FRESH PERSPECTIVES Gary Oliver on Delivering New Design Standards
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Autumn/Winter 2013 DESIGN | REFURBISHMENT | PLANNING | INSPIRATION | INTERVIEWS | INTERIOR SUPPLIERS FRESH PERSPECTIVES Gary Oliver on delivering new design standards QUANTUM MAGIC Firsts at sea with RCL’s Kelly Gonzalez SPECIAL SPAS Industry innovators consider key concepts Titanic II Sponsors: Fredrik Johansson talks 1920s and global growth 111 FOREWORD CONTENTS 2 A different dimension: Trimline’s Gary Oliver talks about the company’s recent rebranding and its five- Innovation insights pronged approach to marine interiors 8 Creating special spas: Maximising appeal for cruise With a number of newbuilds entering the market, refurbishments continuing passengers by catering to all the senses unabated and cruise guests increasingly demanding the five-star luxury they 10 Brands apart: International Corporate Art uses are exposed to on shore, keeping an eye on innovation is as important as ever. artworks to beautify onboard interiors With many high-end hotels alongside their marine clients, cruise designers are 14 Quantum leaps: Royal Caribbean Cruises Ltd’s Kelly well placed to track and interpret these trends, so we eagerly look forward to an Gonzalez on innovation across the brands escalating number of ‘firsts’ at sea. 16 Spectacular spaces: 5+ design talks about how Trimline is the focus of our cover story on page 2, as we read about how Two70° is transforming the cruise experience on the UK-based interiors outfitter has evolved from its early start in soft Royal Caribbean International’s Quantum-class ships furnishings to its subsequent rebranding as a complete solutions provider, now 18 Rising stars: CBA Associates is a turnkey interior incorporating mega yachts into its client mix. outfitting company creating dynamic spaces Although appealing spas depend on new products and services, our feature 19 Converting a class: Danish Decoration reflects on its on page 8 outlines how practicalities are also essential to meeting the luxury four-ship refit of Celebrity Cruises’ Millennium fleet expectations of cruise guests today. On page 10, International Corporate Art 21 Flooring fundamentals: Forbo Flooring says is passionate about beautifying shipwide spaces with significant art pieces that selecting coverings to cope with dense traffic have the power to differentiate both ships and brands. is essential Royal Caribbean Cruises Ltd’s Kelly Gonzalez talks on page 14 about how 22 Beyond sustainable carpeting: Desso realigns its at-sea ‘firsts’ on Quantum of the Seas evolved during the design process in line business to a circular recycling philosophy with the overall innovation ethos of the line and its brands. 24 Beaming brilliance: HB Laser uses quality German Another newbuild, Titanic II, is the topic for Tillberg Design of Sweden as components for hassle-free displays Fredrik Johansson elaborates on both the 1920s and modern-day elements to 26 Dizzying design days: Tillberg Design of Sweden expect. Meanwhile, SMC Design’s Andy Yuill delves into the design inspiration takes on Titanic II amid sustained growth behind differentiating the Norwegian Breakaway brand. 30 Driving design firsts: SMC Design’s Andy Yuill on creating appeal for client and cruise guests onboard Norwegian Breakaway 32 Considering the customer: ICF International outlines the company’s customer-oriented approach to turnkey design projects 33 Supplier directory: The guide to a wide range of service providers operating throughout the industry Cherie Rowlands Editor, Cruise & Ferry Interiors ABOUT THE COVER IN MEMORY Autumn 2013 Executive editor Jon Ingleton DESIGN | REFURBISHMENT | PLANNING | INSPIRATION | INTERVIEWS | INTERIOR SUPPLIERS Editor Cherie Rowlands FRESH PERSPECTIVES Robert Tillberg Editorial team Rebecca Gibson Gary Oliver on delivering new design standards 2 February 1920 Editorial contributor Jacqui Griffiths to 26 March 2013 Publication manager Toby Ingleton QUANTUM MAGIC Advertising account manager Firsts at sea with Royal Caribbean’s Kelly Gonzalez One of the cruise industry’s design icons, Robert SPECIAL SPAS Hema Davda Industry innovators consider key concepts Tillberg will be missed not only by his family, but his Titanic II Publishing partners: Fredrik Amandip Singh Johansson talks Sales manager 1920s and 111 many colleagues in the world of cruise shipping. global growth Subscriptions Michael Geraghty We at Cruise and Ferry Interiors are particularly Publisher Nolan Andrews The front cover of this issue is designed proud of being able to count Robert as one of our by Trimline. Managing director Gary Oliver pioneer front cover designers after showcasing his Art Direction Paul Robinson says: “We help ship owners to realise a creativity in our 1997-1998 issue. Cover image courtesy Trimline vision for stunning marine interiors by Robert was a stickler for quality in everything he Website development Chris Jackson considering many dimensions including did and when asked, said that should he have his life Circulation Ritwik Bhattacharjee end-user experience, performance to live over again he would like to pursue the same standards, life cycle costs and project career, creating beautiful spaces of the highest quality. management requirements. It’s an Thank you Robert, for the legacy you have left to approach that’s setting new standards in the world. The beauty and integrity of your work will the sector.” continue to be an inspiration for future generations. 