BCSC

WINNERS BOOKLET

Headline Sponsor:

POP UP SHOPS/ TEMPORARY LETS Brand: Knots and Socks, Marketplace: Appear Here, Landlord: Exchange Appear here: Knots and Socks Under 500,000 sq ft

The business proves to be viable and commercial with a focus on the product and customer experience. The fact that they successfully attracted funding is testament to commercial returns and passion.

JUDGES COMMENTS: * Unquestionable success. Vision and mission accomplished! * Excellent sales results have allowed expansion in terms of both size of premises and range of products. * Great results and nice to see this leading through to a permanent store

Yankee Candle & Hammerson Yankee Candle – West Quay 500,000 - 1 million sq ft

Implementation and delivery looked great, clearly the roll-out was well executed.

JUDGES COMMENTS: * Outstanding results speak for themselves * Good merchandising * Very good store design and customer experience

Headline Sponsor: intu Experiences Ltd Pop! By Mackney Over 1 million sq ft

A wonderful mix of retail profitability and making dreams come true.

JUDGES COMMENTS: * A great ROI and shows that thinking differently about the result can not only win over the competition but revitalise an entire sector * Fantastic open results that prove the media * Great pop up and well executed. Certainly doesn’t look like a temporary let

HIGHLY COMMENDED Cabot Circus with Calendar Club and Where the Wall 12 artists, 12 months, 12 weeks Over 1 million sq ft

This is an interesting collaboration and an excellent example of a working partnership, that has a commercial and experience value.

JUDGES COMMENTS: * A great combination of creativity and innovation mixed with retail * Great concept. Working with local artists to bring street art to life in is very creative. * Superb result showing what can be done when innovation combines with strategy. Congratulations, more of this please!

Headline Sponsor: COMMERCIAL EVENTS/ MARKETS/EXHIBITIONS McArthurGlen East Midlands Pop-Up Summer Park Under 500,000 sq ft

Excellent planning, delivery and execution of a clean and seasonal event, well done.

JUDGES COMMENTS: * Good solid results, the Co-Investment strategy works and is a great way to run this kind of event. Dwell time, footfall and social stats are all very encouraging * A very attractive event backed up by some seriously impressive KPI’s * Super results that clearly enthused shoppers Brent Cross Shopping Centre The Beach at Brent Cross 500,000 - 1 million sq ft

A truly mind blowing event and a wonder for Brent Cross. To get visitors sunbathing in North is an achievement in itself!

JUDGES COMMENTS: * Bringing a beach to the north circular was ambitious, but the implementation and delivery, the breadth and scale of the event shows real commitment and great execution * Tremendous results for all involved and those surrounding the event. Let this be a beacon to show others that thinking big yields big results * Really quite phenomenal, massive respect for the risk taken by Hammerson in doing this and really shows what world class activities can be done at scale in our industry in the UK

Headline Sponsor: The Gadget Show Live at Westfield - Upper St Events The Gadget Show Live at Westfield Over 1 million sq ft

Innovation shown by all stakeholders who were taking a risk in moving a trade show to a shopping centre.

JUDGES COMMENTS: * Successful integration of multiple brands all vying for the best, most premium placements. A good looking event with stats to match * Excellent implementation and delivery as expected, the venue and the content lends itself well to this kind of event * Pulling 18 brands together is no small task. Excellent

Westfield London and The Beach Club Multiple locations

Great delivery of experiential events at both centres, whilst exceeding all objectives.

JUDGES COMMENTS: * Clearly defined KPI’s were all hit. Excellent results clearly laid out and benchmarked. If all entries reported like this many great creative ideas would be recognised * Excellent results, driven by sponsorship and a great event * Results exceed KPIs

Headline Sponsor: HIGHLY COMMENDED Westfield Stratford City MUSIC CUBE Over 1 million sq ft

Brilliant innovation and a fantastic concept bringing musicians out to meet with fans and consumers, creating a fantastic scalable event to roll out internationally. JUDGES COMMENTS: * Amazing technology - great engagement, technology really adding to the experience and event. Like this a lot, very innovative and a great addition to the mall * Results speak for themselves * An excellent experiential event for customers and retailers

BRAND IMMERSION intu Experiences Ltd ‘Home’ Invasion at Intu Multiple locations

An excellent example of a domination of media within a mall.

JUDGES COMMENTS: * Very strong results and some great comments from the client * Full immersion campaigns of this nature are not easy to pull off, so great team effort to deliver on brief and to keep all of the variant parts working coherently * Well activated and implemented across the 15 centres

Headline Sponsor: OTHER RETAIL ENVIRONMENTS: MEDIA HIGHLY COMMENDED Clear Channel UK Tap to Beat Cancer

Unique delivery which clearly produced results.

JUDGES COMMENTS: * Really great innovation shown here, and creative, outside-the-box use of space available * A focussed and timely campaign dawning on a collaboration of partners, employing technology and working outside the boundaries expected within the industry * Very engaging campaign using new technology

OTHER RETAIL ENVIRONMENTS: POP UP SHOPS / TEMPORARY LETS Transport for London Old Street Underground Station

Wow, a great example of innovation and creativity to transform an old and tired retail space into something vibrant and engaging.

JUDGES COMMENTS: * Vibrant, safe redevelopment of unused space with great commercials * The figures paint a picture of a very successful transformation. The success is more than just the huge increase in rental income. The transformation of the space is the real success * Commercial and now a viable location with longevity, a true inspiration to other locations that have the desire to enhance the customer experience

Headline Sponsor: MEDIA Manchester JV Ltd The Banner at Manchester Arndale Over 1 million sq ft

An example of a new media space which actively enhances the environment in which it sits.

