Welcome to Wallace & Gromit’s Activity Pack vvHO THOUG HT OF THAT? 4-7 years

Fun facts, stories and inspiring activity ideas for 4 -7s from the world of innovation and Intellectual Property! For parents, teachers and club leaders. Time to get cracking!

ww w.crackingideas.com

© Aardman Animations Ltd. 2 01 0 INNO VATION

Innovative ideas surround us in everyday life – new ideas and developments to make things possible. Every idea has its origin in the creativity of one person. Their creativity – a product for the home, a piece of music, an animated character – is protected by their Intellectual Property (IP) rights. These rights identify the creator as the owner of the idea and enable them to earn money from the idea so they can continue to innovate.

This resource introduces children age 4-7 to the world of PATENT: Protects inventions – what makes things work? innovation and the four types of Intellectual Property (IP). It is TRADE MARKS: A badge of origin – what sets it apart? inspired by Wallace & Gromit and Aardman Animations but is DESIGN: Protects the way a product looks – also filled with other fun facts and activities to encourage what makes it look great? curiosity about how things work, and ideas to make things COPYRIGHT: Protects things like books, art, music work better! and films – what makes it original?

website his ing Ideas T of Crack is ee World rce Links: S resou rriculum Cu lan ed at tails lesson p aim for de oductory inute intr ed in s ee 60-m an be us 4-7 ation: Fr 4-7s. C process r Innov n use for ure and 1-hou notes o e the nat DF) with to explor 8-11s (P source website for ith this re ing Ideas nction w of Crack conju e World : ation. Se petition of innov eas Com itiatives cking Id these in and Cra deas for llenges ing and i eka Cha rt plann Eur an suppo source c bsite. This re deas we racking I on the C

ww w.crackingideas.com © Aardman Animations Ltd. 2 01 0 patents

Patents protects inventions – what makes iscover things work ? Patents are given to inventions D Let’s t that are new . If people don’t patent their alk about: W hat is an invention? W hich inventions do we inventions, anyone can use, make or sell it use every d ay that need energy to permission work? How without their . many use electricity? What is a patent?

In the made up world of Wallace & Gromit, Wallace invents machines to make life easier for them. In A Matter of Loaf and Death they start a bread baking business in their house! Wallace puts Case study a windmill on the roof to provide the energy for the machine to grind the Aardman Licensing Manager – Rob Goodchild: wheat into flour. Wallace wants to “At Aardman it takes a lot

0

1 0 of effort and work to 2 protect his idea with a patent. .

