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Charlie Parker www.healthclubmanagement.co.uk INSIDE HEALTH health clubCLUB SPA management MAY 2009 £4.00 INTERVIEW CHARLIE PARKER The CEO of the Country Club Group on incorporating fi tness into golf clubs teenagers’ fi tness PHYSICAL ACTIVITY AS A WAY TO ADDRESS ANTISOCIAL BEHAVIOUR APPRENTICESHIP SCHEMES A golden opportunity to boost business EVERYONE’S TALKING ABOUT... ‘GIVING’ ADVICE TO MEMBERS a leisure media The offi cial ARE WE SHORT-CHANGING CUSTOMERS IN A BID TO SELL PERSONAL TRAINING? company publication publication of the FIA Read Health Club Management online www.healthclubmanagement.co.uk/digital at the heart of every successful leisure facility PULSESELECT.COM CLUB-PULSE.COM PULSESOCCER.COM Pulse, The Bromley Centre, Bromley Road, Congleton, Cheshire CW12 1PT T: 01260 294610 F: 01260 299282 E: info@pulsefitness.com PULSEFITNESS.COM editor’s letter Subscriptions Julie Albone +44 (0)1462 471915 creative solutions Circulation Manager Michael Emmerson hey say necessity is the mother of invention and it seems +44 (0)1462 471932 this old adage is holding true in the current economic Editor situation. As you’d expect from a market characterised Liz Terry AGENCY: DREAMSTIME.COM AGENCY: ❘ +44 (0)1462 431385 by driven, energetic and enthusiastic people, health club Toperators and owners are getting creative to find ways of Managing Editor Kate Cracknell continuing to grow their businesses and improve retention levels. +44 (0)1462 471906 All aspects of the club operation are being reviewed and Assistant Editor tightened. Fitness First is concentrating some of its efforts on consumer-facing marketing and Katie Barnes product development initiatives, including the launch of a new range of branded home fitness +44 (0)1462 471925 Journalist equipment which will be sold through Tesco. This month the company has also announced the Caroline Wilkinson development of a new product line for the Nintendo Wii games console. The new initiative is being +44 (0)1462 471911 undertaken in partnership with Black Bean Games and the creators of TV programme and book You News Desk Are What You Eat. It will result in the launch of a game called NewU InsideOut which combines fitness Tom Walker PHOTOGRAPHER: ANDRES RODRIGUEZ ANDRES RODRIGUEZ PHOTOGRAPHER: and exercise content to give a full body workout. The rationale is to extend members’ workout © +44 (0)1462 471934 outside the gym and to encourage new Caroline Wilkinson exercisers to feel comfortable with +44 (0)1462 471911 Fitness First has Pete Hayman exercising, with the eventual aim being to +44 (0)1462 471938 announced the development encourage them to join a gym. Products Editor of a new product line for Other initiatives have seen Esporta launch Sarah Todd a new scheme for people who have been +44 (0)1462 471927 the Nintendo Wii games made redundant. The company has Mark Edmonds developed the Fresh Start package to offer +44 (0)1462 471933 console called NewU. It unemployed people the first three months’ Designers will combine fi tness and Claire Toplis membership at ‘very advantageous rates’. +44 (0)1462 471910 exercise content with The scheme is just one of a range of new Andy Bundy initiatives being introduced by Esporta. +44 (0)1462 471924 dietary advice Well capitalised companies are making the Ed Gallagher most of the depressed property market by +44 (0)1905 20198 snapping up prime sites at very competitive prices to underpin their next development phase, and with Website Team Michael Paramore so many real estate bargains available, this will set them up for expansion when the market improves. +44 (0)1462 471926 Operators are also considering pay as you go pricing options. These have a premium attached Dean Fox when compared with a full membership, and prices are set at a level which is more profitable for the +44 (0)1462 471900 operator. Having a pay as you go option allows clubs to target potential new members who are not in Tim Nash a position to commit to a full membership, while still rewarding full members for their loyalty. +44 (0)1462 471917 On the training front, Premier is guaranteeing all graduates a job interview with a fitness operator Katie Eldridge on completion. Other training providers are targeting people who have redundancy money to spend, +44 (0)1462 471913 in a bid to persuade them to retrain for work in the health and fitness market. Given that the sector Publisher Jan Williams has been suffering skills shortages over the last 10 years, this is a very valid thing to be doing, we just +44 (0)1462 471909 need to be careful not to oversell the employment opportunities which currently exist – especially Sales for personal trainers or any other area which tends to involve self-employment. John Challinor One major upside to the current situation is the keen