1 INTERVIEW Cover story different dimension Trimline managing director Gary Oliver talks to Jacqui Griffiths about the company’s five-dimensional approach to marine interiors fter almost 50 years in the Trimline. “We’ve always had our own want to see when they walk onto these business, Trimline has furnishing workshop, but over the years vessels. So we’re not just a contractor who seen marine interiors from we’ve added various departments to our takes a specification, prices it and delivers it every perspective. Founded offering including joinery, a spray shop for – we take a different approach. We’ve got so in 1965, the company finishing, and our own logistics, CAD and much more to offer along that journey and combines a tradition of expertise with a design departments. When we realised some the people here are really engaged with that commitment to learning and innovation. people still thought we were just carpets and and want to deliver it.” It has developed from the furnishing curtains, we decided to completely rebrand The entire Trimline team was involved in specialist of early days to offer a broad our offering so people understand more the rebrand, which has entailed a change in range of services that can take an about what we do.” the company’s stock colour – from orange outfitting project from conception to Trimline asked its clients for suggestions, to aquamarine – as well as a new website delivery – a different approach from what and learned that they really wanted to know and literature that tell the story. “It’s caused many operators might expect. more about the journey through a project a fantastic reaction from our customers and Trimline’s recent rebrand is a result of and the people who make it happen – a from our workforce,” says Oliver. “They’re that evolution, as it realised that some fitting task for a company that is so people- so engaged with the whole thing, they all customers needed clearer information focused, as Oliver explains. “We’ve got had an input into what we came up with about the full range of services it offers. some magnificent skills here; people who and how the message was going to be “When my father started the business, it have been working for Trimline for 30 or conveyed, and the buzz around the place is was very much focused on soft furnishings,” 40 years, who know the industry inside out, just incredible. It’s been a really exciting year says Gary Oliver, managing director of how the ships work, and what passengers and it’s having fantastic results too.” 2 Cruise & Ferry Interiors Trimline recently extended the handrail of the grand staircase on Cunard’s Queen Mary 2 Central to Trimline’s approach is its five what we know about interiors to them “We’re constantly coming across new key dimensions – aesthetic appeal, end without them having to think about it. It’s a products, new ways of thinking and new user experience, performance standards, fundamental part of what we do and that’s ways of doing things and we’re thinking life cycle costs and project management. really having an effect.” hard about how we can apply these products These five dimensions play to Trimline’s For example, close relationships with its to help operators,” he says. comprehensive expertise, so the company fabric suppliers enables Trimline to spot Trimline’s latest investment in a 3D can bring intelligent solutions to high- future fashions in marine interiors and scanner, means that the company can performance interiors, leaving operators free build them into its offering so its clients quickly survey an interior space and to focus on running their businesses. “We can rest assured that their passengers will generate a pinpoint-accurate 3D drawing recognise that people, particularly in the enjoy comfortable, up-to-date interiors. “If of it. “The edge it gives us is tremendous,” cruise industry, have got very busy jobs,” it’s the right product, the right colour and says Oliver. “We can measure dimensions explains Oliver. “They are out there working the right quality, you can deliver luxury off it and draw up furniture which we know to keep the ships moving, to keep the at a reasonable cost,” says Oliver. “We can will fit exactly into the space. It saves a lot technical side of things going, and to keep specify the right fabrics for the right area of time on site and in production and it’s a their passengers happy. They don’t want to because our people have got the knowledge huge benefit to our customers and to us.” be faffing about with interiors.