TennisIndustry Retailing

APPAREL & FOOTWEAR Italian Style World No. 6 Kevin Anderson wore Lotto during his run New distributor Sport Life USA brings to the quarterfi nals of the storied apparel and footwear brand 2019 Miami Open. Lotto to the U.S. market. By Peter Francesconi Pro players who have sported Lotto on court include Kevin Anderson, Alize Cornet, Agnieszka Radwanska, Kristyna Pliskova, Elise Mertens, Viktor Troicki, David Ferrer, Carlos Suarez Navarro and Daniil Medvedev. “Virtually every week, Lotto has tremendous exposure through its rela- tionship with a variety of professional players,” Dailey notes. “We felt there was an opportunity to build o that exposure to o er Lotto apparel and footwear to all players in the U.S.” “Lotto fi lls an important niche in ten- nis specialty retailing,” adds Hausman. “We’ve talked with many retailers, and they’re enthusiastic about the Lotto performance brand.” The storied sportswear brand was established in 1939 by the Caberlotto family, who were the owners of a soccer team. Its long history of sponsored tennis athletes includes an impressive list: Martina Navratilova, Boris Becker, Thomas Muster, John Newcombe, otto puts its best foot will oversee domestic sales, marketing Andres Gomez and Jose Luis Clerc. forward and is ready to and promotions. Hausman was a sales Today, Lotto Sport Italia distrib- play ball. manager and key accounts manager for utes its products in more than 100 Sport Life USA, a new Adidas for many years and held sales/ countries. Sport Life USA will handle company based in Wyo- marketing roles at Tecnifi bre. He began distribution of all Lotto products across missing, Pa., is now the his career as a college tennis coach. the U.S., including shoes, apparel and exclusive U.S. distributor of apparel and “We’re extremely excited about this accessories, such as bags, headbands, footwear L from Lotto Sport Italia. Under opportunity to grow the Lotto brand in hats and wristbands. the leadership of two sports industry the U.S market,” Dailey says. “With its “This is an exciting time for tennis veterans, President Curt Dailey and heritage in tennis, combined with qual- players in the U.S.,” Dailey says. “Wheth- Vice President Josh Hausman, Sport ity, performance-oriented and stylish er players and fans remember the Lotto Life USA will import, market and dis- products, we’re confi dent this brand products of the past, or are new to the tribute Lotto products. will appeal to all player levels.” brand, we know they’ll appreciate Dailey currently serves as CEO of Starting this summer, Dailey says Lotto’s strong presence in the U.S. with Laserfi bre LLC, which he re-launched Sport Life USA’s initial order will arrive its quality footwear and apparel. We after a successful 20-plus-year career at its warehouse for distribution in look forward to helping the sport and in the tennis industry. He has held key Fall/Winter 2019, with a broader line business of tennis to grow in the U.S.”  roles with Prince, Gamma and Tecni- of products already secured for Spring/ fi bre USA. Hausman currently serves Summer 2020. For more on the Lotto brand and as director of sales and marketing for Lotto products are well-represented products, visit lotto.sportlife.us or call

Laserfi bre. With Sport Life USA, he on both the ATP and WTA tours. 484-261-2100. PRESS ASSOCIATED

14 TennisIndustry June 2019 www.tennisindustrymag.com