interest in the environment, as operators +44 (0)1582 607970 seek to reduce costs by being more fuel efficient. There’s been a significant increase in the number of Tessa Alexander companies implementing energy-reducing schemes and investing in new technology. These changes will +44 (0)1462 471903 help keep firms solvent now, while setting them up for greater successes when better times return. Nadeem Shaikh +44 (0)1462 471902 Julie Badrick Liz Terry, editor +44 (0)1462 471919 email: [email protected] Nuzhat Hayat 01604 415414 Attractions spa business health club uniting the world of spas Marketing Manager management management Big Ambitions Jennifer Todd CHARLIE PARKER James Balfour GIANT & Tony Cowen SCREENS +61 3 9694 5213 teenagers’ fi tness Spiegelworld APPRENTICESHIP SCHEMES Financial Controller A golden opportunity to boost business Sue Davis 1IJM3FENPOE London's Olympic Park +44 (0)1395 519398 ‘GIVING’ ADVICE TO MEMBERS Financial Administrator Denise Gildea NEWS AND JOBS UPDATED DAILY ON THE INTERNET leisureopportunities.co.uk +44 (0)1462 471930 Credit Controller CONTACT US The Leisure Media Company Ltd, Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5 1DJ UK Shona Acford +44 (0)1876 580347 SUBS Tel: +44 (0)1462 471915 Fax: +44 (0)1462 433909 © Cybertrek Ltd 2009 april 2009 © cybertrek 2009 Read Health Club Management online 3 healthclubmanagement.co.uk/digital welcome to HEALTH CLUB MANAGEMENT PICTURE: WWW.ISTOCK.COM PICTURE: PICTURE: WWW.DREAMSTIME.COM PICTURE: Middle East Spa Summit debuts p30 Can clubs benefi t from apprenticeships? p54 contents 08 letters We need to set minimum standards for people who work with children, says James Porter, director of the WWW.ISTOCK.COM PICTURE: ZigZag Training Academy 10 news round-up Funding secured for Holt Park and for Nottingham leisure developments, and a new £14m sports centre opens at the Royal National College for the Blind 18 international news Balance training – helping older people maintain their lifestyle p64 Holmes Place opens in Hungary, and Tanzania’s Serengeti national park 26 people news 38 child’s play gets a new hotel gym Peter Rigg joins Physique, and Mike Research shows that increasing McCardle retires from sporta children’s participation in exercise 20 fi a update can improve their academic grades Steven Ward provides the second 28 competitive edge as well as their health part of a two-part update on the Race against the sun in the Lake national Physical Activity Alliance District, or compete in a jungle 39 physical therapy marathon – all for charity We look at how exercise can 24 reps update help tackle anti-social behaviour Details of the test centres planned 30 diary dates in teenagers, and at the various for qualifi cation accreditation Get ready for SIBEC UK and the FIA initiatives taking on the challenge FLAME Conference 44 health club spa 32 everyone’s talking about... shout it out ‘giving’ advice We pay a visit to the Chelsea Club, Where does fi tness instructing end an exclusive health club located and personal training begin when it at Stamford Bridge in London, to comes to giving members advice? review its new Escape spa 34 interview charlie parker 49 health club spa The CEO of the Country Club all change Group talks about combining fi tness Expert advice on the considerations and golf, about creating great places that need to be addressed when to be, and about balancing success designing changing rooms, whether Vibration training news p53 with not growing too large for fi tness, spa or swimming 6 Read Health Club Management online may 2009 © cybertrek 2009 healthclubmanagement.co.uk/digital HEALTH CLUB SPA MAY PICTURE: WWW.ISTOCK.COM PICTURE: Tackling teens’ anti-social conduct p39 The offi cial publication of the Fitness Industry Association +44 (0)20 7420 8560 reader services A round-up of fi tness gadgets p72 Challenges that push your limits p28 52 health club spa 64 striking a balance digital magazine spa news Suggestions on how to incorporate See Health Club Management online The Grange spa and personal balance training into workouts, and a healthclubmanagement.co.uk/digital training centre opens in Lincolnshire, round-up of balance equipment news & jobs plus new treatments for Spa London 70 inner space For jobs and news visit the Health Club Management website at 53 fi tness-kit.net special Central YMCA recently completed healthclubmanagement.co.uk vibration training a £2.7m refurbishment project. We gym80 launches its endurance force report on what’s been done, and why attention buyers! bike and VibroGym sees the debut of Use our search engine to find its Swarovski crystal-encrusted plate 72 fi tness gadgets suppliers and get innovation updates From downloadable workouts to fitness-kit.net 54 home grown staff heart rate monitors,
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