticket Over 5,000 tickets are printed at home each season. Drive traffic to your location with a coupon or special offer. Top: 375 x101 px Left: 242 x282 px Right: 129 x282 px

Pocket Schedule

2019 PARTNERSHIP OPPORTUNITIES 2019 PARTNERSHIP Pocket schedules are the #1 way our fans know when we’re home! Over 100,000 pocket schedules are printed and distributed throughout the community and surrounding counties. Full panel: 2.313” x 3.5” Half panel: 2.313” x 1.75”

10 Poster Schedule Magnet Schedule

APRIL M AY JUNE SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY 1 2 3 4 5 6 7 1 2 3 4 5 1 2

8 9 10 11 12 13 14 6 7 8 9 10 11 12 3 4 5 6 7 8 9

7 PM 7 PM 6 PM 6 PM 7 PM 7 PM 6 PM 6 PM 10:30 AM 7 PM 7 PM 6 PM 15 16 17 18 19 20 21 13 14 15 16 17 18 19 10 11 12 13 14 15 16

3 PM 6 PM 6 PM 10:30 AM 3 PM 6 PM 10:30 AM 3 PM 22 23 24 25 26 27 28 20 21 22 23 24 25 26 17 18 19 20 21 22 23 2019 PARTNERSHIP OPPORTUNITIES 6 PM 6 PM 10:30 AM 7 PM 7 PM 5 PM 6 PM 6 PM 6 PM 7 PM 7 PM 6 PM 7 PM 7 PM 7 PM 29 30 27 28 29 30 31 24 25 26 27 28 29 30

3 PM 3 PM 1 PM 5 PM 7 PM 12 PM 7 PM JULY AUGUST SEPTEMBER SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY 1 2 3 4 5 6 7 1 2 3 4 1

5 PM 7 PM 7 PM 12 PM 7 PM 8 9 10 11 12 13 14 5 6 7 8 9 10 11 2 3 4 5 6 7 8

7 PM 7 PM 7 PM 7 PM 7 PM 7 PM 7 PM 7 PM 5 PM 1 PM 15 16 17 18 19 20 21 12 13 14 15 16 17 18 NORTHERN DIVISION SOUTHERN DIVISION 7 PM 7 PM 5 PM 5 PM 12 PM Augusta GreenJackets 22 23 24 25 26 27 28 19 20 21 22 23 24 25 Charleston RiverDogs Hickory Crawdads Columbia Fireflies 5 PM 7 PM 7 PM 7 PM Kannapolis Intimidators 29 30 31 26 27 28 29 30 31 Lakewood BlueClaws 7 PM 7 PM 5 PM 7 PM Fireworks Education/ Giveaway Senior Day Christian Concert HOME AWAY

130 Hardin Street Boone, NC 28607 (828) 264-8657 This is your chance to be on refrigerators Poster Schedule With Logo.indd 1 3/12/2018 5:45:52 PM all over Hickory & surrounding areas! Poster will feature the 2019 schedule. 5,000 posters will be given away during 5,000 magnets will be given away during the 2019 Opening Weekend. the 2019 Opening Weekend.

Schedule Pens

Full panel, color ad on the back of 1,000 pull-out schedule pens. Pens are distributed at no cost to local businesses, at community events and ballpark events. Full and half panel options available

11 DIGITAL ADVERTISING Website Homepage Ad

Ad is located on the Crawdads homepage.The ads are up year-round and are clickable to direct fans to your business’s website. There were more than 300,000 visitors to the Crawdads website in 2017. 2608 x 652 px Website Banner Ad Page 2019 PARTNERSHIP OPPORTUNITIES 2019 PARTNERSHIP 2018 PARTNERSHIP OPPORTUNITIES 2018 PARTNERSHIP

Banner ads are located on the Crawdads secondary webpages. Ads are up year-round and are clickable to direct fans to your business’s website. 2608 x 652 px 12 Lineup Graphic 2019 PARTNERSHIP OPPORTUNITIES

Your business will be featured on the Crawdads lineup graphic for all 70 home games. Lineup graphics are featured on the Crawdads Twitter and Instagram Stories Video Board Animation

-Sponsor an animation on the Crawdads HD video board that will appear after a given play occurs or during a crowd prompt -Your company’s logo will appear to the left of the animation every time it is played -Option of selecting your animation (strikeout, walk, stolen base, triple, double play, great play, caught stealing, Crawdads score, etc.) -Dimensions of your panel: 227px (h) by 526px (w) 13