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FOR IMMEDIATE RELEASE Contact: Clare Graff, NFL 1/24/17 [email protected] NFL TO HOST ‘PLAYS FOR LIFE’ WOMEN’S SUMMIT: EVENT FOR TEEN GIRLS DURING SUPER BOWL WEEK Event Will Bring Together Today’s Leaders and Young Women for an Interactive Experience on Personal Development and Achievement Watch the Exclusive Live Stream at MAKERS.com All are invited to join the conversation at www.NFLWomensSummit.com and on Social Media with #NFLWomensSummit Partners include P&G, AwesomenessTV, Amy Poehler’s Smart Girls, I AM THAT GIRL, The Girls’ Lounge, FOX, Houston Super Bowl Host Committee and Houston Texans The National Football League (NFL) announced today that it will host Plays for Life, the League’s Super Bowl LI Women’s Summit, on February 3 and 4 in Houston, Texas. Building on the success of last year’s Women’s Summit—which explored the role of sports participation in developing leadership, teamwork and other skills that promote success throughout one’s life and career— Plays for Life expands upon that conversation by engaging teen girls through an interactive and experiential event focused on personal development and achievement. The NFL collaborated with the Houston Super Bowl Host Committee and the Houston Chapter of Women in Sports and Events (WISE), to invite approximately 250 Houston-area teen girls to attend Plays for Life. During the two-day event, which will be exclusively livestreamed at MAKERS.com, young women will hear from prominent leaders from across the NFL and beyond about their own personal journeys and participate in a discussion about how to achieve their goals, prepare for life’s challenges and best utilize the tools that are critical for personal and professional development. They will also engage in interactive activities including a “Strategy Lab” led by current and former NFL players and coaches, as well as an onsite AwesomenessTV studio where they can learn about content development and presentation style. “We recognize the opportunity and value of using our biggest platform—the Super Bowl—to support the development of the young women in the Houston community and their future success both personally and professionally,” said NFL Chief Marketing Officer DAWN HUDSON. Two of NFL partner Procter & Gamble’s trusted female brands, Secret and Always, are participating in this year’s Women’s Summit. Both brands will bring female empowerment to the forefront in inspiring ways. Secret will honor Disability Inclusion Leader, Summit speaker HABEN GIRMA, the first-ever deaf blind graduate from Harvard Law School. Always, the leader in global feminine care, is on a mission to stop the drop in confidence many girls experience at puberty through their groundbreaking #LikeAGirl program. To help encourage more girls, Always will host a group of female athletes at the Women’s Summit. “At Always, we believe that girls and women are a force for good in the world. We know that supporting women and growing their skills helps to build their confidence and unleash their full potential,” said JENNIFER DAVIS, Vice President and General Manager, North America Feminine Care at P&G. “We look forward to engaging with this bright, young audience and partnering with the NFL at the Women’s Summit to bring inspiration that leaves them feeling empowered and ready to take on the world.” “From all of us at NASA, we are thrilled to be a part of the Super Bowl LI activities in our hometown of Houston, including Plays for Life,” said veteran astronaut and director of NASA’s Johnson Space Center ELLEN OCHOA, Ph.D. “America’s space program continues to capture the imagination from people across the country and around the globe. It is my hope the young women attending will be inspired to pursue careers in science, technology, engineering and math and continue to reach for the stars.” During the Summit, NASA astronaut PEGGY WHITSON will also share a message with attendees, recorded from the International Space Station, her third long-duration mission to space. Plays for Life will be emceed by FOX Sports broadcaster PAM OLIVER, an industry veteran with more than 20 years of experience covering the top stories from the world of sports, including as part of the network’s coverage of Super Bowl LI from Houston. Oliver is joined by more than 30 speakers, panelists and special guests, including: THOMAS DAVIS, Carolina Panthers Linebacker GABBY DOUGLAS, Olympic Gold Medalist & TEAM USA gymnast TONY DUNGY, NFL Hall of Fame Coach CHLOE X HALLE, Musical Guests HABEN GIRMA, Disability Inclusion Leader NFL Commissioner ROGER GOODELL JANE SKINNER GOODELL, former Fox News anchor and wife of Commissioner Goodell MATT HASSELBECK, NFL Legend ALEXIS JONES, Founder of I AM THAT GIRL and Founder & CEO of ProtectHer LELAND MELVIN, NFL Legend & Astronaut MAYA PENN, CEO of Maya’s Ideas, Eco-designer, Philanthropist, Animator & Author ALY RAISMAN, Two-Time Olympic Gymnast and Team USA Captain RON RIVERA, Carolina Panthers Head Coach DEVON STILL, Houston Texans Defensive End, and his daughter, LEAH MEREDITH WALKER, Co-Creator/Executive Director of Amy Poehler’s Smart Girls SHELLEY ZALIS, CEO & Founder of The Girls’ Lounge AwesomenessTV stars: VANESSA AND VERONICA MERRELL, MAHOGANY LOX, JORDYN JONES and MEGHAN RIENKS A live stream of Plays For Life will be hosted exclusively by women’s leadership platform MAKERS.com. Links to the live stream will also be available on www.NFLWomensSummit.com. Fans can follow live social media coverage of Plays for Life on Twitter via the NFL’s @SuperBowl handle and join the conversation across platforms with #NFLWomensSummit. For more information about the NFL Women’s Summit, visit www.NFLWomensSummit.com and follow #NFLWomensSummit on social media. ABOUT AMY POEHLER’S SMART GIRLS: Founded by Amy Poehler and Meredith Walker, Smart Girls is dedicated to providing a healthy alternative to so much that is being marketed to young people on the internet. Our motto is: Change the World by Being Yourself. In 2015, Smart Girls originated the viral social media campaign #SmartGirlsAsk, an initiative dedicated to elevating the types of questions asked of celebrities on the red carpet and beyond. Smart Girls was acquired by Legendary Entertainment in October 2014. ABOUT AWESOMENESSTV: AwesomenessTV is a multi-platform media company owned by Comcast, Hearst and Verizon. Included under the AwesomenessTV banner are AwesomenessTV, a leading destination for original programming serving the global Gen Z audience; the ATV Network, a global creator community; Awesomeness Films; DreamWorksTV; Awestruck; and Big Frame. AwesomenessTV was founded by Brian Robbins (Smallville, Varsity Blues, All That) and Joe Davola (In Living Color, Smallville, MTV Networks). Check out www.awesomenesstv.com. ABOUT THE GIRLS’ LOUNGE: TFQ’s The Girls’ Lounge is the largest community of corporate women who connect, collaborate and activate change together at industry conferences and within companies. We have gone from a moment to a movement and ignited a cultural force of change to advance equality in the workplace today. ABOUT I AM THAT GIRL: I AM THAT GIRL is a 501(c)3 organization helping girls to transform self-doubt in to self-love by providing a safe space to connect and have honest conversations about things that matter. ABOUT MAKERS: MAKERS is a women's leadership platform that highlights the stories of groundbreaking women today to create the leaders of tomorrow. MAKERS encompasses broadcast documentaries, web and mobile-first video content, and live events. Today, MAKERS features over 3,500 videos and the stories of more than 350 women. Current MAKERS who dare to lead include: crusader for women Hillary Rodham Clinton, media mogul & philanthropist Oprah Winfrey, writer, actor, producer Lena Dunham, social media influencer and actress Lilly Singh, U.S. Supreme Court Justice Ruth Bader Ginsberg, fashion designer Diane von Furstenberg, and more. For more information, visit MAKERS.com and follow at @MAKERSWomen. # # # .
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