d t

L create our special He says his invention is ‘patent s n

o i t characters and stories, pending’ – he has to wait to a

m i

n

A our ‘intellectual property’ see if his idea is new. n

a

m

d (IP). We protect them to r

a

A A M make sure that other att © Loaf er of and people use them to Explore Death make toys, books, Who thought of that? A new favourite toy clothes and other The first DS™ (‘dual screen’) handheld video game things only with our console was made by the Nintendo ® company in Japan. permission.” Rob Go A patent was granted because it used new technology; odchild this meant that the company could continue to develop new products. Nintendo’s ® latest creation DSi™ is smaller and thinner. Aardman licensed a company called e D3Publisher to make video Explor ole games for the DSi™ Let’s make: A video game cons with Shaun the Sheep. with Plasticine® o you like? Baa-rilliant! What video or computer games d ttons? Do What happens if you push the bu to hold in Who thought of that? you prefer a video game console and a An old favourite toy your hands or a computer screen hey use? An art teacher, William mouse? What kind of energy do t onsole for Harbutt, invented • Model a new handheld games c ® lan it by Plasticine in 1897. He children to use easily. You could p wanted his students to Shaun t rawings first. he Shee making some d the g p, nd have modelling clay that ame! • Does it fit in your hands easily a ape of didn’t dry out. He also comfortably? Use the size and sh the wanted children to enjoy it. your hands to guide the shape of console. e? Where • What colour will your console b ill the will the two screens go? Where w h the buttons go? Can your fingers reac buttons easily? me! • Don’t forget to give it a good na ww w.crackingideas.com trade marks Discover Trade marks protect a badge of origin/brand Let’s talk about: name – what sets it apart? Trade marks can What is a trade mark, in words or as a logo or both? How do be words, a logo, or both . When a trade these two trade m arks help us think of Aardman and W mark is registered the owner allace & Gromit? Can we make a lis t of trade marks we’ve can use the ® symbol next seen? How ma ny are only words and to it. If people register how many a re only logos and how their trade mark, they many are both? can stop other people using it without their permission . Case study The director of the McVitie’s ® Aardman Animations is the company that makes the Wallace & Gromit films. It also makes TV shows like Shaun the Sheep Digestives commercials was and Timmy Time and it makes adverts. These are the trade Alan Short. He turned the ® marks for Aardman and for Wallace & Gromit. McVitie’s wheat sheaf logo into three characters: a brave wheat sheaf telling Explore his parents about his dream to be wholemeal, A scene fr Who thought of that? a romantic wheat sheaf c om the ommerc A new way to sell a biscuit singing about running ial Aardman Animations have made animated television away with a strawberry adverts for lots of things, including one for biscuits. to become a Yog Fruit digestive and an excited This is the trade mark for McVitie’s ®. wheat sheaf with the new job of becoming a McVitie’s ® Digestives are a chocolate digestive. kind of sweet biscuit made of wholemeal. They also make a re yummy chocolate- Explo covered version. Perfect ideo Let’s draw: A logo for our new v for dipping in a hot cup of game console tea! For the advert, alked From the list of trade marks you t Aardman animated wheat, why? about, which is your favourite and with characters and a little , the Do you like the colours, the words story. At the end of the ow does it help you think about go picture? H advert was the packet of ’s® lo r? cVitie what the trade mark is fo McVitie’s ® Digestives and the M game • Draw a logo for your new video trade mark. you console. You could use the name olours, gave it and a picture, too. What c Who thought of that? e words or pictures will always mak A new biscuit people think of your console? A young Scot called Alexander Grant created the working • When you’ve finished, if you’re digestive biscuit in 1892. He worked for McVitie’s ® uld see in a large group or a class you co bakery. They were called ‘Digestives’ because they were ole if people can match up each cons thought to help digestion. We like them, whatever with its logo. they’re good for – in the UK we now eat an average 52 chocolate-covered Digestives every second!

® McVitie’s is a registered Trade Mark of United Biscuits (UK) Limited ww w.crackingideas.com Design

Protects the way a product looks – what makes it look great? Designs must be new and look different to designs we already know. Registered design protects how it looks scover including the materials and the pattern . Di Let’s talk about: W hat is a design? What do you like ab In the made up world of Wallace & out how the Autochef looks? Can you de Gromit, Wallace invents gadgets to scribe the designs of things you use at m make life easier for them and which eal times at home or 0 1 school – 0 what does y look good too. In Cracking 2 our bo wl . or plate d t look like? L What Contraptions he invents the about you s r glass or m n ug? o W i hat mak t es the des Autochef robot to make their a igns look good and m i wha n t makes them lo A ok d breakfast. The design is great: ifferent? n

