Vvho THOUGHT of THAT?

Welcome to Wallace & Gromit’s Activity Pack vvHO THOUG HT OF THAT? 4-7 years Fun facts, stories and inspiring activity ideas for 4 -7s from the world of innovation and Intellectual Property! For parents, teachers and club leaders. Time to get cracking! ww w.crackingideas.com © Aardman Animations Ltd. 2 01 0 INNO VATION Innovative ideas surround us in everyday life – new ideas and developments to make things possible. Every idea has its origin in the creativity of one person. Their creativity – a product for the home, a piece of music, an animated character – is protected by their Intellectual Property (IP) rights. These rights identify the creator as the owner of the idea and enable them to earn money from the idea so they can continue to innovate. This resource introduces children age 4-7 to the world of PATENT: Protects inventions – what makes things work? innovation and the four types of Intellectual Property (IP). It is TRADE MARKS: A badge of origin – what sets it apart? inspired by Wallace & Gromit and Aardman Animations but is DESIGN: Protects the way a product looks – also filled with other fun facts and activities to encourage what makes it look great? curiosity about how things work, and ideas to make things COPYRIGHT: Protects things like books, art, music work better! and films – what makes it original? website his ing Ideas T of Crack is ee World rce Links: S resou rriculum Cu lan ed at tails lesson p aim for de oductory inute intr ed in s ee 60-m an be us 4-7 ation: Fr 4-7s. C process r Innov n use for ure and 1-hou notes o e the nat DF) with to explor 8-11s (P source website for ith this re ing Ideas nction w of Crack conju e World : ation. Se petition of innov eas Com itiatives cking Id these in and Cra deas for llenges ing and i eka Cha rt plann Eur an suppo source c bsite. This re deas we racking I on the C ww w.crackingideas.com © Aardman Animations Ltd. 2 01 0 patents Patents protects inventions – what makes iscover things work ? Patents are given to inventions D Let’s t that are new . If people don’t patent their alk about: What is an invention? W hich inventions do we inventions, anyone can use, make or sell it use every d ay that need energy to permission work? How without their . many use electricity? What is a patent? In the made up world of Wallace & Gromit, Wallace invents machines to make life easier for them. In A Matter of Loaf and Death they start a bread baking business in their house! Wallace puts Case study a windmill on the roof to provide the energy for the machine to grind the Aardman Licensing Manager – Rob Goodchild: wheat into flour. Wallace wants to “At Aardman it takes a lot 0 1 0 of effort and work to 2 protect his idea with a patent. d t L create our special He says his invention is ‘patent s n o i t characters and stories, pending’ – he has to wait to a m i n A our ‘intellectual property’ see if his idea is new. n a m d (IP). We protect them to r a A A M make sure that other att © Loaf er of and people use them to Explore Death make toys, books, Who thought of that? A new favourite toy clothes and other The first DS™ (‘dual screen’) handheld video game things only with our console was made by the Nintendo ® company in Japan. permission.” Rob Go A patent was granted because it used new technology; odchild this meant that the company could continue to develop new products. Nintendo’s ® latest creation DSi™ is smaller and thinner. Aardman licensed a company called e D3Publisher to make video Explor ole games for the DSi™ Let’s make: A video game cons with Shaun the Sheep. with Plasticine® o you like? Baa-rilliant! What video or computer games d ttons? Do What happens if you push the bu to hold in Who thought of that? you prefer a video game console and a An old favourite toy your hands or a computer screen hey use? An art teacher, William mouse? What kind of energy do t onsole for Harbutt, invented • Model a new handheld games c ® lan it by Plasticine in 1897. He children to use easily. You could p wanted his students to Shaun t rawings first. he Shee making some d the g p, nd have modelling clay that ame! • Does it fit in your hands easily a ape of didn’t dry out. He also comfortably? Use the size and sh the wanted children to enjoy it. your hands to guide the shape of console. e? Where • What colour will your console b ill the will the two screens go? Where w h the buttons go? Can your fingers reac buttons easily? me! • Don’t forget to give it a good na ww w.crackingideas.com trade marks Discover Trade marks protect a badge of origin/brand Let’s talk about: name – what sets it apart? Trade marks can What is a trade mark, in words or as a logo or both? How do be words, a logo, or both . When a trade these two trade m arks help us think of Aardman and W mark is registered the owner allace & Gromit? Can we make a lis t of trade marks we’ve can use the ® symbol next seen? How ma ny are only words and to it. If people register how many a re only logos and how their trade mark, they many are both? can stop other people using it without their permission . Case study The director of the McVitie’s ® Aardman Animations is the company that makes the Wallace & Gromit films. It also makes TV shows like Shaun the Sheep Digestives commercials was and Timmy Time and it makes adverts. These are the trade Alan Short. He turned the ® marks for Aardman and for Wallace & Gromit. McVitie’s wheat sheaf logo into three characters: a brave wheat sheaf telling Explore his parents about his dream to be wholemeal, A scene fr Who thought of that? a romantic wheat sheaf c om the ommerc A new way to sell a biscuit singing about running ial Aardman Animations have made animated television away with a strawberry adverts for lots of things, including one for biscuits. to become a Yog Fruit digestive and an excited This is the trade mark for McVitie’s ®. wheat sheaf with the new job of becoming a McVitie’s ® Digestives are a chocolate digestive. kind of sweet biscuit made of wholemeal. They also make a re yummy chocolate- Explo covered version. Perfect ideo Let’s draw: A logo for our new v for dipping in a hot cup of game console tea! For the advert, alked From the list of trade marks you t Aardman animated wheat, why? about, which is your favourite and with characters and a little , the Do you like the colours, the words story. At the end of the ow does it help you think about go picture? H advert was the packet of ’s® lo r? cVitie what the trade mark is fo McVitie’s ® Digestives and the M game • Draw a logo for your new video trade mark. you console. You could use the name olours, gave it and a picture, too. What c Who thought of that? e words or pictures will always mak A new biscuit people think of your console? A young Scot called Alexander Grant created the working • When you’ve finished, if you’re digestive biscuit in 1892. He worked for McVitie’s ® uld see in a large group or a class you co bakery. They were called ‘Digestives’ because they were ole if people can match up each cons thought to help digestion. We like them, whatever with its logo. they’re good for – in the UK we now eat an average 52 chocolate-covered Digestives every second! ® McVitie’s is a registered Trade Mark of United Biscuits (UK) Limited ww w.crackingideas.com Design Protects the way a product looks – what makes it look great? Designs must be new and look different to designs we already know. Registered design protects how it looks scover including the materials and the pattern . Di Let’s talk about: W hat is a design? What do you like ab In the made up world of Wallace & out how the Autochef looks? Can you de Gromit, Wallace invents gadgets to scribe the designs of things you use at m make life easier for them and which eal times at home or 0 1 school – 0 what does y look good too. In Cracking 2 our bo wl . or plate d t look like? L W hat Contraptions he invents the about you s r glass or m n ug? o W i hat mak t es the des Autochef robot to make their a igns look good and m i wha n t makes them lo A ok d breakfast. The design is great: ifferent? n a m It looks like a real chef but it has d r a A a blender instead of chef’s hat © and it has switches and dials instead of eyes and buttons. Walla Case study ce’s Au It wears smart blue and white tochef checked trousers. Unfortunately The Thermo Nose Mug was it doesn’t work: the tea pours so fast designed for a brand of tea, PG through the kettle spout ‘nose’ that Gromit has to jump Tips ®.

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