JUDGES COMMENTS: * A well executed plan that has captured the markets imagination, delivering a space that is commercially attractive * Clearly by location a winner and a prime location to drive revenue from * Great results for an unused area. Innovative and increased standard occupation levels

Ocean Women’s Aid – Look At Me Multiple locations

Powerful, poignant and hard-hitting. ‘Simply brilliant global reach.

JUDGES COMMENTS: * That kind of coverage and mass visibility shows that taboo subjects really can come out of the shadows * Really excellent, innovative and creative activity * An excellent use of creative to disrupt, engage and change perceptions with a key and important topic for all

Headline Sponsor: HIGHLY COMMENDED Ocean Topshop #LiveTrends Multiple locations

Very impressive combination of creativity and delivery.

JUDGES COMMENTS: * Impressive results clearly showing that immediacy and involvement is what drives shoppers to buy * A reflection that retail sales can be effected by new ways of thinking outside the box. * An innovative and disruptive approach to engage the consumer and build profile for Topshop. EXPERIENTIAL Rolls Royce Motors Limited The Wraith of the North Under 500,000 sq ft

This had a luxury feel at every single touch point. Loved the experience day.

JUDGES COMMENTS: * Well executed campaign. Nice classy integrated campaign to drive engagement * A real coup to attract such an exclusive brand. Some lovely augmentation elements including engaging with Ted Baker thereby extending the experience to their brand too * Creative targeting and a nice box of tricks

Headline Sponsor: Bluewater and Location Live Bluewater and Location Live – Samsung 360 SoundLab Over 1 million sq ft

A well designed and innovative multi faceted campaign that had a hit of the WOW factor.

JUDGES COMMENTS: * Location Live - great implementation. Impressive use of space and client/centre relationship. Sure others learnt from these learnings * Little to fault on the delivery of this campaign with well executed delivery of a number of complimenting media facets * Synergy between the Bluewater environment, their shoppers and the retail tie in with John Lewis led to a truly immersive event Sky UK Game of Thrones – Throne Tour Multiple locations

There is a reason this sort of activity is so popular. It drives the message hard by giving customers content with your brand that they WANT to share.

JUDGES COMMENTS: * Wins on so many front; great consumer interaction, giving them a unique experience, Great for the show, great for DVD sales and great for upselling the SKY family package. I’d repeat this every season! * Perfect execution of a simple idea - multiple centre tour aimed to capture big numbers * So simple, so effective - a stunning example

Headline Sponsor: HIGHLY COMMENDED intu Experiences Ltd The Dog & Bone Multiple locations

Strong points in this category and a lot of background work to tie this in with the student lock ins, the delivery was excellent.

JUDGES COMMENTS: * Great concept and clear objectives kept the delivery focussed. A bar is always a winner with students! * A well conceived idea that connects with the target audience * Perfect idea really getting to the heart of the target audience love this idea linking into another strong idea - student lock in’s. MALL RETAIL McArthurGlen Swindon Greens The Belt Maker Under 500,000 sq ft

Results justify the leap of faith shown by both the retailer and Owner. The investment has clearly paid off .

JUDGES COMMENTS: * The look and product along with service has defined this opportunity * Solid planning and execution, great to see the development and implementation for a small craft retailer aided by the mall. * Solution from commercial team has the met the objectives set in a creative, sympathetic and profitable way

Headline Sponsor: intu Experiences Ltd Taste the world with Mama Pacha 500,000 - 1 million sq ft

Strong results, commercially looks to be a great concept, I look forward to seeing the development of this business across the UK.

JUDGES COMMENTS: * A new twist on an established market with great results * Impressive results and good to hear about the customer research going on to ensure that the kiosk continues to deliver what customers really want * Like the concept and position, bringing a bit of theatre to the mall. Pushing the idea of new food into an increasingly “chain” led category

The Story Shop by World Vision UK Over 1 million sq ft

Hugely unique concept, showing plenty of creativity in planning and delivery. Evidence of partnership between centre and brand.

JUDGES COMMENTS: * What a wonderful, emotive creation making a real difference to peoples lives * Excellent results for centre and client alike * This is not solely about income, but awareness and a call to action. Fabulous results bearing out the vision of all partners in this project

Headline Sponsor: intu Experiences Ltd The Amazing Chocolate intu Takeover Multiple locations

Phenomenal results, not much to fault and an excellent example of taking a small brand and launching it on wide scale. Well done intu Experiences and the client. JUDGES COMMENTS: * Good results from a company with no retail experience * Achieving outstanding results and reactions from a competitive product base in this environment * A leap of faith from the brand in to an unknown area

HIGHLY COMMENDED Kingfisher Shopping Centre Ovo Energy at Kingfisher Shopping Centre, Redditch 500,000 - 1 million sq ft

Excellent results for the client and the centre alike. An interesting brand for many of the mid demographic malls, well done. A refreshing change to pop-ups.

JUDGES COMMENTS: * A difficult product to introduce in a positive manner, but the customer engagement has proven the key to their success * Very strong sales figures show this is a successful partnership between the centre and the brand * Tremendous results doubling the interaction levels expected. The monetary pay back was immense for the client and the centre

Headline Sponsor: HIGHLY COMMENDED Silverburn Noah Home and Gift Boutique Over 1 million sq ft

Fantastic results for such a small investment! Demonstrates how the look and feel of a kiosk can make all the difference to retails sales. Great story.

JUDGES COMMENTS: * No doubt a great success with huge uplift! Both for the client and the landlord * It is never easy to take a business to the next level, but this objective has been achieved for the mutual benefit of all. A bespoke environment for a unique product mix * A great example of landlords helping smaller brands to grow. The encouragement of Hammerson will help Noah become a bigger brand over time

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