a

m

It looks like a real chef but it has d

r

a

A a blender instead of chef’s hat © and it has switches and dials instead of eyes and buttons. Walla Case study ce’s Au It wears smart blue and white tochef checked trousers. Unfortunately The Thermo Nose Mug was it doesn’t work: the tea pours so fast designed for a brand of tea, PG through the kettle spout ‘nose’ that Gromit has to jump Tips ®. The design needed to be out of the way! fun so that people would buy the tea and get a free mug! It was ore also to inspire people to enter a Expl competition to invent their own ‘Cuppa Contraptions’. Who thought of that? A special kind of mug Registering the design of the Aardman also make things we can use in the house. The ug’* mug was important for PG Tips ® ‘Thermo Nose M They wanted to make a special mug that would be fun to be sure that no one copied to look at. This mug looks like Gromit’s head, with one how their mug looked. of his ears for the handle. They asked the designer to use a special silicone rubber which changes colour when it gets hot. If you put hot water in the mug, Gromit’s nose e changes colour from brown to red! Explor tes for Let’s design and make: New pla Who thought of that? bakery Wallace & Gromit to use in their A special kind of bag eed to show In the bakery, Wallace & Gromit n People used to only drink kes to off their home made bread and ca tea made from hot water ake em look as yummy as possible. M and tea leaves. In make th all the things they might need to America in 1908 a tea a list of display and serve their food. merchant called Thomas ur new • Design a plate for them with yo Sullivan invented little ou want! pattern. Use as many colours as y bags of his tea leaves apier mache • You can make the plate using p for people to try. They paper or clay and then paint it, or use a liked the tea, and the llage. te and stick on a pattern like a co bags! Thomas got T pla he tea bag a patent. Since then other people have changed and improved the tea bag. ww w.crackingideas.com *Reproduced with kind permission of Unilever (from an original in Unilever Archives). co pyright

Copyright protects things like books, art, music and films – what makes it original ? Copyright protects these things as soon as they are written down or recorded . From this moment on, the copyright owner must give permission for their work to be used or copied. The copyright owner has the rights for every way their work could be used – e.g. to turn their book into an audio book or a film or to use part of it on a website. Discover Let’s talk about The person who had the original idea for : W hat is copyright? Wallace & Gromit in 1985 is Nick Park. If How does it stop pe ople copying original ideas? Can yo anyone wants to use the pictures or 0 u describe 1 any toys or 0 other 2 th in character of Wallace & Gromit to make and . gs you have d at home t that have W L allace

s & Gromit o sell something they have to ask Nick and n r other TV sho o w ch i aracters t on a them? W hich Aardman. Then they pay for a license to m is you i r

n

A favourite? use it, for a toy or a cake recipe or a video n Can you fi a nd

m d the © s game or… anything else! Aardman also r ymbol? a

A make their own pencils, talking alarm Nic © k Park clocks, t-shirts, mugs, books and more. Case study plore Composer – Julian Nott: Ex "We wanted the Wallace and Who thought of that? A special tune for Gromit theme tune to be the kind Wallace & Gromit of music that Wallace might like so Bras The person who had the idea it was written in a brass band style s band for the theme tune with a traditional ‘oompah’ feel. It was for Wallace & Gromit was happy because that's the world Wallace and Gromit live in. Julian Nott. His idea came from brass band music from Writing music takes time and can take many days. the north of England where Copyright means we earn money when our music is played Wallace & Gromit live. around the world.” Julian wrote the music for all of the Wallace & Gromit films. He also wrote the ore music for Peppa Pig! Expl r character Julian has the copyright Let’s draw and act: A new bake a for the music. ere are lots of different jobs. Make Happy In the bakery th Birthd the wheat, icing ay! list – everything including grinding Who thought of that? cakes and sweeping up! © Aar the dman Anim jobs. A special tune for a special day ations Lt cter to do one of the d. 20 10 • Draw a new baker chara ew and not a Two teachers, Mildred and Patty Hill, wrote an original Make sure that your character is n version in their book ‘Song Stories for the Kindergarten’ in character already thought of. like - is it an America in 1893: the words were ‘Good-Morning to All’. • What does your character look wear? What is The copyright for the tune and the ‘Happy Birthday’ words animal or a person? What does it und like? have been owned by many different people since then. its name? What does its voice so copyright symbol • Next to your drawing, put in the w that it’s yours. ©, the date and your name to sho does in the • You can act out what the baker e plate you bakery. Your play could include th own, put in the designed! If you write your play d name to show copyright symbol, date and your ww w.crackingideas.com that it’s yours, too!